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Senior
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1
jobs
Go to Market Specialist - Sales & Partnerships
Gul Singh
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Commercially astute multi-faceted business development and marketing
professional, having brought in new business of £5m+ and managed multiple
£1m-£5m+ per annum accounts. Worked with both Start Ups and Multinationals alongside senior stakeholders to embed transformational growth, build scalable processes and bring new products to market. Leading all facets of structuring, negotiating, closing & executing successful acquisition marketing campaigns & commercial partnerships.
professional, having brought in new business of £5m+ and managed multiple
£1m-£5m+ per annum accounts. Worked with both Start Ups and Multinationals alongside senior stakeholders to embed transformational growth, build scalable processes and bring new products to market. Leading all facets of structuring, negotiating, closing & executing successful acquisition marketing campaigns & commercial partnerships.
Markets
United Kingdom
(Remote
only)
France
(Remote
only)
Germany
(Remote
only)
Ireland
(Remote
only)
Rest of Euro area
(Remote
only)
Denmark
(Remote
only)
United Arab Emirates
(Remote
only)
Sweden
(Remote
only)
Finland
(Remote
only)
Industries
Language
English
Fluently
Ready for
Ongoing relation / part-time
Available
My experience
2022 - ?
job
Client Partner
Meta.
- Managing a book of business worth €70 million+, working closely with senior stakeholders/ C-suite externally on defining ads / marketing strategies to best utilise all Meta ad products and family of apps, industry focus: ecommerce
- Defining and driving Meta's digital native client strategy and roadmap to develop business and ultimately forge long term partnerships with the top regional clients in EMEA
- Partnering with clients, their media and creative agencies to develop and execute both performance marketing and brand building campaigns
- Defining and driving Meta's digital native client strategy and roadmap to develop business and ultimately forge long term partnerships with the top regional clients in EMEA
- Partnering with clients, their media and creative agencies to develop and execute both performance marketing and brand building campaigns
Marketing, Ecommerce, Brand Building, C, ADS, Apps, Native
2022 - 2022
project
Partnerships Lead at Planetly by Onetrust
- Defined, launched, strategised new launch for Germany and EU partnerships alongsidel C-Suite stakeholders
- Worked on enterprise partnerships including: Deloitte, pwc, Deutsche Bank, Visa
- Managed API / product partnerships as well as co-marketing and co-selling partnerships
- Post partnership launched, actively worked with CS, Sales, Ops on lead generation, product delivery and scaling book of revenue generated by partners
- Worked on enterprise partnerships including: Deloitte, pwc, Deutsche Bank, Visa
- Managed API / product partnerships as well as co-marketing and co-selling partnerships
- Post partnership launched, actively worked with CS, Sales, Ops on lead generation, product delivery and scaling book of revenue generated by partners
Marketing, API, C, Sales, Enterprise
2020 - 2022
job
Partnerships Lead UK/EU
Osome.
Osome, UK/Singapore/Russia Industry: Fintech, E-Commerce, B2B
- Defined, launched, strategised new launch for UK partnerships / affiliates programme from scratch, from sourcing, marketing, managing, activating and standardising processes, working alongside global teams
- Grew brand presence, new revenue with co-marketing / co-selling campaigns via partners /influencers / affiliates: 30%+ overall inbound, leads from partnerships dept., best conversion rate, 2000%+ revenue increase YoY, 600+ leads, 150+ conversions, £100k+ revenue
- Overlooked 50+ affiliates, 40+ partners (mid market/enterprise), managing a team of 4 and working alongside C-Suite / head of departments internal and external stakeholders
- Putting out 100+ marketing weekly engagements, alongside partners, affiliates and influencers - hybrid of paid and organic content
- KPI Areas: Partners / affiliates signed / activated, revenue, leads, external marketing engagements, brand awareness, product penetration, support GTM for new products
- Integration partners - support ops / tech teams where there are commercial alignments to add / grow value propositions for both us and the partners
- Key partner verticals focus - Ecommerce / Finance / Logistics / Banking / Payments / Lending, some key names: Airwallex, Cash Plus, Amex, Santander, Retail Merchant Services, Tide, Square, Department of International Trade
- Key affiliate vertical focus - Influencers / affiliates (business owners / mentors / thought leaders / consultants / agencies / bloggers) across: Tiktok / Youtube/ Facebook/IG/Linkedin/Email
- Built logic and workflows for all email comms for all partner / affiliate related activities (internal / external use)
- Opened up Osome’s product offerings across EU / US via strategic product and distribution partnerships
- Defined, launched, strategised new launch for UK partnerships / affiliates programme from scratch, from sourcing, marketing, managing, activating and standardising processes, working alongside global teams
- Grew brand presence, new revenue with co-marketing / co-selling campaigns via partners /influencers / affiliates: 30%+ overall inbound, leads from partnerships dept., best conversion rate, 2000%+ revenue increase YoY, 600+ leads, 150+ conversions, £100k+ revenue
- Overlooked 50+ affiliates, 40+ partners (mid market/enterprise), managing a team of 4 and working alongside C-Suite / head of departments internal and external stakeholders
- Putting out 100+ marketing weekly engagements, alongside partners, affiliates and influencers - hybrid of paid and organic content
- KPI Areas: Partners / affiliates signed / activated, revenue, leads, external marketing engagements, brand awareness, product penetration, support GTM for new products
- Integration partners - support ops / tech teams where there are commercial alignments to add / grow value propositions for both us and the partners
- Key partner verticals focus - Ecommerce / Finance / Logistics / Banking / Payments / Lending, some key names: Airwallex, Cash Plus, Amex, Santander, Retail Merchant Services, Tide, Square, Department of International Trade
