Creative Strategy Director
London, United Kingdom
I cover the entire PESO marketing model. I cut my teeth in the world of PR, spinning stories and crafting headlines and driving consumer awareness for technology, sports, corporate, healthcare, and FMCG brands.
I transitioned into the world of creative strategic planning, working for a range of different ATL, BTL, and integrated agencies developing award-winning insight-led communications, advertising, marketing, and experiential campaigns. Some of the brands I have been lucky enough to work with, include; Facebook, Google, Adidas, Nintendo, Sony, Samsung, Motorola, Diageo, Pernod Ricard, Honda, Barclays, Lloyd's of London, Toyota, Chevrolet, Adidas, Heinz, Nike, and FIFA Working at a senior level, I have grown and run multimillion-pound client accounts and driven new business growth.
My passion as a planner lies in the unearthing of those simple human truths, the insights that light up the mind, and help to see the problem in a new light. I push myself in all my work to keep asking the question "why is that?" so that I arrive at something truly illuminating. Then the hard work starts, how to then harness the insight, with a provocative "What if?" -- an inspiring proposition or a stirring call to action.
Thanks to my varied career I offer a unique understanding of the blurred lines of marketing communications and I offer creative planning consultancy to agencies and brands to help create award-winning campaigns & content, generate word of mouth, make headlines, encourage social likes, kick-start conversations and drive the bottom line.
Simply put, I deliver big agency thinking without the big-agency baggage.
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consultancy basis. Recent agency clients include: BCW (formerly Cohn & Wolfe) Octagon,
Golin, Quintessentially, Dentsu, Wonderhatch, Number Nines and Rizer working on a broad
spectrum of clients including, Toyota, Honda, Johnnie Walker, adidas, Henieken, PEPSICO,
Persil, Kraft Heinz, Unilever, Samsung, Stella Artois. GWR, and Barclaycard.
My role entails insight-led planning for a broad range of clients across multiple sectors. From automotive to drinks, from sportswear manufacturers to the global insurance market and managed IT services. I have crafted award-winning campaigns that integrate live experiences with paid, shared, and earned. I work across disciplines to develop rich content marketing and communication plans: Recent work includes: Adidas Creator Dock, Honda @ Goodwood
Festival of Speed, Konica Minolta, Heineken Champions Voyage.
As part of the Senior Leadership team I worked with the CEO and individual Practice Managing Directors and was responsible for the creative planning of P&G (haircare, grooming, laundry and beauty), Booking.com, MasterCard, Nissan and Philips. My time was split
between servicing existing client relationships, agency reputation and internal engagement and new business.
The role saw me liaise closely with specialist teams within the agency including the dedicated Digital, Research & Insight teams. In addition, I oversaw our integrated services offering which included the design studio, digital content team and video production arm. Furthermore, my role also placed me in close proximity to other agencies within the wider Omnicom family (of which Ketchum is a member) as well as working closely with clients' other retained marketing and advertising agency partners.
Significant new business wins included: Booking.com, Gillette, Chivas, The Glenlivet, Mondi, World Hepatitis Alliance, Nissan, ViiV and IATA.
Electrolux and Pernod Ricard.
As Co-head of Sport, I oversaw the rapid growth of the dedicated Sports & Olympics Practice developing creative communications and sponsorship campaigns for brands, governing bodies,
teams and individuals in sport.
During my tenure we grew the business by over £875,000 in two years winning key clients that include the Al Kass Cup 2013, EDF, The Jockey Club, PUMA, RFU, Sainsbury's and Sochi 2014.
As Creative Director, I was responsible for the development of consumer brand campaign ideas and selling them to clients, highlights including devising, developing and implementing the Days of Summer
Campaign for Sainsbury's.
Freshfields. During my time with the law firm I wrote their London 2012 Olympic Games employee and client engagement strategy.
Highlights included, creating a luxury brand partnership between Range Rover and Fortnum & Mason and developing a ground-breaking art and music strategy for Triumph Motorcycles.
Revolve, Association of Photographers (AOP) and Aston Martin. Responsible for the promotion
and publicity of the then new luxury whisky brand Chivas Revolve, publicity of AOP shows and photographers, brand development for Aston Martin and marketing and communications for
leading news agency Reuters
Post graduate, Business Journalism
Diploma, Public Relations
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