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Senior
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2
jobs
Senior Paid Social Professional
Efe Michael Anighoro
,
thamesmead, United Kingdom
Experience
Other titles
Skills
I'm offering
Social media, digital and business processes are the areas that I have been most interested in over the years. Through professional roles I have turned this into experience.
Organic and paid social strategy, process management and campaign implementation. Have also worked across PPC and SEO
Organic and paid social strategy, process management and campaign implementation. Have also worked across PPC and SEO
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2022 - 2022
freelance
Paid Social Manager
OMD EMEA.
• Keep track of reporting schedules and templates
• Proactively provide insights on performance and optimisation recommendations on an ongoing basis
• Management of social targets and budget across campaigns, including under pacing and avoiding overspends
• Ability to forecast and plan budget allocation and spend
• Follow campaign planning and set up checklists to ensure accuracy
• Manage campaign trackers and creative schedules
• Manage permalink approvals and timelines
• Proactively provide insights on performance and optimisation recommendations on an ongoing basis
• Management of social targets and budget across campaigns, including under pacing and avoiding overspends
• Ability to forecast and plan budget allocation and spend
• Follow campaign planning and set up checklists to ensure accuracy
• Manage campaign trackers and creative schedules
• Manage permalink approvals and timelines
Facebook advertising, Linkedin, Content Strategy, Paid social strategy, Instagram Marketing, Reporting, Twitter advertisement
2021 - 2022
freelance
Paid Social Manager
Carat.
• Creating, setting up and implementing campaigns on Facebook, Linkedin and working with the display and programmatic teams to deploy digital strategies..
• Leading client communication and reporting calls
• Setting up and executing on campaigns through Sprinklr
• Focused on the B2B proposition for Microsoft, through Linkedin targeting business decision makers
• Working with the Analytics team to provide insights for the local and global Microsoft client.
• Managing campaigns from concept through to evaluation and liaising with different stakeholders.
• Overseeing campaign trafficking with DCM and IAS for display publishers.
• Leading client communication and reporting calls
• Setting up and executing on campaigns through Sprinklr
• Focused on the B2B proposition for Microsoft, through Linkedin targeting business decision makers
• Working with the Analytics team to provide insights for the local and global Microsoft client.
• Managing campaigns from concept through to evaluation and liaising with different stakeholders.
• Overseeing campaign trafficking with DCM and IAS for display publishers.
Facebook, Test, Twitter, Social, Manager, Linkedin
2019 - 2020
temp
Paid Social Manager
Essence.
• Provide guidance to international team around local influencer partnerships to ensure global consistency
• Creating, setting up and implementing campaigns on Facebook and Instagram.
• Set goals and forecasts. Working with client teams to translate company goals into UK and Germany forecasts.
• First point of contact for strategic recommendations on DR focused campaigns for Pelaton across UK and Germany.
• Reporting for Pelaton using Excel to analyze large data sets using functions like sorting, filtering, vlookups and pivot tables.
• Managing campaigns from concept through to evaluation.
• Investing budgets for Pelaton (£300k in 3 months).
• Creating, setting up and implementing campaigns on Facebook and Instagram.
• Set goals and forecasts. Working with client teams to translate company goals into UK and Germany forecasts.
• First point of contact for strategic recommendations on DR focused campaigns for Pelaton across UK and Germany.
• Reporting for Pelaton using Excel to analyze large data sets using functions like sorting, filtering, vlookups and pivot tables.
• Managing campaigns from concept through to evaluation.
• Investing budgets for Pelaton (£300k in 3 months).
Excel, Instagram, Facebook, International, Social, Manager, UP
2019 - 2019
temp
Paid Social Manager (Senior)
Dentsu Aegis Network.
• Strategic planning of paid social campaigns across EMEA for United Airlines
• Creating, implementing and evaluating campaigns for United airlines, 30% brand, 70% acquisition with a 2.5 discounted ROAS goal.
• Developing a test and learn framework for evaluating audience and creative suitability.
• Briefing EMEA markets on strategy for global and local events relating to United Airlines, managing the end to end process.
