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Expert B2B Content Creator To Drive Leads & Pipeline

Graham Machray , London, United Kingdom


Experience

15 - 24 years

Other titles

Acting Head of Marketing & Product Marketing Manager Product Marketing Manager Assistant Director Product Marketing Manager

Skills

Analyst relations Public relations Digital Marketing Product marketing Search Engine Optimization + 8 more

I'm offering

My background is as a product marketing manager promoting B2B software and services as solutions, for large corporates, SMEs and start-ups. The solution I have promoted include email and website management systems, enterprise systems management, regulatory and compliance systems, application packaging and support environments, policy management, third party vendor management and more. These have targeted global corporates, start-ups, and well as SMEs.

This involved me writing blog posts, as well as white papers, eBooks, brochures, website content, video scripts and similar.

My approach is to apply industry, market and customers insights to create a story that looks at an issue purely from their perspective, to inspire action, and ultimately create leads, pipeline and revenue. Adding themes based on Fear, Uncertainty and Doubt (FUD) and Fear of Missing Out (FOMO) can add emotional engagement to the mix.

This approach – in my experience – creates twice the impact of standard marketing material.

Markets

United Kingdom

Links for more

Once you have created a company account and a job, you can access the profiles links.

Industries

Computer Software & Apps Financial services Pharmaceutical Industrial Retail + 3 more

Language

English
Fluently

Ready for

  Smaller project
  Larger project
  Ongoing relation / part-time
  Full time contractor

Available

Typically available right away

My experience


My education




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