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Internet Marketing expert with strong analytics and UX experience
Mark Cunnah
,
Biggin Hill, United Kingdom
Experience
Other titles
Skills
I'm offering
Hello there, My name is Mark and I could be a valuable asset to your company. I have worked across all aspects of digital for the last 15 years, working a variety of clients, budgets and expectations. I achieved some notable success during this time and have picked up our digital skills such as wire framing, HTML, CSS and SQL
I pride myself on my 'outside the box' thinking as well as my professionalism and determination for the sites I work for to succeed. I also have knowledge of web development, which has helped with the success of my SEO efforts. I have experience in both agency and client side SEO and PPC. I have a proven track record of success and a real passion for online marketing.
I pride myself on my 'outside the box' thinking as well as my professionalism and determination for the sites I work for to succeed. I also have knowledge of web development, which has helped with the success of my SEO efforts. I have experience in both agency and client side SEO and PPC. I have a proven track record of success and a real passion for online marketing.
Markets
United Kingdom
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2017 - 2020
job
Digital Product Manager
Ultima Media.
Automotive Logistics, Automotive Manufacturing Solutions, Car Design News and Automotive
IT.
Working across Ultima's four market leading brands in automotive design, IT, logistics and
manufacturing, I was responsible for the digital marketing of all of their brands - planning and executing strategies across the full marketing mix including SEO, Video, email, website CMS,
social media, PPC and paid social media. I strategically planned global campaigns with a keen
focus on utilising a content-driven approach to drive event registrations and subscribers to the subscription services.
● Working closely with the data, design, content and digital teams, I produced my own
innovative, tailored digital marketing strategies across SEO, email, social media and paid
search to drive event registrations and website subscriptions.
● Produced my own original copy for emails and social media, conducted market research
for events and utilised digital marketing means including PPC and remarketing methods.
● Management responsibility for freelance project manager
● Liaised with sponsors and supporters to extend marketing beyond in-house means.
● Using digital marketing means, revived a failing Chinese competition which went from over 125% behind target to finishing 23% over-target.
● Identified niche keywords to extend our marketing reach - securing high ranks ensured a
Detroit based event which achieved 220% ROI.
● Increased website subscriptions by 130% over a 12 month period
IT.
Working across Ultima's four market leading brands in automotive design, IT, logistics and
manufacturing, I was responsible for the digital marketing of all of their brands - planning and executing strategies across the full marketing mix including SEO, Video, email, website CMS,
social media, PPC and paid social media. I strategically planned global campaigns with a keen
focus on utilising a content-driven approach to drive event registrations and subscribers to the subscription services.
● Working closely with the data, design, content and digital teams, I produced my own
innovative, tailored digital marketing strategies across SEO, email, social media and paid
search to drive event registrations and website subscriptions.
● Produced my own original copy for emails and social media, conducted market research
for events and utilised digital marketing means including PPC and remarketing methods.
● Management responsibility for freelance project manager
● Liaised with sponsors and supporters to extend marketing beyond in-house means.
● Using digital marketing means, revived a failing Chinese competition which went from over 125% behind target to finishing 23% over-target.
● Identified niche keywords to extend our marketing reach - securing high ranks ensured a
Detroit based event which achieved 220% ROI.
● Increased website subscriptions by 130% over a 12 month period
PPC, Manager, Social, Search, It, Content, Website, Management, Event, Product Manager, ROI, Digital Marketing, Research, CMS, Market research, Video, Project Manager, Seo, Design, Marketing, Social Media
2013 - 2017
job
UX Analyst
Webcredible.
