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Marketing Expert | Social Media Strategist | PR | Project Manager | ENG & IT
Marta Barbano
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Are you looking for a social media shake-up, someone to help you get more leads or a hand with your marketing and PR and media relations activities?
Great! you have come to the right person.
I am a passionate and creative MarComms | Social Media Manager with 20 + years of experience in managing the full marcomms project life cycle from concept to final delivery. A talented strategist able to take brands, products and services to a new level using consumer-driver and omnichannel campaigns (digital & traditional).
I will:
- Increase your leads generations
- Drive more sales
- Planning and executing your digital-social marketing activities
- All around make your brand/product more visible
- On top, I can write contents in Italian or translate from English.
How does it sound?
Next step is to have a call or an introduction email so that you can tell me more about your company, where you are, what you need and where you want to be in the market.
And then we put together a plan to get you for your business.
I look forward to working together!
Marta
Great! you have come to the right person.
I am a passionate and creative MarComms | Social Media Manager with 20 + years of experience in managing the full marcomms project life cycle from concept to final delivery. A talented strategist able to take brands, products and services to a new level using consumer-driver and omnichannel campaigns (digital & traditional).
I will:
- Increase your leads generations
- Drive more sales
- Planning and executing your digital-social marketing activities
- All around make your brand/product more visible
- On top, I can write contents in Italian or translate from English.
How does it sound?
Next step is to have a call or an introduction email so that you can tell me more about your company, where you are, what you need and where you want to be in the market.
And then we put together a plan to get you for your business.
I look forward to working together!
Marta
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Italian
Fluently
Ready for
Ongoing relation / part-time
Available
My experience
2017 - ?
freelance
PR Account Manager & Social Media Coordinator EMEA - Consultant
Indaba Communications www.weareindaba.com.
London
§ Responsible to drive the media relations for the key B2B client Axalta Corporate System (NYSE: AXTA),
www.axaltacs.com and its three brands (Cromax, Spies Hecker, Standox) in the Italian market
§ Liaise with Axalta Marketing Manager for Italy to define Corporate and brands strategy for the Italian market
§ Business development and market research when requested
§ Liaise on daily basis with journalists, magazines, publishers and agencies
§ Copywriting, editing, translation into Italian: Press Releases, local texts, corporate materials, etc
§ Develop monthly/quarter/yearly reports and presentations (excel files, power-point)
§ Responsible to manage Axalta Corporate and brands social media channels in EMEA (Facebook, Instagram, LinkedIn, YouTube) and to coordinate the team for delivering success posts.
§ Managing daily schedule and texts approvals
§ Collaborate with all marketing functions to ensure activities integrate and work multichannel
§ Monthly meetings in Cologne with Axalta's Brand Managers and Executives
§ Collating monthly reports to monitor on progress and KPIs offering any new suggestions for improvements.
§ Responsible to drive the media relations for the key B2B client Axalta Corporate System (NYSE: AXTA),
www.axaltacs.com and its three brands (Cromax, Spies Hecker, Standox) in the Italian market
§ Liaise with Axalta Marketing Manager for Italy to define Corporate and brands strategy for the Italian market
§ Business development and market research when requested
§ Liaise on daily basis with journalists, magazines, publishers and agencies
§ Copywriting, editing, translation into Italian: Press Releases, local texts, corporate materials, etc
§ Develop monthly/quarter/yearly reports and presentations (excel files, power-point)
§ Responsible to manage Axalta Corporate and brands social media channels in EMEA (Facebook, Instagram, LinkedIn, YouTube) and to coordinate the team for delivering success posts.
§ Managing daily schedule and texts approvals
§ Collaborate with all marketing functions to ensure activities integrate and work multichannel
§ Monthly meetings in Cologne with Axalta's Brand Managers and Executives
§ Collating monthly reports to monitor on progress and KPIs offering any new suggestions for improvements.
Instagram, Manager, Social, Power, Development, Coordinator, Youtube, Pr, Linkedin, Facebook, Marketing, Account Manager, Research, Market research, B2B, Excel, Business development, Copywriting, Social Media
2017 - ?
freelance
Marketing Strategist - Consultant
Engineeria Ltd www.engineeria.com.
London
§ Coordinate and implement the marketing strategy defined with engineeria's Directors
§ BID management: support Directors in researching new opportnities, designing templates, filling in entry forms
§ New Business Development: support the Directors contacting prospects, finding speaking opportunities, suggesting events,
chasing clients (using Hubspot)
§ Events coordinator
§ Run Social Media Channels (LinkedIn, Twitter, Facebook, Instagram)
§ Web Site updating www.engineeria.com; liaise with external agencies such as designer, technicians.
§ Photo editing, content development for web site porpoise (Using Photoshop, Illustrator)
§ Coordinate the delivering of marketing materials such as portfolio, brochures, leaflet, presentations etc and newsletter
(MailChimp).
§ Coordinate and implement the marketing strategy defined with engineeria's Directors
§ BID management: support Directors in researching new opportnities, designing templates, filling in entry forms
§ New Business Development: support the Directors contacting prospects, finding speaking opportunities, suggesting events,
chasing clients (using Hubspot)
§ Events coordinator
§ Run Social Media Channels (LinkedIn, Twitter, Facebook, Instagram)
§ Web Site updating www.engineeria.com; liaise with external agencies such as designer, technicians.
§ Photo editing, content development for web site porpoise (Using Photoshop, Illustrator)
§ Coordinate the delivering of marketing materials such as portfolio, brochures, leaflet, presentations etc and newsletter
(MailChimp).
