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Digital Strategist & Director - Specialising in Social Media
Ross Walker
,
GU14 9YF, United Kingdom
Experience
Other titles
Skills
I'm offering
A data-driven digital marketer with a passion for social media and content marketing. A strategical thinker, but practitioner at the core, I love to test and learn, take risks, work collaboratively with my teams and more importantly, have fun.
With over 10 year’s experience across marketing and working on media budgets of up to 3.4M, I have been extremely fortunate to work with some of the world’s most recognizable brands across international markets within Travel, Maritime, Sports, Tech, Retail and the Charity sector.
Throughout each of my roles, my aim has been to move the social media industry forward and justify its value through achieving credible and tangible results. There are more challenges and roadblocks than ever before, but I excel at solving these problems through a data-driven approach using insight, content storytelling and paid social.
I help to achieve results in across areas including:
✓ Social Media & Content Strategy
✓ Integrated Digital Strategy
✓ Paid Media Activation & Strategy - Facebook, Instagram, Twitter LinkedIn, Snapchat, Google, Amazon
✓ Influencer Programme Development
✓ Branding Strategy & Creative
✓ Data Analysis & Insight Reporting
✓ Training & Consultancy Solutions
✓ Social Listening & Monitoring
With over 10 year’s experience across marketing and working on media budgets of up to 3.4M, I have been extremely fortunate to work with some of the world’s most recognizable brands across international markets within Travel, Maritime, Sports, Tech, Retail and the Charity sector.
Throughout each of my roles, my aim has been to move the social media industry forward and justify its value through achieving credible and tangible results. There are more challenges and roadblocks than ever before, but I excel at solving these problems through a data-driven approach using insight, content storytelling and paid social.
I help to achieve results in across areas including:
✓ Social Media & Content Strategy
✓ Integrated Digital Strategy
✓ Paid Media Activation & Strategy - Facebook, Instagram, Twitter LinkedIn, Snapchat, Google, Amazon
✓ Influencer Programme Development
✓ Branding Strategy & Creative
✓ Data Analysis & Insight Reporting
✓ Training & Consultancy Solutions
✓ Social Listening & Monitoring
Markets
United Kingdom
Industries
Language
English
Fluently
Ready for
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - ?
job
DIRECTOR, GLOBAL DIGITAL & SOCIAL STRATEGY
Cruise Lines International Association.
UK
Responsibilities • Global role with x5 direct reports, I lead the social media strategy for the world's largest
cruise line trade association, enhancing its B2B offering through organic and paid social,
paid media, content marketing, video, digital integration and best practice across the organisation.
• Responsible for the management of partner agencies and delivery of the global digital
budget.
• Build out of social listening and media dashboards through Meltwater and SIGNAL,
measuring sentiment and media impact to provide and present stakeholders and board
members with quarterly performance reporting.
Achievements • Creative lead on a new a Facebook led multi-language, global, sustainability focused
video advocacy campaign named #WeAreCruise, highlighting real people and businesses
to amplify the positive economic impact of cruising in vital port areas.
• Launch of new employee advocacy program through Hootsuite Amplify. Using social
platforms, focusing on LinkedIn, we achieved an 87% adoption rate across the
organisation, building trust and relevance in our social messaging between internal and external stakeholders across the industry.
Responsibilities • Global role with x5 direct reports, I lead the social media strategy for the world's largest
cruise line trade association, enhancing its B2B offering through organic and paid social,
paid media, content marketing, video, digital integration and best practice across the organisation.
• Responsible for the management of partner agencies and delivery of the global digital
budget.
• Build out of social listening and media dashboards through Meltwater and SIGNAL,
measuring sentiment and media impact to provide and present stakeholders and board
members with quarterly performance reporting.
Achievements • Creative lead on a new a Facebook led multi-language, global, sustainability focused
video advocacy campaign named #WeAreCruise, highlighting real people and businesses
to amplify the positive economic impact of cruising in vital port areas.
• Launch of new employee advocacy program through Hootsuite Amplify. Using social
platforms, focusing on LinkedIn, we achieved an 87% adoption rate across the
organisation, building trust and relevance in our social messaging between internal and external stakeholders across the industry.
Management, LED, Social, Hootsuite, Employee Advocacy, Campaign, Organization, Content, Integration, Social Media, Linkedin, Sustainability, Facebook, Budget, Video, B2B, Content marketing, Marketing
2017 - 2018
temp
SOCIAL MEDIA LEAD
John Lewis & Partners.
UK
Responsibilities • Working across the John Lewis & Partners brand, I managed the internal social
media team and two creative agencies, ensuring the delivery of social activations to support its department categories on a 3.4M media budget.
• Managed the brands partnership with Facebook and Pinterest to ensure best practice
and access to onsite team training on new products.
Achievements • Leading JLP's first activation using Pinterest's 'Buyable Pins' feature, being the UK's
first retailer to trail it across our Home category range.
• Bridged partnership with Socialbakers to implement more robust analytics
dashboards.
Responsibilities • Working across the John Lewis & Partners brand, I managed the internal social
media team and two creative agencies, ensuring the delivery of social activations to support its department categories on a 3.4M media budget.
• Managed the brands partnership with Facebook and Pinterest to ensure best practice
and access to onsite team training on new products.
Achievements • Leading JLP's first activation using Pinterest's 'Buyable Pins' feature, being the UK's
first retailer to trail it across our Home category range.
• Bridged partnership with Socialbakers to implement more robust analytics
dashboards.
Social Media, Budget, Training, Facebook, Analytics, It, Support, Pinterest, Feature, Social
2016 - 2017
freelance
SOCIAL & DIGITAL CONSULTANT
Royal British Legion / Officers Association.
