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17
jobs
Creative Strategy Director
Andrew Ager
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I am a talented, and award-winning strategic and creative communications specialist with over 20 years' experience of working for some of the world's leading brands, sponsors, and events to develop insight-led strategic-creative communications campaigns, that drive brand affinity, awareness, talkability, market share, revenue, and engagement.
I cover the entire PESO marketing model. I cut my teeth in the world of PR, spinning stories and crafting headlines and driving consumer awareness for technology, sports, corporate, healthcare, and FMCG brands.
I transitioned into the world of creative strategic planning, working for a range of different ATL, BTL, and integrated agencies developing award-winning insight-led communications, advertising, marketing, and experiential campaigns. Some of the brands I have been lucky enough to work with, include; Facebook, Google, Adidas, Nintendo, Sony, Samsung, Motorola, Diageo, Pernod Ricard, Honda, Barclays, Lloyd's of London, Toyota, Chevrolet, Adidas, Heinz, Nike, and FIFA Working at a senior level, I have grown and run multimillion-pound client accounts and driven new business growth.
My passion as a planner lies in the unearthing of those simple human truths, the insights that light up the mind, and help to see the problem in a new light. I push myself in all my work to keep asking the question "why is that?" so that I arrive at something truly illuminating. Then the hard work starts, how to then harness the insight, with a provocative "What if?" -- an inspiring proposition or a stirring call to action.
Thanks to my varied career I offer a unique understanding of the blurred lines of marketing communications and I offer creative planning consultancy to agencies and brands to help create award-winning campaigns & content, generate word of mouth, make headlines, encourage social likes, kick-start conversations and drive the bottom line.
Simply put, I deliver big agency thinking without the big-agency baggage.
Portfolio: http://*********.**
I cover the entire PESO marketing model. I cut my teeth in the world of PR, spinning stories and crafting headlines and driving consumer awareness for technology, sports, corporate, healthcare, and FMCG brands.
I transitioned into the world of creative strategic planning, working for a range of different ATL, BTL, and integrated agencies developing award-winning insight-led communications, advertising, marketing, and experiential campaigns. Some of the brands I have been lucky enough to work with, include; Facebook, Google, Adidas, Nintendo, Sony, Samsung, Motorola, Diageo, Pernod Ricard, Honda, Barclays, Lloyd's of London, Toyota, Chevrolet, Adidas, Heinz, Nike, and FIFA Working at a senior level, I have grown and run multimillion-pound client accounts and driven new business growth.
My passion as a planner lies in the unearthing of those simple human truths, the insights that light up the mind, and help to see the problem in a new light. I push myself in all my work to keep asking the question "why is that?" so that I arrive at something truly illuminating. Then the hard work starts, how to then harness the insight, with a provocative "What if?" -- an inspiring proposition or a stirring call to action.
Thanks to my varied career I offer a unique understanding of the blurred lines of marketing communications and I offer creative planning consultancy to agencies and brands to help create award-winning campaigns & content, generate word of mouth, make headlines, encourage social likes, kick-start conversations and drive the bottom line.
Simply put, I deliver big agency thinking without the big-agency baggage.
Portfolio: http://*********.**
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Industries
Language
English
Fluently
Ready for
Available
My experience
2016 - ?
job
Managing Director, MSH
Get Stuff Done Ltd.
I offer senior level strategic and creative counsel to agencies, brands, events and sponsors on a
consultancy basis. Recent agency clients include: BCW (formerly Cohn & Wolfe) Octagon,
Golin, Quintessentially, Dentsu, Wonderhatch, Number Nines and Rizer working on a broad
spectrum of clients including, Toyota, Honda, Johnnie Walker, adidas, Henieken, PEPSICO,
Persil, Kraft Heinz, Unilever, Samsung, Stella Artois. GWR, and Barclaycard.
consultancy basis. Recent agency clients include: BCW (formerly Cohn & Wolfe) Octagon,
Golin, Quintessentially, Dentsu, Wonderhatch, Number Nines and Rizer working on a broad
spectrum of clients including, Toyota, Honda, Johnnie Walker, adidas, Henieken, PEPSICO,
Persil, Kraft Heinz, Unilever, Samsung, Stella Artois. GWR, and Barclaycard.
