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jobs
Laura Francheteau
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Markets
United Kingdom
Language
English
Fluently
French
Fluently
My experience
2020 - ?
job
BRAND STRATEGIST
PEOPLE-MADE.
(CONTRACT)
Bringing the world of brand purpose and culture together as one to help brands like Peloton and AstraZeneca to achieve their bold ambitions and unite their global workforce. Directly reporting to the two Founding Partners and working from strategic thinking to practical activation in an autonomous way.
Responsibilities and achievements:
• Producing culture work - from defining values to developing new leadership behaviours framework
• Crafting global Employee Value Proposition (EVP), supported by tailored talent messaging
• Activating purpose through culture change programme, processes implementation and imaginative employee experience initiatives
• Designing and conducting rigorous research and deep engagement programmes, from virtual focus groups to interviews and competitor audits
• Designing and co-facilitating deliverable presentations and client weekly calls, building lasting relationships
• Managed project content development, by thinking one step ahead and adapting to new information
• Able to create and keep strong connections with colleagues and clients despite never meeting face to face
Bringing the world of brand purpose and culture together as one to help brands like Peloton and AstraZeneca to achieve their bold ambitions and unite their global workforce. Directly reporting to the two Founding Partners and working from strategic thinking to practical activation in an autonomous way.
Responsibilities and achievements:
• Producing culture work - from defining values to developing new leadership behaviours framework
• Crafting global Employee Value Proposition (EVP), supported by tailored talent messaging
• Activating purpose through culture change programme, processes implementation and imaginative employee experience initiatives
• Designing and conducting rigorous research and deep engagement programmes, from virtual focus groups to interviews and competitor audits
• Designing and co-facilitating deliverable presentations and client weekly calls, building lasting relationships
• Managed project content development, by thinking one step ahead and adapting to new information
• Able to create and keep strong connections with colleagues and clients despite never meeting face to face
Research, Leadership, Content Development, Content, Implementation, Development, Framework, Processes
2018 - 2020
job
JUNIOR ASSOCIATE
BOUTIQUE BRAND MANAGEMENT CONSULTANCY.
Deliver bespoke brand strategy and research management projects for high profile clients such as The Body Shop, Pukka Herbs, John Lewis & Partners, and Holland & Barrett. Directly reporting to the Partners in a rigorous and intellectually challenging environment.
Responsibilities:
• Producing brand purpose definition, activation and portfolio architecture strategies
• Supporting the design and facilitation of workshops with high profile executive level clients, as well as the development of new business proposals
• Formulating key strategic insights drawn from interviews, consumer research and market/business analysis for the Partners & Founding Partner
• Creating speech presentations and background research for the Founding Partner
• Coaching and training of new starters, including development plans and fortnightly performance feedback
• Acting as the main point of contact for clients and collaborators, providing project updates and resolving difficult situations
• Building and developing high level client relationships, gaining clients' trust and respect
• Tracking the project commercial performance, reporting back to the Head of Finance
Responsibilities:
• Producing brand purpose definition, activation and portfolio architecture strategies
• Supporting the design and facilitation of workshops with high profile executive level clients, as well as the development of new business proposals
• Formulating key strategic insights drawn from interviews, consumer research and market/business analysis for the Partners & Founding Partner
• Creating speech presentations and background research for the Founding Partner
• Coaching and training of new starters, including development plans and fortnightly performance feedback
• Acting as the main point of contact for clients and collaborators, providing project updates and resolving difficult situations
• Building and developing high level client relationships, gaining clients' trust and respect
• Tracking the project commercial performance, reporting back to the Head of Finance
Design, Coaching, Business Analysis, Research, Training, Management, Finance, Architecture, Workshops, Development
2017 - 2018
freelance
Visual Merchandiser Volunteer
Oxfam Balham.
• Visual Merchandiser Volunteer: Responsible for the design and realisation of Oxfam charity shop's Christmas window, as well as providing advice to increase sales. - Oxfam Balham, October 2017 - April 2018
• Campaign manager during the participation as a team to the Google Online Marketing Challenge 2016, acting as a consultant for a luxury chocolate brand and creating a Google AdWords campaign - Coventry University
• Won the team award of "Outstanding Management" granted for the best management of a pharmaceutical company during a business simulation project as a team leader - Coventry University
• Student Representative and Ambassador - Coventry University
• Campaign manager during the participation as a team to the Google Online Marketing Challenge 2016, acting as a consultant for a luxury chocolate brand and creating a Google AdWords campaign - Coventry University
• Won the team award of "Outstanding Management" granted for the best management of a pharmaceutical company during a business simulation project as a team leader - Coventry University
• Student Representative and Ambassador - Coventry University
Marketing, Design, Google adwords, Online Marketing, Adwords, Management, Sales, Pharmaceutical, Google, Campaign, Online, Manager
2015 - 2016
job
ASSISTANT MANAGER
LINKS OF LONDON, CANARY WHARF & WESTFIELD.
Deputise in the absence of the Store Manager for the day to day running of two of the best performing branches whilst studying.
• Responsible for the planning and execution of store events. Using business acumen to increase sales through local marketing activities
• Team management including: training, recruitment and performance reviews
• Responsible for the planning and execution of store events. Using business acumen to increase sales through local marketing activities
• Team management including: training, recruitment and performance reviews
Marketing, Training, Management, Sales, Recruitment, Team management, Performing, Manager
2014 - 2015
job
SENIOR SALES ASSISTANT
HOTEL CHOCOLAT.
Part of the management team during the opening of a new company's branch in Westfield. Responsible for building contacts, organising local marketing activities and managing staff members.
Marketing, Management, Sales
2013 - 2013
internship
MARKETING & EVENT EXECUTIVE INTERN
EVENT AGENCY SOLLLIPEP'S.
This was a work placement during which I organised an event and searched for sponsors to raise funds for a children's charity. This involved managing a budget, planning and teamwork.
Marketing, Budget, Event, Internal
2012 - 2012
internship
MARKETING EXECUTIVE INTERN
CONMUNICATION AGENCY.
Member of a consultancy project team, which aimed to review the marketing communication strategy of a City Hall to attract more tourists into a local village. This role required creative and analytical skills to provide suitable recommendations.
Achievements and position of responsibility
Achievements and position of responsibility
Marketing, Internal
My education
2015
-
2016
COVENTRY UNIVERSITY LONDON CAMPUS
Bachelors, INTERNATIONAL MARKETING
Bachelors, INTERNATIONAL MARKETING
2011
-
2013
n/a
Associates, MARKETING COMMUNICATION
Associates, MARKETING COMMUNICATION
2009
-
2011
LYCÉE DÉODAT DE SÉVÉRAC
HighSchoolOrEquivalent, STG MARKETING
HighSchoolOrEquivalent, STG MARKETING
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