Content Specialist & Ghostwriter
Jennifer Coen
,
Wokingham, United Kingdom
Experience
Other titles
Skills
I'm offering
- Front-End development
- Accessibility auditing & Usability testing
- SEO, SEM &
- Ghostwriting & Copywriting
- Style Guides & Technical writing
- Background in Education
- Project Management
Markets
Links for more
Industries
Language
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
● CMS: Umbraco for all dynamic and static pages of eteach.com, fejobs.com and schoolrecruiter.com. Happy working with most .NET CMS. Confident with WordPress as have built a compendium of guides for customers on how to make the most of digital products.
● SEO: SEMRush and SEMRush Google Sheet add-on regularly used for keyword insertion, Backlink auditing and much more. Google Adword Planner for research.
● UX/UI: Coordinated and ran user testing sessions of the Client Portal. Results either actioned the same week or fed back to IT via Jira with an outline of next steps.
● Accessibility: Auditing Client Portals and sites to create work schedules for IT. In house accessibility auditing and testing throughout the year.
● Copy: Generated multiple blog articles with keyword injection and backlinking. For example, How to become an English teacher abroad.
● Dev: C# to update meta-descriptions in links. CSS across Umbraco and WordPress. HTML and JavaScript as needed on all sites and system-generated emails.
● Policy: Liaising with Legal to craft new Cookie Policies, Accessibility Statements, T&Cs, Privacy Policies, CSR pages and more.
● Reporting: Exporting .csv files from various systems to be updated in Excel for specific reporting purposes.
Similar duties as outlined above, plus
● Project management: Regularly organising the translation of carefully crafted copy in 22 languages to be applied across 60+ websites at a time.
● CMS Migration: The archiving, updating and protecting of content across 60+ websites during the migration from Magnolia 2.4 to Magnolia 4.5.
● UAT: Testing carried out on various journeys during and after CMS migration.
● Dev: Applying HTML and tailored formula in Excel to create a page generator. Translations were added and formula applied code resulting in copy ready to save as .txt for the CMS. Regular implementation of JSON files.
● Team work: Managing a team of copywriters and translators. Providing training and HR guidance where needed.
● Copy: Writing product descriptions, providing technical specifications in clear and succinct ways and formatting product pages. Ensuring relevant products were linked so customers had easy access to all information.
● Training manuals: Writing training manuals which were made available to all staff on various procedures from bulk uploading to the CMS to processing POs.
● Recruitment: Everything from listing vacancies to interviewing candidates and onboarding them.
● Organisation: Plan, prepare and deliver lessons and tests adapted to the specific needs of the student(s).
● Phonics: Beginner to intermediate lessons in class and one to one on English phonics.
● Grammar: Constructing informative lessons on putting grammatical rules into practice with everyday examples my students could follow and hopefully enjoy.
● Work sheets: Planning, writing and illustrating of work sheets primarily for young children but also for teenagers.
● School rep: Act as a school representative during school visits, events and quality assurance exercises.
My education
Bachelors, Classical Studies
Jennifer's reviews
I was really looking forward to working with this freelancer and was completely let down. Not reliable at all. An unfortunate waste of precious time
- She replied to a very detailed post
- Was given a test to appreciate the work required if hired
- Agreed and signed a detailed contract with all expectations after being hired
Of the work she did, I kept about 10% that I had to correct: Full of mistakes, punctuation problems, sentences that don't make sense. I still showed support hoping we could review it all later together.
- Would disappear for days. No explanation, no word.
- The last, she disappeared 5 days. Never checked back in. I had to get the message. I guess she quit.
I still paid her the amount promised for the pages worked on this platform and Paypal.
Overall, sounded like a good person, can not recommend. Not Reliable, lots of mistakes in the document. So disappointed.
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