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Product manager
Mariia Deshina
,
London, United Kingdom
Experience
Other titles
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I'm offering
Product Manager and Analyst with 6 years of international experience in corporations and startups in Russia and Germany. I have expertise in launching FinTech and CRM products. My data-informed approach helped to increase cross-sales by 30% and to decrease call center costs by 2x at Tinkoff.
Markets
United Kingdom
Links for more
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Industries
Language
English
Fluently
Russian
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2016 - 2020
job
Product Manager
tinkoff.ru.
Responsible for a product roadmap, prioritization and launches. Worked directly with the CEO.
1. Decreased call center costs by 2x by moving a part of the bank client service to the cloud that allowed to scale call center faster by 5x:
- Defined a roadmap, functional specs and aligned those with C-level suite, customer support leads, and cybersecurity.
- Coordinated 5 dev teams and 4 non-tech departments to deliver the project under tough deadlines.
- Led IP-telephony integrations, call quality management, call router, resource planning system, CRM.
2. Increase cross-sales by 30% in partnerships sales department:
- Made a proposition to build an in-house CRM to support a company's yearly goal of cross-sales increase and convinced senior management to allocate dev resources for the project.
- Defined a roadmap, functional specs for a new in-house CRM and aligned those with stakeholders.
- Improved client profile quality in CRM by developing a process for identifying and merging duplicate entities in the DB, with a 20% initial duplication eliminated.
- Led a team of 10 engineers and 1 designer.
3. Optimized call center processes and costs:
- Decreased the number of missed calls by 3% by designing and developing a system from scratch that automated call center planning processes.
- Decreased operators idle time by 2% by improving the ML model of outbound call prediction.
4. Attracted first 10k customers for Vivid.Money in Germany (mission-critical EU expansion):
- Led a loyalty program products: welcome gift for the initial purchase, Champion program as a mix of cashback and the foursquare check-ins, referral and other cashback programs.
1. Decreased call center costs by 2x by moving a part of the bank client service to the cloud that allowed to scale call center faster by 5x:
- Defined a roadmap, functional specs and aligned those with C-level suite, customer support leads, and cybersecurity.
- Coordinated 5 dev teams and 4 non-tech departments to deliver the project under tough deadlines.
- Led IP-telephony integrations, call quality management, call router, resource planning system, CRM.
2. Increase cross-sales by 30% in partnerships sales department:
- Made a proposition to build an in-house CRM to support a company's yearly goal of cross-sales increase and convinced senior management to allocate dev resources for the project.
- Defined a roadmap, functional specs for a new in-house CRM and aligned those with stakeholders.
- Improved client profile quality in CRM by developing a process for identifying and merging duplicate entities in the DB, with a 20% initial duplication eliminated.
- Led a team of 10 engineers and 1 designer.
3. Optimized call center processes and costs:
- Decreased the number of missed calls by 3% by designing and developing a system from scratch that automated call center planning processes.
- Decreased operators idle time by 2% by improving the ML model of outbound call prediction.
4. Attracted first 10k customers for Vivid.Money in Germany (mission-critical EU expansion):
- Led a loyalty program products: welcome gift for the initial purchase, Champion program as a mix of cashback and the foursquare check-ins, referral and other cashback programs.
CRM, Product Manager, Service, Call Center, Planning, Processes, Project Management, Sql, Business Analysis, User stories, Scrum, Kanban
2015 - 2016
job
Product Analyst
ostrovok.ru.
1. Increased conversion to signed contracts by 20%: developed a new strategy for acquiring new hotels.
2. Attracted ≈ 1 000 new hotels with direct contracts: improved email content through A/B testing.
3. Developed analytical tools to identify the weaknesses of the supply department processes and to analyze the performance and quality of employees' work.
2. Attracted ≈ 1 000 new hotels with direct contracts: improved email content through A/B testing.
3. Developed analytical tools to identify the weaknesses of the supply department processes and to analyze the performance and quality of employees' work.
Analyst, Data Analysis, Business Optimization, Sql, Html, Excel and VBA programming
2014 - 2015
job
[Internship] Business Analyst
wikimart.ru.
1. Increased detection of product pages with missing content (image, description, etc) by 10%: developed QA
tools for the content department.
2. Organized various marketing campaigns (technical specification, layout, content management, design, advertising materials, e-mail distribution).
tools for the content department.
2. Organized various marketing campaigns (technical specification, layout, content management, design, advertising materials, e-mail distribution).
Marketing, Design, Layout, Content Management, Management, Content, Analyst, Sql
2013 - 2014
job
[Internship] Technical Writer
i-teco.ru.
Wrote technical specifications for the government IT systems according to GOST.
Technical Writing
My education
2014
-
2016
MIPT
Masters, Computer Science
Masters, Computer Science
2010
-
2014
HSE University
BSc, Computer Science
BSc, Computer Science
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