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Entrepreneurial and strategic communications expert with a passion for engaging stakeholders
Joanne Bell
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
My magic lies in being able to translate technical, complex and abstract ideas and trends into accessible messaging and marcomms materials that engage different audiences and deliver competitive business advantage.
From uncovering insight and copywriting engaging creative content, through to delivering powerful working partnerships and transformative immersive events, I help bring great ideas to practical life across all channels; helping transform businesses and brands.
From uncovering insight and copywriting engaging creative content, through to delivering powerful working partnerships and transformative immersive events, I help bring great ideas to practical life across all channels; helping transform businesses and brands.
Markets
United Kingdom
Industries
Language
English
Fluently
French
Good
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2015 - ?
job
Brand Insight + Content Director
Free The Birds.
Strategic lead and content creator for a brand design and communications agency specialising in healthcare, beauty and home care, with a particular focus on sustainability, as well as key sector areas such as cannabis, microbiome and personalised medicine:
• Developing Free The Birds’ Beautiful Thinking proposition into the driver behind all business content. Analysing the competitive and emerging business/technology landscape informing the strategic recommendations to agency and client work
• The resulting content (presentations, workshops, thought pieces, blogs etc) - both under my by-line and the Free The Birds’ Partners - featuring in key business media (Cosmetics Business, SPC, Drugstore News, Packaging News) and and keynotes at top business events including Packaging Innovations, Cosmetics Business and more. The analysis cited in Stylus, Euromonitor and other trend agency reports
• Developing Free The Birds’ Beautiful Thinking proposition into the driver behind all business content. Analysing the competitive and emerging business/technology landscape informing the strategic recommendations to agency and client work
• The resulting content (presentations, workshops, thought pieces, blogs etc) - both under my by-line and the Free The Birds’ Partners - featuring in key business media (Cosmetics Business, SPC, Drugstore News, Packaging News) and and keynotes at top business events including Packaging Innovations, Cosmetics Business and more. The analysis cited in Stylus, Euromonitor and other trend agency reports
Marketing, Content marketing, Design, Business development, Packaging, Sustainability, Technology, Content, Blogs, Workshops, Implementation, Development, Campaign, Keynotes, LED
2011 - 2012
job
Operations & Engagement Director
JVN.
As the only full-time staff member at a new volunteering charity network, the responsibilities of the role were considerable:
• Creating and delivering integrated strategic marketing activities (printed materials, social media, website, PR, networking) to promote the charity and volunteering in general
• Conceiving and managing high-profile fundraising, community and training events, and leading on working with key stakeholders including volunteer managers, Trustees, corporate sponsors and Government
• financial administration, funding applications (with a 75% application success rate) and impact assessment
• Managing a team of interns, part-time staff, volunteers and committee of volunteer managers
During my time at the charity, there was 100% increase in registered volunteers, an increase of charities in the network from 150 to over 250 in total and an 500% increase in the charity's social media reach
• Creating and delivering integrated strategic marketing activities (printed materials, social media, website, PR, networking) to promote the charity and volunteering in general
• Conceiving and managing high-profile fundraising, community and training events, and leading on working with key stakeholders including volunteer managers, Trustees, corporate sponsors and Government
• financial administration, funding applications (with a 75% application success rate) and impact assessment
• Managing a team of interns, part-time staff, volunteers and committee of volunteer managers
During my time at the charity, there was 100% increase in registered volunteers, an increase of charities in the network from 150 to over 250 in total and an 500% increase in the charity's social media reach
Administration, Writing, Operations, Budget, Fundraising, Training, Sourcing, Network, Assessment, Community
2010 - 2011
job
Project Director
unknown.
Responsible for the delivery of the King's Cross Community Learning Champions Project, led by community centre One KX in partnership with the Mary Ward Centre, Camden Society, CSV and the Holy Cross Centre Trust. KCCLCP enabled 30 volunteer CLCs from diverse, socially excluded backgrounds to engage the community in learning activities. The role included:
• Recruiting, assessing, training and mentoring CLCs to achieve personal objectives, resulting in over 1,000 local people accessing learning opportunities; several CLCs returning to paid work and educational courses
• Creating and building relationships with local government, charities and stakeholders including UCL, the National Opera, British Museum and British Library to broker innovative learning opportunities
• All project administration including full budgetary control of £100k and in-depth impact assessment activities for funders NIACE and the Department for Business and Skills
• Creating and delivering training seminars and learning events, with associated marketing (PR, web, print)
• Recruiting, assessing, training and mentoring CLCs to achieve personal objectives, resulting in over 1,000 local people accessing learning opportunities; several CLCs returning to paid work and educational courses
• Creating and building relationships with local government, charities and stakeholders including UCL, the National Opera, British Museum and British Library to broker innovative learning opportunities
• All project administration including full budgetary control of £100k and in-depth impact assessment activities for funders NIACE and the Department for Business and Skills
• Creating and delivering training seminars and learning events, with associated marketing (PR, web, print)
Marketing, Administration, Training, Mentoring, Print, Pr, Assessment, Community, Web, LED
2005 - 2009
freelance
Senior Consultant
Pulse Brands.
Working for a boutique consultancy focused on using brand and communications to drive business performance and change. Key clients included Permira and BP. The varied work included:
• Strategic analysis and developing distinctive and competitive brand values and messages, with a particular focus on the emerging technology of CO2 capture and storage
• Working on collaborative multi-partner projects between private, public and not-for-profit sectors including the Social Enterprise initiative, Breakthrough, with Permira and Community Action Network and CCP (involving eight energy companies, the UK and US Governments and the EU)
• Creative development/project management of high-profile events, workshops, materials and websites
• Project managing and working alongside multiple external agencies to deliver client work
• Strategic analysis and developing distinctive and competitive brand values and messages, with a particular focus on the emerging technology of CO2 capture and storage
• Working on collaborative multi-partner projects between private, public and not-for-profit sectors including the Social Enterprise initiative, Breakthrough, with Permira and Community Action Network and CCP (involving eight energy companies, the UK and US Governments and the EU)
• Creative development/project management of high-profile events, workshops, materials and websites
• Project managing and working alongside multiple external agencies to deliver client work
Project Management, Websites, Management, Technology, Network, Workshops, Community, Development, Storage, Energy, Enterprise, Social, Energy
2003 - 2005
job
Senior Account Handler
TTA Public Relations.
Stakeholder research, survey design and analysis, copywriting and media relations for clients such as Berkeley Homes and the Candy Brothers at all stages of the property construction life cycle
Design, Copywriting, Research
2002 - 2003
job
Press Officer
Arup Group.
A varied maternity contract role at the global civil engineers - primarily working with the media and public stakeholders on large scale construction projects such as the 'Gherkin' and organising events and conferences
My education
1996
-
1999
Balliol College
Masters, Philosophy
Masters, Philosophy
1988
-
1995
The Latymer School
Secondary, Economics (Minor in English)
Secondary, Economics (Minor in English)
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