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jobs
Creative Director
oliver smee
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
An integrated Creative working across digital, social, print, broadcast and events; creating breakthrough marketing communications.
Expertise in Branded content and Retail.
Expertise in Branded content and Retail.
Links for more
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Language
English
Fluently
Available
My experience
2018 - ?
job
Creative Director (Design & Production) Ketchum
Creative Studio.
PR / Brand / Advertising / Digital
Responsible for Ketchum's internal Creative Studio, leading global creative output - Brand Strategy, Marketing and Campaigns for (Dupont/Reault FI, Samsung, Mastercard, Braun, Booking.com, Philips, P&G).
Having built a multi-disciplined team creating world-class customer experiences, I guide conception through to delivery
helping define and grow global brands, elevating our overall creative output.
Setting the team vision, developing a range of creative specialisms across Brand Identity, TVC, Digital and experiential in a
way that drives our clients towards brand and communication excellence via cultural truths in local markets.
Responsible for Ketchum's internal Creative Studio, leading global creative output - Brand Strategy, Marketing and Campaigns for (Dupont/Reault FI, Samsung, Mastercard, Braun, Booking.com, Philips, P&G).
Having built a multi-disciplined team creating world-class customer experiences, I guide conception through to delivery
helping define and grow global brands, elevating our overall creative output.
Setting the team vision, developing a range of creative specialisms across Brand Identity, TVC, Digital and experiential in a
way that drives our clients towards brand and communication excellence via cultural truths in local markets.
Marketing, Design, Advertising, Pr, Brand identity, Production, Guide, Booking
2016 - 2018
job
Design Director (Retail)
bbh.co.uk.
Brand / Advertising / Digital / Retail
Providing creative leadership to produce innovative, breakthrough customer campaigns for the U.K's largest retailer
Tesco (Campaign Brand Story of the Year 2016)
Branding, digital guidelines, in-store communication and photographic direction integrating with ATL. Responsible for the creative direction of in-store and digital campaigns, visionary concepts and great customer experiences, developing content
that highlights Tesco's passion for food and community. Tesco 'Food Love Stories' Most effective media campaigns
Providing creative leadership to produce innovative, breakthrough customer campaigns for the U.K's largest retailer
Tesco (Campaign Brand Story of the Year 2016)
Branding, digital guidelines, in-store communication and photographic direction integrating with ATL. Responsible for the creative direction of in-store and digital campaigns, visionary concepts and great customer experiences, developing content
that highlights Tesco's passion for food and community. Tesco 'Food Love Stories' Most effective media campaigns
Design, Branding, Advertising, Retail, Creative direction, Leadership, Content, Community, Direction, Campaign, That you
2015 - 2016
freelance
Freelance Content
unknown.
creation / Brand guidelines and strategy
Agency -- John brown media / Socrates / Domus Nova Accounts -- Blackstone / John Lewis / Hanafords (USA)
Agency -- John brown media / Socrates / Domus Nova Accounts -- Blackstone / John Lewis / Hanafords (USA)
Content creation, Content, USA
2013 - 2015
job
Creative Director
weareresult.com.
Content / Brand / Retail
RMG specialises in creating Media Hubs driving customer engagement, brand loyalty and sales.
Creative Director - Morrisons, Three Mobile and Mecca accounts.
Delivered Morrisons digital content strategy, the creation of online magazine and app (Customer Magazine of the Year)
Created Morrisons first ever Seasonal Content microsite and Online Recipe Planner.
Launched Morrisons online delivery - editorial content, digital assets and guidelines.
Conceptualised and produced cross marketing campaigns for Three mobile and Expedia. . ➝
Creative Director .)
RMG specialises in creating Media Hubs driving customer engagement, brand loyalty and sales.
Creative Director - Morrisons, Three Mobile and Mecca accounts.
Delivered Morrisons digital content strategy, the creation of online magazine and app (Customer Magazine of the Year)
Created Morrisons first ever Seasonal Content microsite and Online Recipe Planner.
Launched Morrisons online delivery - editorial content, digital assets and guidelines.
Conceptualised and produced cross marketing campaigns for Three mobile and Expedia. . ➝
Creative Director .)
Marketing, Retail, Sales, Content, Content strategy, App, Online
2009 - 2013
job
Art Director
johnbrownmedia.com.
Content / Digital
Art Director - Award winning Waitrose Food magazine
Art Director - F&F online magazine and branded content for Tesco, published across six territories
Define creative output in line with budgets. Drove development of brand identity and design, talent acquisition, briefings,
Produced and directed content (UK and abroad).
Fashion and beauty, food and product film and photography.
Art Director - Award winning Waitrose Food magazine
Art Director - F&F online magazine and branded content for Tesco, published across six territories
Define creative output in line with budgets. Drove development of brand identity and design, talent acquisition, briefings,
Produced and directed content (UK and abroad).
Fashion and beauty, food and product film and photography.
Design, Fashion, Photography, Talent acquisition, Movie, Content, Art director, Brand identity, Development, Online, Winning
1994 - 2009
job
editorial designer
Designer Redwood BBDO.
for the BBC, I was then given the opportunity to work on
ARENA magazine and went on to work for several fashion and colour supplements including: The Sunday Times magazine, The
Independent, ES Magazine, Harpers, Esquire and The Observer magazine.
ARENA magazine and went on to work for several fashion and colour supplements including: The Sunday Times magazine, The
Independent, ES Magazine, Harpers, Esquire and The Observer magazine.
Fashion
My education
Middlesex University
Bachelors, Graphic Design
Bachelors, Graphic Design
North Essex School of Art AND Design
Hndhncorequivalent, Graphic Design
Hndhncorequivalent, Graphic Design
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