Craig Sear , Bristol, United Kingdom

Craig is the owner of Fresh Creative Communications ltd. Emerging from a top five UK branding agency, today Fresh offers the same level of expertise and value without the obstacles or the overheads.

With a degree in Visual Communication and 20 years experience in B2B design, working with numerous global and national brands. Dedicated to customer centricity – measuring creative output by balancing the importance of ‘wow’ factor with the understanding that great design must also communicate customer-focused benefits.

Approaching each project with passion and commitment to the design elements of brand strategy always leads to successful campaign delivery - over and above client expectations.

Devise:
Fresh creates new brands from scratch; offering the choice of the finest ingredients including name, logo, symbols, font and colour palette. Each one is served up with its own look-and-feel set out in clear, concise guidelines that give new brands room to flourish, while retaining consistency as they grow.

Evolve:
Fresh works with existing brands to expand and push the boundaries of creativity, even within the most rigorous brand guidelines. We help develop practical strategies for organisations looking for a clearer alignment of their products, services or brands; whether adopting a ‘house of brands’ or ‘branded house’ approach.

Revive:
Through realignment and regeneration Fresh can help organisations bring the original energy back to established brands, and breathe new life into the business. At the same time we work to safeguard and build on the equity that exists within legacy brands, making sure their competitive potential is fully realised.