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Social Media Strategist
Camille Backer
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I am a dual US/UK citizen with extensive experience working as the lead Social Strategist on accounts including Diageo and American Express. I offer a global mind-set and have a proven track record of devising engaging paid and organic social strategies and executing successful campaigns.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2020 - ?
freelance
Freelance Social & Paid Strategy
unknown.
Available to help with a variety of Paid, Social Strategy or Influencer roles.
Social
2017 - 2019
job
Strategist
unknown.
Clients: Diageo, Elite Models
• Developed paid social strategies for Ketel One, Zacapa & World Class global channels
• Led development of Diageo's Social Influencer mapping and activation programme
• Managed influencers and ensured the delivery of quality content that met brand
objectives and generated high engagement
• Conducted analysis of social campaign data and generated insights and actionable
recommendations
• Provided consumer, culture and commercial insights based on social listening and third
party research to inform brand strategy
• Developed paid social strategies for Ketel One, Zacapa & World Class global channels
• Led development of Diageo's Social Influencer mapping and activation programme
• Managed influencers and ensured the delivery of quality content that met brand
objectives and generated high engagement
• Conducted analysis of social campaign data and generated insights and actionable
recommendations
• Provided consumer, culture and commercial insights based on social listening and third
party research to inform brand strategy
Research, Content, Development, Campaign, Social, LED, Brand identity
2016 - 2017
freelance
Freelance Account Director, Digital
Edelman.
Clients: Lipton, Shell, Kat Florence
• Made strategic recommendations for Influencer social media content and paid media
• Managed campaigns ensuring that deadlines & deliverables were met
• Served as lead contact in managing the client relationship
• Created a Social Media 101 playbook for Shell Aviation
• Made strategic recommendations for Influencer social media content and paid media
• Managed campaigns ensuring that deadlines & deliverables were met
• Served as lead contact in managing the client relationship
• Created a Social Media 101 playbook for Shell Aviation
Social Media, Content, Social
2016 - 2016
job
Social Strategist
AKQA.
Clients: Verizon (go90), Nike, Gap, Volvo
• Planned the YouTube Strategy for go90 entertainment app
• Produced insightful creative briefs for go90 programming and led team briefings
• Compiled social trend research and developed actionable insights for go90
• Conducted competitive analysis of luxury car brands for Volvo
• Planned the YouTube Strategy for go90 entertainment app
• Produced insightful creative briefs for go90 programming and led team briefings
• Compiled social trend research and developed actionable insights for go90
• Conducted competitive analysis of luxury car brands for Volvo
Research, Youtube, App, Social, LED
2014 - 2015
job
Social Strategist
Momentum Worldwide.
Clients: American Express, Verizon, NCAA, Stolichnaya, Amaro Montenegro, elit by Stoli, United
Airlines
• Conducted research including competitive analysis and social listening to develop
insights and develop engaging social strategies
• Developed paid social media recommendations & executed high spend acquisition and engagement campaigns on Facebook and Twitter
• Provided data insights and weekly and monthly reporting on all social metrics
• Championed social within the agency, educated non-social thinkers and managed junior
staff including Community Managers
Campaigns included: Seattle Seahawks, American Express Early on Sale, American Express US
Open, American Express NBA Off the Court, NCAA Let's Dance, Verizon Access.
Airlines
• Conducted research including competitive analysis and social listening to develop
insights and develop engaging social strategies
• Developed paid social media recommendations & executed high spend acquisition and engagement campaigns on Facebook and Twitter
• Provided data insights and weekly and monthly reporting on all social metrics
• Championed social within the agency, educated non-social thinkers and managed junior
staff including Community Managers
Campaigns included: Seattle Seahawks, American Express Early on Sale, American Express US
Open, American Express NBA Off the Court, NCAA Let's Dance, Verizon Access.
Social Media, Research, Facebook, Twitter, Community, Express, Social
2008 - 2015
job
Founder, Editor & Digital Marketing Manager
HardCandyMusic.com.
• Developed brand partnerships and participated in influencer programs (with brands such as Virgin Mobile and HP) devising ways to promote awareness, brand loyalty, and conversions.
• Created SEO-friendly editorial features and sharing content for platforms such as
Facebook, Instagram, Twitter, and Tumblr.
• Managed online community, fostered relationships with readers, and facilitated
discussion in order to improve engagement and loyalty.
• Analysed site traffic using Google Analytics to determine optimum engagement.
• Liaised with artist representation to secure exclusives including interviews, reviews, and giveaways to help increase readership and fans/followers.
• Created SEO-friendly editorial features and sharing content for platforms such as
Facebook, Instagram, Twitter, and Tumblr.
• Managed online community, fostered relationships with readers, and facilitated
discussion in order to improve engagement and loyalty.
• Analysed site traffic using Google Analytics to determine optimum engagement.
• Liaised with artist representation to secure exclusives including interviews, reviews, and giveaways to help increase readership and fans/followers.
Digital Marketing, Marketing, Seo, Google analytics, Instagram, Facebook, Analytics, Content, Twitter, Community, Google, Online, Manager, Founder
2009 - 2012
job
Digital Marketing Manager
PRO MOTION.
Clients: Sony, Universal, Astralwerks
• Founded the digital marketing department, improved brand visibility and established an
engaging social media presence
• Developed entertaining editorial content for the company blog that included reviews
and interviews with international music talent including Gossip and Pet Shop Boys
• Provided digital marketing and social media consultation for clients
• Strategized and executed digital PR campaigns for musicians
• Founded the digital marketing department, improved brand visibility and established an
engaging social media presence
• Developed entertaining editorial content for the company blog that included reviews
and interviews with international music talent including Gossip and Pet Shop Boys
• Provided digital marketing and social media consultation for clients
• Strategized and executed digital PR campaigns for musicians
Digital Marketing, Social Media, Marketing, Pr, Content, Blog, Music, International, Social, Manager
My education
2007
-
2009
Florida International University
MSc, Integrated Marketing Communications
MSc, Integrated Marketing Communications
2002
-
2005
University of Kent
Bachelors, Sociology
Bachelors, Sociology
1995
-
2002
Blackfen School for Girls
Secondary, Sociology
Secondary, Sociology
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