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Social media creative and strategist
sophie molyneux
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Having worked on social media creative and strategy both agency side and in-house for over 5 years, I have extensive experience ranging from global beauty brands to health companies to finance startups. In my previous role, daily responsibilities included: working across multiple accounts overseeing content creation; community management; growing online traffic, communities and activity with original content; influencer outreach; designing and implementing brand guidelines and social media content calendars; writing and distributing blog articles and press releases
Markets
United Kingdom
Language
English
Fluently
Ready for
Available
My experience
2019 - 2020
job
Teaching Assistant
unknown.
Responsibilities
I spent two months working as a Teaching Assistant in a KS2 Year 6 class. I learned how to build strong
relationships with children, communicate effectively with them and be responsible for groups of children.
● Supported the teacher during lessons by helping small groups of children with their work
● Ran one on one sessions with several SEN children and worked closely with SEN children in the classroom
● Led classroom activities such as reading time and dance
● Helped the teacher keep the classroom organised and tidy
● Supported children with their reading and writing
● Helped with marking at the end of the day
● Supported the teacher on a school outing
● Looked after the children during break time
I spent two months working as a Teaching Assistant in a KS2 Year 6 class. I learned how to build strong
relationships with children, communicate effectively with them and be responsible for groups of children.
● Supported the teacher during lessons by helping small groups of children with their work
● Ran one on one sessions with several SEN children and worked closely with SEN children in the classroom
● Led classroom activities such as reading time and dance
● Helped the teacher keep the classroom organised and tidy
● Supported children with their reading and writing
● Helped with marking at the end of the day
● Supported the teacher on a school outing
● Looked after the children during break time
Writing, Teaching, LED
2015 - 2019
job
Acting digital creative
Digital Creative.
worked across multiple accounts overseeing content creation, community
management and creative development
● Supported the Social Media Director and Creative Director with new business; pitched to potential clients
and recognised new opportunities for retained clients
● Built internal media databases and lead activity for several client PR campaigns
● Grew online traffic, communities and activity with original content, influencer outreach engagement and original creative
● Designed and implemented brand guidelines and social media content calendars; outlining tone, creative,
rules of engagement and channel strategy
● Client liaison; developed relationships, attend client meetings abroad
● Managed paid media and video production agencies
● Worked closely with in-house designers to create innovative assets
● Wrote and distributed press releases
● Wrote and seeded blog articles
Key Achievements
● Won new business pitches for accounts such as M.A.C Cosmetics, Rimmel London, ellaOne, Himalaya,
CEVA and Ella's Kitchen
● Managed strategy and creative for FELIWAY and ADAPTIL global social accounts with followings exceeding
800k
● Introduced and applied analytical and social listening tools across all accounts; ensuring effective and targeted content that delivered ROI
● Managed social media for a live event (CEVA healthcare awards); included pre-planning assets, arranging
interviews, live coverage and post event film
● Lead the PR strategy for the ellaOne #MyMorningAfter campaign, which landed coverage in Refinery29, The
Pool, Bustle and Cosmo and achieved widespread campaign coverage through influencer activation
management and creative development
● Supported the Social Media Director and Creative Director with new business; pitched to potential clients
and recognised new opportunities for retained clients
● Built internal media databases and lead activity for several client PR campaigns
● Grew online traffic, communities and activity with original content, influencer outreach engagement and original creative
● Designed and implemented brand guidelines and social media content calendars; outlining tone, creative,
rules of engagement and channel strategy
● Client liaison; developed relationships, attend client meetings abroad
● Managed paid media and video production agencies
● Worked closely with in-house designers to create innovative assets
● Wrote and distributed press releases
● Wrote and seeded blog articles
Key Achievements
● Won new business pitches for accounts such as M.A.C Cosmetics, Rimmel London, ellaOne, Himalaya,
CEVA and Ella's Kitchen
● Managed strategy and creative for FELIWAY and ADAPTIL global social accounts with followings exceeding
800k
● Introduced and applied analytical and social listening tools across all accounts; ensuring effective and targeted content that delivered ROI
● Managed social media for a live event (CEVA healthcare awards); included pre-planning assets, arranging
interviews, live coverage and post event film
● Lead the PR strategy for the ellaOne #MyMorningAfter campaign, which landed coverage in Refinery29, The
Pool, Bustle and Cosmo and achieved widespread campaign coverage through influencer activation
Movie, Social, Production, Online, Campaign, Development, Community, Blog, Content, Social Media, Management, Pr, Event, C, ROI, Video, Content creation
2014 - 2015
job
Communications Executive - IIAA
International Institute of Anti-Ageing.
Main Responsibilities
● Built strong relationships with journalists across health, beauty, luxury & fashion sectors in order to obtain
the maximum quality press coverage for all the three brands; Environ Skincare, Jane Iredale and Advanced
Nutrition Programme
● Grew and maintained bespoke offline and online health, beauty and lifestyle contact databases
● Created and distributed targeted press releases
● Supported the PR Manager with event coordination; press days, product launches and trade shows
● Handled e-mail and telephone requests from media for information and samples.
