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Director of Content Strategy
Jo Barrow
,
london, United Kingdom
Experience
Other titles
Skills
I'm offering
I'm a fast and effective digital marketing strategist with a background in technology start ups and experience in launching and growing e-commerce and D2C brands. I'm great at brand positioning and strategy, identifying value propositions, smoothing out sales stories and crafting ROI focused campaigns and content that deliver results.
Markets
United Kingdom
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2020 - 2021
job
CMO
Omni.
Involved from ground floor on building and launching a new plant-based pet food. This involved brand definition, positioning, strategy and crafting a go-to-market plan that included user testing, digital marketing and PR. Saw the company from a 0 valuation to a 2mil valuation before we had released our first product.
Digital Marketing, Brand identity, Brand Building, Social Media, Business strategy, Digital Strategy, Content marketing
2019 - 2020
job
Director of Content Strategy
EX.CO.
Relocated to HQ in Tel Aviv where I was part of the core team managing our shift to SAAS. I owned in-house digital marketing and account managed senior global partners. As a full-stack SAAS marketer, I used CRM, PPC, SEO content marketing and product marketing to improve customer acquisition and retention. I took responsibility for the user journey on-site and saw end-
of-trial conversions increase significantly.
of-trial conversions increase significantly.
Digital Marketing, Marketing, Content marketing, Seo, CRM, PPC, Saas, User journey, Content, Retention, Content Strategy
2017 - 2019
job
Creative Director
EX.CO.
I developed, defined and owned our multimillion pound branded content technology business as a new revenue stream for the company, leading all processes from how we pitched our interactive content solution to brands, to the ideas and content of those campaigns. I led a team of five creatives and oversaw branded content teams for five regions. I also collaborated with our Product team to adjust our off-the-shelf product for big campaigns and clients.
Technology, Content, Content Strategy, Copywriter, Digital and social campaigns, Digital Marketing, Pitching, Sales Strategy, B2c marketing, Social media copywriting, Media and marketing strategy
2014 - 2017
job
Head of Content
Playbuzz (now EX.CO).
Hired as the company's first employee in Europe, and as the editorial content consultant, I developed content strategies which included leading workshops with publishers such as The Telegraph, The BBC and Sky on how to make their digital content more engaging. I built relationships, account managed and deployed strategies that included running workshops with social, editorial and product teams.
Facilitating workshops, Sales development, Content strategy, Content creation, Digital Marketing, Advertising on social media, Digital Strategy, Digital advertising, Copywriter, Presentation
My education
2011
-
2014
University of York
BA, English and Related Literature
BA, English and Related Literature
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