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Senior
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2
jobs
Project Director
Serena Masand
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2020 - ?
freelance
Freelance Project Director on Pepsi Beverages
AMV BBDO.
Project director on Pepsi Beverages and Pepsi Snacks (Quaker, Walkers, Tropicana) liaising with account, creative, strategy and production teams
to deliver client briefs from concepts to final delivery
- Working to deliver TV, radio, OOH, press and magazines as well as digital solutions for the Pepsi portfolio and BT.
- Collaborating with all teams to proactively develop tailored comms during the pandemic for clients
- Managing full financial forecast and reconciliations for all projects across the Pepsi portfolio to ensure projects run according to allocated
budgets and resource is well managed on the account
to deliver client briefs from concepts to final delivery
- Working to deliver TV, radio, OOH, press and magazines as well as digital solutions for the Pepsi portfolio and BT.
- Collaborating with all teams to proactively develop tailored comms during the pandemic for clients
- Managing full financial forecast and reconciliations for all projects across the Pepsi portfolio to ensure projects run according to allocated
budgets and resource is well managed on the account
Radio, TV, Production, Forecast
2017 - ?
job
Founder and Lead Producer
Gold Ladybird Productions.
- Founded a 5D immersive theatre production company creating unique experiences based on untold stories from people from around the world.
- Developed a network of industry professionals forming the advisory board for the company.
- Generation of investor deck and commercial proposal alongside nominated accountant firm.
- Pitching concept to high profile business investors and sponsors.
- Development and management of social channels generating consumer engagement and build and management of website for the company.
- Management of the profit and loss and responsible for bringing in the funds for the production.
- Handling legal contracts for parties involved with the production.
- Liaising with venues, designers, artists, writers, directors and composers to create a groundbreaking production.
- Developed a network of industry professionals forming the advisory board for the company.
- Generation of investor deck and commercial proposal alongside nominated accountant firm.
- Pitching concept to high profile business investors and sponsors.
- Development and management of social channels generating consumer engagement and build and management of website for the company.
- Management of the profit and loss and responsible for bringing in the funds for the production.
- Handling legal contracts for parties involved with the production.
- Liaising with venues, designers, artists, writers, directors and composers to create a groundbreaking production.
Contracts, Producer, Management, Website, Network, Pitching, Accountant, Advisory board, Development, Production, Social, Contracts, Founder
2019 - 2019
freelance
Freelance Business Director on Allergan
Adam & Eve.
-Set up of a new £1.5 million client off the back of a pitch win.
-Project managing and account handling the launch of a new global campaign across 11 markets.
-Managing cross agency liaison with PR, media, build and production agencies to deliver a through the line campaign.
-Working closely with creative, strategy, UX, production and translation teams to develop an agency response to the chosen creative concept.
-Dealing with multiple stakeholders across Juvéderm, CoolSculpting and Botox within tight turnaround deadlines.
-Working closely with a competition specialist agency and legal teams to determine global restrictions especially within the medical industry.
-Working with planning and experience teams to deliver a response on a bespoke eCRM programme across the Allergan business por tfolio.
-Project managing and account handling the launch of a new global campaign across 11 markets.
-Managing cross agency liaison with PR, media, build and production agencies to deliver a through the line campaign.
-Working closely with creative, strategy, UX, production and translation teams to develop an agency response to the chosen creative concept.
-Dealing with multiple stakeholders across Juvéderm, CoolSculpting and Botox within tight turnaround deadlines.
-Working closely with a competition specialist agency and legal teams to determine global restrictions especially within the medical industry.
-Working with planning and experience teams to deliver a response on a bespoke eCRM programme across the Allergan business por tfolio.
UX, Pr, Turnaround, Campaign, Production, UP
2019 - 2019
freelance
Freelance Project Director on Facebook
Possible.
- Managing a team of creatives, strategists, designers and producers to develop global campaign.
- Working with PR, press agencies and production houses to deliver a through the line campaign within tight turnaround timi ngs.
- Delivering a through the line solution to the client in partnership with the media agency to ensure a smooth campaign launch.
- Working with PR, press agencies and production houses to deliver a through the line campaign within tight turnaround timi ngs.
- Delivering a through the line solution to the client in partnership with the media agency to ensure a smooth campaign launch.
Facebook, Pr, Turnaround, Campaign, Production
2018 - 2019
freelance
Freelance Senior Project Manager/Account Director
Cheil.
- Lead hybrid Senior Project Manager and Account Director on Nivea, Samsung and telecoms global retail pitch.
- Key point of client contact and project lead for global Nivea and Samsung campaigns.
- Liaise with local markets, creative communities and start-ups to deliver collaborative digital and experiential campaigns within tight timeframes.
- Working with creative teams to develop ongoing solutions for educating consumers and retailers on new Samsung product features.
- Delivering through the line campaigns for Nivea and Samsung including video production, OOH, digital, innovation, influencer work and experiential launches.
- Managing projects from idea generation to delivery whilst working closely with in-house production department.
