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Expert
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Global Marketing Expert
Victoria Balaban
,
Houston, TX, United States
Experience
Other titles
Skills
I'm offering
I am driven and committed to creating a positive impact on your company.
Listen, listen, listen. Because I really listen to what your needs are, as a smart strategist, designer, and marketer, I will deliver true value to your business.
I’ll help you communicate who your business is and what the clients should expect from you.
With +21 years of experience, I will help you stand out in a saturated market, give your company credibility, allow you to charge for what you are worth, lead to customer credibility + returning customers and referrals, give you confidence in your business, make it easier to introduce new product and services and give you a clear strategy for moving forward.
I've worked on an International Payment Company on its digital transformation (Sigue Corp), development of brand identities (Sigue Corp, Mirkus, Spanish Brewery “Estrella Galicia”), Brand Experiences (Estrella Galicia, Thomson Reuters). Investors and sales deck for startups (SwiftGo). Marketing annual plans for SaaS and HaaS companies and Financial Services.
I have extensive experience in:
Brand awareness and development
Generating brand experiences
Defining and launching marketing strategies and campaigns
Project management.
Listen, listen, listen. Because I really listen to what your needs are, as a smart strategist, designer, and marketer, I will deliver true value to your business.
I’ll help you communicate who your business is and what the clients should expect from you.
With +21 years of experience, I will help you stand out in a saturated market, give your company credibility, allow you to charge for what you are worth, lead to customer credibility + returning customers and referrals, give you confidence in your business, make it easier to introduce new product and services and give you a clear strategy for moving forward.
I've worked on an International Payment Company on its digital transformation (Sigue Corp), development of brand identities (Sigue Corp, Mirkus, Spanish Brewery “Estrella Galicia”), Brand Experiences (Estrella Galicia, Thomson Reuters). Investors and sales deck for startups (SwiftGo). Marketing annual plans for SaaS and HaaS companies and Financial Services.
I have extensive experience in:
Brand awareness and development
Generating brand experiences
Defining and launching marketing strategies and campaigns
Project management.
Markets
United States
Canada
(Remote
only)
United Kingdom
(Remote
only)
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Spanish
Fluently
Italian
Good
Available
My experience
2014 - ?
job
MARKETING DIRECTOR USA & LATAM
Branding Up.
Branding Up is a marketing and brand design agency that has been global since the beginning of its operations.
Responsible for the P&L, Strategic Plan Development and Implementation, Set the marketing direction and build impactful
B2B campaigns for our clients, Driving Growth, Hiring and managing a team, Brand Positioning, Strategic Marketing Plan,
establish key partnerships, consolidate the agency in the region.
* Build and execute a marketing strategy to drive revenue growth and brand awareness for Tech start-ups, SaaS,
Winery, Financial Services, Oil & Gas
* Digital marketing campaigns nation-wide in different industries
* Generated impactful brand experiences for a global brewer, Estrella Galicia
* Digital transformation for a payment company, app launch nationwide, Sigue, Sigue Pay
* Annual marketing plan for a B2B Payment Company, FixFe
* Generated brand experiences for Mercedes Benz, Chrysler, Axe, Avon, Thomson Reuters
Responsible for the P&L, Strategic Plan Development and Implementation, Set the marketing direction and build impactful
B2B campaigns for our clients, Driving Growth, Hiring and managing a team, Brand Positioning, Strategic Marketing Plan,
establish key partnerships, consolidate the agency in the region.
* Build and execute a marketing strategy to drive revenue growth and brand awareness for Tech start-ups, SaaS,
Winery, Financial Services, Oil & Gas
* Digital marketing campaigns nation-wide in different industries
* Generated impactful brand experiences for a global brewer, Estrella Galicia
* Digital transformation for a payment company, app launch nationwide, Sigue, Sigue Pay
* Annual marketing plan for a B2B Payment Company, FixFe
* Generated brand experiences for Mercedes Benz, Chrysler, Axe, Avon, Thomson Reuters
Strategic Marketing, UP, USA, App, Direction, Development, Transformation, Growth, Implementation, Digital Marketing, Saas, Digital transformation, Operations, B2B, MArketing Strategy, Branding, Design, Marketing
2010 - 2013
job
COUNTRY MANAGER Argentina
Heca Group S.A.
