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Creative Strategy Director working at the intersection of culture and commerce
Finn Evans
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Multidisciplinary creative strategy director with 10+ years of experience in multiple related roles across technology, fashion, entertainment, automotive and beyond.
With a specialism in cultural insight, emerging consumer behaviour and trends, I help brands to understand culture and how to become a part of it.
Through research, insight, strategy and programming, I deliver credibility and relevance across a diverse range of creative activations.
Alongside my strategic practice, I am a published photographer and writer and do charitable work with The Prince's Trust on brand positioning projects.
With a specialism in cultural insight, emerging consumer behaviour and trends, I help brands to understand culture and how to become a part of it.
Through research, insight, strategy and programming, I deliver credibility and relevance across a diverse range of creative activations.
Alongside my strategic practice, I am a published photographer and writer and do charitable work with The Prince's Trust on brand positioning projects.
Markets
United Kingdom
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2016 - ?
job
Multidisciplinary creative strategy director with Creative Strategy Director
unknown.
10+ years of experience in multiple related roles
(Freelance)
across the creative, fashion, music and Working with cultural, creative and entertainment
entertainment industries.
focused brands, media platforms and agencies to
bring insight, creative and strategic direction to With a specialism in cultural insight, emerging
pitches and projects
consumer behaviour and trends, I help brands to
Music and Cultural Strategy, Programming,
understand culture and how to become a part of it.
Qualitative Research, Creative Strategy, Brand
Through research, insight, strategy and programming,
Strategy, Audience Insight, Proposal Writing and
I deliver credibility and relevance across a diverse
Presentation, 10+ Pitch Wins
range of creative activations.
Clients - Anomaly, Spotify, ASOS, Soho House,
Boiler Room, NTS Radio, Dazed Media, Exposure
Alongside my strategic practice, I am a published
photographer and writer and do charitable work with Jan -- April 2019
The Prince's Trust on brand positioning projects.
ASOS
Creative Strategy Director (Contract)
PORTFOLIO HIGHLIGHTS
Established strategic repositioning of ASOS
DESIGN, ASOS' biggest selling brand
(Freelance)
across the creative, fashion, music and Working with cultural, creative and entertainment
entertainment industries.
focused brands, media platforms and agencies to
bring insight, creative and strategic direction to With a specialism in cultural insight, emerging
pitches and projects
consumer behaviour and trends, I help brands to
Music and Cultural Strategy, Programming,
understand culture and how to become a part of it.
Qualitative Research, Creative Strategy, Brand
Through research, insight, strategy and programming,
Strategy, Audience Insight, Proposal Writing and
I deliver credibility and relevance across a diverse
Presentation, 10+ Pitch Wins
range of creative activations.
Clients - Anomaly, Spotify, ASOS, Soho House,
Boiler Room, NTS Radio, Dazed Media, Exposure
Alongside my strategic practice, I am a published
photographer and writer and do charitable work with Jan -- April 2019
The Prince's Trust on brand positioning projects.
ASOS
Creative Strategy Director (Contract)
PORTFOLIO HIGHLIGHTS
Established strategic repositioning of ASOS
DESIGN, ASOS' biggest selling brand
Design, Writing, Research, Creative Strategy, Qualitative research, Fashion, Radio, Consumer behaviour, It, Music, Direction
2020 - 2020
job
Strategy lead on global Farfetch pitch win
unknown.
Established new strategic positioning for sneaker
2020 Led strategy on YouTube Music and Premium
brands in the ASOS ecosystem
content, creative and positioning projects
Copywriting for on site assets
2019 Established creative strategy guidelines and
2017 -- Present
commercial positioning for leading music
culture platforms Boiler Room and NTS & led
ARTFORM
Co-Founder / Creative Strategy Director
strategy on pitches and client projects
Global music culture research, insight and
2019 Developed Soho House Group's music and strategy via my global collectives methodolog y
travel culture strategy and cultural
Enabled Spotify to understand music landscapes,
partnerships proposition, pitched and won
inform the launch strategy for the India market
Prada cultural partnership account and guide programming in playlists
2018 Global qualitative research for Formula 1,
2020 Led strategy on YouTube Music and Premium
brands in the ASOS ecosystem
content, creative and positioning projects
Copywriting for on site assets
2019 Established creative strategy guidelines and
2017 -- Present
commercial positioning for leading music
culture platforms Boiler Room and NTS & led
ARTFORM
Co-Founder / Creative Strategy Director
strategy on pitches and client projects
Global music culture research, insight and
2019 Developed Soho House Group's music and strategy via my global collectives methodolog y
travel culture strategy and cultural
Enabled Spotify to understand music landscapes,
partnerships proposition, pitched and won
inform the launch strategy for the India market
Prada cultural partnership account and guide programming in playlists
2018 Global qualitative research for Formula 1,
Copywriting, Research, Creative Strategy, Qualitative research, Youtube, Content, Music, Guide, LED, Founder
2016 - 2016
job
Creative Strategist
The University of Sheffield.
(Experimental Sound Design)
BA CHELORS DEGREE -: -
BA CHELORS DEGREE -: -
Design
2007 - 2012
freelance
Trends Consultant & Business Development
The University of Reading.
UK
The Future Laboratory
English and History (Joint Honours) Trends Consultant & Business Development
The Future Laboratory
English and History (Joint Honours) Trends Consultant & Business Development
Business development, Development
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