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Sales and Marketing Manager with strong event skills
Alexandra Furet
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I am a Sales and Marketing Manager with a strong passion for project management. I am very sociable and organized so I'm always up for a new challenge to further develop my (already quite diverse) skillset. Whether you are looking to start a business and would like support to generate leads, create an email marketing campaign, content for your website and social media, build an SEO strategy, or take your company to the next level by rebranding and exceeding sales targets, please reach out to me! I am bilingual French/English and have an intermediate level in Spanish. I am also a great event planner with creative ideas who just had to postpone/reschedule two weddings in the COVID context. So if you are looking for a wedding planner to relieve all the stress for your big day, ping me!
Markets
United Kingdom
Industries
Language
English
Fluently
Spanish
Fluently
French
Fluently
Italian
Good
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - ?
job
Account Manager
Global Blue.
- Managing 70 merchants including 7 key accounts in the UK and in Europe at Head office and store level.
- Developing account plan from an operational, commercial and marketing point of view
- Up-Selling and Cross-selling with a range of Global Blue Financial Services including Tax Free Shopping (TFS) and Dynamic Currency Choice (DCC), Marketing Services, Business
Intelligence and Training
- Negotiating or renegotiating contracts for new business and existing clients
- Developing account plan from an operational, commercial and marketing point of view
- Up-Selling and Cross-selling with a range of Global Blue Financial Services including Tax Free Shopping (TFS) and Dynamic Currency Choice (DCC), Marketing Services, Business
Intelligence and Training
- Negotiating or renegotiating contracts for new business and existing clients
Marketing, Account Manager, Training, TFS, Development, Office, Manager
2014 - ?
job
Co-founder and Marketing Manager
Caroly Spa & Coiffure.
- Developing online and offline business strategies for primary and secondary target audience acquisition and retention
- Organised successfully the Launch Event with 64 guests attending
- Designing, running and analysing qualitative consumer research
- Optimising website, PPC and SEO campaigns through keyword cross-
analysis using online tools such as Buzzsomo and Social mention
- Identifying and creating popular content for target audience on social
platforms, monitoring and quarterly reporting on performance
- Implementing loyalty program with 542 members to date
- Organised successfully the Launch Event with 64 guests attending
- Designing, running and analysing qualitative consumer research
- Optimising website, PPC and SEO campaigns through keyword cross-
analysis using online tools such as Buzzsomo and Social mention
- Identifying and creating popular content for target audience on social
platforms, monitoring and quarterly reporting on performance
- Implementing loyalty program with 542 members to date
Marketing, Seo, Research, PPC, Website, Content, Monitoring, Retention, Online, Social, Manager, Founder
2016 - 2019
job
Account Executive and Team Lead
Darktrace.
-Prospecting CISO and CIOs through Linkedin, events and partnerships
to sell Darktrace cyber threat defence across EMEA
-Working closely with Inside Sales, Technical Managers and Analysts who have supported me in running 62 Proof of Values, closing 22 deals across all verticals in Europe worth 3 million pounds and renewing 100% of contracts (e.g. health; financial; legal; insurance; luxury)
- Answering to RFPs for clients in diverse industries and countries
- Consolidating our Partnership programme to maximise conversion rates
to sell Darktrace cyber threat defence across EMEA
-Working closely with Inside Sales, Technical Managers and Analysts who have supported me in running 62 Proof of Values, closing 22 deals across all verticals in Europe worth 3 million pounds and renewing 100% of contracts (e.g. health; financial; legal; insurance; luxury)
- Answering to RFPs for clients in diverse industries and countries
- Consolidating our Partnership programme to maximise conversion rates
Linkedin, Sales, Insurance, Health, Contracts, ME
2015 - 2015
job
International Communication Coordinator
Lacoste.
- Organised media plans, campaigns, and budgets for 52 countries
- Participated in Lifestyle brands competitive benchmark analysis
- Collected information from worldwide offices to create reportings
- Provided markets with guidelines and weekly checked implementation
- Participated in Lifestyle brands competitive benchmark analysis
- Collected information from worldwide offices to create reportings
- Provided markets with guidelines and weekly checked implementation
Implementation, Coordinator, International
2014 - 2015
job
Digital Marketing Assistant
Shiseido.
- Coordinated 12 European countries' digital marketing activities
- Developed 2 online contests across region: #beautyinyou on microsite and Twitter, and Advent Calendar microsite and Facebook
- Collaborated with agencies to create content for France and adapt it for the EMEA region.
- Analysed KPIs and Google Analytics for social media and website
optimisation recommendations
- Developed 2 online contests across region: #beautyinyou on microsite and Twitter, and Advent Calendar microsite and Facebook
- Collaborated with agencies to create content for France and adapt it for the EMEA region.
- Analysed KPIs and Google Analytics for social media and website
optimisation recommendations
Digital Marketing, Social Media, Marketing, Google analytics, Facebook, Optimization, Analytics, Website, Content, Twitter, It, Google, Online, Social
2012 - 2012
job
Press Office and Events Assistant
Bottega Veneta.
(4 months)
§ Organised events such as the Fashion Show SS13, store-opening
cocktail parties and book launch event in 4 European cities
§ Delivered press reviews, quarterly reports, trends and editorial analysis
§ Communicated with press offices in Europe, collected press kits
§ Organised events such as the Fashion Show SS13, store-opening
cocktail parties and book launch event in 4 European cities
§ Delivered press reviews, quarterly reports, trends and editorial analysis
§ Communicated with press offices in Europe, collected press kits
Fashion, Event, Office
My education
2015
-
2016
Imperial College Business School
MSc, Strategic Marketing
MSc, Strategic Marketing
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