- Managing day to day team resourcing, finance and project plans for the team.
- Key point of client contact and project lead for global Nivea and Samsung campaigns.
- Liaise with local markets, creative communities and start-ups to deliver collaborative digital and experiential campaigns within tight timeframes.
- Working with creative teams to develop ongoing solutions for educating consumers and retailers on new Samsung product features.
- Delivering through the line campaigns for Nivea and Samsung including video production, OOH, digital, innovation, influencer work and experiential launches.
- Managing projects from idea generation to delivery whilst working closely with in-house production department.
- Managing day to day team resourcing, finance and project plans for the team.
Project Manager, Retail, Video, Innovation, Finance, Idea generation, Production, Hybrid, Manager
2017 - 2018
freelance
Freelance Senior Project Manager on Various Digital Projects
GSK.
- Ongoing management of resource for digital team projects.
- Consistent reconciliation of digital projects to ensure projects are on track and within budget and costs and project plans for all digital projects.
Palladium:
- Project managed the Palladium global website pitch within a 3-day turnaround, resulting in a win.
- Developed a strong starting relationship with client and global partners and managed scope, hosting, legalities with our global partners in London
& China.
- Working with internal and global geometry retail leads to encourage additional scope of project beyond global website to global retail as well.
GSK:
- Working closely with account team & senior GSK stakeholders to complete and implement global eCommerce toolkits for 15 GSK brands.
- Helping to raise the importance of eCommerce and digital amongst GSK globally.
- Project managing a team of designers, proof readers, client teams and digital teams to produce, align and deliver 15 eCommerce toolkits within a
tight timeline.
- Suggesting new and innovative ways for GSK to expand into digital and innovation further i.e. Amazon enhanced content, innovation ideas using
digital touch points.
HSBC:
- Working with creative teams to develop solutions for internal eLearning platforms.
- Managing development of concept, design, build and testing for approved concept.
Geometry:
- Working with global agency partners and technical lead to implement amends, updates and bug fixing for the Geometry website.
- Liaising with senior Geometry stakeholders, account teams, strategy, creative and tech teams to develop process websites
for concise management and understanding of agency processes.
- Consistent reconciliation of digital projects to ensure projects are on track and within budget and costs and project plans for all digital projects.
Palladium:
- Project managed the Palladium global website pitch within a 3-day turnaround, resulting in a win.
- Developed a strong starting relationship with client and global partners and managed scope, hosting, legalities with our global partners in London
& China.
- Working with internal and global geometry retail leads to encourage additional scope of project beyond global website to global retail as well.
GSK:
- Working closely with account team & senior GSK stakeholders to complete and implement global eCommerce toolkits for 15 GSK brands.
- Helping to raise the importance of eCommerce and digital amongst GSK globally.
- Project managing a team of designers, proof readers, client teams and digital teams to produce, align and deliver 15 eCommerce toolkits within a
tight timeline.
- Suggesting new and innovative ways for GSK to expand into digital and innovation further i.e. Amazon enhanced content, innovation ideas using
digital touch points.
HSBC:
- Working with creative teams to develop solutions for internal eLearning platforms.
- Managing development of concept, design, build and testing for approved concept.
Geometry:
- Working with global agency partners and technical lead to implement amends, updates and bug fixing for the Geometry website.
- Liaising with senior Geometry stakeholders, account teams, strategy, creative and tech teams to develop process websites
for concise management and understanding of agency processes.
Content, Manager, Processes, Tech lead, China, Development, Testing, Amazon, Hosting, Turnaround, Design, Website, Management, Innovation, Websites, Budget, Retail, Ecommerce, Project Manager
2016 - 2017
freelance
Freelance Senior Project Manager/Account Director on Chubb Insurance
Oliver's biggest client, Chubb Insurance.
- Placed on a secondment at Oliver's biggest client, Chubb Insurance.
- Managed the rebranding team of 4 designers and liaising with all key senior clients from many different areas of the business.
- Played a key role in representing the agency daily as well as working with clients to identify new business opportunities for Oliver.
- A fast-paced environment with highly confidential documents in high volumes with different levels of priorities (approximately 2000).
- Managed the rebranding team of 4 designers and liaising with all key senior clients from many different areas of the business.
- Played a key role in representing the agency daily as well as working with clients to identify new business opportunities for Oliver.
- A fast-paced environment with highly confidential documents in high volumes with different levels of priorities (approximately 2000).
Project Manager, Insurance, Manager
2016 - 2016
freelance
Freelance Senior Account Manager on Dove Global
Havas.
Led the account and project management for best in class global digital campaigns across Deodorant, Skin Cleansing and Skin Care
categories from strategy and creative development to production.
- Worked closely with planning and data teams to deliver gold level digital projects across several Dove campaigns, simultaneously leading
projects through digital testing and asset optimization to generate best performing work.
- Collaborated with media partners and search agencies to recommend solutions for SEO optimization and most suitable innovative media
platforms for all campaigns.
categories from strategy and creative development to production.
