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jobs
Events, Research, Strategy
Martin Mochan
,
Stockport, United Kingdom
Experience
Other titles
Skills
I'm offering
Highly skilled in developing commercial and operational strategies for B2B & B2C Events & Exhibitions.
Experienced in Market Research, Project Feasibility, Key Brand Identification and launch sales and marketing strategies
Experienced in Market Research, Project Feasibility, Key Brand Identification and launch sales and marketing strategies
Markets
United Kingdom
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - 2020
job
Sales Director
Dont Panic Events.
Overseeing the sales team and commercial delivery of 45 Awards events within the MarTech sector my role is focussed on identifying and developing key accounts to activate their sponsorship at annual events across the globe. Overseeing the team, this includes entries, tickets and event sponsorship as well as working with several JV partners both in the UK and across Europe.
• Repositioned the business to focus on owned asset events and their commercial growth
• Delivered a data led strategy across the business to identify and maximise sales opportunities
• Repositioned the business to focus on owned asset events and their commercial growth
• Delivered a data led strategy across the business to identify and maximise sales opportunities
Event, Sales, Growth, Sales director, Sponsorship, Project Management, Business strategy, Business development, Project coordination, Change management
2018 - 2019
temp
Head of Events
Citation.
Citation are a leading professional service organisation that provide HR support to over 40,000 UK clients. Reporting to the CCO my role
was to evaluate and re-position their events channel within the overall Marketing and Commercial Functions. Managing a direct team of
10, with an additional field team of 20, this role required me to programme a high volume of events and seminars and work with corporate
and association partners to open new markets in key sectors. A fixed term role, this position will end in July 2019.
was to evaluate and re-position their events channel within the overall Marketing and Commercial Functions. Managing a direct team of
10, with an additional field team of 20, this role required me to programme a high volume of events and seminars and work with corporate
and association partners to open new markets in key sectors. A fixed term role, this position will end in July 2019.
Marketing, Service, Support, Organization, Project Management, Business strategy
2017 - 2018
job
Group Head of Events
Peninsula Business Services.
• Delivered long term strategy for 160 event p.a programme in line with all Group companies
• Launched new event channels to capitalise on key market expertise and opportunities
Peninsula Business Services - Group Head of Events - Oct 2017 - June 2018
Reporting directly to the CEO my role was to drive income through Peninsula's comprehensive events programme. Working closely with Group Sales & Marketing functions, this involved the delivery of over 1000 events per year throughout the UK. Driving attendance,
increasing client conversion and developing new partnership and co-hosted relationships were central to my role including the management
of 20 direct reports and a network of 85 Business Development Managers.
• Drove Event Income to record levels within 6 months within a £13.5 million annual target
• Diversified Event Programme throughout Group divisions and launched and recruited overseas divisions
• Launched new event channels to capitalise on key market expertise and opportunities
Peninsula Business Services - Group Head of Events - Oct 2017 - June 2018
Reporting directly to the CEO my role was to drive income through Peninsula's comprehensive events programme. Working closely with Group Sales & Marketing functions, this involved the delivery of over 1000 events per year throughout the UK. Driving attendance,
increasing client conversion and developing new partnership and co-hosted relationships were central to my role including the management
of 20 direct reports and a network of 85 Business Development Managers.
• Drove Event Income to record levels within 6 months within a £13.5 million annual target
• Diversified Event Programme throughout Group divisions and launched and recruited overseas divisions
Marketing, Business development, Event, Management, Sales, Development
2015 - 2017
job
Head of Conferencing & Venues
Bruntwood.
Following their acquisition of Manchester Science Parks and Alderley Park from AstraZeneca I led the commercial strategy across 4 key
conference and events sites and 12 further sites within the "Red Rooms" brand at key Bruntwood locations. Driving new relationships with the corporate and agency market was coupled with working with internal stakeholders to ensure our balance between traditional office
usage, co-working and collaborative workspace solutions and conference, meeting and event occupancy.
