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Senior Strategic SaaS Consultant | Senior Account/Client Success Manager | Digital Marketing | Business Transformation |
Marcela Lalikova
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
An accomplished and results-focused Senior Business Leader and Consultant with subject matter expertise in digital marketing solutions and 20+ years of experience in developing and implementing digital transformation projects/campaigns for a diverse set of high-profile clients. A technically sound advisor with years of marketing strategy experience, I have made significant contributions in balancing the business objectives as well as client expectations and have delivered outstanding results on both fronts. Trusted by the senior leaders and management teams, I have continually leveraged my industry knowledge and expertise to translate the vision into action plans, thereby implementing best practices to achieve improved financial and business results.
A client-centric, my key strength lies in handling challenging demands of the clients and supporting them throughout their journey to ensure seamless execution of the finalised solutions. Ambitious, driven by the passion for securing high-end solutions, I have been at the forefront to drive business value propositions, design and implement growth strategies, collaborate with the cross-functional teams and managing accounts for key clients to establish a reliable market brand for the organisations. Financially and commercially astute, I possess a remarkable record of building client decision on measurable ROI and have secured high-worth projects by presenting an impact and benefits assessment. Conducted several workshops and sessions for clients to build their capabilities to use the solutions. I have acted as a coach and mentor for the internal teams and have developed their technical and functional capabilities.
☑ MY EXPERTISE LIES IN: Marketing Technology Strategies ► Digital Marketing Projects/Campaigns ► Marketing Cloud ► Enterprise SaaS Sales ► Key Account Management ► Marketing Digitisation & Automation ► Email, Mobile, Social & Web Marketing ► Digital Analytics ► Multi-Channel Marketing ► Sales & Revenue Targets ► Technology & Digital Strategies ► Market Knowledge & Insights ► Stakeholder Engagement & Relations ► Agile Decision-Making ► Data Interpretation ► Standard Analytical Techniques
A client-centric, my key strength lies in handling challenging demands of the clients and supporting them throughout their journey to ensure seamless execution of the finalised solutions. Ambitious, driven by the passion for securing high-end solutions, I have been at the forefront to drive business value propositions, design and implement growth strategies, collaborate with the cross-functional teams and managing accounts for key clients to establish a reliable market brand for the organisations. Financially and commercially astute, I possess a remarkable record of building client decision on measurable ROI and have secured high-worth projects by presenting an impact and benefits assessment. Conducted several workshops and sessions for clients to build their capabilities to use the solutions. I have acted as a coach and mentor for the internal teams and have developed their technical and functional capabilities.
☑ MY EXPERTISE LIES IN: Marketing Technology Strategies ► Digital Marketing Projects/Campaigns ► Marketing Cloud ► Enterprise SaaS Sales ► Key Account Management ► Marketing Digitisation & Automation ► Email, Mobile, Social & Web Marketing ► Digital Analytics ► Multi-Channel Marketing ► Sales & Revenue Targets ► Technology & Digital Strategies ► Market Knowledge & Insights ► Stakeholder Engagement & Relations ► Agile Decision-Making ► Data Interpretation ► Standard Analytical Techniques
Markets
United States
(Remote
only)
Canada
(Remote
only)
United Kingdom
(Remote
only)
France
(Remote
only)
Germany
(Remote
only)
Lithuania
(Remote
only)
Denmark
(Remote
only)
Norway
(Remote
only)
Sweden
(Remote
only)
Finland
(Remote
only)
Links for more
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Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2013 - 2020
job
Senior Strategic Consultant
IBM & Acoustic.
IBM & Acoustic - Formerly IBM Watson Marketing (Jun 2018 - Mar 2020 IBM & Apr 2020 Acoustic)
Acoustic is the new brand for IBM's former marketing and commerce platform.
Responsible for strategically leading and defining the marketing technology plans, roadmaps and associated budgets, effectively servicing the clients with high-end solutions and delivering results in alignment with the business vision.
• Spearheaded the digital transformation journey for the clients through value-added recommendations based on detailed market research conducted per the client business processes and the business value analysis.
• Advised the clients on accelerating their business value through the marketing technology and supported the potential solution with the operational and financial metrics, including the ROI.
