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Solutions driven PR specialist with a drive for team cohesion and communication.
Andy Malarky
,
South Queensferry, United Kingdom
Experience
Other titles
Skills
I'm offering
Everything has a story behind it - whether that is one that leaves people feeling informed and educated, or one that sparks joy and delight. I'm passionate about not only defining and articulating that story, but also developing and implementing the skills which you can utilize to tell that story and maximize its reach.
We're living in an exhilarating time where you can reach millions of people through so many different channels. That being said, to build a brand, you need to identify the right audience and craft the right story.
My passion for communication drew me to public relations, where I have worked with clients across a range of industries, including government, hospitality and the third sector. For over eight years I served as the Public Relations Officer for a national youth organisation, who I still volunteer with today, that is at the forefront of engaging with and equipping young people with the skills and opportunities to maximise their potential. In this role, I had the opportunity to create multiple integrated campaigns across social, email, digital and broadcast media. One of the campaigns I led involved bringing the organisation up to speed with its publics and in line with the digital world. Some of my previous experiences include work for Bauer Media, New Wave Media and Global Radio. Including a transatlantic stint in Denver, CO, USA as well as representing clients such as Cancer Research UK at large events across the UK.
A passionate leader, I'm currently working with young people to achieve success and maximise their opportunities in adult life. In the late 2000’s I successfully ran an online business which brought several communities together by providing a platform into the aviation industry.
I am currently freelancing and open to new opportunities. Please feel free to get in touch with me here or ****@******.*** and we can explore how I can help you or your business.
Specialties:
- Social Media Marketing
- Radio Production/Producing
- Public Relations
- Video Production
- Broadcast Journalism
- Digital Media
- Copywriting
- Event Management
- Epidemiology
- Leadership & Management
We're living in an exhilarating time where you can reach millions of people through so many different channels. That being said, to build a brand, you need to identify the right audience and craft the right story.
My passion for communication drew me to public relations, where I have worked with clients across a range of industries, including government, hospitality and the third sector. For over eight years I served as the Public Relations Officer for a national youth organisation, who I still volunteer with today, that is at the forefront of engaging with and equipping young people with the skills and opportunities to maximise their potential. In this role, I had the opportunity to create multiple integrated campaigns across social, email, digital and broadcast media. One of the campaigns I led involved bringing the organisation up to speed with its publics and in line with the digital world. Some of my previous experiences include work for Bauer Media, New Wave Media and Global Radio. Including a transatlantic stint in Denver, CO, USA as well as representing clients such as Cancer Research UK at large events across the UK.
A passionate leader, I'm currently working with young people to achieve success and maximise their opportunities in adult life. In the late 2000’s I successfully ran an online business which brought several communities together by providing a platform into the aviation industry.
I am currently freelancing and open to new opportunities. Please feel free to get in touch with me here or ****@******.*** and we can explore how I can help you or your business.
Specialties:
- Social Media Marketing
- Radio Production/Producing
- Public Relations
- Video Production
- Broadcast Journalism
- Digital Media
- Copywriting
- Event Management
- Epidemiology
- Leadership & Management
Markets
United States
(Remote
only)
Canada
(Remote
only)
United Kingdom
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - ?
project
Community Councillor
Queensferry and District Community Council.
Queensferry and District Community Council.
Duly elected by public vote as a statutory representative for the local community representing views on
behalf of the community.
• Education Sub-Group member - Increasing engagement with young people in our district to identify key
social needs and facilitate further opportunities enabling our young people.
• Environment and Transport Sub-Group member - Ensuring the responsible disposal of waste from local
businesses around the community responding to concerns from members of the public to ensure a
reduced environmental and health impact but also to ensure the area maintains its cosmetic appeal as a
location with a high tourism footfall.
• Health and Well-being Sub-Group member - Championing the continued increase of Automatic
Emergency Defibrillators within the area and engaging with local sites to increase potential availability for members of the public. Currently introducing a new initiative for local residents who may be current
serving or ex members of the Armed Forces Community to build a support network bringing existing
channels together.
Events Host/Compere
behalf of the community.
• Education Sub-Group member - Increasing engagement with young people in our district to identify key
social needs and facilitate further opportunities enabling our young people.
• Environment and Transport Sub-Group member - Ensuring the responsible disposal of waste from local
businesses around the community responding to concerns from members of the public to ensure a
reduced environmental and health impact but also to ensure the area maintains its cosmetic appeal as a
location with a high tourism footfall.