- Key affiliate vertical focus - Influencers / affiliates (business owners / mentors / thought leaders / consultants / agencies / bloggers) across: Tiktok / Youtube/ Facebook/IG/Linkedin/Email
- Built logic and workflows for all email comms for all partner / affiliate related activities (internal / external use)
- Opened up Osome’s product offerings across EU / US via strategic product and distribution partnerships
Banking, UP, Hybrid, Processes, Enterprise, Logic, International, KPI, Affiliate, Support, Logistics, Content, Fintech, Marketing, Sourcing, Integration, Youtube, SoMe, Finance, Linkedin, E-commerce, C, Facebook, Retail, Ecommerce, B2B
2017 - 2020
project
Partnerships, Key Account Management, Growth Advisor and Consultant
Contractor / Freelancer, UK / US / Industry: Fintech, Ecommerce, HR/Fit/Mar-Tech
- Worked alongside senior sales & marketing directors from both multinationals and start-ups
- Worked with and consulted 7+ startups and 1x multinational
- Brought £2m+ of new revenue collectively for all clients
- Areas of Focus: Partner marketing, partner product partnering strategy, plan, process, execution and growth
- Key account management - Developed bespoke strategies to assist in protecting, retaining and growing key accounts including Amex, Experian
- Closed deals by acting in an advisory role to the sales & marketing directors, executing tactical decisions on approaches and resources dedicated to immediate pipeline opportunities for new business and key accounts
- Developed and maintained organisational systems and structures, maintain and review finances, track and support project process
- Assist with recruitment and assessment of team members, KPIs, performance
- Built custom CRM process and partner marketing initiatives
- Prospect, convert & manage new partners to aid product distribution
- Innovate new sales tools and marketing techniques bespoke to clients
- Represent the firm in road shows, exhibition, presentations, and meetings
- Worked alongside senior sales & marketing directors from both multinationals and start-ups
- Worked with and consulted 7+ startups and 1x multinational
- Brought £2m+ of new revenue collectively for all clients
- Areas of Focus: Partner marketing, partner product partnering strategy, plan, process, execution and growth
- Key account management - Developed bespoke strategies to assist in protecting, retaining and growing key accounts including Amex, Experian
- Closed deals by acting in an advisory role to the sales & marketing directors, executing tactical decisions on approaches and resources dedicated to immediate pipeline opportunities for new business and key accounts
- Developed and maintained organisational systems and structures, maintain and review finances, track and support project process
- Assist with recruitment and assessment of team members, KPIs, performance
- Built custom CRM process and partner marketing initiatives
- Prospect, convert & manage new partners to aid product distribution
- Innovate new sales tools and marketing techniques bespoke to clients
- Represent the firm in road shows, exhibition, presentations, and meetings
B2B Sales, Retail Strategy, Online marketing strategy, B2c sales, Marketing and sales, Sales development, Project Management, Digital Marketing, Communication, Social Media
2016 - 2018
job
Partnerships Manager to Key Account Manager
Perkbox.
Industry: HRTech / Ecommerce / Retail, B2B / W: Perkbox.com
- 50+ partners managed in the travel, health, retail, entertainment and insurance partner verticals
- Managed a team of 3 - Identified creative solutions to monetise assets and increased partner revenue from £50k to £500k+
- Led and managed co-marketing and co-selling activities with partners and key accounts
- Led all facets of contract terms, initiation, execution, analysis, negotiation, and continually reviewing contracts, bids, termination letters, RFPs, amendments, and addendums while negotiating strategic partnerships and commercial agreements – - - Built & managed partner programmes
- Working alongside product, market and sales teams to bring products and services to market: including Perkbox Card-linked programme
- Managed, retained and grew key accounts with annual contract value of over £3m+ including UPS, Worldpay
- Expanded the Perkbox offer to Republic of Ireland, oversaw development & execution
- Designed the tools, process and led external staff training programs, site visits to measurably improve performance, quality, and best practices for key partners to better promote/use our services
- Managed supplier relations with Salesforce, NetSuite and our Office Landlords, IT Suppliers of contracts worth over £250k+, reduced the pricing down by average 15% and securing favourable payment terms Partnerships
- 50+ partners managed in the travel, health, retail, entertainment and insurance partner verticals
- Managed a team of 3 - Identified creative solutions to monetise assets and increased partner revenue from £50k to £500k+
- Led and managed co-marketing and co-selling activities with partners and key accounts
- Led all facets of contract terms, initiation, execution, analysis, negotiation, and continually reviewing contracts, bids, termination letters, RFPs, amendments, and addendums while negotiating strategic partnerships and commercial agreements – - - Built & managed partner programmes
- Working alongside product, market and sales teams to bring products and services to market: including Perkbox Card-linked programme
- Managed, retained and grew key accounts with annual contract value of over £3m+ including UPS, Worldpay
- Expanded the Perkbox offer to Republic of Ireland, oversaw development & execution
- Designed the tools, process and led external staff training programs, site visits to measurably improve performance, quality, and best practices for key partners to better promote/use our services
- Managed supplier relations with Salesforce, NetSuite and our Office Landlords, IT Suppliers of contracts worth over £250k+, reduced the pricing down by average 15% and securing favourable payment terms Partnerships
Strategic Partnering, B2B Sales, Sales development, Project Management, Marketing and sales, Business development, Business strategy, Project coordination, Business Optimization
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