Working with market leading brands such as Virgin trains, Brompton Bikes, Age UK, Quality
Care Commission, Confused.com, University of Brighton, Pure Gym, Dulux, SSE Energy -
Performing a range of digital activities from SEO Campaigns, PPC account management,
Google Analytics consultancy and Set-up, Setting up dashboards to track KPI's and Data
interpretation
● Created SEO + PPC campaign for Brompton Bikes growing bike sales by 32%,
generating a 5.75% interaction rate
● Created a Measurement framework for Age UK, Dulux, SSE Energy and University of Brighton. Setting up visual dashboards in Google Data Studio and Tableau
● Complete set up Google analytics for the Quality Care Commission setting up Custom
Dimensions to target certain users of the site by Job role and location
● Set up digital marketing campaign for Imamo Restaurant growing bookings by 56% from Organic traffic and 20% from Email
● Design and Implemented a new booking form for Virgin trains and Age UK. Increasing
sales and donations byt 14% and 35% respectively
● Increased website traffic to Webcredible's website year on year by 49%
Care Commission, Confused.com, University of Brighton, Pure Gym, Dulux, SSE Energy -
Performing a range of digital activities from SEO Campaigns, PPC account management,
Google Analytics consultancy and Set-up, Setting up dashboards to track KPI's and Data
interpretation
● Created SEO + PPC campaign for Brompton Bikes growing bike sales by 32%,
generating a 5.75% interaction rate
● Created a Measurement framework for Age UK, Dulux, SSE Energy and University of Brighton. Setting up visual dashboards in Google Data Studio and Tableau
● Complete set up Google analytics for the Quality Care Commission setting up Custom
Dimensions to target certain users of the site by Job role and location
● Set up digital marketing campaign for Imamo Restaurant growing bookings by 56% from Organic traffic and 20% from Email
● Design and Implemented a new booking form for Virgin trains and Age UK. Increasing
sales and donations byt 14% and 35% respectively
● Increased website traffic to Webcredible's website year on year by 49%
Google Data studio, UP, Energy, Framework, Performing, Energy, Booking, Campaign, Google, KPI, Analyst, Website, Digital Marketing, Analytics, Sales, Management, Tableau, PPC, UX, Account management, Google analytics, Seo, Design, Marketing
2013 - 2013
job
Internet Marketing Manager
ThinkBDW.
In my role at the ThinkBDW, I provided SEO and PPC services for a range of clients across a
variety of different industries. Ranging from five market leading estate agents, a boatyard, Home
restores and property developers. I handle all aspects of the SEO including pitching to obtain
clients, putting together proposals, link building, content generation and implementation.
variety of different industries. Ranging from five market leading estate agents, a boatyard, Home
restores and property developers. I handle all aspects of the SEO including pitching to obtain
clients, putting together proposals, link building, content generation and implementation.
Marketing, Seo, PPC, Content, Implementation, Pitching, Internet, Manager
2009 - 2013
job
Internet Marketing Manager
Crown Group.
In my role at the Crown Group, I am in charge of all aspects for 20 websites, ranging from a
Venue Hire business to a food delivery company in London. I am in charge of ensuring high
ranks in search engines, running, implementing and reporting on PPC campaigns, implementing and reporting on link building, content management, content writing and using social media. I
am also in charge of new website builds from design stage until launch and I run all the email
marketing campaigns.
Venue Hire business to a food delivery company in London. I am in charge of ensuring high
ranks in search engines, running, implementing and reporting on PPC campaigns, implementing and reporting on link building, content management, content writing and using social media. I
am also in charge of new website builds from design stage until launch and I run all the email
marketing campaigns.
Social Media, Marketing, Design, Writing, Websites, Content Management, PPC, Management, Website, Content, Internet, Search, Social, Manager
2008 - 2009
job
Internet Marketing manager
The Campaign Company.
Marketing, Internet, Manager
2007 - 2008
freelance
Web 2.0/ SEO Consultant
Trovus.
Seo, Web
2006 - 2007
job
Internet Marketing Executive
Toad UK Ltd.
Marketing, Internet
2004 - 2006
job
Marketing Executive
TPS plc.
Marketing
My education
Plymouth College of Art AND Design
Bachelors, Photomedia and Design
Bachelors, Photomedia and Design
Cornwall College
Hndhncorequivalent, Multimedia
Hndhncorequivalent, Multimedia
Ravensbourne School
Secondary, Business
Secondary, Business
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