2017 - 2020
freelance
Consultant Creative Strategy Director
Jack Morton Worldwide.
I am responsible for the strategic campaign planning for a number of leading international brands at the London office of the global experiential agency Jack Morton Worldwide
My role entails insight-led planning for a broad range of clients across multiple sectors. From automotive to drinks, from sportswear manufacturers to the global insurance market and managed IT services. I have crafted award-winning campaigns that integrate live experiences with paid, shared, and earned. I work across disciplines to develop rich content marketing and communication plans: Recent work includes: Adidas Creator Dock, Honda @ Goodwood
Festival of Speed, Konica Minolta, Heineken Champions Voyage.
My role entails insight-led planning for a broad range of clients across multiple sectors. From automotive to drinks, from sportswear manufacturers to the global insurance market and managed IT services. I have crafted award-winning campaigns that integrate live experiences with paid, shared, and earned. I work across disciplines to develop rich content marketing and communication plans: Recent work includes: Adidas Creator Dock, Honda @ Goodwood
Festival of Speed, Konica Minolta, Heineken Champions Voyage.
Marketing, Content marketing, Creative Strategy, Content, It, Insurance, Festival, Office, International, Campaign, Sportswear, Planning, Winning, LED
2013 - 2016
job
Strategic Creative Director & Deputy Head of Integrated Services, Ketchum
unknown.
As Director Strategy and Creative, I oversaw the delivery of strategic creative engagement campaigns across all internal practices (Consumer & Brand, Corporate & Public Affairs, Health and Technology).
As part of the Senior Leadership team I worked with the CEO and individual Practice Managing Directors and was responsible for the creative planning of P&G (haircare, grooming, laundry and beauty), Booking.com, MasterCard, Nissan and Philips. My time was split
between servicing existing client relationships, agency reputation and internal engagement and new business.
The role saw me liaise closely with specialist teams within the agency including the dedicated Digital, Research & Insight teams. In addition, I oversaw our integrated services offering which included the design studio, digital content team and video production arm. Furthermore, my role also placed me in close proximity to other agencies within the wider Omnicom family (of which Ketchum is a member) as well as working closely with clients' other retained marketing and advertising agency partners.
Significant new business wins included: Booking.com, Gillette, Chivas, The Glenlivet, Mondi, World Hepatitis Alliance, Nissan, ViiV and IATA.
As part of the Senior Leadership team I worked with the CEO and individual Practice Managing Directors and was responsible for the creative planning of P&G (haircare, grooming, laundry and beauty), Booking.com, MasterCard, Nissan and Philips. My time was split
between servicing existing client relationships, agency reputation and internal engagement and new business.
The role saw me liaise closely with specialist teams within the agency including the dedicated Digital, Research & Insight teams. In addition, I oversaw our integrated services offering which included the design studio, digital content team and video production arm. Furthermore, my role also placed me in close proximity to other agencies within the wider Omnicom family (of which Ketchum is a member) as well as working closely with clients' other retained marketing and advertising agency partners.
Significant new business wins included: Booking.com, Gillette, Chivas, The Glenlivet, Mondi, World Hepatitis Alliance, Nissan, ViiV and IATA.
Marketing, Design, Advertising, Video, Research, Leadership, Technology, Public affairs, Content, Ceo, Health, Production, Booking, Planning, ME
2010 - 2013
job
Creative Director & Co-Head of Sport
Weber Shandwick.
As London Creative Strategy Director, I was responsible for the creative output of the agency working with practice heads to craft insight-led creative campaigns. Clients included Nespresso, Warburton's, Monster, Tesco, Pizza Express, EDF,
Electrolux and Pernod Ricard.
As Co-head of Sport, I oversaw the rapid growth of the dedicated Sports & Olympics Practice developing creative communications and sponsorship campaigns for brands, governing bodies,
teams and individuals in sport.
During my tenure we grew the business by over £875,000 in two years winning key clients that include the Al Kass Cup 2013, EDF, The Jockey Club, PUMA, RFU, Sainsbury's and Sochi 2014.
Electrolux and Pernod Ricard.
As Co-head of Sport, I oversaw the rapid growth of the dedicated Sports & Olympics Practice developing creative communications and sponsorship campaigns for brands, governing bodies,
teams and individuals in sport.
