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Senior
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0
jobs
Growth Marketing - Paid Expertise (Google Ads, Facebook Ads, Google Analytics, Dashboarding)
Noelia Simón
,
Edinburgh, United Kingdom
Experience
Other titles
Skills
I'm offering
Graduated in Multimedia Engineering at UPC and further training and experience in SEO, SEM and Analytics. I love challenges and I consider myself a results-oriented person. Recently, I’ve been learning by my own data visualization and dashboarding. Hands-on experience on paid channels focusing on Analytics in global and regional focus.
I have over 4 years of paid media experience, working for several clients of different goals and approaches. I have hands-on experience on several channels (SEM, display, shopping, Youtube and Social Ads) focusing on analytics and data, by creating dashboards to monitor KPI and main goals. I have also programming skills that have helped me to implement tagging on web and app and to automate scripts with Python. In my previous role, I also designed and executed a life-cycle strategy for the Spanish market.
I have over 4 years of paid media experience, working for several clients of different goals and approaches. I have hands-on experience on several channels (SEM, display, shopping, Youtube and Social Ads) focusing on analytics and data, by creating dashboards to monitor KPI and main goals. I have also programming skills that have helped me to implement tagging on web and app and to automate scripts with Python. In my previous role, I also designed and executed a life-cycle strategy for the Spanish market.
Markets
United States
(Remote
only)
Canada
(Remote
only)
United Kingdom
France
(Remote
only)
Germany
(Remote
only)
Norway
(Remote
only)
Sweden
(Remote
only)
Finland
(Remote
only)
Industries
Language
English
Fluently
Spanish
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2019 - 2020
job
Global Paid Executive
Skyscanner.
Outline
Managing BAU activity across multiple paid channels (affiliates, SEM and Social Ads) focusing in ROI
optimization. Experimentation process to hypothesize, prioritize, and execute A/B tests to drive core KPIs and gain further insights into customer behaviour.
Key achievements/projects
• End to end Lead-gen campaign meeting CPL goal within the first week working with the ProdEng team to include
onsite tagging, creative testing with design team and reporting to wider marketing org.
• New channel experimentation with Google Discovery, being the point of contact and channel expert within the paid team. CPC 42% cheaper than other channels
• Design and implementation of new process to share analysis for Affiliate Networks to optimize and reduce fraud.
• Tableau dashboards creation for Global Paid team that increased resource, improved performance for Hotel's
vertical to have a single source of truth.
• Upskill Skyscanner Paid in Google Analytics
Key responsibilities
• Paid Media optimization through SEM, Display and Social Ads.
• Experimentation focused on conversion optimisation through A/B tests.
• End to end campaigns in Smartly: Media planning, budget planning, set up, optimization and reporting.
• Strategy development for hotel's vertical.
• Affiliate network management and account optimization
• User behavior analysis with Google Analytics and User journey mapping.
• Data Visualization with Tableau to measure main KPIs.
• Hosted regular team syncs, brainstorms and strong collaboration within the Display team.
Managing BAU activity across multiple paid channels (affiliates, SEM and Social Ads) focusing in ROI
optimization. Experimentation process to hypothesize, prioritize, and execute A/B tests to drive core KPIs and gain further insights into customer behaviour.
Key achievements/projects
• End to end Lead-gen campaign meeting CPL goal within the first week working with the ProdEng team to include
onsite tagging, creative testing with design team and reporting to wider marketing org.
• New channel experimentation with Google Discovery, being the point of contact and channel expert within the paid team. CPC 42% cheaper than other channels
• Design and implementation of new process to share analysis for Affiliate Networks to optimize and reduce fraud.
• Tableau dashboards creation for Global Paid team that increased resource, improved performance for Hotel's
vertical to have a single source of truth.
• Upskill Skyscanner Paid in Google Analytics
Key responsibilities
• Paid Media optimization through SEM, Display and Social Ads.
• Experimentation focused on conversion optimisation through A/B tests.
• End to end campaigns in Smartly: Media planning, budget planning, set up, optimization and reporting.
• Strategy development for hotel's vertical.
• Affiliate network management and account optimization
• User behavior analysis with Google Analytics and User journey mapping.
• Data Visualization with Tableau to measure main KPIs.
• Hosted regular team syncs, brainstorms and strong collaboration within the Display team.
Media planning, SEM, UP, Social, Campaign, Google, Visualization, Development, Testing, Strategy development, Affiliate, Implementation, Network, Marketing, Analytics, User journey, ADS, Management, SEM, Optimization, Tableau, ROI, Budget, Google analytics, Design
2018 - 2019
job
Growth Marketing Executive - Spain
Skyscanner.
Outline
Design and implement a strategy through paid media, life-cycle and social channels for the Spanish market to deliver growth in terms of session volume and revenue.
Key achievements/projects
110% ROI on a new SEM campaign for Spain to promote Car Hire.
Optimize CTR by 4% and ROI by 2% on SEM campaigns with ad A/B copy testing.
Set up daily automatic deals with Python for more than 1500 users on Telegram.
Tableau dashboards creation for the squad that increased resource.
Key responsibilities
Paid Media acquisition testing through SEM, Display and Social Ads.
Designing and executing life-cycle strategy for Spain.
Experimentation focused on conversion optimization. Mixpanel results analysis.
Development of automated deals in Python and Zapier for Telegram and Twitter. Basic SQL queries for data analysis purposes.
Data Visualization with Tableau to measure main KPIs. Google Analytics check for campaign reporting.
Design and implement a strategy through paid media, life-cycle and social channels for the Spanish market to deliver growth in terms of session volume and revenue.
