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Experienced communications professional and mental health advocate
Sonal Shah
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Hello! I can provide engaging and authentic internal and external communications strategies and outcomes.
Skilled in:
Strategic Planning and Execution
Storytelling
Employee Engagement
Measurement and Analysis
Social Media Strategy
Content Creation
Copywriting
Website Copy
Media Strategy
Commercial Operations and Acumen
Passionate about mental health; recently spoke on the PR Hub podcast about my lived experience in the creative industry, sharing my thoughts on the measures employers should take to create an inclusive work environment.
Invested in all strands of Diversity and Inclusion; Trustee and Communications Lead of a not-for-profit organisation, Informal Network – a place where we want to give under-represented people in the UK a fair chance to become leaders in their industry.
CPD; enrolled on to the CIPR Specialist Diploma: Internal Communication, and wrote my theory-based proposal for change with practical recommendation on ‘Improving employee voice for better organisational engagement' for an NHS Trust.
If you're looking for those skills and someone who...
Can pick-up information and work fast;
Is a natural self-starter with a positive attitude;
Is confident in making recommendations while being collaborative and open to feedback;
Is invested in providing ethical and brilliant communications;
http://******.** get in touch!
Sonal
Skilled in:
Strategic Planning and Execution
Storytelling
Employee Engagement
Measurement and Analysis
Social Media Strategy
Content Creation
Copywriting
Website Copy
Media Strategy
Commercial Operations and Acumen
Passionate about mental health; recently spoke on the PR Hub podcast about my lived experience in the creative industry, sharing my thoughts on the measures employers should take to create an inclusive work environment.
Invested in all strands of Diversity and Inclusion; Trustee and Communications Lead of a not-for-profit organisation, Informal Network – a place where we want to give under-represented people in the UK a fair chance to become leaders in their industry.
CPD; enrolled on to the CIPR Specialist Diploma: Internal Communication, and wrote my theory-based proposal for change with practical recommendation on ‘Improving employee voice for better organisational engagement' for an NHS Trust.
If you're looking for those skills and someone who...
Can pick-up information and work fast;
Is a natural self-starter with a positive attitude;
Is confident in making recommendations while being collaborative and open to feedback;
Is invested in providing ethical and brilliant communications;
http://******.** get in touch!
Sonal
Markets
United Kingdom
Industries
Language
English
Fluently
Ready for
Available
My experience
2020 - ?
freelance
COMMUNICATIONS LEAD, MENTAL HEALTH ADVOCATE & TRUSTEE
Informal Network.
A new charity to support under-represented people in the workplace meet their career goals through Community, Empowerment and Activism.
- Spearheaded development of strategic communications plan to include member engagement, people focused brand identity, key messaging, and social media strategy for Twitter, LinkedIn and Instagram
- Curated audience research, including surveys and focus groups, to provide informed development of effective resources and insights-led storytelling
- Managed development of website, including content and writing and reviewing articles
- Curated workshops for community, including member experience surveys
- Working towards policies to lobby significant change through legal support, media relations and corporate consulting
- Spearheaded development of strategic communications plan to include member engagement, people focused brand identity, key messaging, and social media strategy for Twitter, LinkedIn and Instagram
- Curated audience research, including surveys and focus groups, to provide informed development of effective resources and insights-led storytelling
- Managed development of website, including content and writing and reviewing articles
- Curated workshops for community, including member experience surveys
- Working towards policies to lobby significant change through legal support, media relations and corporate consulting
Communication strategy, Trusted Advisor, Social media copywriting, Social media strategies, Website copy, Write articles, Content creation
2019 - 2019
freelance
ASSOCIATE DIRECTOR - INTERNATIONAL MEDIA RELATIONS
H+K Strategies.
Responsible for a seven-day launch of new Unbail-Rodamco-Westfield retail sites across Europe, positioning the brand as the ‘go to retail and leisure destination’ to B2C and B2B media.
- Ran a fast-paced audience driven communications campaign, exceeding KPIs; coverage achieved in all markets in consumer and retail media, e.g. Daily Mail and Retail Times
- Regular meetings with local communication teams in France and Scandinavia to develop strategies, media plans, toolkits, brand guidelines and key messaging
- Introduced a revised project management process for efficient delivery of tasks on time
- Ran a fast-paced audience driven communications campaign, exceeding KPIs; coverage achieved in all markets in consumer and retail media, e.g. Daily Mail and Retail Times
- Regular meetings with local communication teams in France and Scandinavia to develop strategies, media plans, toolkits, brand guidelines and key messaging
- Introduced a revised project management process for efficient delivery of tasks on time
Public relations, Communication, Press releases, Press and PR, Internal communication, Project Management
2017 - 2019
job
CHIEF OPERATING OFFICER & HEAD OF COMMUNICATIONS
Bloc-Worx.