● Pitched products to journalists
● Created and issued weekly media coverage reports
● Created and issued a monthly staff newsletter
Key Achievements
● Secured press coverage in a number of the top beauty publications including Vogue, Elle, Glamour, Grazia,
Tatler & Instyle
● Organised several press events accommodating 30+ people for Environ's thought leader, Des Fernandes
● Supported social media manager by creating content for all 3 brands
● Lead an influencer (blogger) outreach programme, which resulted in over 100 pieces of coverage for all 3
brands
● Built strong relationships with journalists across health, beauty, luxury & fashion sectors in order to obtain
the maximum quality press coverage for all the three brands; Environ Skincare, Jane Iredale and Advanced
Nutrition Programme
● Grew and maintained bespoke offline and online health, beauty and lifestyle contact databases
● Created and distributed targeted press releases
● Supported the PR Manager with event coordination; press days, product launches and trade shows
● Handled e-mail and telephone requests from media for information and samples.
● Pitched products to journalists
● Created and issued weekly media coverage reports
● Created and issued a monthly staff newsletter
Key Achievements
● Secured press coverage in a number of the top beauty publications including Vogue, Elle, Glamour, Grazia,
Tatler & Instyle
● Organised several press events accommodating 30+ people for Environ's thought leader, Des Fernandes
● Supported social media manager by creating content for all 3 brands
● Lead an influencer (blogger) outreach programme, which resulted in over 100 pieces of coverage for all 3
brands
Social Media, Fashion, Event, Pr, Blogger, Content, Health, Online, Social, Manager
2013 - 2014
job
Marketing Assistant - Hamilton Fraser
Cosmetic Insurance.
Main Responsibilities
● Ran all digital activity for Hamilton Fraser Cosmetic Insurance; this included SEO/PPC campaigns, digital
marketing campaigns, maintenance of the Hamilton Fraser Cosmetic Insurance website and all social
activity (Facebook/Twitter & Linkedin) for the brand
● Lead a strategic training course exercise - over 100 training courses were part of the scheme, which was the main source of business revenue for the cosmetic insurance brand, and had been neglected over the years.
● Monthly conversations with magazine editors to create suitable advertising artwork.
● Developed all marketing materials to promote the Cosmetic Insurance brand; brochures, leaflets and direct
mail campaigns
Key Achievements
● The brand hit the number 1 position on Google for all key search terms. Brought the cost down of our digital
agency from £75k to 55k.
● Negotiated with sales on costs and brought prices down from £1,300 per full page advert to £1,000 with inclusion of editorial content in every issue.
● Ran two marketing campaigns; promotion of the affiliate scheme saw a 50% increase and 12 days of Christmas generated over 300 unique data leads.
● Organised and attended all the major cosmetic surgery industry events, including FACE, The Body
Conference and ACE, three of the largest cosmetic surgery exhibitions the UK. Increased stand size at this
year's exhibitions, which increased lead enquiry forms by 50%.
● Ran all digital activity for Hamilton Fraser Cosmetic Insurance; this included SEO/PPC campaigns, digital
marketing campaigns, maintenance of the Hamilton Fraser Cosmetic Insurance website and all social
activity (Facebook/Twitter & Linkedin) for the brand
● Lead a strategic training course exercise - over 100 training courses were part of the scheme, which was the main source of business revenue for the cosmetic insurance brand, and had been neglected over the years.
● Monthly conversations with magazine editors to create suitable advertising artwork.
● Developed all marketing materials to promote the Cosmetic Insurance brand; brochures, leaflets and direct
mail campaigns
Key Achievements
● The brand hit the number 1 position on Google for all key search terms. Brought the cost down of our digital
agency from £75k to 55k.
● Negotiated with sales on costs and brought prices down from £1,300 per full page advert to £1,000 with inclusion of editorial content in every issue.
● Ran two marketing campaigns; promotion of the affiliate scheme saw a 50% increase and 12 days of Christmas generated over 300 unique data leads.
● Organised and attended all the major cosmetic surgery industry events, including FACE, The Body
Conference and ACE, three of the largest cosmetic surgery exhibitions the UK. Increased stand size at this
year's exhibitions, which increased lead enquiry forms by 50%.
Sales, Social, Search, Google, Insurance, Affiliate, Twitter, Content, Website, Marketing, Linkedin, Artwork, Facebook, PPC, Training, Advertising, Seo
2012 - 2013
job
PR and Marketing Assistant
Tour of Britain.
Marketing, Pr
2011 - 2012
job
PR and Marketing Assistant
Bicycle Film Festival.
Marketing, Pr
2010 - 2011
job
Marketing Assistant
Sysco Audio Visual Solutions.
Marketing
My education
2006
-
2009
University of Sussex
Bachelors, Sociology
Bachelors, Sociology
2000
-
2006
King Edwards School Witley
Secondary, History
Secondary, History
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