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Experienced Digital Marketer specialising in paid advertising
Phill Dangerfield (Dip DigM)
,
Derby, United Kingdom
Experience
Other titles
Skills
I'm offering
Digital Marketing Specialist, and recent stay-at-home Dad, with a proven track record in designing and executing successful digital marketing campaigns that are tailored to business strategy and objectives. Experienced across multiple channels including PPC, SEO, email, affiliate, CRO, and social.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2019 - 2020
job
Digital Marketing Manager
Solmar Villas.
Responsibilities:
• Developing, implementing and analysing a detailed Marketing strategy - including website development, customer UX, creative and innovative promotional campaigns, digital marketing, offline and PR.
• Development and delivery of the brand strategy for new and existing products including campaigns, innovative promotions, digital marketing, social and PR to increase competitive edge in the travel marketplace.
• Ensuring marketing objectives are effectively implemented by the Marketing team within given timescales.
• Effective management of external agencies to interrogate efficiency, relevance, and budgets, especially PPC and SEO.
• Developing, implementing and analysing a detailed Marketing strategy - including website development, customer UX, creative and innovative promotional campaigns, digital marketing, offline and PR.
• Development and delivery of the brand strategy for new and existing products including campaigns, innovative promotions, digital marketing, social and PR to increase competitive edge in the travel marketplace.
• Ensuring marketing objectives are effectively implemented by the Marketing team within given timescales.
• Effective management of external agencies to interrogate efficiency, relevance, and budgets, especially PPC and SEO.
Digital Marketing, Marketing, Seo, MArketing Strategy, UX, PPC, Pr, Management, Website, Development, Social
2017 - 2019
job
Digital Marketing Manager
Leaders Romans Group.
Responsibilities:
• Responsible for managing digital lead generation and marketing activity for the Lettings and Mortgage departments across the Leaders and Romans brands.
• Accountable for the digital marketing budget, including forecasting spend by channel, and improving campaign ROI.
• Managing PPC campaigns with key activities such as paid search, affiliate marketing, and social media advertising for lead acquisition.
• Liaising with SEO / Content teams to develop strategies for organic traffic.
• Strategy and planning of email campaigns to cross-sell services and re-engage with past and prospective clients.
• Providing in-depth post-campaign analysis to guide forward planning of upcoming campaigns.
• Producing internal reports outlining current lead growth, activities, and cost per lead to key stakeholders to manage expectations and highlight new opportunities.
• Project management of website developments aiming to increase conversion rates through better user experience as well as improve source attribution for marketing planning purposes.
• Supporting departments with improvements to lead conversion progression, e.g. from lead to appointment to instruction, via digital channels.
• Responsible for managing digital lead generation and marketing activity for the Lettings and Mortgage departments across the Leaders and Romans brands.
• Accountable for the digital marketing budget, including forecasting spend by channel, and improving campaign ROI.
• Managing PPC campaigns with key activities such as paid search, affiliate marketing, and social media advertising for lead acquisition.
• Liaising with SEO / Content teams to develop strategies for organic traffic.
• Strategy and planning of email campaigns to cross-sell services and re-engage with past and prospective clients.
• Providing in-depth post-campaign analysis to guide forward planning of upcoming campaigns.
• Producing internal reports outlining current lead growth, activities, and cost per lead to key stakeholders to manage expectations and highlight new opportunities.
• Project management of website developments aiming to increase conversion rates through better user experience as well as improve source attribution for marketing planning purposes.
• Supporting departments with improvements to lead conversion progression, e.g. from lead to appointment to instruction, via digital channels.
Management, Manager, Social, Search, Guide, Campaign, Affiliate marketing, Affiliate, Growth, Marketing Planning, Content, Website, Digital Marketing, ROI, PPC, Forecasting, Budget, User Experience, Advertising, Project Management, Seo, Social Media, Marketing
2011 - 2017
job
Digital Marketing Manager / Publisher Manager
Webtistic LTD.
Responsibilities:
• Designed and executed digital strategies for a range of small to large clients including PPC / SEO / email / social / website optimisation and landing page design / creation.
• Short-term role as Publisher Manager for the sister company Monetise - a UK Performance Marketing Network. Involved close relationships with Publishers to improve their performance and ROI from affiliate campaigns.
• Designed and executed digital strategies for a range of small to large clients including PPC / SEO / email / social / website optimisation and landing page design / creation.
• Short-term role as Publisher Manager for the sister company Monetise - a UK Performance Marketing Network. Involved close relationships with Publishers to improve their performance and ROI from affiliate campaigns.
Digital Marketing, Marketing, Design, Seo, PPC, ROI, Optimization, Website, Network, Affiliate, Social, Manager
My education
2018
Institute of Direct and Digital Marketing
IDM Professional Diploma in Digital Marketing (Dip DigM, Digital Marketing
IDM Professional Diploma in Digital Marketing (Dip DigM, Digital Marketing
2009
-
2010
University of Derby
Masters, Human Resource Management
Masters, Human Resource Management
2006
-
2009
University of Derby
Bachelors, Business Psychology
Bachelors, Business Psychology
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