• Health and Well-being Sub-Group member - Championing the continued increase of Automatic
Emergency Defibrillators within the area and engaging with local sites to increase potential availability for members of the public. Currently introducing a new initiative for local residents who may be current
serving or ex members of the Armed Forces Community to build a support network bringing existing
channels together.
Events Host/Compere
Network, Support, Community, Health, Social
2016 - ?
freelance
Detachment Commander
MoD Sponsored Cadets.
My biggest achievement in this role has been a successful rise in our membership through active participation and input within the local community. Being local to the area allowed me to engage with knowledge and investment. Within six months our numbers rose from five active members to 20 active members.
Leadership & Management: Responsible for establishing and maintaining discipline, values and standard, and good order within a local community-based Detachment of up to 40 young people and adult volunteers ensuring all unit policies and directives are implemented.
Leading the recruiting effort within our local catchment area resulting in an increase of 15 new cadets and four adult volunteers between March 2016 and December 2016 by developing community engagement programmes to maintain good community relationships for the Detachment.
Training: Ensure cadets are trained and tested in Army Proficiency Certificate (APC) syllabus subjects as well as monitoring the training of Adult Volunteers and provide guidance on further training requirements while further enabling members to make the most of non-APC syllabus training, activities and opportunities.
Supervisory: Apply the Safe System of Training (SST) and the Army Cadet Forces’ Safeguarding Policy in all activities while supervising the same application from adult volunteers.
Leadership & Management: Responsible for establishing and maintaining discipline, values and standard, and good order within a local community-based Detachment of up to 40 young people and adult volunteers ensuring all unit policies and directives are implemented.
Leading the recruiting effort within our local catchment area resulting in an increase of 15 new cadets and four adult volunteers between March 2016 and December 2016 by developing community engagement programmes to maintain good community relationships for the Detachment.
Training: Ensure cadets are trained and tested in Army Proficiency Certificate (APC) syllabus subjects as well as monitoring the training of Adult Volunteers and provide guidance on further training requirements while further enabling members to make the most of non-APC syllabus training, activities and opportunities.
Supervisory: Apply the Safe System of Training (SST) and the Army Cadet Forces’ Safeguarding Policy in all activities while supervising the same application from adult volunteers.
Training, Leadership, Management, Safe, Monitoring, Community, UP, ME
2009 - ?
freelance
Self-employed
Self-employed.
Self-employed Events MC and Race Compere for several events across Scotland and Northumberland.
2018 - 2019
job
Bar Supervisor (P/T)
Steele Pubs Limited.
• Satisfying patron requests in a timely manner usually during high volumes of patron traffic.
• Single point of contact to staff for support and training.
• Producing training programmes and delivery for new and experienced staff to keep up with business
demands including licensing training and first aid.
• Introduced mechanisms to increase staff awareness of mental health and the impact due to the nature
of our location.
• Serving/mixing alcoholic and non-alcoholic beverages to patrons.
• Assessing patron preferences and making drink recommendations.
• Cash handling.
• Simultaneously managing hotel, lunch and bar service as a lone worker.
• Adhering to Scottish Licensing Laws.
• Maintaining a well-stocked bar for an adequate supply.
• Cleaning duties to ensure sanitary conditions for patrons.
• Limiting patron issues by restricting alcohol intake and curtailing inappropriate behaviour.
• Sound judgement and customer service to provide a positive experience for all patrons.
• Objection handling and root cause analysis to provide solutions to patrons for maximum positive
experience if service fails.
• Mentoring younger staff members dealing with patrons through my own leadership and management
experience.
• Single point of contact to staff for support and training.
• Producing training programmes and delivery for new and experienced staff to keep up with business
demands including licensing training and first aid.
• Introduced mechanisms to increase staff awareness of mental health and the impact due to the nature
of our location.
• Serving/mixing alcoholic and non-alcoholic beverages to patrons.
• Assessing patron preferences and making drink recommendations.
• Cash handling.
• Simultaneously managing hotel, lunch and bar service as a lone worker.
• Adhering to Scottish Licensing Laws.
• Maintaining a well-stocked bar for an adequate supply.
• Cleaning duties to ensure sanitary conditions for patrons.
• Limiting patron issues by restricting alcohol intake and curtailing inappropriate behaviour.
• Sound judgement and customer service to provide a positive experience for all patrons.
• Objection handling and root cause analysis to provide solutions to patrons for maximum positive
experience if service fails.
• Mentoring younger staff members dealing with patrons through my own leadership and management
experience.