• Launched new event venues in key City Locations and drove commercial activity across 17 event venues
• Consulted on new site development and the creation of new event spaces
conference and events sites and 12 further sites within the "Red Rooms" brand at key Bruntwood locations. Driving new relationships with the corporate and agency market was coupled with working with internal stakeholders to ensure our balance between traditional office
usage, co-working and collaborative workspace solutions and conference, meeting and event occupancy.
• Launched new event venues in key City Locations and drove commercial activity across 17 event venues
• Consulted on new site development and the creation of new event spaces
Event, Development, Science, Office, Communication, Project Management, Change management, Project coordination, Business strategy
2013 - 2015
job
Director
Abovo Event Strategy.
Choosing to establish my own strategy agency allowed me to bring my skills across venue management, event & exhibition organisation and supplier / contractor relationships into a consultancy role. I supported leading event organisers with portfolio reviews, P&L
Management as well as new concept launches and market feasibility studies whilst also forming contractual relationships through my wide
network of contacts. This role was paused due to the full-time nature of my role with Bruntwood.
• Ran my own Consultancy supporting Organisers, Agencies & Venues with their development strategies
• Supported the launch of a major new Design & Build Business and consulted on 2 significant B2C event launches
Management as well as new concept launches and market feasibility studies whilst also forming contractual relationships through my wide
network of contacts. This role was paused due to the full-time nature of my role with Bruntwood.
• Ran my own Consultancy supporting Organisers, Agencies & Venues with their development strategies
• Supported the launch of a major new Design & Build Business and consulted on 2 significant B2C event launches
Design, B2C, Event, Management, Development, Organization, Project Management, Project coordination, Business strategy, Business development, Communication
2012 - 2013
job
Business Development Director
Fresh.
As a leading creative design agency, fresh specialise in experiential marketing delivery with a focus on the retail marketplace. Reporting
to the Managing Director I was tasked with establishing a new design and build function to bring the agency closer to its customers and to drive efficiencies from initial creatives through to onsite delivery across a wide range of locations and events.
• Launched group Design & Build services to serve this leading agency's corporate business
• Implemented a turn key production facility and delivered £2m additional annual income
to the Managing Director I was tasked with establishing a new design and build function to bring the agency closer to its customers and to drive efficiencies from initial creatives through to onsite delivery across a wide range of locations and events.
• Launched group Design & Build services to serve this leading agency's corporate business
• Implemented a turn key production facility and delivered £2m additional annual income
Marketing, Business development, Retail, Development, Production, Concept Development, Design
2011 - 2012
job
Development Director
SO Group.
Now part of the Freeman Group, I joined SO Group to launch a new division reporting directly to the CEO. Focused on high end creative
design & build this new area allowed us to work directly with global event agencies and establish turnkey solutions for them and their
clients. With annual targets of more than £3 million I also worked directly on global event programmes for key corporate businesses.
• Secured a global Event Contract of £950,000 for a leading Software Company
• Developed leading relationships with global Event Production Agencies
design & build this new area allowed us to work directly with global event agencies and establish turnkey solutions for them and their
clients. With annual targets of more than £3 million I also worked directly on global event programmes for key corporate businesses.
• Secured a global Event Contract of £950,000 for a leading Software Company
• Developed leading relationships with global Event Production Agencies
Design, Event, Development, Software, Production, Concept Development, Project Management, Change management, Business development
2009 - 2011
temp
Director of Events
Ten Alps Publishing.
I joined Ten Alps at a point where there B2B event programme required freshness and new ideas. I delivered a programme of new
commercial events whilst leading a sales and marketing team of 15. Highly consultative, much of my time was focussed on building
relationships with key clients across Ten Alps B2B and Public Sector client bases and publishing relationships.
