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2
jobs
Freelance Brand Strategist
Lizzie Parsons
,
Stoke Gabriel, United Kingdom
Experience
Other titles
Skills
I'm offering
I'm a brand strategist with over 15 years of experience. I'm passionate about creating clarity out of the complex, working with a range of different clients across industries and geographies. I love creative problem solving and enjoy sharing my ideas and thinking with clients both through presentations and in workshops.
Markets
United Kingdom
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - ?
temp
Contract Brand Strategist
Winkreative.
Senior Brand Strategist on a range of projects including; positioning for an Indonesian retail
development, concept development for a Japanese integrated resort, positioning and communications
strategy for an international asset manager and retail brand strategy for a Thai mixed use development
including; industry insight and analysis, positioning, naming and retail implementations and activations
development, concept development for a Japanese integrated resort, positioning and communications
strategy for an international asset manager and retail brand strategy for a Thai mixed use development
including; industry insight and analysis, positioning, naming and retail implementations and activations
Concept Development, Retail, Development, International, Naming, Manager, Brand identity
2017 - ?
freelance
Freelance Brand Strategist (London)
Clif Bar.
Freelance projects including; Category Stretch Strategy for global energy bar brand (Clif Bar),
Customer Journey Mapping for $5bn vaping company and Brand Positioning for a growing cosmetics
brand (Wunder2), an independent coffee company (Exmouth Coffee) and for real estate developers,
Communications Strategy for New Zealand Lamb & Beef and Disruptive Innovation Strategy for Diageo
Customer Journey Mapping for $5bn vaping company and Brand Positioning for a growing cosmetics
brand (Wunder2), an independent coffee company (Exmouth Coffee) and for real estate developers,
Communications Strategy for New Zealand Lamb & Beef and Disruptive Innovation Strategy for Diageo
Innovation, Energy, Energy
2015 - 2017
job
Managing Director
Luxury Branding.
Promoted from Senior Consultant to Managing Director within 18 months, working with
a c-suite of clients across a range of global luxury industries
- Managed a small team of brand consultants and graphic designers and was responsible for their
professional development and for overseeing all client projects. Also led internal marketing strategy and worked closely with the CEO on the business operational plan
- Co-led customer experience design for a number of leading luxury hotel brands including Lux* Resorts
& Hotels and Belmond and helped to reposition one of the UK's largest privately owned hotel group
(Macdonald Hotels & Resorts)
- Worked on the creation of a number of new brands; from name, to positioning and from identity to experience design
a c-suite of clients across a range of global luxury industries
- Managed a small team of brand consultants and graphic designers and was responsible for their
professional development and for overseeing all client projects. Also led internal marketing strategy and worked closely with the CEO on the business operational plan
- Co-led customer experience design for a number of leading luxury hotel brands including Lux* Resorts
& Hotels and Belmond and helped to reposition one of the UK's largest privately owned hotel group
(Macdonald Hotels & Resorts)
- Worked on the creation of a number of new brands; from name, to positioning and from identity to experience design
Marketing, Design, MArketing Strategy, Customer experience, C, Ceo, Development, LED
2011 - 2014
freelance
Senior Consultant
Clear M&C Saatchi.
Brand Strategy - including; Customer Journey Mapping, Brand Stretch, Brand Creation, Proposition & Positioning, Customer Experience Design, Communications Planning, Creative Strategy, Growth
Mapping, Portfolio Architecture, Strategic Innovation, Mission, Purpose & Values & Employee
Engagement
- Project leadership - FMCG (Nestle, Mars, Kellogg's), financial services (NAB, Suncorp), beauty
(L'Oreal, Nude by Nature), alcoholic beverages (CUB, Diageo), and pharmaceuticals (Boehringer Ingelheim, Abbvie) - projects integrating Strategy, Innovation and Insight; brand strategy presentations,
planning and running workshops; conducting market research; quantitative and qualitative research
analysis; preparing concepts, research stimulus, guides and debriefs
- New Business & Farming - preparing and delivering pitches and proposals; key account management;
financial management of projects and proposals
Mapping, Portfolio Architecture, Strategic Innovation, Mission, Purpose & Values & Employee
Engagement
- Project leadership - FMCG (Nestle, Mars, Kellogg's), financial services (NAB, Suncorp), beauty
(L'Oreal, Nude by Nature), alcoholic beverages (CUB, Diageo), and pharmaceuticals (Boehringer Ingelheim, Abbvie) - projects integrating Strategy, Innovation and Insight; brand strategy presentations,
planning and running workshops; conducting market research; quantitative and qualitative research
analysis; preparing concepts, research stimulus, guides and debriefs
- New Business & Farming - preparing and delivering pitches and proposals; key account management;
financial management of projects and proposals
Design, Market research, Account management, Research, Innovation, Customer experience, Creative Strategy, Qualitative research, Leadership, Management, Key account management, Architecture, Workshops, FMCG, Growth, Brand identity
2007 - 2011
job
Senior Research Analyst
McKinsey & Company (London & Sydney).
Business & Economics research analysis - working with McKinsey management consultants on a
range of large projects; conducting market analysis; demographic and economic research;
specialisation in global transport and infrastructure finance
range of large projects; conducting market analysis; demographic and economic research;
specialisation in global transport and infrastructure finance
Research, Management, Finance, Infrastructure, Analyst
2005 - 2007
job
Planner
Starcom Worldwide.
My education
University College London
Bachelors, History
Bachelors, History
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