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Chief Marketing Officer specialising in building brands and purpose
Leanne Marshall MCIM
,
Portsmouth, United Kingdom
Experience
Other titles
Skills
I'm offering
A dynamic, influential, passionate and proven leader with over 19 years experience gained across digital strategy, marketing, business transformation, sales and operations. I'm a senior marketer with an in-depth and up-to-date understanding of both consumer (B2C) and business (B2B) markets. I harness technology, innovation and talent for success and come with International experience gained across technology, telecoms, finance, event and start-up sectors. I bring a positive attitude and consistently deliver strong results.
My leadership style is focused, collaborative, inclusive, inspiring and motivational in both virtual and physical team environments. Being supportive enables both experienced teams to flourish and inexperienced teams learn. I’m passionate about delivering personal and business objectives, and keeping teams motivated through coaching, development and recognition. I'm passionate about social purpose, women in tech, culture and diversity, community and wellness.
My leadership style is focused, collaborative, inclusive, inspiring and motivational in both virtual and physical team environments. Being supportive enables both experienced teams to flourish and inexperienced teams learn. I’m passionate about delivering personal and business objectives, and keeping teams motivated through coaching, development and recognition. I'm passionate about social purpose, women in tech, culture and diversity, community and wellness.
Markets
United Kingdom
Links for more
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Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2020 - ?
freelance
Chief Marketing Officer
hangAIR Global.
HealthTech start up: As CMO I’m a member of the senior team at hangAIR. I work alongside the CEO as we prepare to bring the product to market in 2021. hangAIR is an early stage HealthTech start-up based out of London, with a patented smart INCLINER designed by doctors and scientists, supported by wellness App, to help the 3 billion people worldwide who suffer from sleep deprivation, mental stress, burnout, anxiety, back pain or respiratory problems (COVID-19, COPD, Cystic Fibrosis, Sleep Apnea)
Press and PR, Communication, Project Management, Management, Marketing, Business strategy, Business development, Content creation, Startups, Brand identity, Branding, Brand management, Core Values and Branding, Brand Building, Brand strategy
2018 - 2020
job
Chief Marketing Officer
Yoti.
Tech: I was the CMO at Yoti, a purpose-driven UK HQ tech company on a mission to be the world’s trusted identity provider. I reported directly to the CEO, and regularly to the board. My remit was Global and covered Brand, PR, Content, Campaigns, Acquisition, Product Marketing and Design.
Global Marketing, MArketing Strategy, Marketing, Social Media, Online marketing, Digital Strategy, Content marketing, Communication, Seo, Production of website, Website Optimization, Digital Marketing, Brand identity, Core Values and Branding, Brand activation, Branding, Brand strategy, Media and marketing strategy, Content Marketing strategi, B2B Marketing, B2c marketing
2017 - 2018
freelance
Interim CMO
Cohaesus.
Agency: Cohaesus are a creative digital agency. Previously they were a white label tech delivery service to larger creative agencies. I was their Interim CMO 2017-2018 (through my business The Marketing Marshall Ltd) tasked with defining their direct-to-market strategy and recruiting a team to deliver it. They now have clients such as Toyota, The World Wildlife Fund (WWF), the Rail Delivery Group, The Home Office and more.
Marketing, Interim management, Business strategy, Business development, Digital Marketing, Content marketing, Online marketing, Social Media, Copywriting, Recruitment, Project Management
2016 - 2017
job
Chief Marketing Officer
GDS.
B2B: GDS Group is a global events, research and technology services company dedicated to helping senior executives of global B2C and B2B organisations implement digital transformation in a fast-moving, disruptive business environment. As a member of the senior leadership team I reported directly to the Founder and ran the Marketing, Content and Data functions globally with a team of 17 and 4 direct reports.
CRM, B2B, Automation, Manager, Marketing, Management, Core Values and Branding, Brand strategy, Brand management
2011 - 2016
job
Senior Marketing Manager
EE / BT.
Telecoms: EE/BT is the largest and most advanced digital communications company in Britain, delivering mobile and fixed services to consumers, businesses, government and the wholesale market. As Senior
Marketing Manager I owned and implemented key programs within the Business segment. Initially brought in as part of the team tasked with launching EE and ensuring a seamless switch from Orange/T Mobile to EE.
Marketing Manager I owned and implemented key programs within the Business segment. Initially brought in as part of the team tasked with launching EE and ensuring a seamless switch from Orange/T Mobile to EE.
Marketing, B2B, Research, B2C, Digital transformation, Leadership, Technology, Content, Transformation, Global Marketing, Corporate events, Brand activation, Product launch, CRM, Websites, Email marketing
2002 - 2011
job
National Partnerships Marketing Manager
Royal London.
Financial Services: I joined the Royal London Group 10 months before we launched Bright Grey (March 2003) as Customer Care Manager. After a successful launch and a fully functioning operations and admin function, I moved into the marketing team and was promoted 3 further times up to Marketing Manager for National Partnerships for both the Bright Grey and Scottish Provident brands across the Glasgow and Edinburgh offices
Marketing, Event, Sales, Growth, Sponsorship, Performer, Wholesale, Manager, Founder
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