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Experienced content writer and editor specialising in long-form, SEO-optimised content
Michelle Butterworth
,
Manchester, United Kingdom
Experience
Other titles
Skills
I'm offering
I'm a Content Writer and Editor with five years' paid experience and a Master's degree in English.
I've written long-form blog content, articles, web copy and newsletters for a wide range of sectors, from large logistics companies to bespoke holiday providers. My most recent experience is with international EdTech company Unifrog, where I manage a team of writers and have my work in front of 150,000+ people each week.
I enjoy capturing a company's tone of voice, getting to know their target audience, and crafting compelling content where every word packs a punch. I'm particularly skilled at long-form articles and thought leadership pieces that bring people to your site again and again.
I've written long-form blog content, articles, web copy and newsletters for a wide range of sectors, from large logistics companies to bespoke holiday providers. My most recent experience is with international EdTech company Unifrog, where I manage a team of writers and have my work in front of 150,000+ people each week.
I enjoy capturing a company's tone of voice, getting to know their target audience, and crafting compelling content where every word packs a punch. I'm particularly skilled at long-form articles and thought leadership pieces that bring people to your site again and again.
Markets
United Kingdom
Links for more
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Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2018 - ?
job
Content Manager and Writer
Unifrog.
Unifrog is an international EdTech platform used by more than 2,000 schools and colleges worldwide. I began working for Unifrog as a freelance writer and then progressed to the full-time position of Content Manager and Writer.
• Research and write articles read by 150,000+ young people each week, covering topics such as careers guidance, wellbeing, personal development and citizenship. Often collaborate with subject experts, such as Siemens and Papyrus, to create reliable content that answers niche questions.
• Curate and write two weekly newsletters that go out to education professionals around the world. Increased our subscriber number from 594 to 12,641 in just under two years.
• Created Unifrog's first House Style - a document that defines our tone of voice and use of language.
• Manage a team of 3 writers. Assign projects and deadlines, track progress and host regular meetings. Edit their work in accordance with our House Style, correct spelling, grammar and punctuation errors, and provide constructive feedback.
• Create social media posts and infographics for Unifrog's Twitter, Facebook and Instagram accounts, which have a collective following of 5,500 people.
• Write long-form editorials for education sector heavyweights, such as ASCL, to showcase Unifrog as a thought leader.
• Provide in-house editing services to colleagues, helping them to write engaging emails to Unifrog partners and use our tone of voice.
• Use a content management system to upload and edit written content, images, videos and keywords.
• Organise content collaborations with other specialists in the education sector, such as Causeway, The Medic Portal and The Lawyer Portal.
• Research and write articles read by 150,000+ young people each week, covering topics such as careers guidance, wellbeing, personal development and citizenship. Often collaborate with subject experts, such as Siemens and Papyrus, to create reliable content that answers niche questions.
• Curate and write two weekly newsletters that go out to education professionals around the world. Increased our subscriber number from 594 to 12,641 in just under two years.
• Created Unifrog's first House Style - a document that defines our tone of voice and use of language.
• Manage a team of 3 writers. Assign projects and deadlines, track progress and host regular meetings. Edit their work in accordance with our House Style, correct spelling, grammar and punctuation errors, and provide constructive feedback.
• Create social media posts and infographics for Unifrog's Twitter, Facebook and Instagram accounts, which have a collective following of 5,500 people.
• Write long-form editorials for education sector heavyweights, such as ASCL, to showcase Unifrog as a thought leader.
• Provide in-house editing services to colleagues, helping them to write engaging emails to Unifrog partners and use our tone of voice.
• Use a content management system to upload and edit written content, images, videos and keywords.
• Organise content collaborations with other specialists in the education sector, such as Causeway, The Medic Portal and The Lawyer Portal.
Social Media, Research, Instagram, Content Management, Facebook, Management, Content, Blog, Twitter, Development, International, Social, Go, Winning, Portal, Manager
2016 - ?
freelance
Freelance Writer and Editor
Self-employed.
• Provide writing services such as SEO web copy, long-form blog content, social media storytelling and keyword analysis using SEMrush and Wordtracker.
• Projects to date include SEO content for a surf and wellness travel company, web copy for a construction management company, and long-form blog articles for a relationship counselling service.
• Projects to date include SEO content for a surf and wellness travel company, web copy for a construction management company, and long-form blog articles for a relationship counselling service.
Social Media, Seo, Writing, Storytelling, Management, Service, Content, Blog, Web, Social
2016 - 2017
job
English Tutor
Tutor Trust.
• Worked with children in groups of 5 to 10 to help them achieve their target grades. Developed strong organisation and leadership skills through planning and leading lessons.
Leadership, Organization, Planning, English editing and proofreading, Proofreading
2015 - 2016
job
Education Editor
Salutions Publishing Ltd.
• Education Editor for four magazines of Salutions Publishing: Media City Magazine, Didsbury Magazine, Hale&Bowden Magazine and Bonus Sapor Magazine.
• Liaised with local schools to ensure a steady flow of content. Edited their copy and wrote an editorial for each issue.
• Liaised with local schools to ensure a steady flow of content. Edited their copy and wrote an editorial for each issue.
Content, Bonus
2016 - 2016
project
Script Reader for BAFTA
• Script reader for BAFTA Rocliffe's New Writing Competition.
• Wrote a large number of script reports to a very tight deadline, analysing concept, premise, structure, dialogue and characterisation in a manner that was balanced, objective and constructive.
• Wrote a large number of script reports to a very tight deadline, analysing concept, premise, structure, dialogue and characterisation in a manner that was balanced, objective and constructive.
Proofreading, English editing and proofreading
2013 - 2014
job
Applications Adviser
University of Manchester.
• Provided one-to-one advice to students and graduates on the content and format of their CVs, application forms and covering letters.
• Paid particular attention to wording, phrasing and grammatical errors.
• Paid particular attention to wording, phrasing and grammatical errors.
Content
My education
2013
-
2015
University of Manchester
Masters, Contemporary English Literature (2:1)
Masters, Contemporary English Literature (2:1)
Completed three academic modules and two modules with a practical element:
1) ‘Adapting Fantastic Texts to Screen’ – Received a Distinction for my script adaptation of Christian Andersen’s folktale Ole Lukoje.
2) Institute of Cultural Practices (ICP) Placement- Completed a work placement as a Production Assistant for an NGO.
2009
-
2010
University of Law
Graduate Diploma in Law, Law
Graduate Diploma in Law, Law
Participated in the College Mooting Competition and proceeded to the Finals, held before a District Judge at the Civil Justice Centre, Manchester.
As a founding member of the College’s first Amnesty Group, organised and attended college trips to international Amnesty events, including the Annual Student Conference held in London, and helped to set up fundraising events.
2006
-
2009
University of Leeds
Bachelors, English Literature (2:1)
Bachelors, English Literature (2:1)
Co-founder, editor and writer for the university’s first non-funded newspaper, The Sanctuary.
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