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Experienced marketing manager with a passion for delivering quality campaigns
Cheryl Wills
,
Horsham, United Kingdom
Experience
Other titles
Skills
I'm offering
I am a creative Brand and Marketing Manager with experience developing and implementing marketing and communication plans through the line and creating engaging content. I have exceptional attention to detail and a passion for using insight to deliver imaginative content.
Markets
United Kingdom
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2018 - 2019
freelance
Marketing Project Manager (Contract)
Royal Botanic Gardens Kew, at Wakehurst.
Royal Botanic Gardens Kew, at Wakehurst
- Manage marketing for key events, including print, OOH, social, search & digital marketing
- Create content relevant to events to generate press and social interest
- Set up an email marketing strategy, as well as implementing a new email marketing provider
- Write copy and create content for emails, press ads, editorial, onsite promotion and digital ads
- Develop Wakehurst's marketing strategy and create achievable annual marketing goals
- Assist with management of Wakehurst's social media channels and create relevant content
- Update brand guidelines and develop a new visual and verbal identity
- Develop a new monthly research programme to understand visitor needs
- Liaise with SEO agency, implement and review SEO strategy for individual campaigns
- Manage marketing for key events, including print, OOH, social, search & digital marketing
- Create content relevant to events to generate press and social interest
- Set up an email marketing strategy, as well as implementing a new email marketing provider
- Write copy and create content for emails, press ads, editorial, onsite promotion and digital ads
- Develop Wakehurst's marketing strategy and create achievable annual marketing goals
- Assist with management of Wakehurst's social media channels and create relevant content
- Update brand guidelines and develop a new visual and verbal identity
- Develop a new monthly research programme to understand visitor needs
- Liaise with SEO agency, implement and review SEO strategy for individual campaigns
Digital Marketing, Social Media, Marketing, Seo, MArketing Strategy, Project Manager, Email marketing, Research, Print, ADS, Management, Content, Search, Social, Manager, UP
2007 - 2017
job
Senior Marketing Manager (Creative Development)
Avios.
- Lead the end to end production of integrated marketing campaigns and develop the media plan to deliver against campaign KPIs
- Ensure creative is consistent throughout the campaign and aligned to Avios brand
- Manage the brand strategy agency and ensure agency performance is optimised through regular meetings and two-way feedback
- Work with multiple agencies and an in-house studio to create engaging content for both B2B and B2C audiences
- Work with the CRM and media teams to develop effective digital campaigns
- Work with the research and insight team to understand customer behaviour and use this insight to develop meaningful creative briefs
- Work with data team to understand customer needs as well as campaign results and digital activity results to optimise future marketing
- Lead the Creative Development team
- Work cross-functionally to ensure both brand and individual campaigns are support across all areas of the business
- Develop a clear brand positioning for Avios that is applied consistently, in a way that adapts by channel where necessary
- Own the Avios brand guidelines and champion the brand across the business
- Accountable for the annual brand planning and budget as well as individual campaign budgets
- Content creation for email, digital, website, social media and partner comms
- Track brand health metrics and review campaign results to report on agreed KPIs
- Ensure global brand alignment and that all markets have the necessary tools and assets
- Lead the business brand and ensure relevant assets are created, including a corporate site, sales materials and business templates
- Set the Avios brand marketing strategy to meet business objectives
- Ensure creative is consistent throughout the campaign and aligned to Avios brand
- Manage the brand strategy agency and ensure agency performance is optimised through regular meetings and two-way feedback
- Work with multiple agencies and an in-house studio to create engaging content for both B2B and B2C audiences
- Work with the CRM and media teams to develop effective digital campaigns
- Work with the research and insight team to understand customer behaviour and use this insight to develop meaningful creative briefs
- Work with data team to understand customer needs as well as campaign results and digital activity results to optimise future marketing
- Lead the Creative Development team
- Work cross-functionally to ensure both brand and individual campaigns are support across all areas of the business
- Develop a clear brand positioning for Avios that is applied consistently, in a way that adapts by channel where necessary
- Own the Avios brand guidelines and champion the brand across the business
- Accountable for the annual brand planning and budget as well as individual campaign budgets
- Content creation for email, digital, website, social media and partner comms
- Track brand health metrics and review campaign results to report on agreed KPIs
- Ensure global brand alignment and that all markets have the necessary tools and assets
- Lead the business brand and ensure relevant assets are created, including a corporate site, sales materials and business templates
- Set the Avios brand marketing strategy to meet business objectives
Sales, Manager, Social, Planning, Production, Campaign, Health, Development, Support, Content, Website, Social Media, B2C, Research, Budget, Brand identity, B2B, CRM, Content creation, MArketing Strategy, Marketing
2004 - 2006
job
Account Executive
The Leaflet Company.
- Client facing role with responsibility for a large, diverse portfolio of clients
- Key clients included Somerfield, Boots, Robert Dyas, Dial A Flight, Toys R Us
- Day to day duties involved speaking to and meeting clients, receiving and working on planning briefs, preparing campaigns, booking leaflet distribution, budgeting, and data analysis
- Assisting on pitches to win new business
- Extensive use of Microsoft office systems including PowerPoint, Word and Excel
- Key clients included Somerfield, Boots, Robert Dyas, Dial A Flight, Toys R Us
- Day to day duties involved speaking to and meeting clients, receiving and working on planning briefs, preparing campaigns, booking leaflet distribution, budgeting, and data analysis
- Assisting on pitches to win new business
- Extensive use of Microsoft office systems including PowerPoint, Word and Excel
Excel, Data Analysis, Powerpoint, R, Word, Office, Booking
My education
2001
-
2004
University of Newcastle upon Tyne
2:1, Marketing and Management
2:1, Marketing and Management
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