• Working with international teams around influencer partnerships to ensure global consistency.
• Leading a team and executives, developing and nurturing career growth as well supporting day to day deliverables.
• Lead client calls with United Airlines focusing on relationship fostering, strategic recommendations and overall deliverable updates.
• Creating, implementing and evaluating campaigns for United airlines, 30% brand, 70% acquisition with a 2.5 discounted ROAS goal.
• Developing a test and learn framework for evaluating audience and creative suitability.
• Briefing EMEA markets on strategy for global and local events relating to United Airlines, managing the end to end process.
• Working with international teams around influencer partnerships to ensure global consistency.
• Leading a team and executives, developing and nurturing career growth as well supporting day to day deliverables.
• Lead client calls with United Airlines focusing on relationship fostering, strategic recommendations and overall deliverable updates.
Strategic Planning, Test, Growth, International, Framework, Social, Manager
2018 - 2018
temp
Social Strategy Manager
Golin.
• Strategic planning of paid social campaigns across EMEA for Adobe.
• Creating, implementing and evaluating campaigns.
• Developing and working best practices on social media.
• Working with external partners such as Twitter, Facebook, Linkedin.
• Briefing EMEA markets on strategy for global and local events, managing the end to end process.
• Empower and partner with regions and affiliates to engage with influencers and deliver timely and relevant high-impact content
• Provide guidance to international team around local influencer partnerships to ensure global consistency
• Creating, implementing and evaluating campaigns.
• Developing and working best practices on social media.
• Working with external partners such as Twitter, Facebook, Linkedin.
• Briefing EMEA markets on strategy for global and local events, managing the end to end process.
• Empower and partner with regions and affiliates to engage with influencers and deliver timely and relevant high-impact content
• Provide guidance to international team around local influencer partnerships to ensure global consistency
Social Media, Strategic Planning, Facebook, Linkedin, Content, Twitter, Adobe, International, Social, Manager
2018 - 2018
temp
Biddable Manager (Social)
Hearts and Science.
• Planning paid social campaigns.
• Manage team of 2 account executives.
• Overseeing activation of campaigns for the Alzheimer's society team.
• Creating an agency POV on emerging trends and implications to the brand.
• Working with external partners such as Twitter, Facebook.
• Reporting for Alzheimer's Society using Excel.
• Managing campaigns from concept through to evaluation.
• Manage team of 2 account executives.
• Overseeing activation of campaigns for the Alzheimer's society team.
• Creating an agency POV on emerging trends and implications to the brand.
• Working with external partners such as Twitter, Facebook.
• Reporting for Alzheimer's Society using Excel.
• Managing campaigns from concept through to evaluation.
Excel, Facebook, Twitter, Social, Manager
2018 - 2018
temp
Platforms Director (Social)
Wavemaker.
• Reviewing and implementing a cross channel strategy across 32 L'oreal brands
• Lead UK influencer partnership negotiations.
• Understand the UK influencer landscape, their social platforms, content creation patterns and their work within the larger beauty and fashion industry.
• Lead all social influencer programs including long-term relationships, seasonal activation, and substantial micro-influencer program
• Identifying opportunities to upsell the client.
• Planning paid social campaigns.
• Manage team of 7 people, managers, senior account executives and account executives.
• Overseeing activation of campaigns by the paid social activation team
• Complete revamp of L'oreal reporting, to reduce time taken and improve depth of insight provided.
• Owning and leading strategic client meetings with senior stakeholders internally and externally.
• Keeping on top of emerging trends
• Working with external partners such as Snapchat, Twitter, Facebook, Pinterest.
• Lead UK influencer partnership negotiations.
• Understand the UK influencer landscape, their social platforms, content creation patterns and their work within the larger beauty and fashion industry.
• Lead all social influencer programs including long-term relationships, seasonal activation, and substantial micro-influencer program
• Identifying opportunities to upsell the client.
• Planning paid social campaigns.
• Manage team of 7 people, managers, senior account executives and account executives.
