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Senior Business Analyst and Product Manager
Adrian Tsang
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I am a digital transformation consultant with 25+ years of experience. I have worked in some of UK's top digital agencies and management consultancy firms.
My mission is to help companies navigate and adapt to the digital economy for the right reasons. My experience working with businesses and their customers helps me understand motivations from all sides.
I believe empathy is an important quality to cultivate and I strive to get better at it, not just in business, but in everyday life.
Prior to running my own company, I've held programme leadership roles, responsible for people and budgets exceeding £5,000,000.
My mission is to help companies navigate and adapt to the digital economy for the right reasons. My experience working with businesses and their customers helps me understand motivations from all sides.
I believe empathy is an important quality to cultivate and I strive to get better at it, not just in business, but in everyday life.
Prior to running my own company, I've held programme leadership roles, responsible for people and budgets exceeding £5,000,000.
Markets
United Kingdom
Links for more
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Industries
Language
English
Fluently
Chinese (Mandarin)
Good
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2020 - 2023
job
Lead Business Analyst
VML.
I worked with Ford of Europe to enable e-commerce for their Electric Vehicles. I am responsible for gathering requirements for all EU markets, briefing UI and UX teams and prioritising work for each sprint. I also assist the Ford Product Owners and VMLY&R team leads to create product strategies and rollout of new digital experiences.
UI / UX, Agile project management, Workflow, Process Optimization
2020 - 2020
freelance
Business Process Designer
MullenLowe Profero.
I worked with Nord Anglia to design an integrated governance model for their web and mobile assets.
Design, Web
2019 - 2020
freelance
Strategy Consultant
UI Centric.
I worked with Channel 5 and UEFA to develop their VoD and Live streaming strategy across iOS, Android, tvOS, Roku and web.
Android, IOS, Streaming, Web
2019 - 2019
freelance
Strategy Consultant
BBH.
I worked with Audi UK on their ambitious programme to adapt to the changes in relationship between people and their cars in a digital world.
2018 - 2018
freelance
Strategy Consultant
Critical Mass.
I consulted for Mitsubishi Motors and provided expert advice to the teams based in London, Tokyo and Toronto. I chaired daily briefing to a Adobe CMS delivery team in Ho Chi Minh to ensure the implementation stayed true to the core business objectives.
CMS, Implementation, Adobe
2017 - 2018
freelance
Senior BA and Strategist
TH_NK.
I was actively engaged with global and local market stakeholders at Adecco to ensure the successful implementation of their vision for a brand relaunch.
Implementation
2016 - 2017
freelance
Senior Strategist
SYZYGY.
I managed the digital strategy for Mazda's online experience for global and local stakeholders. I worked closely with the UX and Dev team to create a brand-new digital experience for European retail and fleet customers.
Design, Business strategy, Digital Strategy, Retail, Business Analysis, Product Management, UX, Service Design, Management, Service, Process Mapping, Strategy development, Development, Online, Workshop
2015 - 2016
freelance
Strategist
AKQA.
2014 - 2015
freelance
Senior Project Manager
Mentally Friendly LDN.
Project Manager, Manager
2012 - 2014
job
Head of Project Delivery
MullenLowe Profero.
Program Management, People management, Recruitment, Business development, Change management, Agile methodologies, Project Management, PROJECT PLANNING
2011 - 2012
freelance
Senior Project Manager
AKQA.
Project Management, Business development, Social Media Marketing, Advertising on social media, Digital advertising
2010 - 2011
freelance
Senior Project Manager
Critical Mass.
Project Management, Business development
2010 - 2010
job
Lead Project Manager
Possible.
Project Manager, Manager
2007 - 2010
job
Project Director
Reading Room.
2004 - 2007
job
Senior Project Manager
Digiterre.
Project Manager, Manager
2001 - 2004
job
Senior Consultant
Deloitte Consulting.
2000 - 2001
job
Software Engineer
Net Perceptions.
Software
1998 - 2000
job
Software Engineer
CSC Consulting.
Software
My education
1997
-
1998
University College London
MSc, Information Technology
MSc, Information Technology
1994
-
1997
University College London
Bachelors, Mechanical Engineering
Bachelors, Mechanical Engineering
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