$$$
{{ $t($store.state.user.experience_value_in_dollars) }}
Senior
{{ $t($store.state.user.experience_search_name) }}
0
jobs
Digital Ecosystem Marketing Strategist
Matthew Cox
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I’m a life long people watcher. As I got older it just started to make sense to monetise what I’d seen.
I started out my business journey at The Walt Disney Company. Being a big fan of the product initially and then a student of Michael Eisner’s early years and Bob Iger’s reign. Mixing creativity with commercialism to make magic.
This inspired me to reflect Disney magic onto the monotonous corporate systems out there. Initially working in data strategy, then building my knowledge out across communications, customer engagement, brand experience, media, product and service development.
Key projects over that time have included - launching the Tinker Bell franchise on DVD and Blu-ray, launching initial Everything Everywhere digital experiences, launching Virgin Galactic’s brand positioning, creating owner experiences for Jaguar’s Project 7, value proposition development for L&G, Coke and News UK.
Away from big brands I also work with smaller start ups and scale ups that gets me away from specialised briefs to the mixed martial arts of the strategy world, where gestalt is the name of the game.
Inspired by Tinker Bell ✨ http://**********.**
If you don’t believe in fairies, they cease to exist. Ideas are the same and we need to keep more of them alive.
Powered by Mixed Strategic Arts 🥋 http://**********.**
The combinations of strategic thinking need to evolve, in order to defeat modern-day challenges and save fairies.
Me as an agency:
http://**********.**
@FlyHighRabbit
I started out my business journey at The Walt Disney Company. Being a big fan of the product initially and then a student of Michael Eisner’s early years and Bob Iger’s reign. Mixing creativity with commercialism to make magic.
This inspired me to reflect Disney magic onto the monotonous corporate systems out there. Initially working in data strategy, then building my knowledge out across communications, customer engagement, brand experience, media, product and service development.
Key projects over that time have included - launching the Tinker Bell franchise on DVD and Blu-ray, launching initial Everything Everywhere digital experiences, launching Virgin Galactic’s brand positioning, creating owner experiences for Jaguar’s Project 7, value proposition development for L&G, Coke and News UK.
Away from big brands I also work with smaller start ups and scale ups that gets me away from specialised briefs to the mixed martial arts of the strategy world, where gestalt is the name of the game.
Inspired by Tinker Bell ✨ http://**********.**
If you don’t believe in fairies, they cease to exist. Ideas are the same and we need to keep more of them alive.
Powered by Mixed Strategic Arts 🥋 http://**********.**
The combinations of strategic thinking need to evolve, in order to defeat modern-day challenges and save fairies.
Me as an agency:
http://**********.**
@FlyHighRabbit
Markets
United States
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2020 - ?
job
Digital Brand Lead
SYZYGY Digital Brand Agency.
UK
My role is focused around growing brand experience capabilities. Communicating this internally and externally, as well as delivering the new services for clients.
I lead the productisation of strategic service offerings, positioning and selling them to existing and new clients.
I created, sold and delivered a new brand offering for GSK to unlock value from the teledentistry market, following COVID-19.
My role is focused around growing brand experience capabilities. Communicating this internally and externally, as well as delivering the new services for clients.
I lead the productisation of strategic service offerings, positioning and selling them to existing and new clients.
I created, sold and delivered a new brand offering for GSK to unlock value from the teledentistry market, following COVID-19.
Service
2014 - 2019
job
Senior Strategist
Wunderman Thompson Digital Brand Agency.
UK
My role was focused on delivering multi-disciplinary global brand strategy projects, for existing clients and bringing in new business.
I led digital brand communications projects for Virgin, LEGO, EE, BT, News UK, IKEA and GSK. Creating new brand value exchange programmes for L&G, Coca-Cola and Jaguar.
I led strategic brand ecosystem output for five new business pitch wins, including GSK Parodontax, GSK Sensodyne, Purina, EE and BT.
My role was focused on delivering multi-disciplinary global brand strategy projects, for existing clients and bringing in new business.
I led digital brand communications projects for Virgin, LEGO, EE, BT, News UK, IKEA and GSK. Creating new brand value exchange programmes for L&G, Coca-Cola and Jaguar.
I led strategic brand ecosystem output for five new business pitch wins, including GSK Parodontax, GSK Sensodyne, Purina, EE and BT.
Exchange, LED
2014 - 2014
job
Creative Strategist
Brooklyn Brothers TV Ad Agency.
UK
My role was focused on specifically delivering a brand pitch for Virgin Galactic, my contract was then extended to deliver brand communications work for Apollo Tyres and TK Maxx.
My role was focused on specifically delivering a brand pitch for Virgin Galactic, my contract was then extended to deliver brand communications work for Apollo Tyres and TK Maxx.
2013 - 2013
job
Account Planner
Iris Customer Engagement Agency.
UK
My role was focused initially on leading Barclaycard's Summer communications programmes. My contract was then extended to deliver a cricket brand communications pitch.
My role was focused initially on leading Barclaycard's Summer communications programmes. My contract was then extended to deliver a cricket brand communications pitch.
2012 - 2013
job
Strategic Planner
Publicis Customer Engagement Agency.
UK
My role was focused around leading the brand communications work for Tassimo and Disney. I also led the brand communications output for the VISA contactless pitch win.
My role was focused around leading the brand communications work for Tassimo and Disney. I also led the brand communications output for the VISA contactless pitch win.
LED
2010 - 2012
job
Data Planner
Fuel Data Strategy Agency.
UK
My role was focused around leading the data analytics dashboards for Toyota and acting as flexible data resource across Engine Group.
My role was focused around leading the data analytics dashboards for Toyota and acting as flexible data resource across Engine Group.
Analytics
2008 - 2009
job
Marketing Executive
The Walt Disney Entertainment Company.
UK
My role was focused around helping the EMEA team launch new DVD and Blu-ray releases across EMEA.
ㅡ
My role was focused around helping the EMEA team launch new DVD and Blu-ray releases across EMEA.
ㅡ
Marketing
My education
2006
-
2010
Leicester Business School
First Class Honours, Longdean / Double Business
First Class Honours, Longdean / Double Business
2004
-
2006
n/a
Associates, Film
Associates, Film
Matthew's reviews
Matthew has not received any reviews on Worksome.
Contact Matthew Cox
Worksome removes the expensive intermediaries and gives you direct contact with relevant talent.
Create a login and get the opportunity to write to Matthew directly in Worksome.
are ready to help you
and get specific bids from skilled talent in Denmark