• Overseeing activation of campaigns by the paid social activation team
• Complete revamp of L'oreal reporting, to reduce time taken and improve depth of insight provided.
• Owning and leading strategic client meetings with senior stakeholders internally and externally.
• Keeping on top of emerging trends
• Working with external partners such as Snapchat, Twitter, Facebook, Pinterest.
Content creation, Facebook, Fashion, Content, Twitter, Snapchat, Pinterest, Patterns, Social
2017 - 2017
temp
Paid Social Account Director
Dentus Aegis Network (Iprospect).
• Devising social strategy
• Develop stories leveraging influencers to connect to brand objectives and consumer needs
• social listening tools/platforms to measure influencer activity against brand KPIs
• Develop recommendations informed by consumer insights, KPIs and industry landscape
• Working closely with Digital teams on wider campaigns
• Identifying opportunity for campaigns
• Commissioning and managing delivery of creative content
• Managing Paid Social campaigns
• Planning paid social campaigns
• Manage team of 6 people (AE's, Planners, Assistants, Philippines team)
• Overseeing activation of campaigns by the paid social activation team
• Overseeing reporting of paid social campaign.
• Performance reports, reporting to clients
• Providing consultancy on social media within agency
• Client handling
• Pitching / business development
• Keeping on top of emerging trends
• Develop stories leveraging influencers to connect to brand objectives and consumer needs
• social listening tools/platforms to measure influencer activity against brand KPIs
• Develop recommendations informed by consumer insights, KPIs and industry landscape
• Working closely with Digital teams on wider campaigns
• Identifying opportunity for campaigns
• Commissioning and managing delivery of creative content
• Managing Paid Social campaigns
• Planning paid social campaigns
• Manage team of 6 people (AE's, Planners, Assistants, Philippines team)
• Overseeing activation of campaigns by the paid social activation team
• Overseeing reporting of paid social campaign.
• Performance reports, reporting to clients
• Providing consultancy on social media within agency
• Client handling
• Pitching / business development
• Keeping on top of emerging trends
Social Media, Business development, Creative content, Content, Pitching, Development, Campaign, Social
2016 - 2017
temp
Social Advertising Manager
OMD UK.
• Drive new strategy and growth. Identify opportunities for growth and help outline the strategy.
• Execute key initiatives and projects. Break down goals into key initiatives and work with the team to deliver results.
• Provide guidance to international team around local influencer partnerships to ensure global consistency
• Lead UK influencer partnership negotiations
• Set goals and forecasts. Working with client teams to translate company goals into departmental targets and forecasts.
• Be a player, coach and mentor. Weekly one-on-ones and group meeting to ensure the team is going to be successful.
• Reporting for clients using Excel to analyze large data sets using functions like sorting, filtering, vlookups and pivot tables.
• Managing campaigns from concept through to evaluation.
• Investing budgets for client campaigns between £200 - £350,000.
• Execute key initiatives and projects. Break down goals into key initiatives and work with the team to deliver results.
• Provide guidance to international team around local influencer partnerships to ensure global consistency
• Lead UK influencer partnership negotiations
• Set goals and forecasts. Working with client teams to translate company goals into departmental targets and forecasts.
• Be a player, coach and mentor. Weekly one-on-ones and group meeting to ensure the team is going to be successful.
• Reporting for clients using Excel to analyze large data sets using functions like sorting, filtering, vlookups and pivot tables.
• Managing campaigns from concept through to evaluation.
• Investing budgets for client campaigns between £200 - £350,000.
Excel, Advertising, Mentor, Growth, Coach, International, Social, Manager
2016 - 2016
temp
Global Digital Marketing Manager
Fremantle Media Ltd.
• Overall responsibility for the consistency of messaging and tone of voice for the brand across all media channels (brand and, as far as possible, external).
• Responsible for establishing, implementation and executing paid social strategy.
• Create an overarching social strategy for the three kid's brands working closely with the Brand Managers and Directors and Influencers.
• To grow all social media channels especially YouTube.
• Initiate broader initiatives to reach the target audiences across the three kids brands directly.
