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Social Strategy Director
Alex Cole
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Award-winning Marketing Director with extensive UK and international experience - gained at prestigious agencies across London, with over 14 years of marketing experience overall.
The past 10 years have been focused mostly Social/Digital/Content but always as part of an integrated approach. A philosophy of - effectiveness through storytelling and purposeful comms has helped in many industry awards along the way.
Experience as a consultant, as well as in-house and agency side.
AWARD WINNING WORK
• 'Look up', British Airways: http://******.*** - Cannes Grand Prix
• 'Spoiler Foiler', Netflix: http://******.*** - Various
• 'Straight Outta', Beats by Dre: http://******.*** -
• Bountygate http://******.*** (2020)
The past 10 years have been focused mostly Social/Digital/Content but always as part of an integrated approach. A philosophy of - effectiveness through storytelling and purposeful comms has helped in many industry awards along the way.
Experience as a consultant, as well as in-house and agency side.
AWARD WINNING WORK
• 'Look up', British Airways: http://******.*** - Cannes Grand Prix
• 'Spoiler Foiler', Netflix: http://******.*** - Various
• 'Straight Outta', Beats by Dre: http://******.*** -
• Bountygate http://******.*** (2020)
Links for more
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Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - 2020
job
SOCIAL STRATEGY DIRECTOR
AMV BBDO.
Mainly create Social Strategy for:
Mars Wrigley - Snickers, M&Ms, Galaxy, Celebrations, Extra gum.
Bacardi - Bacardi Rum, Bombay Sapphire, Martini, William Lawsons, Eristoff Vodka.
Moonlight on Guinness, Bodyform/ Libress, Walkers
• Stand alone Social strategy
• Planning and implementation of campaigns
• Developed integrated approach for AMV - including Measurement Framework
• Developing and managing Social teams
• 'Always on' Social, Digital and Editorial strategies
• Integrated campaign planning
• Reporting & Insights oversight
• Trend reporting
• Thought leadership
Mars Wrigley - Snickers, M&Ms, Galaxy, Celebrations, Extra gum.
Bacardi - Bacardi Rum, Bombay Sapphire, Martini, William Lawsons, Eristoff Vodka.
Moonlight on Guinness, Bodyform/ Libress, Walkers
• Stand alone Social strategy
• Planning and implementation of campaigns
• Developed integrated approach for AMV - including Measurement Framework
• Developing and managing Social teams
• 'Always on' Social, Digital and Editorial strategies
• Integrated campaign planning
• Reporting & Insights oversight
• Trend reporting
• Thought leadership
Leadership, Implementation, Campaign, Framework, Social
2019 - 2019
job
SOCIAL STRATEGY DIRECTOR
OLIVER AGENCY.
-2019
Social strategy and content approach for iZettle (contract)
Social strategy and content approach for iZettle (contract)
Content, Social
2016 - 2019
job
DIRECTOR
MARKET REACTIVE.
Boutique full service agency with Social and Digital at the heart. Devising strategy, content and creative
across all agency clients both B2B AND B2C. Highlights include 2nd place for Best Integrated Campaign at The Drum Awards 2019.
• Clients: Sony Pictures, Disney, Teach First, Universal, TagMix, Investigate North, Breaking Fourth, Bacardi.
across all agency clients both B2B AND B2C. Highlights include 2nd place for Best Integrated Campaign at The Drum Awards 2019.
• Clients: Sony Pictures, Disney, Teach First, Universal, TagMix, Investigate North, Breaking Fourth, Bacardi.
B2B, B2C, Service, Content, Campaign, Social
2015 - 2016
job
GLOBAL HEAD OF SOCIAL
CROWDMIX.
Managed the largest Influencer marketing team in London for a tech startup which had 9m first round
funding. Crowdmix failed to get substantial second round funding and closed.
• Devised 2016 launch strategy for Crowdmix
• Oversaw 30 + people across Digital Partnerships, Influencer Partnerships and Social team, UK/ US
• Developed full Social strategy and product launch strategy
• Developed award winning video content Example
funding. Crowdmix failed to get substantial second round funding and closed.
• Devised 2016 launch strategy for Crowdmix
• Oversaw 30 + people across Digital Partnerships, Influencer Partnerships and Social team, UK/ US
• Developed full Social strategy and product launch strategy
• Developed award winning video content Example
Marketing, Video content, Video, Content, Social, Winning
2013 - 2014
job
SENIOR ACCOUNT DIRECTOR
WE ARE SOCIAL.
• Strategic/planning & innovation lead EMEA:
- Digital Strategy
- Social Media Strategy
- Editorial Strategy
- Content Strategy
- CRM Strategy
- Influencer Strategy
• Cofounder of 'We Are Social - Global working group', to improve cross agency relations, share knowledge
and improve standards
• Financial P&L responsibility, including accurate forecasting and profitability.
• Cross agency training program
Clients: Apple, Netflix and Unilever
- Digital Strategy
- Social Media Strategy
- Editorial Strategy
- Content Strategy
- CRM Strategy
- Influencer Strategy
• Cofounder of 'We Are Social - Global working group', to improve cross agency relations, share knowledge
and improve standards
• Financial P&L responsibility, including accurate forecasting and profitability.
• Cross agency training program
Clients: Apple, Netflix and Unilever
Social Media, Digital Strategy, CRM, Forecasting, Innovation, Training, Content, Content Strategy, Planning, Social
2012 - 2013
job
SENIOR STRATEGIST
OGILVY.
Clients: British Airways BP, Philips
2010 - 2012
job
SOCIAL DIRECTOR - KROWD
KARMARAMA GROUP.
Social
My education
2001
-
2002
Design Richmond College
Diploma, N/a
Diploma, N/a
2000
-
2003
Design Animation Staffordshire University
N/a, N/a
N/a, N/a
1999
-
2001
Richmond College
Secondary, N/a
Secondary, N/a
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