• Ace leadership in delivering results across a variety of client requirements right from redesign of the operating model to client segmentation, client journey maps, research and strategy development.
• Delivered client workshops, handled the strategy consulting sessions, shared the scope estimate and schedule of work, ensured correct prioritisation and provided continual updates.
• Utilised strong client network, drove lead generation plans for sales and collaborated with the product management, client service and account management teams to achieve the delivery plans.
• Worked closely with the leadership teams to ensure focus on critical plans, managed risks and any issues and provided an update on delivery progress to them regularly.
• Subject matter expertise in Cloud Marketing Product/Marketing to support the clients in utilising technology and platforms for their marketing strategies to achieve improved results.
• Led, coached and mentored teams in the UK and other global locations.
May 2013 – May 2018
Consultant
Ownership of leading the consultative strategic engagements within the multi-channel marketing domains for the retail and travel industry clients in the UK, Europe and APAC.
• Developed and delivered several critical strategic engagements with Enterprise clients while working closely with the Strategic Managing Consultants on robust and long-term strategies with a measurable ROI to judge the impact.
• Supported the clients in exploring their technical and business challenges, sharing possible solutions with benefits analysis of the software features and developments and delivering workshops to their teams.
• Led the project execution of campaign messages, segmented the prospective audience, carried out tests, built insights reports and advised clients on the integration of digital marketing strategy and technology stack with their wider goals.
• Established a trusted/strategic advisor relationship with each assigned client to drive continued value propositions for the products/services and ensured alignment of the client objectives with the business goals.
• Extended continual functional support to clients across the platform and gained subject matter expertise (SME) for the Mobile (SMS and Mobile Push Notification) integrations.
• Marketing expertise on the SaaS platform and product expertise for IBM Watson Marketing platform solutions to share views on the application and capabilities and provide consulting advice on the adoption, operation and expansion at client organisations.
• Documented all key aspects related to the solution, including the requirements, functional and technical specifications.
Acoustic is the new brand for IBM's former marketing and commerce platform.
Responsible for strategically leading and defining the marketing technology plans, roadmaps and associated budgets, effectively servicing the clients with high-end solutions and delivering results in alignment with the business vision.
• Spearheaded the digital transformation journey for the clients through value-added recommendations based on detailed market research conducted per the client business processes and the business value analysis.
• Advised the clients on accelerating their business value through the marketing technology and supported the potential solution with the operational and financial metrics, including the ROI.
• Ace leadership in delivering results across a variety of client requirements right from redesign of the operating model to client segmentation, client journey maps, research and strategy development.
• Delivered client workshops, handled the strategy consulting sessions, shared the scope estimate and schedule of work, ensured correct prioritisation and provided continual updates.
• Utilised strong client network, drove lead generation plans for sales and collaborated with the product management, client service and account management teams to achieve the delivery plans.
• Worked closely with the leadership teams to ensure focus on critical plans, managed risks and any issues and provided an update on delivery progress to them regularly.
• Subject matter expertise in Cloud Marketing Product/Marketing to support the clients in utilising technology and platforms for their marketing strategies to achieve improved results.
• Led, coached and mentored teams in the UK and other global locations.
May 2013 – May 2018
Consultant
Ownership of leading the consultative strategic engagements within the multi-channel marketing domains for the retail and travel industry clients in the UK, Europe and APAC.
• Developed and delivered several critical strategic engagements with Enterprise clients while working closely with the Strategic Managing Consultants on robust and long-term strategies with a measurable ROI to judge the impact.
• Supported the clients in exploring their technical and business challenges, sharing possible solutions with benefits analysis of the software features and developments and delivering workshops to their teams.
• Led the project execution of campaign messages, segmented the prospective audience, carried out tests, built insights reports and advised clients on the integration of digital marketing strategy and technology stack with their wider goals.
• Established a trusted/strategic advisor relationship with each assigned client to drive continued value propositions for the products/services and ensured alignment of the client objectives with the business goals.
• Extended continual functional support to clients across the platform and gained subject matter expertise (SME) for the Mobile (SMS and Mobile Push Notification) integrations.
• Marketing expertise on the SaaS platform and product expertise for IBM Watson Marketing platform solutions to share views on the application and capabilities and provide consulting advice on the adoption, operation and expansion at client organisations.
