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I am an Advertising Creative
Richard Copping
,
Eastbourne, United Kingdom
Experience
Other titles
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I'm offering
Hello, I'm Richard Copping. I'm a Creative working in the Advertising Industry.
I realised very early on in life that I'm a visual person and that everything I seem to be good at revolves around this. I studied Fine Arts and Design which led me to a career working in the Creative Industry. I believe we are all driven by visual communication and that creativity can pretty much solve any problem. My core strengths are working with clients to bring their brand purpose to life, creative leadership and believing anything is possible. I have recently worked at Ford’s Digital agency GTB and Saatchi & Saatchi.
I realised very early on in life that I'm a visual person and that everything I seem to be good at revolves around this. I studied Fine Arts and Design which led me to a career working in the Creative Industry. I believe we are all driven by visual communication and that creativity can pretty much solve any problem. My core strengths are working with clients to bring their brand purpose to life, creative leadership and believing anything is possible. I have recently worked at Ford’s Digital agency GTB and Saatchi & Saatchi.
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Industries
Language
English
Fluently
Ready for
Larger project
Full time contractor
Available
My experience
2016 - 2019
job
Integrated Creative Director
GTB.
I was responsible for all the creative work in the regional agencies and focused on moving it into new channels and formats. I worked with clients, creatives and planners to create ideas that made connections with people in new and interesting ways.
Responsibilities:
• Creating impactful creative work for the brand.
• Brand stewardship across MEA.
• Building Client relationships.
• Developing creative strategies with Google, FB, Twitter and Snapchat.
• Collaborating with WPP agencies, VMLY&R, Wunderman Thompson and Hudson Rouge in NY.
Achievements:
• Gained worldwide recognition for Ford's 'Welcome the driver's seat' campaign for the women
of Saudi Arabia.
• Successfully developed 'The new way forward' for the Ford brand in SA to the global clients.
• The first time in their history we created and produced locally relevant digital campaigns for the launch of Ford's 2 flagship SUV's in the Middle East.
• Ranked in the top 3 GTB offices worldwide by Ford's marketing team.
• Achieved an Effie Shortlist for our work on the Lincoln Navigator.
Responsibilities:
• Creating impactful creative work for the brand.
• Brand stewardship across MEA.
• Building Client relationships.
• Developing creative strategies with Google, FB, Twitter and Snapchat.
• Collaborating with WPP agencies, VMLY&R, Wunderman Thompson and Hudson Rouge in NY.
Achievements:
• Gained worldwide recognition for Ford's 'Welcome the driver's seat' campaign for the women
of Saudi Arabia.
• Successfully developed 'The new way forward' for the Ford brand in SA to the global clients.
• The first time in their history we created and produced locally relevant digital campaigns for the launch of Ford's 2 flagship SUV's in the Middle East.
• Ranked in the top 3 GTB offices worldwide by Ford's marketing team.
• Achieved an Effie Shortlist for our work on the Lincoln Navigator.
Marketing, R, Twitter, It, Snapchat, Google, Campaign
2013 - 2016
job
Executive Creative Director
Saatchi & Saatchi, Middle East and Africa - Advertising Agency.
I was the creative lead in a 100 strong agency with a 25+ person creative department with the purpose to make it a fully integrated and profitable creative agency.
Responsibilities:
• Creating effective and impactful creative work for our clients.
• Leading all creative pitches for new business.
• Developing a digital culture with our clients.
• Representing Saatchi & Saatchi MEA on the EMEA Creative Board.
Achievements:
• Created award and pitch-winning work for ADCB Bank, Cadbury, Cadillac, Harvey Nichols, Isuzu,
Lurpak, Mai Dubai, P&G and RTA.
• Raised our business profile in 10 months.
• Established Cadbury Dairy Milk as the brand leader in Egypt.
• Won the agencies first D&AD Pencil and multiple Golds at Dubai Lynx.
Responsibilities:
• Creating effective and impactful creative work for our clients.
• Leading all creative pitches for new business.
• Developing a digital culture with our clients.
• Representing Saatchi & Saatchi MEA on the EMEA Creative Board.
Achievements:
• Created award and pitch-winning work for ADCB Bank, Cadbury, Cadillac, Harvey Nichols, Isuzu,
Lurpak, Mai Dubai, P&G and RTA.
• Raised our business profile in 10 months.
• Established Cadbury Dairy Milk as the brand leader in Egypt.
• Won the agencies first D&AD Pencil and multiple Golds at Dubai Lynx.
It, Winning
2010 - 2012
job
Creative Director
Ogilvy.
Raised the creative and business output across the region by building a creative culture that everyone could be part of and benefit from. I worked with Ogilvy teams in Australia, China (Shanghai and Beijing), Cambodia, Hong Kong, Sri Lanka, Japan and Vietnam.
Responsibilities:
• Creating effective and impactful creative work for our clients.
• Working with key clients: Castrol, CIMB, Shangri-La Luxury Hotels and The Economist.
• Building a creative culture across the APAC region.
• Leading the creative pitches for new business.
• Member of the Ogilvy Regional Creative Council.
Achievements
• Created pitch-winning work for Royal Philips (Global), CC T20 World Cup (Sri Lanka),
Schweppes (Japan), Sri Lanka Tea Board.
• Network of the Year at Cannes 2012.
• Won 2 Cannes Lions for The Economist.
Responsibilities:
• Creating effective and impactful creative work for our clients.
• Working with key clients: Castrol, CIMB, Shangri-La Luxury Hotels and The Economist.
• Building a creative culture across the APAC region.
• Leading the creative pitches for new business.
• Member of the Ogilvy Regional Creative Council.
Achievements
• Created pitch-winning work for Royal Philips (Global), CC T20 World Cup (Sri Lanka),
Schweppes (Japan), Sri Lanka Tea Board.
• Network of the Year at Cannes 2012.
• Won 2 Cannes Lions for The Economist.
Network, China, Winning
My education
Barnet AND Middlesex College
Certification, N/a
Certification, N/a
Colchester College of Art
Hndhncorequivalent, Fine Arts and Graphics
Hndhncorequivalent, Fine Arts and Graphics
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