Training, Mentoring, Leadership, Customer service, Management, Service, Support, Health, UP
2017 - 2018
job
Communications Assistant
Lowland Reserve Forces' and Cadets' Association.
- Reporting to Head of Communications
• Crown Servant within the MoD Civil Service responsible for assisting the Head of Communications and Association Staff Officer (HR).
• Management and maintenance of the Association website and social networking platforms.
• Production the Association Newsletter and other material in line with the Association Communications
Plan.
• Maintenance of the Association Community Engagement database maintaining a liaison with those
involved in recruit marketing and publicity, communications and engagement matters including:
a. National, Scottish and local Government.
b. Business and community organisations.
c. Employers of Reservists.
d. The relevant contact points in single Service Chains of Command.
e. Reserve Forces Units.
f. Cadet Units.
g. Other RFCAs and the Council of RFCAs.
h. Youth Organisations in Scotland.
i. Association Members.
• Assisting to plan, co-ordinate, and manage Association support to Reserve Forces and Cadets
recruiting.
• Assist on HR and insurance related matters, handling recruitment process for permanent support staff
across the Association area.
• Providing support to Association engagement meetings and events, including the Association Annual
General Meeting, Area Committees, the Chairman's meetings with Commanding Officers, Business
Update meetings, Lord Lieutenant Presentations and other meetings and events as required:
a. Preparation of agendas, briefs and minutes.
b. Preparation, setting up and delivery of the meeting as required.
c. Attend as required and by agreement.
• Processing of procurement orders and invoices for the Reserve and Cadet recruit marketing budgets.
• To assist and provide cover for Employer Engagement as required.
• Compliant with safe working practices and in accordance with Lowland RFCA's SHEF Policy Statement.
• Crown Servant within the MoD Civil Service responsible for assisting the Head of Communications and Association Staff Officer (HR).
• Management and maintenance of the Association website and social networking platforms.
• Production the Association Newsletter and other material in line with the Association Communications
Plan.
• Maintenance of the Association Community Engagement database maintaining a liaison with those
involved in recruit marketing and publicity, communications and engagement matters including:
a. National, Scottish and local Government.
b. Business and community organisations.
c. Employers of Reservists.
d. The relevant contact points in single Service Chains of Command.
e. Reserve Forces Units.
f. Cadet Units.
g. Other RFCAs and the Council of RFCAs.
h. Youth Organisations in Scotland.
i. Association Members.
• Assisting to plan, co-ordinate, and manage Association support to Reserve Forces and Cadets
recruiting.
• Assist on HR and insurance related matters, handling recruitment process for permanent support staff
across the Association area.
• Providing support to Association engagement meetings and events, including the Association Annual
General Meeting, Area Committees, the Chairman's meetings with Commanding Officers, Business
Update meetings, Lord Lieutenant Presentations and other meetings and events as required:
a. Preparation of agendas, briefs and minutes.
b. Preparation, setting up and delivery of the meeting as required.
c. Attend as required and by agreement.
• Processing of procurement orders and invoices for the Reserve and Cadet recruit marketing budgets.
• To assist and provide cover for Employer Engagement as required.
• Compliant with safe working practices and in accordance with Lowland RFCA's SHEF Policy Statement.
Website, UP, Social, Processing, Production, Community, Insurance, Support, Safe, Marketing, Service, Recruitment, Management, C, Database, Procurement, Networking
2009 - 2017
freelance
Public Relations Officer
MoD Sponsored Cadets.
With this role, I achieved the implementation of new national policy on how we use social media. This lead to a challenging change to reduce fragmented social media presences that were not authorised ensuring protection from any accidental or malicious reputational damage. Further responsibilities include;
Assurance: Supervising all social media activities emanating from the Battalion Headquarters, Areas or Detachments. This consisted of seven Twitter accounts, 41 closed Facebook Groups and three regional Facebook Pages.
Promotion: Working towards the aim of building a positive image, reputation and awareness of the ACF at all levels throughout the area of operation and the wider community to create an effective climate for the implementation of our ‘Grass Roots’ recruitment campaign.
Generating appropriate news releases, feature material and local stories for the media in accordance with MoD and ACF PR guidelines.
Maintaining an accurate, up to date microsite in accordance with branding guidelines.
Advise/Liaise: Advise on the likely media reaction to ACF decisions and activities, recruitment, marketing matters and local events while improving the effectiveness of our internal communication; including the editing, production and distribution of a monthly newsletter in print and digital form.
Advise on, and provide, PR awareness training for all adult volunteer members of the Lothian & Borders area.