• Overhauled UK wide public sector events and awards programmes
• Secured new relationships with Association brands to drive increased event revenue
commercial events whilst leading a sales and marketing team of 15. Highly consultative, much of my time was focussed on building
relationships with key clients across Ten Alps B2B and Public Sector client bases and publishing relationships.
• Overhauled UK wide public sector events and awards programmes
• Secured new relationships with Association brands to drive increased event revenue
Marketing, B2B, Event, Sales, Public sector, Business strategy
2008 - 2009
job
Head of Events & Exhibitions
Trinity Mirror.
Leading a team of 20 and reporting to the UK Managing Director I worked closely with Editors & Contributors to create a national events
programme across B2B and B2C newspapers in all key Trinity Mirror North West regions. Working closely with sponsors, this included the successful launch and re-development of consumer exhibitions and business awards events.
• Led and developed 27 event brands across the North West media portfolio
• Conceived and launched new events in both the B2C exhibition and B2B conference markets
programme across B2B and B2C newspapers in all key Trinity Mirror North West regions. Working closely with sponsors, this included the successful launch and re-development of consumer exhibitions and business awards events.
• Led and developed 27 event brands across the North West media portfolio
• Conceived and launched new events in both the B2C exhibition and B2B conference markets
B2B, B2C, Event, Development, Change management, Project coordination, Business development, Marketing, Project Management
2003 - 2008
job
Event & Exhibitions Director
Mondiale Publishing.
Relocating from London I developed an existing trade exhibition into a brand that attracted interest from international exhibition
organisers. Following its sale, I subsequently researched and launched 3 further B2B events from within the magazine portfolio of this
niche publishing house.
• Led the growth of a leading B2B trade show culminating in its £5.1 million sale to UBM
• Launched 3 further exhibitions and events resulting in their sale for £3.5 million
organisers. Following its sale, I subsequently researched and launched 3 further B2B events from within the magazine portfolio of this
niche publishing house.
• Led the growth of a leading B2B trade show culminating in its £5.1 million sale to UBM
• Launched 3 further exhibitions and events resulting in their sale for £3.5 million
B2B, Event, Growth, International, Internationalization, Business strategy, Change management, Business development, Project Management
2000 - 2003
job
Business Development Manager
Earls Court Olympia.
Joining the new management team, I led the contractual relationships with all global event organisers to ensure their long-term retention.
Working directly with the CEO and Sales Director I also successfully developed the conference, awards, sports and concert income streams across these iconic London venues.
• Led the team charged with handling the impact of the launch of ExCEL London
• Controlled all long-term contract relationships with leading global exhibition houses with annual spend of £5 million p.a.
Working directly with the CEO and Sales Director I also successfully developed the conference, awards, sports and concert income streams across these iconic London venues.
• Led the team charged with handling the impact of the launch of ExCEL London
• Controlled all long-term contract relationships with leading global exhibition houses with annual spend of £5 million p.a.
Business development, Event, Management, Sales, Sales director, Retention, Development, Project Management, Communication, Marketing
1996 - 2000
job
Head of Venue Sales
Business Design Centre.
Shortly after graduation I was tasked with the refurbishment and re-launch of premium conference facilities at this venue. From initial
project planning I carried this through to market launch and subsequently led all new business development within the agency, international
exhibition organiser and conference market places.
• Conceived and re-launched a £2m refurbishment project to the venue conference facilities
• Oversaw future facility expansions and generated £2.5 million of additional conference and agency business
project planning I carried this through to market launch and subsequently led all new business development within the agency, international
exhibition organiser and conference market places.
• Conceived and re-launched a £2m refurbishment project to the venue conference facilities
• Oversaw future facility expansions and generated £2.5 million of additional conference and agency business
Business development, Sales, Development, International, Planning, Project coordination, Business strategy
My education
1989
-
1992
Manchester Metropolitan University
BSc, Economics & Geography
BSc, Economics & Geography
1987
-
1989
Tadcaster Grammar School
Secondary, Maths, Economics, Geography
Secondary, Maths, Economics, Geography
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