Management, Social, Web, Development, Coordinator, Support, Bid management, Twitter, Hubspot, Content, Marketing, Content Development, Linkedin, Mailchimp, Facebook, Instagram, Illustrator, MArketing Strategy, Business development, Social Media
2012 - 2016
freelance
Freelance Consultant
Marketing and Communication.
Milan
Hikkaduwa (Retail & Ecommerce; Marketing Manager - Work closely with the CEO and Business Development Director on creating brand identity and achieving all selling targets - Milan) - Rykerkids (Retail/Fashion - London) - NPS (Logistic - Milan) - Grid (Business Consultant - Milan) - Milano Food (Food - Milan) - Monomarca (Fashion - Milan) - Mirtillo & NInetta (Fashion - Milan)
Maternity Leave Sep 2009 - Dec 2012
Happy mother of two little girls.
Hikkaduwa (Retail & Ecommerce; Marketing Manager - Work closely with the CEO and Business Development Director on creating brand identity and achieving all selling targets - Milan) - Rykerkids (Retail/Fashion - London) - NPS (Logistic - Milan) - Grid (Business Consultant - Milan) - Milano Food (Food - Milan) - Monomarca (Fashion - Milan) - Mirtillo & NInetta (Fashion - Milan)
Maternity Leave Sep 2009 - Dec 2012
Happy mother of two little girls.
Marketing, Business development, Ecommerce, Retail, Fashion, Brand identity, Ceo, Development, Manager
2008 - 2009
job
Events Project Manager
The Italian Chamber of Commerce and Industry for the UK.
§ Working with the Sales department I was responsible to organise the Italian and British Pavilion in these events: Natural & Organic Products, Grand Designs Live, Tuttofood, La Dolce Vita EcoBuild(FutureBuild)
§ Generate revenues in excess of €400K
§ New business development using phone calls, face to face, email campaign (using MailUp and MailChimp)
§ In charge of marketing for the promotion of the Pavilions
§ Organize buyers/press delegation and conventions
§ Liaise on daily basis with organizers, contractors, external technicians, PR and design agencies.
§ Support the organization of workshops and conventions organized directly by The Chamber such as Banking conference, wine
tastings, buyers' delegations and incoming missions (both in Italy and UK).
§ In charge of a team of 5 people
§ Generate revenues in excess of €400K
§ New business development using phone calls, face to face, email campaign (using MailUp and MailChimp)
§ In charge of marketing for the promotion of the Pavilions
§ Organize buyers/press delegation and conventions
§ Liaise on daily basis with organizers, contractors, external technicians, PR and design agencies.
§ Support the organization of workshops and conventions organized directly by The Chamber such as Banking conference, wine
tastings, buyers' delegations and incoming missions (both in Italy and UK).
§ In charge of a team of 5 people
Marketing, Design, Business development, Project Manager, Mailchimp, Pr, Sales, Banking, Natural, Workshops, Support, Development, Campaign, Manager
2006 - 2007
job
Strategic Partnership Development Manager
Fiera Milano Media.
Reported directly to the CEO and working with my team and partners I designed, developed, delivered and marketed a portfolio of digital
services aimed at creating value for tradeshow stakeholders: organisers, exhibitors and visitors.
§ Establish deep relationships with media partners and affiliate networks such as Bravofly, Tradedoubler, Google, Skype,
IlSole24Ore, AdLink, ReedBusiness, Overture, Hoepli, Creditreform, Milano Finanza.
§ Work with partners to advise, design and deploy best marketing strategies for new services
§ Responsible for the implementation and delivery of digital services such as booking services, online tracking tradeshow
software.
§ Generate new business with key partners. I generated activity in excess of €1m.
§ Drove revenues
§ Develop and implement digital marketing strategy to promote digital services and products to promote new services
§ Instrumental in organizing press conference to promote new services or partnerships. I built brand awareness participating in conferences, events, sponsorships, etc.
§ Manage a team of Key Account Managers (4 direct, 25 total)
services aimed at creating value for tradeshow stakeholders: organisers, exhibitors and visitors.
§ Establish deep relationships with media partners and affiliate networks such as Bravofly, Tradedoubler, Google, Skype,
IlSole24Ore, AdLink, ReedBusiness, Overture, Hoepli, Creditreform, Milano Finanza.
§ Work with partners to advise, design and deploy best marketing strategies for new services
§ Responsible for the implementation and delivery of digital services such as booking services, online tracking tradeshow
software.
§ Generate new business with key partners. I generated activity in excess of €1m.
§ Drove revenues
§ Develop and implement digital marketing strategy to promote digital services and products to promote new services
§ Instrumental in organizing press conference to promote new services or partnerships. I built brand awareness participating in conferences, events, sponsorships, etc.
§ Manage a team of Key Account Managers (4 direct, 25 total)
Digital Marketing, Marketing, Design, MArketing Strategy, Implementation, Digital Marketing Strategy, Affiliate, Ceo, Development, Software, Google, Online, Booking, Manager
2001 - 2002
job
Project Delivery Manager
MADD SpA.
MADD was a creative agency. As supervisor and team leader I developed and assisted advertising campaigns and web sites development,
liaising between clients and technical/design internal division.
liaising between clients and technical/design internal division.
Design, Advertising, Development, Web, Manager
My education
2019
University Bocconi
Professional Certification, Corporate Sustainability
Professional Certification, Corporate Sustainability
1992
-
1996
IULM
Master Degree, Public Relations
Master Degree, Public Relations
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