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Strong digital marketing professional specializing in content writing, social media and logo design.
Janie Brown
,
Liverpool, United Kingdom
Experience
Other titles
Skills
I'm offering
Hi, I'm Janie, a driven e-commerce content manager, content writer and social media expert with over 6 years of experience helping brands to reach their goals through effectively written messaging, strong social media engagement and digital marketing.
I have a passion for digital content creation and social media, and use my skills in these areas to maximize brand engagement. My strongest skills being writing and strategy development work together to support the success of my content marketing projects. Whether you're looking for content for an email campaign or a quick social media update, I'm interested in getting to know how I can help you to communicate your message creatively and effectively.
I have had experience with graphic design in my previous roles including creating original graphics for social media and email campaigns in order to capture the attention of the target audience and drive sales. I am currently working my way through a course to further my graphic design skills and am proficient in Adobe Illustrator, Photoshop and InDesign. I'm passionate about logo design and designing strong brand identities to help you stand out from the crowd & boost your sales through clever design.
I have a passion for digital content creation and social media, and use my skills in these areas to maximize brand engagement. My strongest skills being writing and strategy development work together to support the success of my content marketing projects. Whether you're looking for content for an email campaign or a quick social media update, I'm interested in getting to know how I can help you to communicate your message creatively and effectively.
I have had experience with graphic design in my previous roles including creating original graphics for social media and email campaigns in order to capture the attention of the target audience and drive sales. I am currently working my way through a course to further my graphic design skills and am proficient in Adobe Illustrator, Photoshop and InDesign. I'm passionate about logo design and designing strong brand identities to help you stand out from the crowd & boost your sales through clever design.
Markets
United Kingdom
Industries
Language
English
Fluently
Ready for
Ongoing relation / part-time
Available
My experience
2020 - 2020
job
Social Media & Marketing Coordinator
The Rayware Group.
• Managed social media for four brands, with a combined following of 146.5K, across Instagram, Facebook, Twitter and Pinterest.
• Created and scheduled content for four brands across four platforms using Hootsuite.
• Developed, documented, and implemented social media strategies to increase brand awareness, lead generation, engagement and sales.
• Managed influencer outreach programme to promote awareness of all brands.
• Supported the e-commerce, marketing and branding teams in driving messages and awareness of the brands.
• Drove use of user generated content across all social channels.
• Generated reports and presented to management, including analysing success of content and marketing strategy, and competitor assessment.
• Built following across all brand's social media platforms from follower engagement, content generation and work with influencers.
• Created email campaigns using Mail Chimp and Dot Digital including writing content, building templates and creating graphics.
• Created original graphics for social media and email campaigns using Canva, Adobe Photoshop & Adobe Illustrator.
• Created and scheduled content for four brands across four platforms using Hootsuite.
• Developed, documented, and implemented social media strategies to increase brand awareness, lead generation, engagement and sales.
• Managed influencer outreach programme to promote awareness of all brands.
• Supported the e-commerce, marketing and branding teams in driving messages and awareness of the brands.
• Drove use of user generated content across all social channels.
• Generated reports and presented to management, including analysing success of content and marketing strategy, and competitor assessment.
• Built following across all brand's social media platforms from follower engagement, content generation and work with influencers.
• Created email campaigns using Mail Chimp and Dot Digital including writing content, building templates and creating graphics.
• Created original graphics for social media and email campaigns using Canva, Adobe Photoshop & Adobe Illustrator.
E-commerce, Social, Hootsuite, Coordinator, Assessment, Pinterest, Adobe, Twitter, Content, Sales, Management, Adobe Photoshop, Facebook, Social media strategies, Instagram, Illustrator, Writing, Adobe Illustrator, B2c marketing, Social Media, Digital Marketing, Marketing, Online marketing, Content marketing, Social Media Marketing, Copywriting, Social media copywriting, Web content, Newsletters, Email marketing, Graphic design, MArketing Strategy, Branding
2013 - 2018
job
E-Commerce Project & Content Manager
House (Australia).
• Managed a team of 6 graphic designers, content writers and admin assistants.
• Project managed and implement logistics and functional elements of 5 websites:
- www.house.com.au (Australia’s #1 speciality homewares store)
- www.robinskitchen.com.au
- www.yourhomedepot.com.au
- www.pethouse.com.au
- www.baccarat.com.au
• Managed digital marketing, project development and content of 6 websites.
• Project managed, implemented logistics, content management and digital marketing for launch of website in UK (managed from Australia).
• Worked closely with the IT department and web developers to manage interfacing with 3rd party systems.
• Project managed implementation of Afterpay and Openpay on 5 websites.
• Managed two eBay stores linked with two websites.
• Project managed the company launch on Amazon Australia resulting in being one of the first homewares stores in Australia to feature on Amazon.