Examples
• Introduced and helped broker a partnership with PopJam and Binweevils (Superawesome).
• Helped improve the Twitter followers by 65% in one month.
• Initiated the first YouTube influencer campaign for the business.
• Grew the Kate Mim-Mim Youtube channel by 24% in one month and reached the 10k milestone.
• Responsible for establishing, implementation and executing paid social strategy.
• Create an overarching social strategy for the three kid's brands working closely with the Brand Managers and Directors and Influencers.
• To grow all social media channels especially YouTube.
• Initiate broader initiatives to reach the target audiences across the three kids brands directly.
Examples
• Introduced and helped broker a partnership with PopJam and Binweevils (Superawesome).
• Helped improve the Twitter followers by 65% in one month.
• Initiated the first YouTube influencer campaign for the business.
• Grew the Kate Mim-Mim Youtube channel by 24% in one month and reached the 10k milestone.
Digital Marketing, Social Media, Marketing, Youtube, Twitter, Implementation, Campaign, Social, Manager
2016 - 2016
job
Social Media Manager
Food Standards Agency.
• Community managing corporate profiles on Facebook, Twitter, LinkedIn and YouTube, and ability to do this on Instagram and Pinterest.
• Using social media engagement and monitoring tools such as Hootsuite Enterprise, Pulsar Trac, BuzzSumo to monitor conversations, evaluate, and influencer map.
• Skills to help teams create and deliver interesting and high-impact digital content for campaigns (smartphone videos, instavids, vines, gifs, quote cards)
• Optimising and targeting content for different social media channels and audiences.
• Leading influencer identification and engagement across the agency.
• Managing influencer campaigns.
• Managing paid for social media (budget £50000 for 6months).
• Developing strategies per social media channel to target relevant audiences.
Examples
• Surpassed the Thunderclap sign ups KPI by 250%.
• Facebook page fans increased by 7000 in 4 mouths.
• Help to create and launch Food Standards Agency Instagram channel then developed it to 2029 fans
• After leading a RFI process, introduced HootSuite Amplify (employee advocacy solution) to the organization and helped implement the download of the app across more than 1000 staff members.
• Food Hygiene Ratings System February 2016 campaign was nominated for the most innovative Facebook campaign of 2016 at the Digital awards.
• Using social media engagement and monitoring tools such as Hootsuite Enterprise, Pulsar Trac, BuzzSumo to monitor conversations, evaluate, and influencer map.
• Skills to help teams create and deliver interesting and high-impact digital content for campaigns (smartphone videos, instavids, vines, gifs, quote cards)
• Optimising and targeting content for different social media channels and audiences.
• Leading influencer identification and engagement across the agency.
• Managing influencer campaigns.
• Managing paid for social media (budget £50000 for 6months).
• Developing strategies per social media channel to target relevant audiences.
Examples
• Surpassed the Thunderclap sign ups KPI by 250%.
• Facebook page fans increased by 7000 in 4 mouths.
• Help to create and launch Food Standards Agency Instagram channel then developed it to 2029 fans
• After leading a RFI process, introduced HootSuite Amplify (employee advocacy solution) to the organization and helped implement the download of the app across more than 1000 staff members.
• Food Hygiene Ratings System February 2016 campaign was nominated for the most innovative Facebook campaign of 2016 at the Digital awards.
Pinterest, Manager, Social, Hootsuite, Employee Advocacy, Enterprise, Campaign, App, KPI, Community, Social Media, Monitoring, It, Twitter, Content, Youtube, Linkedin, Facebook, Instagram, Budget
2015 - 2015
job
Social Promotions and Insights Manager
Nintendo UK.
• Analyze reach and effectiveness of social media campaigns, organic and paid.
• Set up, track and report on multi-audience test promotions that can help the business identify core audiences and potential ones per product using influencers to push those products.
• Using Brand watch and Crimson Hexagon primarily for social listening, understand the audience and adjusting content strategy accordingly.
• Launching new social media channels and products.