UK
Responsibilities • Transitioning to the third sector, I consulted for two well established charities in the Military space, focusing on social media strategy, training, event activation and digital
transformation.
Achievements • Lead the social media campaign for the 2016 Poppy appeal across the UK, deploying
video content across Facebook and Instagram which reached over 4.7M and increased
online donations by over 30% on the RBL landing page.
• Conducted paid social strategy training sessions to digital teams of up to 50.
Responsibilities • Transitioning to the third sector, I consulted for two well established charities in the Military space, focusing on social media strategy, training, event activation and digital
transformation.
Achievements • Lead the social media campaign for the 2016 Poppy appeal across the UK, deploying
video content across Facebook and Instagram which reached over 4.7M and increased
online donations by over 30% on the RBL landing page.
• Conducted paid social strategy training sessions to digital teams of up to 50.
Social Media, Video content, Video, Instagram, Training, Facebook, Event, Content, Transformation, Campaign, Online, Social, UP
2016 - 2016
temp
PAID SOCIAL STRATEGIST
BMB Agency.
UK
Responsibilities • Implementing paid social audits and activation campaigns across Facebook and Instagram for some of the agency's key client accounts including: Hilton, Homebase,
Baptiste and LinkedIn.
• Lead acquisition support, proposal mapping and client pitches.
Achievements • Using newly launched Carousel Ads, I launched Homebase's first paid social campaign
across Facebook, focusing on their 'Spring Sale' catalogue. We achieved an ROAS of
£2.84 on an initial investment of £4000.
• Leveraging Brandwatch, I worked closely with the account director to enhance social
listening data for each account and present back onsite to each client.
Responsibilities • Implementing paid social audits and activation campaigns across Facebook and Instagram for some of the agency's key client accounts including: Hilton, Homebase,
Baptiste and LinkedIn.
• Lead acquisition support, proposal mapping and client pitches.
Achievements • Using newly launched Carousel Ads, I launched Homebase's first paid social campaign
across Facebook, focusing on their 'Spring Sale' catalogue. We achieved an ROAS of
£2.84 on an initial investment of £4000.
• Leveraging Brandwatch, I worked closely with the account director to enhance social
listening data for each account and present back onsite to each client.
Instagram, Facebook, SoMe, Linkedin, Spring, ADS, Support, Campaign, Social
2015 - 2016
job
HEAD OF SOCIAL MEDIA MARKETING
Sun & Sand Sports / Nike Middle East.
UAE
Responsibilities • Leading a team of three, I developed the new social media and content strategy for
Sun & Sand Sports, the largest sports retailer in the GCC region.
• To successfully integrate the launch of a new e-commerce website and populate with immersive content for social outreach, display and engagement.
• To work on integrated campaigns with Nike Middle East across local markets to deliver
a robust social ad strategy across the regional locations.
Achievements • In partnership with Puma, for promotion of their new football boot launch with special
guest Thierry Henry, I hosted the brands first ever Facebook Live broadcast from the
flagship Dubai Mall store. The broadcast was a great success for the brand and reached over 1.2M users on Facebook in the first 24 hours.
Responsibilities • Leading a team of three, I developed the new social media and content strategy for
Sun & Sand Sports, the largest sports retailer in the GCC region.
• To successfully integrate the launch of a new e-commerce website and populate with immersive content for social outreach, display and engagement.
• To work on integrated campaigns with Nike Middle East across local markets to deliver
a robust social ad strategy across the regional locations.
Achievements • In partnership with Puma, for promotion of their new football boot launch with special
guest Thierry Henry, I hosted the brands first ever Facebook Live broadcast from the
flagship Dubai Mall store. The broadcast was a great success for the brand and reached over 1.2M users on Facebook in the first 24 hours.
Social Media, Marketing, Social Media Marketing, Facebook, E-commerce, Website, Content, Content strategy, Social, GCC
2013 - 2015
job
SOCIAL MEDIA MANAGER
iSmash.
UK
Responsibilities • Start-up role managing and growing a small marketing team. I implemented the social
and digital strategy for a new tech retail brand in London.
• Oversaw the launch of a new website using Magento CMS.
• Mapping of content strategy to cultivate and build the online audience, leverage UGC
across Instagram/Twitter and develop an ad strategy for social referral and online
bookings.
Achievements • Leveraging local Influencers across Instagram, I exchanged iPhone personalisation for a promotional post on their own channels, increasing our following by 4000
followers in one day, building a solid foundation and audience for our use of the
channel going forward.
• Supported the opening of five new stores within the first 18 months of operation.
Responsibilities • Start-up role managing and growing a small marketing team. I implemented the social
and digital strategy for a new tech retail brand in London.
• Oversaw the launch of a new website using Magento CMS.
• Mapping of content strategy to cultivate and build the online audience, leverage UGC
across Instagram/Twitter and develop an ad strategy for social referral and online
bookings.
Achievements • Leveraging local Influencers across Instagram, I exchanged iPhone personalisation for a promotional post on their own channels, increasing our following by 4000
followers in one day, building a solid foundation and audience for our use of the
channel going forward.
• Supported the opening of five new stores within the first 18 months of operation.
Social Media, Marketing, Digital Strategy, Retail, CMS, Instagram, Magento, Website, Content, Twitter, SOLID, Content strategy, Online, Social, Manager, UP
My education
2006
-
2009
n/a
Bachelors, Business
Bachelors, Business
1998
-
2004
The Ashcombe School
N/a, N/a
N/a, N/a
Southampton Solent University
Masters, Marketing Management
Masters, Marketing Management
Guildford College
Hndhncorequivalent, ND
Hndhncorequivalent, ND
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