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Strategist
Ruthiralingam Senthooran
,
Surbiton, United Kingdom
Experience
Other titles
Skills
I'm offering
‘Versatile Strategy and Marketing Consultant with twenty years’ experience delivering end-to-end business transformation, digital technology innovation and turnaround programmes for global organisations.’
An analytical, data-driven professional with a track record in coordinating, managing and delivering business/marketing operations through the full lifecycle. Demonstrates excellent time management and prioritisation to manage project workstreams, anticipate problems and implement action plans. Confident communicating at all levels, including liaising at stakeholder management level and building relationships with external service providers, clients and peers. Remarkably composed and professional with the ability to remain calm under pressure, manage priorities and support all phases of the project lifecycle. Recognised as an influential, leader with an exceptional logical and inquisitive approach to business support utilising a cross-functional skillset.
I am now returning to the workforce after a period of absence while spending more time with family and on a personal project but am now ready and motivated to restart my career. For the past three months I have taken on freelance work as a consultant for a local retail chain to refresh my skills.
An analytical, data-driven professional with a track record in coordinating, managing and delivering business/marketing operations through the full lifecycle. Demonstrates excellent time management and prioritisation to manage project workstreams, anticipate problems and implement action plans. Confident communicating at all levels, including liaising at stakeholder management level and building relationships with external service providers, clients and peers. Remarkably composed and professional with the ability to remain calm under pressure, manage priorities and support all phases of the project lifecycle. Recognised as an influential, leader with an exceptional logical and inquisitive approach to business support utilising a cross-functional skillset.
I am now returning to the workforce after a period of absence while spending more time with family and on a personal project but am now ready and motivated to restart my career. For the past three months I have taken on freelance work as a consultant for a local retail chain to refresh my skills.
Markets
Canada
United Kingdom
France
Germany
Lithuania
Denmark
Norway
Sweden
Finland
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2007 - 2019
job
Senior Strategist
George P Johnson Ltd.
GPJ is the leading global event and experience marketing agency, working with global organisations including over 40 "Fortune" 500 Companies such as, IBM and Thomson Reuters. Brought in as a Senior Strategist working with businesses by conducting strategic business reviews to identify issues and improvement opportunities, focusing on best practice identification and knowledge sharing. Presented updates to Board and C-suite leadership while delivering solutions to companies including IBM.
• Aligned thinking and gained regional buy-in to the strategy. Briefed global directors and brought together multiple business unit leaders to discuss cross-brand successes and failures and develop future project roadmap.
• Increased Board level visibility for change programme. Defined what ‘good’ looks like and developed consolidated KPI structures, reporting practices, data visualisations and dashboards across global operations.
• Evaluated business innovation projects, and embedded best assessment and stage-gate review framework that stopped zero benefit initiatives and assured approved business case propositions.
• Collaborates with International Event Project Managers. Provided stronger linkage to IBM’s International Events Marketing Integration programme and consults on campaign-specific strategies.
• Project Manage key event programmes. Worked cross-functionally and oversaw all stakeholder communications as it pertains to events and broader campaigns where appropriate. Provided consultation on Tools and Database development.
• Project Managed IBM’s maiden integrated 3rd Party event presence with Soft Layer, at the Cloud World Forum, London; driving global consistency in to cloud industry events from content, look & feel and experiential tactics which influenced a 42% increase in leads generated.
• Delivered various event partnership proposals to bring the New IBM brand to new audiences and to create relevant & engaging experiences.
• Aligned thinking and gained regional buy-in to the strategy. Briefed global directors and brought together multiple business unit leaders to discuss cross-brand successes and failures and develop future project roadmap.
• Increased Board level visibility for change programme. Defined what ‘good’ looks like and developed consolidated KPI structures, reporting practices, data visualisations and dashboards across global operations.
• Evaluated business innovation projects, and embedded best assessment and stage-gate review framework that stopped zero benefit initiatives and assured approved business case propositions.
• Collaborates with International Event Project Managers. Provided stronger linkage to IBM’s International Events Marketing Integration programme and consults on campaign-specific strategies.
• Project Manage key event programmes. Worked cross-functionally and oversaw all stakeholder communications as it pertains to events and broader campaigns where appropriate. Provided consultation on Tools and Database development.
• Project Managed IBM’s maiden integrated 3rd Party event presence with Soft Layer, at the Cloud World Forum, London; driving global consistency in to cloud industry events from content, look & feel and experiential tactics which influenced a 42% increase in leads generated.
• Delivered various event partnership proposals to bring the New IBM brand to new audiences and to create relevant & engaging experiences.
Management, Planning, Campaign, International, Development, Developer, It, Vendor Management, Content, Integration, Marketing, Event, Leadership, Cloud, C, Continuous improvement, Database, Event planning, Contracts, MArketing Strategy, Design
2005 - 2007
job
Market Development & Carrier Relations Manager
EYETEL Limited.