• Online Marketing Communications
• Put together ideas, products, promotions, pricing and photography for twice weekly marketing emails for 5 websites, giving detailed direction to 2 graphic designers to create assets and EDMs sent to the customer database of over 1 million customers.
• Analysed stats from weekly email marketing campaigns and collated all information into a report for the CFO & Chairman – customer click rate increased from 2.5% to 19.5% since taking over role of directing email marketing campaigns.
• Online Content Manager:
• Managed a team of 2 content writers, frequent freelance content writers, 2 graphic designers and an admin assistant.
• Added all new products and brands to 5 websites.
• Used online content management systems CommerceVision, Magento 1 and 2, and POS system Pronto to add new products, brands and images online.
• Ensured content has the best possible SEO so websites appear as the highest-ranking homewares companies on search engines, especially Google, resulting in a larger amount of traffic to the website.
• Use of basic HTML to update content on 5 websites.
• UI & UX testing of 6 websites.
• Use of Google Analytics to analyse and report on website traffic and sales.
• Managed Social Media:
• Oversaw and approved daily updates of Facebook, Instagram, Pinterest and Twitter for 6 brands.
• Market Research:
• Composed comparison reports of online competitors pricing and stock.
• Analysed & compared competitors online marketing campaigns, promotions and sales.
• Customer Service:
• Worked closely with our suppliers to answer specific consumer queries about products and constantly improved their online shopping experience by implementing modifications.
• Managed & responded to PayPal disputes, Amazon and eBay customer queries.
• Project managed and implement logistics and functional elements of 5 websites:
- www.house.com.au (Australia’s #1 speciality homewares store)
- www.robinskitchen.com.au
- www.yourhomedepot.com.au
- www.pethouse.com.au
- www.baccarat.com.au
• Managed digital marketing, project development and content of 6 websites.
• Project managed, implemented logistics, content management and digital marketing for launch of website in UK (managed from Australia).
• Worked closely with the IT department and web developers to manage interfacing with 3rd party systems.
• Project managed implementation of Afterpay and Openpay on 5 websites.
• Managed two eBay stores linked with two websites.
• Project managed the company launch on Amazon Australia resulting in being one of the first homewares stores in Australia to feature on Amazon.
• Online Marketing Communications
• Put together ideas, products, promotions, pricing and photography for twice weekly marketing emails for 5 websites, giving detailed direction to 2 graphic designers to create assets and EDMs sent to the customer database of over 1 million customers.
• Analysed stats from weekly email marketing campaigns and collated all information into a report for the CFO & Chairman – customer click rate increased from 2.5% to 19.5% since taking over role of directing email marketing campaigns.
• Online Content Manager:
• Managed a team of 2 content writers, frequent freelance content writers, 2 graphic designers and an admin assistant.
• Added all new products and brands to 5 websites.
• Used online content management systems CommerceVision, Magento 1 and 2, and POS system Pronto to add new products, brands and images online.
• Ensured content has the best possible SEO so websites appear as the highest-ranking homewares companies on search engines, especially Google, resulting in a larger amount of traffic to the website.
• Use of basic HTML to update content on 5 websites.
• UI & UX testing of 6 websites.
• Use of Google Analytics to analyse and report on website traffic and sales.
• Managed Social Media:
• Oversaw and approved daily updates of Facebook, Instagram, Pinterest and Twitter for 6 brands.
• Market Research:
• Composed comparison reports of online competitors pricing and stock.
• Analysed & compared competitors online marketing campaigns, promotions and sales.
• Customer Service:
• Worked closely with our suppliers to answer specific consumer queries about products and constantly improved their online shopping experience by implementing modifications.
• Managed & responded to PayPal disputes, Amazon and eBay customer queries.
Copywriting, Adobe Illustrator, Adobe Photoshop, Digital design, Graphic design, UI / UX, Ecommerce, E-commerce, Customer service, Administration, Creative content, Google analytics, Email marketing, Digital Marketing, Social Media Marketing, Social media content, Content Management, Web content, Content creation, Project Management, Marketing, Content marketing, Digital communication, Online marketing, Social Media, Social Media, Magento 2, CMS, Content management system
2011 - 2012
job
Marketing & Admin Assistant
Rayware.
• Market research and assisting with creation of marketing campaigns.
• Social media management.
• General administrative duties.
• Assisted sales representatives visiting retail customers and making sales.
• Assisted product manager presenting new product launches to entire sales force and senior management.
• Account data inputting.
• Social media management.
• General administrative duties.
• Assisted sales representatives visiting retail customers and making sales.
• Assisted product manager presenting new product launches to entire sales force and senior management.
• Account data inputting.
Marketing, Social Media, Digital Marketing, Administration, Administrative assistant, Social media copywriting, Social Media Marketing, Social media content, Copywriting, Proofreading, B2B Marketing
My education
2008
-
2011
University of Birmingham
Bachelors, History
Bachelors, History
2001
-
2008
King David High School
Secondary, History
Secondary, History
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