Heca Group is an exclusive distributor of minimally invasive medical technologies; operations in Chile, Argentina, Peru & U.S.
Governed day-to-day $2M sales operations of the Argentine office for two product lines. Led team of 15 sales
representatives.
* Propelled sales up 20% and added four corporate accounts; grew employee retention rate 50% and reduced
employee sick days utilized.
* Cut financing costs by 15% by improving working capital/cash flow. Condensed collection days and postpone
payment days and refinanced debts.
Governed day-to-day $2M sales operations of the Argentine office for two product lines. Led team of 15 sales
representatives.
* Propelled sales up 20% and added four corporate accounts; grew employee retention rate 50% and reduced
employee sick days utilized.
* Cut financing costs by 15% by improving working capital/cash flow. Condensed collection days and postpone
payment days and refinanced debts.
Operations, Sales, Retention, Office, Working capital, UP, LED, Manager
2004 - 2010
job
MANAGER, IT GOVERNANCE WORLDWIDE
Banco Santander.
The Santander Group is a Global 2000 company operating across Europe, Latin America, North America and Asia.
Managed IT governance model worldwide, including €200M budget, human resources, internal communications, training
plan and knowledge management plan. Oversaw 5,000 IT projects and 18 committees globally. Negotiated with vendors.
* Developed the vendor homologation process.
* Improved decision making process by supplying executive visibility into organizational performance. Initiated
global management of IT in one year.
➢ Created governance model and structure to provide worldwide IT management.
➢ Established a project management office (PMO).
➢ Defined processes, procedures and methodologies.
* Grew workforce from 50 to 800 team members in one year, and to 2,000 by fourth year.
➢ Composed organizational chart and job descriptions and shaped internal communications plan.
➢ Identified training needs; constructed and implemented global training plan.
Managed IT governance model worldwide, including €200M budget, human resources, internal communications, training
plan and knowledge management plan. Oversaw 5,000 IT projects and 18 committees globally. Negotiated with vendors.
* Developed the vendor homologation process.
* Improved decision making process by supplying executive visibility into organizational performance. Initiated
global management of IT in one year.
➢ Created governance model and structure to provide worldwide IT management.
➢ Established a project management office (PMO).
➢ Defined processes, procedures and methodologies.
* Grew workforce from 50 to 800 team members in one year, and to 2,000 by fourth year.
➢ Composed organizational chart and job descriptions and shaped internal communications plan.
➢ Identified training needs; constructed and implemented global training plan.
Project Management, Budget, Training, PMO, Human Resources, Management, It management, It, IT governance, Office, Processes, Asia, Manager
1998 - 2002
job
MARKETING MANAGER, NEW PRODUCT INVESTMENTS
HSBC Bank.
Steered development and execution of marketing campaigns for investments products. Designed new products and established pricing for specific investment products.
* Increased Market share by 18% by increasing commercial campaigns by segments.
* Expanded portfolio spread 20% by activating passive rate for CDs for all retail branches.
* Enabled flexibility to adapt to continual regulatory changes and rapid industry decline. Strengthened systems
and processes by contributing to the Crisis Committee; created a task force to respond to new markets.
* Increased Market share by 18% by increasing commercial campaigns by segments.
* Expanded portfolio spread 20% by activating passive rate for CDs for all retail branches.
* Enabled flexibility to adapt to continual regulatory changes and rapid industry decline. Strengthened systems
and processes by contributing to the Crisis Committee; created a task force to respond to new markets.
Marketing, Retail, Regulatory, Development, Processes, Manager
My education
2020
Project Management Institute
Scrum Master Certification Preparation, Scum Master
Scrum Master Certification Preparation, Scum Master
2018
Copenhagen Business School
Fintech Strategy, Developing FinTech Strategies
Fintech Strategy, Developing FinTech Strategies
?
-
2003
IE Business School
Masters, N/a
Masters, N/a
?
-
1997
Universidad de Belgrano
Bachelors, Business Administration
Bachelors, Business Administration
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