$$$$
{{ $t($store.state.user.experience_value_in_dollars) }}
Expert
{{ $t($store.state.user.experience_search_name) }}
0
jobs
Strong omnichannel digital marketer
David Spivac
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I am highly versatile, delivering fantastic results in both client and agency side roles, whether working for global multinationals or start-ups, from a B2B or B2C perspective. During my career I have had exposure to financial services, fintech, automotive, high tech, insurance, travel, retail and other sectors.
http://*******.***
http://*******.***
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
French
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2017 - ?
job
HEAD OF DIGITAL MARKETING
Allow Consulting.
Allow Consulting is a growth marketing agency providing digital strategy and other solutions to cross-sector clients (B2B and B2C). Responsible for engaging with senior stakeholders of client companies to translate requirements into best in class digital marketing solutions and strategies that will take the business to the next level. This includes consultancy support on digital performance optimisation techniques, 360 marketing integration, brand planning, competitive differentiation, product development and user experience. Delivering strong ROI in terms of acquisition, retention and demand is paramount, leveraging an insight driven approach to maximise impact and reach. Accountable for the department profit & loss.
• Accelerated search conversions by 90% while reducing spend and CPA at Tempdent Recruitment Agency.
• Generate over 130 monthly hot leads in average for clients within the aesthetic industry.
• Accelerated search conversions by 90% while reducing spend and CPA at Tempdent Recruitment Agency.
• Generate over 130 monthly hot leads in average for clients within the aesthetic industry.
Optimization, Search, Development, Retention, Support, Growth, Recruitment, Integration, Consulting, Digital Marketing, ROI, B2C, B2B, Product development, User Experience, Digital Strategy, Marketing
2015 - 2017
job
HEAD OF DIGITAL MARKETING
TMP Magnet.
A fast-paced role with TMP Magnet, a full-service digital marketing agency. Owner of a portfolio of world class, blue chip clients like UPS, operating across 50 markets and 37 languages. Also worked with start-ups such as My Home Group, Lovespace, Magnitone. Designed and implemented customer acquisition and demand generation strategies across all digital channels. Managed a marketing team of 12. Accountable for the department profit & loss.
• Increased online UPS UK sales conversion rate by 107% YoY.
• Amplified Lovespace sales by 169% YoY while decreasing CPA by half.
• Grew My Home Group online YoY conversions by 51% while cutting CPA by 52% and consistently breaking sales records.
• Smashed the record for bestselling month and top performing online Christmas campaign for Magnitone London.
• Strengthened the retail business arm by devising a compelling, tailored customer journey that attracted new clients.
• Improved skills, capabilities and engagement of the marketing team with training, development and support as needed.
• Developed online marketing process and best practices, including the use of tools such as SEMRush, Moz, Unbounce, Kenshoo and Wordstream.
• Increased online UPS UK sales conversion rate by 107% YoY.
• Amplified Lovespace sales by 169% YoY while decreasing CPA by half.
• Grew My Home Group online YoY conversions by 51% while cutting CPA by 52% and consistently breaking sales records.
• Smashed the record for bestselling month and top performing online Christmas campaign for Magnitone London.
• Strengthened the retail business arm by devising a compelling, tailored customer journey that attracted new clients.
• Improved skills, capabilities and engagement of the marketing team with training, development and support as needed.
• Developed online marketing process and best practices, including the use of tools such as SEMRush, Moz, Unbounce, Kenshoo and Wordstream.
Digital Marketing, Marketing, Online Marketing, Retail, Training, Sales, Service, Support, Development, Campaign, Online, Performing, Moz, Demand generation
2014 - 2015
job
HEAD OF DIGITAL MARKETING
Nutmeg Investment.
Owned all aspects of digital marketing for Nutmeg Investment, an online ISA and pension investment company that has disrupted the pension sector since its start up in 2011. Integral role in the continuing growth of the business. Managed the full lifecycle of marketing campaigns, from conception to execution, both on and offline, in collaboration with senior stakeholders. Led and developed a high performing digital team of 8. Set measurable strategies with clear KPIs to evidence impact.
• Attracted hundreds of new users organically with an award-winning marketing/PR campaign.
• Harnessed digital products and services to better position the business, maximise opportunities and mitigate threats.
• Grew reach and acquisition rates by 12% focusing on specific audience touch points around online user journeys.
• Gave Nutmeg new data insight, improving decision-making, with a cross-channel tracking system and attribution model.
• Attracted hundreds of new users organically with an award-winning marketing/PR campaign.
• Harnessed digital products and services to better position the business, maximise opportunities and mitigate threats.
• Grew reach and acquisition rates by 12% focusing on specific audience touch points around online user journeys.
• Gave Nutmeg new data insight, improving decision-making, with a cross-channel tracking system and attribution model.
Digital Marketing, Marketing, Pr, Growth, Pension, Campaign, Online, Performing, Winning, LED, UP
2013 - 2014
job
HEAD OF SEARCH STRATEGY
MediaCom.