• Lead all social influencer programs including long-term relationships, seasonal activation, and substantial micro-influencer program
• Lead ideation, identification and execution of influencer partnerships, storytelling and social content creation across multiple channels and platforms
Infl
• Developing influencer engagement frameworks and campaigns locally and globally.
• Manage always on retargeting campaigns using GDN and Facebook pixel tracking, continuing the journey of visitors to brand and consumer service sites.
• Manage paid social globally (budget 1.4million annually).
• Combining data sets to give a bigger picture digitally, recommending new marketing activities and ways to increase engagement and revenue. Manage social listening and lead the business through selecting a vendor.
• Google Analytics, GDN and tracking/retargeting tools.
Example
• Helped to setup Nintendo Girls Club and provide ongoing insight to optimise for effectiveness.
• Grew the Twitter account by 28000 followers in 6 months.
• Strategize a integrated global campaign for the release of a new Nintendo IP called Splatioon.
• Set up, track and report on multi-audience test promotions that can help the business identify core audiences and potential ones per product using influencers to push those products.
• Using Brand watch and Crimson Hexagon primarily for social listening, understand the audience and adjusting content strategy accordingly.
• Launching new social media channels and products.
• Lead all social influencer programs including long-term relationships, seasonal activation, and substantial micro-influencer program
• Lead ideation, identification and execution of influencer partnerships, storytelling and social content creation across multiple channels and platforms
Infl
• Developing influencer engagement frameworks and campaigns locally and globally.
• Manage always on retargeting campaigns using GDN and Facebook pixel tracking, continuing the journey of visitors to brand and consumer service sites.
• Manage paid social globally (budget 1.4million annually).
• Combining data sets to give a bigger picture digitally, recommending new marketing activities and ways to increase engagement and revenue. Manage social listening and lead the business through selecting a vendor.
• Google Analytics, GDN and tracking/retargeting tools.
Example
• Helped to setup Nintendo Girls Club and provide ongoing insight to optimise for effectiveness.
• Grew the Twitter account by 28000 followers in 6 months.
• Strategize a integrated global campaign for the release of a new Nintendo IP called Splatioon.
Content, UP, Manager, Social, Campaign, Google, Content strategy, Google retargeting, Twitter, Facebook pixel, Social Media, Test, Service, Analytics, Storytelling, Facebook, Budget, Content creation, Google analytics, Marketing
2014 - 2015
temp
Head of Social Media
Iphloux Corporation.
• To oversee the data warehousing migration and coordinate with the solution architects to warehouse social data for analysis.
• Enabling a social organization that has social media touching core elements of the business.
• Managing paid social for all clients (£30000 for three months).
• Running creative sessions to design innovative influencer campaigns.
• Analyzing data then presenting to stakeholders so strategic decisions can be made. Monitoring trends relating to the company and industry.
• Enabling a social organization that has social media touching core elements of the business.
• Managing paid social for all clients (£30000 for three months).
• Running creative sessions to design innovative influencer campaigns.
• Analyzing data then presenting to stakeholders so strategic decisions can be made. Monitoring trends relating to the company and industry.
Social Media, Design, Presenting, Monitoring, Social
2014 - 2014
job
Social Media Business Analyst
News UK.
• To identify social media channels across the organization and centralize social media usage.
• Creating awareness of social media throughout the business and championing social media's benefit within the media industry.
• Developing the community base for the Sun
• To Help transform the business by means of insights, providing insights on media industry trends, share of voice across the brands, competitor analysis, influencer analysis, campaign strategy and analysis.
• Managing paid social (£100k for 3 months).
• Used Sprinklr and Sysomos for social media monitoring and helping the business become more proactive.
• Defining social media KPI's and evaluate campaign effectiveness against these KPI's.
• Creating awareness of social media throughout the business and championing social media's benefit within the media industry.
• Developing the community base for the Sun
• To Help transform the business by means of insights, providing insights on media industry trends, share of voice across the brands, competitor analysis, influencer analysis, campaign strategy and analysis.
• Managing paid social (£100k for 3 months).
• Used Sprinklr and Sysomos for social media monitoring and helping the business become more proactive.