Launched the business spotting an opportunity to provide communications for the emerging blockchain technology sector, working with companies raising funds through token sales and traditional investors.
- Designed and implemented sound business strategies, plans and procedures, which led to securing 15 new clients in year one
- Bespoke plans and an authentic approach led to 88% of pitches converting to new business wins
- Working closely with leadership, all clients reached their soft cap through strategically targeted and integrated global plans including; PR, brand development, events, SEO, digital marketing and social media
- Developed internal employee engagement activities, to include leadership messaging, company purpose, updates on changes within the business, presentations from senior management, articles, blogs, employee profiling and case studies
- Responsible for fact finding and translating complex blockchain technology information into a compelling narrative to an educated audience of technology experts
- Became part of the ‘Women in Blockchain’ community, and personally interviewed for entrepreneur digital channel ‘The StartUp Van’
- Designed and implemented sound business strategies, plans and procedures, which led to securing 15 new clients in year one
- Bespoke plans and an authentic approach led to 88% of pitches converting to new business wins
- Working closely with leadership, all clients reached their soft cap through strategically targeted and integrated global plans including; PR, brand development, events, SEO, digital marketing and social media
- Developed internal employee engagement activities, to include leadership messaging, company purpose, updates on changes within the business, presentations from senior management, articles, blogs, employee profiling and case studies
- Responsible for fact finding and translating complex blockchain technology information into a compelling narrative to an educated audience of technology experts
- Became part of the ‘Women in Blockchain’ community, and personally interviewed for entrepreneur digital channel ‘The StartUp Van’
Operations, Communication strategy, Team Leadership, Project Management, Internal communication, External communication, Copywriting, Press and pr, Client/server
2017 - 2018
freelance
SENIOR ACCOUNT DIRECTOR
King Campbell & Friends.
Pushed boundaries for Shell Advance, creating bold content filmed in Vietnam for Asian and South American markets and Shell Global Digital for distribution on YouTube, Facebook and Instagram channels.
- Built trusted relationship with Shell Advance Partner, Ducati, to collaborate including; meetings with Ducati in Vietnam and Italy, securing riders and bikes, sign-off on overall concept and final content
- Well received internally at Shell and used as a benchmark for powerful and original content, with over 2m views, an uplift of 7% in brand advocacy, plus image stills used for wider Shell Advance branding, POS and digital channels
- Built trusted relationship with Shell Advance Partner, Ducati, to collaborate including; meetings with Ducati in Vietnam and Italy, securing riders and bikes, sign-off on overall concept and final content
- Well received internally at Shell and used as a benchmark for powerful and original content, with over 2m views, an uplift of 7% in brand advocacy, plus image stills used for wider Shell Advance branding, POS and digital channels
Content creation, Content marketing, Video production, Client/server, Creative content, Social Media
2014 - 2017
job
GLOBAL ACCOUNT DIRECTOR
Crunch Communications.
Led an eight-person team running agency’s biggest global consumer integrated campaign, generating quality media coverage.
- Created engaging media and employee engagement moments utilising brand sponsorship agreements such as endorsement from ambassadors, celebrating key anniversaries, presentations with talent and talent meeting employees
- Event planning and on-site delivery for internal stakeholders and media (up to 200 guests) at international F1 and MotoGP events in Malaysia, Doha, Australia, Belgium and Japan
- Excellent client feedback with YOY increase in coverage and content, and personally praised for managing the account to a consistent and high standard of delivery
- Created engaging media and employee engagement moments utilising brand sponsorship agreements such as endorsement from ambassadors, celebrating key anniversaries, presentations with talent and talent meeting employees
- Event planning and on-site delivery for internal stakeholders and media (up to 200 guests) at international F1 and MotoGP events in Malaysia, Doha, Australia, Belgium and Japan
- Excellent client feedback with YOY increase in coverage and content, and personally praised for managing the account to a consistent and high standard of delivery
Sponsorship, Communication, Copywriting, Team management, Presentation, Branding, Storytelling, Social Media, Event management, Event planning, Press and pr, Proofreading
My education
2005
-
2008
University for the Creative Arts
Bachelors, Fashion Promotion and Imaging
Bachelors, Fashion Promotion and Imaging
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