Assurance: Supervising all social media activities emanating from the Battalion Headquarters, Areas or Detachments. This consisted of seven Twitter accounts, 41 closed Facebook Groups and three regional Facebook Pages.
Promotion: Working towards the aim of building a positive image, reputation and awareness of the ACF at all levels throughout the area of operation and the wider community to create an effective climate for the implementation of our ‘Grass Roots’ recruitment campaign.
Generating appropriate news releases, feature material and local stories for the media in accordance with MoD and ACF PR guidelines.
Maintaining an accurate, up to date microsite in accordance with branding guidelines.
Advise/Liaise: Advise on the likely media reaction to ACF decisions and activities, recruitment, marketing matters and local events while improving the effectiveness of our internal communication; including the editing, production and distribution of a monthly newsletter in print and digital form.
Advise on, and provide, PR awareness training for all adult volunteer members of the Lothian & Borders area.
Recruitment, UP, Social, Production, Campaign, Feature, Community, Implementation, Twitter, Social Media, Pr, Print, Facebook, Training, Public relations, Branding, Marketing
2016 - 2017
freelance
Radio Presenter - (Freelance)
unknown.
Producing and presenting for a local radio station based in Dundee and Perth. Required to work alone
under own initiative and as part of a wider team when conducting public roles. All freelancers were
released following the sale of the station.
under own initiative and as part of a wider team when conducting public roles. All freelancers were
released following the sale of the station.
Radio, Presenting
2015 - 2017
job
Customer Service Representative - Dedicated Accounts
Communications Champion.
(Edinburgh)
TNT International - UK & Ireland Healthcare - Oct '15 to Feb '17
• Part of a small team of individuals managing TNT's Clinical and Healthcare accounts for the United
Kingdom & Republic of Ireland for the transport of UN3373 Biological Substance Category B
consignments.
• Ensuring the successful collection, transit and delivery of time critical blood samples anywhere in the world, most of which with a limited life span packaged under Dry Ice.
• Proactive monitoring of all UK and Ireland Healthcare & Clinical customers to ensure full visibility of any
issues or disruptions.
• Liaising with all aspects of TNT Express and TNT International to ensure we meet our SLA with our
major account holders including colleagues based across the EU countries and those members of EFTA.
• Stepping in to areas of the business where support is required including regularly adapting to changing
circumstances by training other colleagues, coaching experienced colleagues and acting as
Communications Champion for Edinburgh covering the Customer Services Contact Centre, Depot and Air Hub.
• Producing and submitting highly detailed reports for our major account customers as well as internal
and external stakeholders.
TNT International - UK & Ireland Healthcare - Oct '15 to Feb '17
• Part of a small team of individuals managing TNT's Clinical and Healthcare accounts for the United
Kingdom & Republic of Ireland for the transport of UN3373 Biological Substance Category B
consignments.
• Ensuring the successful collection, transit and delivery of time critical blood samples anywhere in the world, most of which with a limited life span packaged under Dry Ice.
• Proactive monitoring of all UK and Ireland Healthcare & Clinical customers to ensure full visibility of any
issues or disruptions.
• Liaising with all aspects of TNT Express and TNT International to ensure we meet our SLA with our
major account holders including colleagues based across the EU countries and those members of EFTA.
• Stepping in to areas of the business where support is required including regularly adapting to changing
circumstances by training other colleagues, coaching experienced colleagues and acting as
Communications Champion for Edinburgh covering the Customer Services Contact Centre, Depot and Air Hub.
• Producing and submitting highly detailed reports for our major account customers as well as internal
and external stakeholders.
Coaching, Training, Customer service, Service, Support, Monitoring, Express, International
2013 - 2015
job
Broadcast Editor
INRIX Media Ltd.
• Responsible for providing live and pre-recorded travel bulletins to national and local radio including the Traffic Scotland Radio service.
• Handling 'jamline' calls from members of the public, maintaining relationships with local authorities as
well as Police Forces and Government departments to enable the quick investigation of reported
incidents.
• Creating the editorial content for incidents which are used for client services including traffic information
services and satellite navigation systems.
• Supporting the Traffic Scotland media desk where required.
• Handling 'jamline' calls from members of the public, maintaining relationships with local authorities as
well as Police Forces and Government departments to enable the quick investigation of reported
incidents.
• Creating the editorial content for incidents which are used for client services including traffic information
services and satellite navigation systems.
• Supporting the Traffic Scotland media desk where required.
Radio, Service, Content
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