• Defining social media KPI's and evaluate campaign effectiveness against these KPI's.
Social Media, Analyst, Monitoring, Community, KPI, Campaign, Social, Social media monitoring
2013 - 2014
job
Social Media Project Manager (Client Facing)
HootSuite Media Inc.
• Conduct customized training sessions on HootSuite and opportunities within social media delivered via online webinars or in person across Europe and America.
• Budget management and planning. Have worked on budgets between 5k-500k. Managed a paid social campaign up to 190k for ABB.
• To lead workshops advising how best practices to execute digital strategies. Example, ABB and Ericsson. ABB social strategy and project dated June 2013 to March 2014. Helped manage the Mobile World Congress campaign dated 24th to 27th February 2014. Combined PPC, Email and social media marketing.
• Knowledge of key monitoring tools such as Radian6, Brandwatch and Sysomos, monitoring key influencers, conversation and sentiment.
• Working with clients to define digital business initiatives and campaigns. Example is Volvo trucks and AB Tetra Pak. results for Volvo trucks saw website traffic increase by 55% and sales conversion increased by 28%.
• Researched digital communities to identify influencers and develop/execute outreach strategies.
• Created brand and campaign specific best practice guides for social media usage.
• Designing influencer identification and engagement frameworks.
Clients managed whilst at HootSuite
ABB (power and automation world leader), Tetra Pak (food and processing), British Council (government), RBS recruitment (Banking), The Guardian (Media), Ladbrokes, CapGemini, Department for Work and Pensions, Ericsson, Roche Holding, Amer Sports, Marie Curie, Saudi Arabian government, Scottish Parliament, Scottish Power, EPP, University of Surrey, Allianz Investors, Uni Kiel, Study Group, Phonak, Octopus, FutureStep, Tower Watsons, NHS employers, DECC, DEFRA, , DFID, Lamborghini, Veratour Spa.
HootSuite Media example of project delivery.
The Ladbrokes project involved creating 20 questions on a questionnaire as well as a meeting to scope requirements and understand business needs, Strategy in social media and how this translated to bets across the UK was key. I delivered and lead the project with Ladbrokes which included system configuration which showed brand perception, strategy and monitoring of bets. A face to face training session was delivered with customer service, horse racing, football and social media teams. Reports were created to show the client easily what was happening within each departments of Ladbrokes. User stories, workshops, storyboards and experience from concept to implementation.
• Budget management and planning. Have worked on budgets between 5k-500k. Managed a paid social campaign up to 190k for ABB.
• To lead workshops advising how best practices to execute digital strategies. Example, ABB and Ericsson. ABB social strategy and project dated June 2013 to March 2014. Helped manage the Mobile World Congress campaign dated 24th to 27th February 2014. Combined PPC, Email and social media marketing.
• Knowledge of key monitoring tools such as Radian6, Brandwatch and Sysomos, monitoring key influencers, conversation and sentiment.
• Working with clients to define digital business initiatives and campaigns. Example is Volvo trucks and AB Tetra Pak. results for Volvo trucks saw website traffic increase by 55% and sales conversion increased by 28%.
• Researched digital communities to identify influencers and develop/execute outreach strategies.
• Created brand and campaign specific best practice guides for social media usage.
• Designing influencer identification and engagement frameworks.
Clients managed whilst at HootSuite
ABB (power and automation world leader), Tetra Pak (food and processing), British Council (government), RBS recruitment (Banking), The Guardian (Media), Ladbrokes, CapGemini, Department for Work and Pensions, Ericsson, Roche Holding, Amer Sports, Marie Curie, Saudi Arabian government, Scottish Parliament, Scottish Power, EPP, University of Surrey, Allianz Investors, Uni Kiel, Study Group, Phonak, Octopus, FutureStep, Tower Watsons, NHS employers, DECC, DEFRA, , DFID, Lamborghini, Veratour Spa.
HootSuite Media example of project delivery.
