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Marketing, Communications & Innovation Strategist
Maria Cid Chouciño
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Marketing and innovation strategist with in-house and consultancy experience in delivering complex propositions with business impact. Having worked alongside leadership teams across start-ups and small-medium size companies, I have developed strong relationship-building skills by managing global cross-functional teams (marketing, commercial, product) to align department-based KPIs and secure stakeholder engagement across all organisational levels. Action-driven and results-oriented professional.
Markets
United Kingdom
Industries
Language
English
Fluently
Spanish
Fluently
French
Good
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - 2020
job
Global Head of Communications
LID Business Media.
• Implemented a 360º global innovation strategy to redefine LID's product offering, marketing strategy and team operations
to meet financial targets and unlock new growth opportunities, achieving a 10% annual sales increase.
• Managed LID's communications and marketing activity across regions (Europe, Latin America, US and China - team of 10+), providing strategic direction on product ideation and delivery, partnerships, campaigns and budget spend.
• Carried out ongoing product analysis and market research to identify new consumer trends in each region, adapting the sales and marketing strategy to each cultural context and capabilities - overseeing regional trade P&Ls (i.e. WHSmith
in the UK; Barnes & Noble in the US) and digital sales P&Ls (i.e. Amazon, Rakuten Kobo).
• Identified resource synergies across countries and departments, coordinating a cross-functional team of 60+ to transform
our client services into a multi-product offering - aligning marketing, commercial and product teams with the new strategy
and working practices.
• Led on preparing and executing a 5-year business plan to merge all regional offices operating as individual enterprises
into one global entity, delivering on optimisation of operations through finding cost-cutting initiatives.
to meet financial targets and unlock new growth opportunities, achieving a 10% annual sales increase.
• Managed LID's communications and marketing activity across regions (Europe, Latin America, US and China - team of 10+), providing strategic direction on product ideation and delivery, partnerships, campaigns and budget spend.
• Carried out ongoing product analysis and market research to identify new consumer trends in each region, adapting the sales and marketing strategy to each cultural context and capabilities - overseeing regional trade P&Ls (i.e. WHSmith
in the UK; Barnes & Noble in the US) and digital sales P&Ls (i.e. Amazon, Rakuten Kobo).
• Identified resource synergies across countries and departments, coordinating a cross-functional team of 60+ to transform
our client services into a multi-product offering - aligning marketing, commercial and product teams with the new strategy
and working practices.
• Led on preparing and executing a 5-year business plan to merge all regional offices operating as individual enterprises
into one global entity, delivering on optimisation of operations through finding cost-cutting initiatives.
Marketing, Operations, Budget, Market research, Innovation, Optimization, Sales, Growth, Amazon, China, Communication strategy, Project Management
2016 - 2018
job
Account Manager
Stonehaven.
KEY ACCOUNTS: Heathrow Airport, third runway expansion campaign; ScottishPower, customer retention strategy.
• Led director-level workshops on successful reputation and commercial communications strategies for key accounts.
• Managed internal and client teams to deploy tactical activity in line with overarching strategy, achieving end-goals.
• Delivered ongoing end-to-end research projects (qualitative and quantitative) to inform top-line strategic thinking.
• Executed UK-wide advertising client campaigns (print, digital, outdoors) of £600K+, coordinating external agencies.
• Led director-level workshops on successful reputation and commercial communications strategies for key accounts.
• Managed internal and client teams to deploy tactical activity in line with overarching strategy, achieving end-goals.
• Delivered ongoing end-to-end research projects (qualitative and quantitative) to inform top-line strategic thinking.
• Executed UK-wide advertising client campaigns (print, digital, outdoors) of £600K+, coordinating external agencies.
Strategic communication, Advertising, Research, Account Manager, Workshops, Campaign, Campaign Execution
2014 - 2016
job
Marketing Coordinator
TLG Brands, Global Brands Group.
• Liaised with design, product and sales teams to develop and implement innovative brand marketing propositions.
• Delivered digital consumer campaigns that improved SEO performance and increased ROI of marketing activity by 15%.
• Executed brand campaigns that increased sales of key UK accounts (John Lewis, Debenhams & House of Fraser).
• Rolled out marketing strategy aimed at growing sales internationally, with a focus on Japan and EMEA region.
• Delivered digital consumer campaigns that improved SEO performance and increased ROI of marketing activity by 15%.
• Executed brand campaigns that increased sales of key UK accounts (John Lewis, Debenhams & House of Fraser).
• Rolled out marketing strategy aimed at growing sales internationally, with a focus on Japan and EMEA region.
Marketing, Design, Seo, MArketing Strategy, ROI, Sales, Coordinator
My education
2020
Saïd Business School, University of Oxford
Certificate, Strategic Innovation Programme
Certificate, Strategic Innovation Programme
2011
-
2014
City University London
BSc, International Politics and Sociology
BSc, International Politics and Sociology
2008
-
2010
United World College in Mostar
Secondary, International Baccalaureate
Secondary, International Baccalaureate
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