• Documented all key aspects related to the solution, including the requirements, functional and technical specifications.
Team development, Technology, Network, Workshops, Implementation, Transformation, Support, Retention, KPI, Strategy development, Service, Web, Marketing Technology, Campaign, Planning, Strategy Consulting, Enterprise, Processes, Social, Mentoring, Coaching, Retail, Market research, Account management, Research, Digital transformation, ROI, Strategic Planning, Automation, Saas, Cloud, Leadership, Consulting, Management, Sales, Analytics, Key account management, Digital Marketing, Marketing, Social Media, Online marketing, Digital communication
2010 - 2013
job
Client Services Executive
Experian, Cheetah Digital.
An advisor and consultant to the client with responsibilities related to the management of clients, e-mail and SMS campaigns, key accounts and projects to ensure seamless delivery of client services.
• Developed strong relationships and directed the clients and partners through complex marketing scenarios to achieve the goals of the campaigns.
• Focused on delivering high service standards to the clients through breaking down complexities of the client’s requirements for the team, sharing an accurate production brief and ensuring the final delivery is as per specific needs.
• Managed responsibilities for the e-mail marketing campaigns, monitored the performance of the campaign through analysis of the delivery and engagement results and shared recommendations for metrics improvements.
• Enhanced the campaign results and coordinated with the clients to optimise the e-mail/online marketing performance.
• Worked closely with the account managers to develop and implement marketing solutions that deliver profitable results to the clients.
• Coordinated with the sales teams, clients, agencies, media and advertisers in conducting detailed data analysis to come up with the best marketing strategies for the products offered.
• Managed project responsibilities and worked with the clients to help them understand the clients and managed multi-channel, data-driven, prospect targeting campaigns using campaign management software.
• Developed strong relationships and directed the clients and partners through complex marketing scenarios to achieve the goals of the campaigns.
• Focused on delivering high service standards to the clients through breaking down complexities of the client’s requirements for the team, sharing an accurate production brief and ensuring the final delivery is as per specific needs.
• Managed responsibilities for the e-mail marketing campaigns, monitored the performance of the campaign through analysis of the delivery and engagement results and shared recommendations for metrics improvements.
• Enhanced the campaign results and coordinated with the clients to optimise the e-mail/online marketing performance.
• Worked closely with the account managers to develop and implement marketing solutions that deliver profitable results to the clients.
• Coordinated with the sales teams, clients, agencies, media and advertisers in conducting detailed data analysis to come up with the best marketing strategies for the products offered.
• Managed project responsibilities and worked with the clients to help them understand the clients and managed multi-channel, data-driven, prospect targeting campaigns using campaign management software.
Content, UP, LED, Processes, Production, Online, Campaign, Software, Marketing Performance, Network, Sales, E-mail marketing, Management, Continuous improvement, MArketing Strategy, Data Analysis, Content marketing, Marketing, Digital communication, Digital Marketing, Online marketing, Digital Strategy, Project Management
2006 - 2010
job
x Sales Consultant
Wolseley.
Sales, Marketing
2003 - 2005
job
x Marketing Manager
CEWE Color.
Marketing, Manager
2001 - 2003
job
x Campaign Manager
Hermes DM.
Campaign, Manager
1999 - 2000
job
x Assistant Production Manager
Slovak Television.
Production, Manager
My education
2010
The Chartered Institute of Marketing
Professional, Marketing
Professional, Marketing
• Marketing Strategy and Marketing Plans
• New Product Development and Positioning, Managing and Developing an Organization
Product Portfolio
• The Role of Branding and Branding Strategies
• Pricing, Pricing Concept, and Pricing Setting
• Channel Management, Distribution Strategies, and Control, Intermediaries, Shareholders,
Contractual Requirements and Service Level Agreement (SLA)
2008
-
2009
The Open University
Professional, Management
Professional, Management
Key themes covered are understanding and improving performance, and managing projects and changes.
The Programme consists of a project offering an in-depth analysis of a management problem
or an elective drawn from a range of specialist, management-related topics.
Courses:
Managing Performance and Change, Managing Customers and Client Relations, Managing, The Management Challenge, Managing Finance and Information, Managing People
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