The Ladbrokes project involved creating 20 questions on a questionnaire as well as a meeting to scope requirements and understand business needs, Strategy in social media and how this translated to bets across the UK was key. I delivered and lead the project with Ladbrokes which included system configuration which showed brand perception, strategy and monitoring of bets. A face to face training session was delivered with customer service, horse racing, football and social media teams. Reports were created to show the client easily what was happening within each departments of Ladbrokes. User stories, workshops, storyboards and experience from concept to implementation.
Website, UP, Manager, Social, Spa, Processing, Hootsuite, Online, Power, Campaign, Monitoring, Implementation, Workshops, Banking, Recruitment, Social Media, Service, Sales, Storyboards, Management, Customer service, User stories, Automation, PPC, Training, Budget, Project Manager, Social Media Marketing, Marketing
2011 - 2013
job
Junior Account Director within account services
LivingSocial Ltd.
Large Merchant Accounts
Campaign and Team management across digital, and social media channels.
• Build excellent relationships, putting into place campaigns and providing support and advice. Example, digital campaign for "Clicloc" from August - September 2012. Combined SEO link building and email marketing.
• Provide strategic direction of the account.
• Defining social media KPI's and evaluating campaign effectiveness against KPI's.
• Marketing brands to increase their popularity among target consumers. Example, "Virgin Air Baloons", promotional campaign for September 2012.
• Extensive use of CRM system (Salesforce).
• To manage promotions and content development within social media and digital teams.
• Managing all interactions with influencers.
• Implementation of internal payment system people soft (Project managed).
• Managing paid social for clients (budget from £2-250k.)
• Managed a team of 8 people to deliver strategic marketing and business programs.
Campaign and Team management across digital, and social media channels.
• Build excellent relationships, putting into place campaigns and providing support and advice. Example, digital campaign for "Clicloc" from August - September 2012. Combined SEO link building and email marketing.
• Provide strategic direction of the account.
• Defining social media KPI's and evaluating campaign effectiveness against KPI's.
• Marketing brands to increase their popularity among target consumers. Example, "Virgin Air Baloons", promotional campaign for September 2012.
• Extensive use of CRM system (Salesforce).
• To manage promotions and content development within social media and digital teams.
• Managing all interactions with influencers.
• Implementation of internal payment system people soft (Project managed).
• Managing paid social for clients (budget from £2-250k.)
• Managed a team of 8 people to deliver strategic marketing and business programs.
Management, Social, Direction, Campaign, Development, KPI, Team management, Support, Implementation, Content, Social Media, Strategic Marketing, Content Development, Salesforce, Budget, Email marketing, CRM, Seo, Marketing
2010 - 2011
job
Account Manager
KashFlow Limited.
UK SME Clients
• Wrote strategy briefs and oversaw their execution.
• Managing clients paid social activities.
• Engaging and maintaining influencer relationships.
• Working with customers to get information needs for functional requirements.
• Providing face to face consultation on best practices within digital marketing.
• Wrote strategy briefs and oversaw their execution.
• Managing clients paid social activities.
• Engaging and maintaining influencer relationships.
• Working with customers to get information needs for functional requirements.
• Providing face to face consultation on best practices within digital marketing.
Digital Marketing, Marketing, Account Manager, Social, Manager
2007 - 2010
job
Account Manager
Compass Group.
• Identifying and developing new prospects.
• Providing weekly metric reports to the client in line with KPIs.
• Assisting clients with setting up paid social campaigns on Facebook.
• Attending trade shows, exhibitions and events.
• Managing the work of account executives.
• Providing weekly metric reports to the client in line with KPIs.
• Assisting clients with setting up paid social campaigns on Facebook.
• Attending trade shows, exhibitions and events.
• Managing the work of account executives.
Account Manager, Facebook, Social, Manager, UP
My education
London College UCK
Hndhncorequivalent, Business Finance
Hndhncorequivalent, Business Finance
Shaw academy
Unspecified, Marketing
Unspecified, Marketing
St Charles Sixth Form Catholic College
Secondary, English Literature. Sociology. Media
Secondary, English Literature. Sociology. Media
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