EYETEL is a privately-owned SME in the Telecommunication industry primarily involved in the sale and purchase of wholesale telephone minutes, both VoIP & TDM, and the sale of prepaid calling cards throughout Europe. Coordinated the success through KPI’s, threshold targets and performance variances. Set and supported delivery against metrics building new opportunities to generate brand awareness while collaborating with stakeholders to drive company strategy to support the internal and external company vision.
• Oversaw the performance of carrier relationships, provided marketing support and devised strategies to improve business and revenue growth.
• Worked with regional teams on planning, and delivering communication, competitive positioning, branding and revenue support to drive a “one company” message around the world.
• Penetrated new markets and forged strategic alliances with more than 14 major European, Asian and US telecom carriers including AT & T, BT, Qwest, iBasis, PCCW Global, and Sprint.
• Increased brand awareness through the integration of impactful marketing strategies involving email marketing as a mainstream channel for communication & lead generation, in addition to creating innovative marketing collateral to improve customer engagement.
• Secured a significant partnership with a major UK mobile retailer and executed new business strategies to penetrate emerging markets such as Prepaid Money Platforms and Mobile Retailing.
• Oversaw the performance of carrier relationships, provided marketing support and devised strategies to improve business and revenue growth.
• Worked with regional teams on planning, and delivering communication, competitive positioning, branding and revenue support to drive a “one company” message around the world.
• Penetrated new markets and forged strategic alliances with more than 14 major European, Asian and US telecom carriers including AT & T, BT, Qwest, iBasis, PCCW Global, and Sprint.
• Increased brand awareness through the integration of impactful marketing strategies involving email marketing as a mainstream channel for communication & lead generation, in addition to creating innovative marketing collateral to improve customer engagement.
• Secured a significant partnership with a major UK mobile retailer and executed new business strategies to penetrate emerging markets such as Prepaid Money Platforms and Mobile Retailing.
Marketing, Email marketing, Management, Integration, Sales, Voip, Growth, Telecom, Support, Development, Wholesale, Manager
2004 - 2005
freelance
Marketing Strategy Consultant
Greenlight Products Ltd and Pitman Training Centre.
Engaged in two strategic marketing positions (contract) developing sales, marketing, and pricing strategies to drive revenue growth and effective propositions for key customer groups. Analysed operational sales practices, conducted market profiling, and introduced a Sales Process Improvement Model incorporating CRM techniques to attain a 5-year strategy focussed upon individual client needs.
• Grew the portfolio of digital technology projects. Conducted investigative and feasibility studies to identify commercially viable solutions to client problems and coached team on proposition presentation, sales and marketing techniques.
• Optimised service offering to clients. Designed ‘discovery process’ to better define opportunities, establish As-Is benchmark and quickly identify business/marketing improvements.
• Grew the portfolio of digital technology projects. Conducted investigative and feasibility studies to identify commercially viable solutions to client problems and coached team on proposition presentation, sales and marketing techniques.
• Optimised service offering to clients. Designed ‘discovery process’ to better define opportunities, establish As-Is benchmark and quickly identify business/marketing improvements.
Marketing, MArketing Strategy, CRM, Strategic Marketing, Sales, Growth
2000 - 2003
job
Marketing Manager / Executive
FedEx Corporation.
Reported to the Managing Director and General Manager, and part of FedEx GSP marketing team for EMEA. Dictated operations by delivering strategic developments in sales & marketing activities and played a pivotal role in achieving a 5-year Vision Plan focused on marketing oriented and corporate restructuring.
• Developed, presented and executed an innovative marketing plan, which guided the company to achieve 20% market share, a 28% increase in national brand awareness and a combined B2B & B2C customer base increase of 41% in 2 years.
• Maximised a budget of $120K to orchestrate branding, PR, media campaigns, sponsorships, corporate events, and promotions that achieved 82% spontaneous awareness, 89% top of the mind awareness and successfully augmented the repositioning of ‘FedEx’ brand in the country.
• Developed, presented and executed an innovative marketing plan, which guided the company to achieve 20% market share, a 28% increase in national brand awareness and a combined B2B & B2C customer base increase of 41% in 2 years.
• Maximised a budget of $120K to orchestrate branding, PR, media campaigns, sponsorships, corporate events, and promotions that achieved 82% spontaneous awareness, 89% top of the mind awareness and successfully augmented the repositioning of ‘FedEx’ brand in the country.
Marketing, Branding, B2B, Budget, B2C, Corporate events, Pr, Management, Sales, Technology, Network, Manager
My education
2003
-
2004
Brunel University
MBA, Business Administration, International Marketing, eTail, Management Strategy
MBA, Business Administration, International Marketing, eTail, Management Strategy
2000
-
2002
Chartered Institute of Marketing, UK
Post Graduate Diploma, Strategic Marketing
Post Graduate Diploma, Strategic Marketing
1996
-
1999
Bangalore University
BSc, Microbiology, Zoology, Chemistry
BSc, Microbiology, Zoology, Chemistry
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