During my tenure we grew the business by over £875,000 in two years winning key clients that include the Al Kass Cup 2013, EDF, The Jockey Club, PUMA, RFU, Sainsbury's and Sochi 2014.
Creative Strategy, Leadership, Sport, Growth, Sponsorship, Express, Winning, LED
2010 - 2013
job
Creative Director
Creative Capital.
Creative Capital was established by Weber Shandwick in March 2011 concerned with the design and production of big ideas that build brands and that pay for themselves.
As Creative Director, I was responsible for the development of consumer brand campaign ideas and selling them to clients, highlights including devising, developing and implementing the Days of Summer
Campaign for Sainsbury's.
As Creative Director, I was responsible for the development of consumer brand campaign ideas and selling them to clients, highlights including devising, developing and implementing the Days of Summer
Campaign for Sainsbury's.
Design, Development, Campaign, Production
2010 - 2010
job
London 2012 Programme Director
Freshfields Bruckhaus Deringer.
Working alongside the Managing Partner for London and Head of Communications, I headed up the London 2012 Sponsorship Programme for official LOCOG Legal Services provider
Freshfields. During my time with the law firm I wrote their London 2012 Olympic Games employee and client engagement strategy.
Freshfields. During my time with the law firm I wrote their London 2012 Olympic Games employee and client engagement strategy.
Sponsorship, UP, Marketing, Content marketing, Sport Consultant
2005 - 2010
job
Creative Director
Pitch.
As Creative Director I worked alongside the CEO to oversee the strategic growth of the agency. I was responsible for the creative output of the agency, developing insight-led communications campaigns, stunts, social and digital campaigns, and sponsorship activation campaigns for key clients including; Chelsea Football Club, Hugo Boss, SonyEricsson, Skandia, Canterbury of New Zealand, Musto, Eden Park, and NBA, with annual billings in excess of £2,000,000.
Growth, Ceo, Sponsorship, Social, LED
2005 - 2005
job
Account Director
Exposure.
Short-term contract with leading consumer agency overseeing the a number of accounts, Responsible for creative communications planning, including experiential and event activity.
Highlights included, creating a luxury brand partnership between Range Rover and Fortnum & Mason and developing a ground-breaking art and music strategy for Triumph Motorcycles.
Highlights included, creating a luxury brand partnership between Range Rover and Fortnum & Mason and developing a ground-breaking art and music strategy for Triumph Motorcycles.
Creative Strategy, Event, Music, Planning
2001 - 2005
job
Account Director
Cake Group.
Account lead for 4 key agency accounts: Reebok, Jaguar and Anheuser-Busch and Allied Bakeries with total billings in excess of £2,000,000. Devised and delivered international media relations and sports sponsorship activations. Highlights include heading up PR for Reebok at the 2004 Athens Olympics, managing publicity campaigns sponsored athletes and artists including Double Olympic Gold Medallist Dame Kelly Holmes, Andy Roddick, Ryan Giggs, Jay Z, 50 Cen. Launching the RangeRover Sport and Jaguar X-Type and overseeing Budweiser’s music festival strategy.
Public relations, Sport Consultant, Sponsorship, Social Media
1998 - 2001
job
patch, Account Manager
independent PR agency.
Account handling at independent PR agency, main clients: Reuters Media, Seagram's Chivas
Revolve, Association of Photographers (AOP) and Aston Martin. Responsible for the promotion
and publicity of the then new luxury whisky brand Chivas Revolve, publicity of AOP shows and photographers, brand development for Aston Martin and marketing and communications for
leading news agency Reuters
Revolve, Association of Photographers (AOP) and Aston Martin. Responsible for the promotion
and publicity of the then new luxury whisky brand Chivas Revolve, publicity of AOP shows and photographers, brand development for Aston Martin and marketing and communications for
leading news agency Reuters
Marketing, Account Manager, Pr, Development, Manager
My education
1999
Rhodes University
Post graduate, Business Journalism
Post graduate, Business Journalism
1998
-
1999
London School of Public Relations
Diploma, Public Relations
Diploma, Public Relations
1994
-
1997
Kingston University
BSc, Geography
BSc, Geography
1987
-
1994
King Edwards School
Secondary, Geography
Secondary, Geography
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