Creative Strategy Director
London, United Kingdom
Links for more
Ongoing relation / part-time
Full time contractor
consultancy basis. Recent agency clients include: BCW (formerly Cohn & Wolfe) Octagon,
Golin, Quintessentially, Dentsu, Wonderhatch, Number Nines and Rizer working on a broad
spectrum of clients including, Toyota, Honda, Johnnie Walker, adidas, Henieken, PEPSICO,
Persil, Kraft Heinz, Unilever, Samsung, Stella Artois. GWR, and Barclaycard.
My role entails insight-led planning for a broad range of clients across multiple sectors. From automotive to drinks, from sportswear manufacturers to the global insurance market and managed IT services. I have crafted award-winning campaigns that integrate live experiences with paid, shared, and earned. I work across disciplines to develop rich content marketing and communication plans: Recent work includes: Adidas Creator Dock, Honda @ Goodwood
Festival of Speed, Konica Minolta, Heineken Champions Voyage.
As part of the Senior Leadership team I worked with the CEO and individual Practice Managing Directors and was responsible for the creative planning of P&G (haircare, grooming, laundry and beauty), Booking.com, MasterCard, Nissan and Philips. My time was split
between servicing existing client relationships, agency reputation and internal engagement and new business.
The role saw me liaise closely with specialist teams within the agency including the dedicated Digital, Research & Insight teams. In addition, I oversaw our integrated services offering which included the design studio, digital content team and video production arm. Furthermore, my role also placed me in close proximity to other agencies within the wider Omnicom family (of which Ketchum is a member) as well as working closely with clients' other retained marketing and advertising agency partners.
Significant new business wins included: Booking.com, Gillette, Chivas, The Glenlivet, Mondi, World Hepatitis Alliance, Nissan, ViiV and IATA.
Post graduate, Business Journalism
Diploma, Public Relations
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