Key achievements/projects
110% ROI on a new SEM campaign for Spain to promote Car Hire.
Optimize CTR by 4% and ROI by 2% on SEM campaigns with ad A/B copy testing.
Set up daily automatic deals with Python for more than 1500 users on Telegram.
Tableau dashboards creation for the squad that increased resource.
Key responsibilities
Paid Media acquisition testing through SEM, Display and Social Ads.
Designing and executing life-cycle strategy for Spain.
Experimentation focused on conversion optimization. Mixpanel results analysis.
Development of automated deals in Python and Zapier for Telegram and Twitter. Basic SQL queries for data analysis purposes.
Data Visualization with Tableau to measure main KPIs. Google Analytics check for campaign reporting.
Google analytics, Google adwords, Digital Marketing, Growth strategy, Growth, Email marketing, Social media ads
2018 - 2018
job
Performance Marketing & Data Senior
BeRepublic.
Outline
Design and implement the strategy on paid media for several clients and measuring the goals with real-time
dashboards shared with the clients. Tracking implementation.
Key achievements/projects
• Client management, strategy, coordination and execution of new paid app acquisition strategy (through Facebook Ads and UAC) for Social Diabetes in Spain and AMER. Coordination of design, UX and product teams.
Real-time dashboard creation with main KPIs for the start-up (CPI, DAU, MAU, churn rate ).
• Create dashboards to measure campaign goals for clients as Unilever, Unibail-Rodamco, Camper or Seat.
• Successful branding and paid lead generation campaigns on Facebook Ads for Unibail-Rodamco shopping
centres in Spain.
Key responsibilities
• Development of media plans and client management
• Campaign Management in Google Ads and Social Ads.
• Data visualisation on Power BI, Google Data Studio and Datorama.
• Tracking set up for web and mobile apps (with Google Tag Manager and Firebase)
Design and implement the strategy on paid media for several clients and measuring the goals with real-time
dashboards shared with the clients. Tracking implementation.
Key achievements/projects
• Client management, strategy, coordination and execution of new paid app acquisition strategy (through Facebook Ads and UAC) for Social Diabetes in Spain and AMER. Coordination of design, UX and product teams.
Real-time dashboard creation with main KPIs for the start-up (CPI, DAU, MAU, churn rate ).
• Create dashboards to measure campaign goals for clients as Unilever, Unibail-Rodamco, Camper or Seat.
• Successful branding and paid lead generation campaigns on Facebook Ads for Unibail-Rodamco shopping
centres in Spain.
Key responsibilities
• Development of media plans and client management
• Campaign Management in Google Ads and Social Ads.
• Data visualisation on Power BI, Google Data Studio and Datorama.
• Tracking set up for web and mobile apps (with Google Tag Manager and Firebase)
Google Data studio, Manager, Campaign, App, Google, Development, Apps, Marketing, Management, Google tag manager, Facebook, Firebase, Social media ads, Power BI, Data Analysis, Reporting, Analysis, Project Management, Social Media Marketing, Digital Marketing
2016 - 2018
job
Performance Marketing & Data Junior
BeRepublic.
Outline
Execute strategies on paid media campaigns (display, search, shopping and Youtube) for international clients as Glovo, L’Oréal or Jägermaistee. Analytics implementation through Google Tag Manager for Confortauto, Morabanc or Aristocrazy.
Key achievements/projects
Launch and manage the first SEM campaigns for Glovo in Spain, France and Italy (now the start-up is globally known and stablished in 20 countries).
Manage app and web SEM accounts for Deliberry in Barcelona and Madrid, optimizing CAC.
Manage SEM, Display and Youtube campaigns for Confortauto during 2 years, apart from implementing Advanced Analytics on the B2B site of the company.
Test the business model of Font Vella en Casa through an SEM and Social Ads acquisition strategy. Analytical plan design and implementation of the site and the app.
Successful Brand Lift campaign for Jägermaister on Youtube.
Execute strategies on paid media campaigns (display, search, shopping and Youtube) for international clients as Glovo, L’Oréal or Jägermaistee. Analytics implementation through Google Tag Manager for Confortauto, Morabanc or Aristocrazy.
Key achievements/projects
Launch and manage the first SEM campaigns for Glovo in Spain, France and Italy (now the start-up is globally known and stablished in 20 countries).
Manage app and web SEM accounts for Deliberry in Barcelona and Madrid, optimizing CAC.
Manage SEM, Display and Youtube campaigns for Confortauto during 2 years, apart from implementing Advanced Analytics on the B2B site of the company.
Test the business model of Font Vella en Casa through an SEM and Social Ads acquisition strategy. Analytical plan design and implementation of the site and the app.
Successful Brand Lift campaign for Jägermaister on Youtube.
Google analytics, Google adwords, Online Marketing, Google tag manager, Google Data studio, PPC, SEM, Youtube advertising, Facebook advertising, Seo, Excel, Data Analysis, DATA ANALYSIS AND VISUALIZATION, Google Display, Social media ads
2013 - 2016
job
Co-founder
11i.
- Brand development.
- Strategic plan in social networks and community management.
- Project management.
- Video editing of the chapters
- Website building in frontend (HTML, CSS, Bootstrap) and mobile applications with games and interactions (Javascript in Cocos2D)
- Strategic plan in social networks and community management.
- Project management.
- Video editing of the chapters
- Website building in frontend (HTML, CSS, Bootstrap) and mobile applications with games and interactions (Javascript in Cocos2D)
Founder, Game Development, App and web development, Html, Css, Web design, Social Media Marketing, Crowdfunding, Project Management, Communication, Digital Marketing, Marketing, Video editing, Adobe Premiere Pro
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