Made the move to MediaCom, the world's largest marketing and media agency. Unlocked the growth potential of clients through search marketing strategy excellence. Managed MediaCom's Search Team, including provision of training and support. Fronted demand generation projects for various world-class global leading eCommerce and multi-channel retailers, such as Volkswagen, Bose, Symantec, Allianz, SEAT, Autodesk and Manfrotto. Responsible for risk, governance, compliance and control issues. Accountable for my department's multi-million-dollar revenue.
• Won value of engagement with Volkswagen having pitched in Berlin to the Heads of Marketing of 37 Markets.
• Designed and rolled out Volkswagen's new tracking & reporting technology with each market.
• Maximised ROI by harnessing data to derive meaningful insights and inform approaches.
• Grew Bose's online e-commerce sales by 19% YoY and Manfrotto's by 17% YoY.
• Won value of engagement with Volkswagen having pitched in Berlin to the Heads of Marketing of 37 Markets.
• Designed and rolled out Volkswagen's new tracking & reporting technology with each market.
• Maximised ROI by harnessing data to derive meaningful insights and inform approaches.
• Grew Bose's online e-commerce sales by 19% YoY and Manfrotto's by 17% YoY.
Marketing, MArketing Strategy, Ecommerce, Training, ROI, E-commerce, Sales, Technology, Compliance, Search marketing, Growth, Support, Online, Search, Demand generation
2011 - 2013
job
HEAD OF SEARCH, SEO & SOCIAL MEDIA
Banner Corporation.
A fast-paced role with a leading media agency, partnering with technology clients such as Dell, SanDisk, Computer Associates, Autodesk and Symantec. Owner of search and online marketing activity, such as SEO, social media marketing and PPC. Led a digital team of 6 in execution of US$ multi-million online campaigns in 15 languages. Accountable for cross-channel media alignment and strategies..
• Improved client satisfaction by aligning processes, optimisation strategy, campaign overlaps and reporting.
• Grew Autodesk EMEA multi-million-dollar ROI by 18% YoY
• Won new and repeat business for the agency by providing best in class cross industry marketing solutions.
• Differentiated Banner's offering from competitors by sharing SEO and social media thought leadership.
• Improved client satisfaction by aligning processes, optimisation strategy, campaign overlaps and reporting.
• Grew Autodesk EMEA multi-million-dollar ROI by 18% YoY
• Won new and repeat business for the agency by providing best in class cross industry marketing solutions.
• Differentiated Banner's offering from competitors by sharing SEO and social media thought leadership.
Optimization, LED, Processes, Social, Search, Online, Campaign, Banner, Technology, Marketing, Leadership, ROI, PPC, Online Marketing, Social Media Marketing, Seo, Social Media
2010 - 2011
job
HEAD OF SEARCH & SOCIAL MEDIA
Pancentric Digital.
Joined Pancentric Digital, a multi award-winning digital agency. Spearheaded media strategies globally and digital marketing campaigns (including SEO, Social Media, SEM and Display) with a focus on awareness and demand. Led an SEO and Search Team of 4 and Media Team of 2. At the forefront of end to end client projects, from pitching to implementation and evaluation. Coordinated cross channel media alignment and strategy development. Clients included Burger King, Partnership, ACE Group, Innovation Group, BOC and Clipper Teas.
• Designed, launched and grew organic traffic from 0 to 6000 monthly visits for payingforcare.org in only 3 months
• Transformed digital marketing campaign outcomes by integrating SEO and SEM within the full digital mix.
• Built a high-performance team culture incorporating the latest best practices and global media landscape trends.
• Designed, launched and grew organic traffic from 0 to 6000 monthly visits for payingforcare.org in only 3 months
• Transformed digital marketing campaign outcomes by integrating SEO and SEM within the full digital mix.
• Built a high-performance team culture incorporating the latest best practices and global media landscape trends.
Digital Marketing, Marketing, Social Media, Seo, Innovation, SEM, Implementation, Pitching, Strategy development, Development, Campaign, Search, Social, Winning, LED, SEM
2007 - 2010
job
HEAD OF SEARCH / DIGITAL INTEGRATION
Ptarmigan Media.
Handpicked for a role with Ptarmigan Media, the largest marketing agency for financial services in the UK. Sole SEO specialist for the agency. Embedded a heavily metrics driven approach, transforming traditional thinking.
• Headed digital integration of SEM and SEO for clients such as Alliance & Leicester, HSBC, RBS, AXA and JP Morgan.
• Developed online marketing process and best practices, including the use of tracking tools such as Eyeblaster.
• Key driving force behind highly successful global media campaigns with local market implementation.
• Headed digital integration of SEM and SEO for clients such as Alliance & Leicester, HSBC, RBS, AXA and JP Morgan.
• Developed online marketing process and best practices, including the use of tracking tools such as Eyeblaster.
• Key driving force behind highly successful global media campaigns with local market implementation.
Marketing, Seo, Online Marketing, SEM, Integration, Embedded, Implementation, Online, Search, SEM
David's reviews
David has not received any reviews on Worksome.
Contact David Spivac
Worksome removes the expensive intermediaries and gives you direct contact with relevant talent.
Create a login and get the opportunity to write to David directly in Worksome.
are ready to help you
and get specific bids from skilled talent in Denmark