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Globally-experienced, multi-award-winning creative director
Richard Glendenning
,
Teddington, United Kingdom
Experience
Other titles
Skills
I'm offering
I have worked for about 23 years as a creative/CD/global creative director.
I started off as purely above-the-line doing TV, press, poster, etc., but then I honed my digital skills at Glue where I picked up quite a few awards. They include 2 Cannes Golds, 2 Campaign Bests, 1 London International Advertising award, and so on. Oh, and in 2010 Campaign voted one of my websites the 6th Best Digital ad (even though not an ad) of the decade too.
In 2014 I got in The Book (D&AD) for my print ad 'Fergie'. I also got shortlisted for Creative Circle for Guardian and Observer and Dulux and Waitrose. I was also shortlisted for numerous others too, including my Dulux ad at Cannes.
In 2017 I won a Cannes Lion, a D&AD, 4 British Arrows, 5 Creative Circles and now I'm nominated for Campaign Big Awards for my Bupa 'Dancing Lady' ad.
Not only am I a creative and a CD, I can also write, build websites and use Photoshop, Illustrator, InDesign and Premier Pro. So there's very little I cannot do.
I have worked abroad many times - San Fran, Dubai, Jeddah, Dublin, and Amsterdam. I have worked remotely for an agency in Russia.
Sydney, New York and Amsterdam are my fave places outside of London.
Specialties: TV, print, web builds & design, ambient, DR, PR, digital.
As a CD I have been responsible for building teams and building relationships with clients. I have run global pitches for the likes of HSBC at JWT. Me and my team managed to not only retain HSBC across the Middle East but we also picked up additional business too.
As a Global CD on Saudi Arabian Airlines (SAUDIA) I am helping the clients turn the account from a small inward-facing airline into a global player that can hold its own with the leaders in the category like Emirates and BA.
I'm a team player, a team-builder, and a really nice guy (says my mum). I've got a head for creative and I love to be involved in strategy too.
I started off as purely above-the-line doing TV, press, poster, etc., but then I honed my digital skills at Glue where I picked up quite a few awards. They include 2 Cannes Golds, 2 Campaign Bests, 1 London International Advertising award, and so on. Oh, and in 2010 Campaign voted one of my websites the 6th Best Digital ad (even though not an ad) of the decade too.
In 2014 I got in The Book (D&AD) for my print ad 'Fergie'. I also got shortlisted for Creative Circle for Guardian and Observer and Dulux and Waitrose. I was also shortlisted for numerous others too, including my Dulux ad at Cannes.
In 2017 I won a Cannes Lion, a D&AD, 4 British Arrows, 5 Creative Circles and now I'm nominated for Campaign Big Awards for my Bupa 'Dancing Lady' ad.
Not only am I a creative and a CD, I can also write, build websites and use Photoshop, Illustrator, InDesign and Premier Pro. So there's very little I cannot do.
I have worked abroad many times - San Fran, Dubai, Jeddah, Dublin, and Amsterdam. I have worked remotely for an agency in Russia.
Sydney, New York and Amsterdam are my fave places outside of London.
Specialties: TV, print, web builds & design, ambient, DR, PR, digital.
As a CD I have been responsible for building teams and building relationships with clients. I have run global pitches for the likes of HSBC at JWT. Me and my team managed to not only retain HSBC across the Middle East but we also picked up additional business too.
As a Global CD on Saudi Arabian Airlines (SAUDIA) I am helping the clients turn the account from a small inward-facing airline into a global player that can hold its own with the leaders in the category like Emirates and BA.
I'm a team player, a team-builder, and a really nice guy (says my mum). I've got a head for creative and I love to be involved in strategy too.
Markets
United States
Canada
United Kingdom
Ireland
Lithuania
Rest of Euro area
Denmark
Norway
United Arab Emirates
Sweden
Finland
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2020 - 2020
job
Focusadvertising Global Creative Director
unknown.
Tasked with turning the airline into a big global player on par with Emirates. Helped change the image of Saudi Arabia itself. Remit: build a team around me of talented global and award-winning creatives and designers.
Meeting with and presenting to clients.
Meeting with and presenting to clients.
Writing, Creative Strategy, Presenting, Winning, ME
2019 - 2020
freelance
Creative Director and creative freelance/contract
unknown.
