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Senior Marketing Professional / Head of Marketing / Head of Brand / Head of Digital.

Geoff Bates , Bournemouth, United Kingdom


Experience

15 - 24 years

Other titles

Head of Brand & Communications / Head of Marketing Interim Head of Marketing Head of Marketing & Digital Head of Consumer Marketing & Brand

Skills

Direct mail Marketing Product marketing ROI Product awareness + 19 more

I'm offering

I am a classically trained ‘T-Shaped’ senior level brand, marketing & digital leader - a consumer marketing specialist and brand ambassador with over 20 years award winning strategic experience, resulting in proven brand growth and revenue acceleration.
An experienced, results-driven brand and marketing professional with senior level success creating winning brands, delivering effective marketing strategies and delivering improved ROI.
A specialist in consumer marketing, brand architecture and proposition, creative strategy, & marketing function capability: econometrics, efficiency and effectiveness.
Digitally fluent and able to translate insight and data into digital success through: UX, Martech, CMS, SEO, content & social strategy, and performance marketing. Creating digital journeys and experiences that drive consumer acquisition and advocacy.
In summary, I am a dynamic leader and strategic problem solver, with a proven track record of building high performing teams. I offer significant experience of creating commercially focussed marketing strategies, balancing creativity with insight to drive immediate and sustainable business growth.

Experienced in commercially focussed and customer led marketing roles, I have consistently succeeded in:
• Optimising marketing budgets of up to £14m to drive £millions in sales. Managing P&L and maximising ROI through using robust KPIs, commercial focus, and insight led decision making.
• Building customer led brand, communication, and digital, marketing strategies.
• Customer acquisition and retention through creating actionable insights, effective recruitment campaigns, and optimising conversion through first class CRM.
• Mapping, profiling and researching customers, audiences and customer journeys.
• Leading change and transformation projects across marketing technologies (CMS, CRM
• Navigating and orchestrating a complex matrix of stakeholders including extensive experience at C-suite level.
• Leading, coaching and developing multi-disciplinary teams. Providing empowering, collaborative servant leadership through clarity of vision and promoting a culture of learning, growth mind-set and shared values within all the teams I lead.
• Brand specialist in creating brand strategy, overhauling design identity, and successful internal & external brand re-launches.
• Designing multi-channel insight-led solutions to enhance the customer experience across all touch points in the marketing and sales funnel.
• Leveraging data and technology to drive impactful, integrated campaigns, communications and digital targeting.

Markets

United Kingdom

Industries

Financial services Construction & Property

Language

English
Fluently

Ready for

  Smaller project
  Larger project
  Ongoing relation / part-time
  Full time contractor

Available

Typically available right away

My experience


My education




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