- Worked closely with planning and data teams to deliver gold level digital projects across several Dove campaigns, simultaneously leading
projects through digital testing and asset optimization to generate best performing work.
- Collaborated with media partners and search agencies to recommend solutions for SEO optimization and most suitable innovative media
platforms for all campaigns.
Seo, Project Management, Account Manager, Management, Testing, Development, Search, Production, Performing, LED, Manager
2015 - 2015
job
Account Manager on Unilever Global
Mullen Lowe.
Developed global end-end marketing campaigns for Unilever clients within the Ice Cream, Laundry, Household, Foods and Personal
Care categories.
- Led the account management and strategic planning on campaigns including Comfort, Magnum, Flora, Cif and Clear which resulted
in our team surpassing quarterly targets.
- Took ownership beyond my core responsibilities, including managing our team financial budget (£1mil+) and leading up-selling/new
business opportunities to broaden our client portfolio.
- Broadened industry knowledge by gaining additional experience in E-commerce, Experiential and Film Production campaigns for
Unilever global brands.
- Produced one of the company's quarterly events to drive company culture (now an on-going initiative).
Care categories.
- Led the account management and strategic planning on campaigns including Comfort, Magnum, Flora, Cif and Clear which resulted
in our team surpassing quarterly targets.
- Took ownership beyond my core responsibilities, including managing our team financial budget (£1mil+) and leading up-selling/new
business opportunities to broaden our client portfolio.
- Broadened industry knowledge by gaining additional experience in E-commerce, Experiential and Film Production campaigns for
Unilever global brands.
- Produced one of the company's quarterly events to drive company culture (now an on-going initiative).
Marketing, Budget, Account management, Account Manager, Strategic Planning, E-commerce, Management, Movie, Production, LED, Manager, UP
2014 - 2015
job
Account Manager on Wrigley and Champagne Lanson
Mesh Marketing.
Placed on a secondment by CEO to lead the annual planning (for on trade and off trade), website refresh and SEO optimisation for
Champagne Lanson.
- Implemented key experiential opportunities in London Heathrow World Duty Free for seasonal periods.
- Led the development of POS suites for Skittles XBOX, Starburst and Lockets - including developing a 'text to win' promotion.
- Assisted in the social media and website development for Starburst "Juicy Theories" campaign, resulting in a shortlist entry for a joint
IPM COGS Award due to its extraordinary redemption success.
Champagne Lanson.
- Implemented key experiential opportunities in London Heathrow World Duty Free for seasonal periods.
- Led the development of POS suites for Skittles XBOX, Starburst and Lockets - including developing a 'text to win' promotion.
- Assisted in the social media and website development for Starburst "Juicy Theories" campaign, resulting in a shortlist entry for a joint
IPM COGS Award due to its extraordinary redemption success.
Social Media, Seo, Account Manager, Optimization, Website, Pos, Ceo, Development, Campaign, Social, LED, Manager
2013 - 2014
job
Senior Account Executive on Mondelez
Billington Cartmell (Hey Human).
Led customer service, planning and creative execution of social media content for the Tassimo Facebook page, doubling our fan base
within 6 months.
- Regenerated the Tassimo brand ambassador programme to increase customer engagement and loyalty. Liaised with key media and
digital partners to develop breakthrough shopper campaigns in major retailers. Produced and presented comprehensive weekly reports to key senior clients.
within 6 months.
- Regenerated the Tassimo brand ambassador programme to increase customer engagement and loyalty. Liaised with key media and
digital partners to develop breakthrough shopper campaigns in major retailers. Produced and presented comprehensive weekly reports to key senior clients.
Social Media, Facebook, Customer service, Service, Content, Social, LED
2010 - 2011
job
Marketing Assistant on Digestive Health Portfolio
Johnson & Johnson.
- Worked on global digestive health brands Imodium, Motilium and Stugeron, which helped develop my communication, teamwork and leadership skills.
- Launched promotional campaign across the DH portfolio for major retailers and pharmacies working closely with PR agencies.
- Launched promotional campaign across the DH portfolio for major retailers and pharmacies working closely with PR agencies.
Marketing, Leadership, Pr, Health, Campaign
2007 - 2007
job
Founder
Shahanshah Cancer Support Ltd.
Founded a non-profit organisation "Shahanshah Cancer Support Ltd" which ran a multicultural talent show, raising £10,000 for Cancer
Research UK.
- Gained unique experiences from running the organisations finances (including cash flow and budget management) sponsorships, website
build and events. Networked to generate essential contacts in the form of sponsors and affiliates, which were crucial as there was no
existing capital to invest.
Research UK.
- Gained unique experiences from running the organisations finances (including cash flow and budget management) sponsorships, website
build and events. Networked to generate essential contacts in the form of sponsors and affiliates, which were crucial as there was no
existing capital to invest.
Budget, Research, Management, Website, Support, Organization, Founder
My education
2008
-
2012
Aston University
BSc, Business Management
BSc, Business Management
?
-
2011
Institute of Promotional Marketing
Unspecified, N/a
Unspecified, N/a
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