Various ad agencies & direct clients including Rothco Dublin, Mullen Lowe, Mother,
Jung von Matt Vienna
Jung von Matt Vienna
Design, Graphic design, App development, Development, Web, App
2018 - 2018
job
Creative Director
Forever Beta London.
Here I ran the CO-OP business, plus a few others including Hostmaker and Etihad.
Plus I developed a lovely campaign for a challenger bank called Auden. I had a team
Powerpoint/Keynote/Google Slides of 8 creatives working to me.
Plus I developed a lovely campaign for a challenger bank called Auden. I had a team
Powerpoint/Keynote/Google Slides of 8 creatives working to me.
Powerpoint, Illustrator, Keynote, Senior Creative, Google, Campaign, Winning, ME
2014 - 2016
job
WCRS Creative Director
D&AD for Bupa 'Dancing Lady'.
creative
Arrows for Bupa 'Dancing Lady' In my time at WCRS I worked across many clients including Bupa for which I won
PR Awards Gold for NHS Blood and many accolades such as D&ADs, Cannes Lions and Big Awards. I also produced a low
Transfusions 'The Wait' budget campaign for NHS Organ Donations which picked up PR awards. I also made
In The Book (D&AD) for Observer ads for B&Q and X FM.
'Fergie' ad
Arrows for Bupa 'Dancing Lady' In my time at WCRS I worked across many clients including Bupa for which I won
PR Awards Gold for NHS Blood and many accolades such as D&ADs, Cannes Lions and Big Awards. I also produced a low
Transfusions 'The Wait' budget campaign for NHS Organ Donations which picked up PR awards. I also made
In The Book (D&AD) for Observer ads for B&Q and X FM.
'Fergie' ad
Budget, Pr, ADS, Campaign, UP
2013 - 2014
job
BBH London Senior Creative
Bests in Best Ads on TV.
2 Cannes Gold Lions 'Pot Noodle' Made ads for Guardian Running Blog, Guardian Jobs, Barclays, UniCredit, and 1 ad for
Campaign 'Best FMCG Campaign' 'Pot Audi Le Mans, 1 ad for Guardian Fergie supplement and 1 press ad for Guardian '3 Little
Noodle' pigs' a 2 ad for Dulux including the 'Prohibition' ad and a Waitrose TV ad which moves the Campaign 2005 'Best Viral' 'Pot Noodle' account in a new, more interesting direction.
Campaign '6th Best Digital Ad Of The Got in The Book for our Fergie ad, got Pick of the Week in Campaign for our Dulux TVC.
Decade.' Became No. 2 most awarded creative in the world on Best Ads On TV.
Campaign 'Best FMCG Campaign' 'Pot Audi Le Mans, 1 ad for Guardian Fergie supplement and 1 press ad for Guardian '3 Little
Noodle' pigs' a 2 ad for Dulux including the 'Prohibition' ad and a Waitrose TV ad which moves the Campaign 2005 'Best Viral' 'Pot Noodle' account in a new, more interesting direction.
Campaign '6th Best Digital Ad Of The Got in The Book for our Fergie ad, got Pick of the Week in Campaign for our Dulux TVC.
Decade.' Became No. 2 most awarded creative in the world on Best Ads On TV.
ADS, TV, Blog, FMCG, Senior Creative, Campaign, Direction
2010 - 2013
freelance
Creative Director/creative freelance/contract
The One Show Silver 'Pot Noodle'.
Pot Noodle' Various ad agencies & direct clients - Adam & Eve, BBH, W+K Amsterdam, etc
Creative Showcase Gold 'Pot Noodle'
Creative Showcase Gold 'Pot Noodle'
2008 - 2010
job
Proximity Worldwide Creative Group Head
PR Awards.
transplants' I ran the worldwide P&G digital account at Proximity London, as well as HP and our
Aerial Award Kellogg's Frosties new pitch wins Kenco and Johnson & Johnson.
Aerial Award Kellogg's Frosties new pitch wins Kenco and Johnson & Johnson.
My education
1995
-
1997
Newcastle College
Hnd, Advertising
Hnd, Advertising
1993
-
1995
York College
National Diploma, Graphic Design
National Diploma, Graphic Design
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