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Senior, conceptual creative experienced in a wide variety of clients and media
Jonathan Bowen-Thomas
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I’m a fully integrated, senior conceptual creative who has experienced all aspects of looking after brands. From one-off print ads and global campaigns to strategic development and pitch presentations.
This has helped me win a number of pitches, including Anheuser-Busch, Legal & General, Samsung Mobile, Chevrolet, Wagon Wheels, FIFA and Oakley, as well as be the Creative Director on Samsung, Chevrolet, Nokia, Oakley and Red Bull.
Most importantly though, apparently I’m a half-decent person to work with
This has helped me win a number of pitches, including Anheuser-Busch, Legal & General, Samsung Mobile, Chevrolet, Wagon Wheels, FIFA and Oakley, as well as be the Creative Director on Samsung, Chevrolet, Nokia, Oakley and Red Bull.
Most importantly though, apparently I’m a half-decent person to work with
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Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2013 - ?
freelance
Consultant Creative Director
Freelance.
Widened the scope of my creative and business problem solving. Developing leadership qualities by fostering
open, collaborative and ambitious working environments in very short time frames. Exposed to a greater range
of agency and client working practices. Creative Director roles include:
- adam&eveDDB - Creative Director on fully integrated global beauty campaign for Juvederm. Reported
into C-suite on both the client and agency side
- Founded (part of Iris) - Creative Director on successful pitch wins for P&O Cruises (Integrated),
Samsung (digital) and Epson (digital, retail) working with a team of 5 creatives and designers
- Klien & Sons - Creative Director on a global pitch win for the FIFA 2018 World Cup (TV, digital)
- Studio of Art and Commerce - Creative Director on a US & UK campaign for Boots Walgreens
Alliance (Integrated)
- Trigger Studios - Creative Director on an integrated pitch win for tech start-up Wagestream
- Doner - Creative Director on Fiat, Alfa Romeo, Geox and Franklin Templeton (Integrated) directing a
team of 6 creatives and designers
Creative roles include: BBH - Barclays, British Airways, KFC, Experian (ATL, Digital, Social) WCRS - B&Q, e.on
(ATL) M&C Saatchi - Airbus, Highways England Road Safety (ATL, Digital, Social) McCanns - Mastercard
Uefa Champions League, Vauxhall, IQOS (Integrated) Isobar - Ikea (Social) Philadelphia (Integrated)
Engine - Samsung Mobile (Integrated) R/GA - Samsung TV (Integrated) & Coke (Social, Digital) Brave - EAT
Soup (Integrated) Edelman - Blood Cancer Awareness, Captain Morgan, HP Computers & Printers (All Integrated) Evoke - Rayoqta, Elyea, Amgen, Janssen, Qatari Cancer Awareness Citizen - Fairy (Integrated)
Possible - Heineken Rugby World Cup (Social), Activia (Social) O&M - Dove, Hellmann's and Comfort (Content)
Geometry Global - Activia, Emirates, Pearsons (Integrated) Octagon - AIG All Blacks Sponsorship
(Integrated) Spark 44 - Jaguar, Land Rover (ATL) Gyro - Pitch wins for Vodafone UK B2B and BNY Mellon
(Integrated) CDM London - Creative Director on J&J OTC pitch win (Integrated)
open, collaborative and ambitious working environments in very short time frames. Exposed to a greater range
of agency and client working practices. Creative Director roles include:
- adam&eveDDB - Creative Director on fully integrated global beauty campaign for Juvederm. Reported
into C-suite on both the client and agency side
- Founded (part of Iris) - Creative Director on successful pitch wins for P&O Cruises (Integrated),
Samsung (digital) and Epson (digital, retail) working with a team of 5 creatives and designers
- Klien & Sons - Creative Director on a global pitch win for the FIFA 2018 World Cup (TV, digital)
- Studio of Art and Commerce - Creative Director on a US & UK campaign for Boots Walgreens
Alliance (Integrated)
- Trigger Studios - Creative Director on an integrated pitch win for tech start-up Wagestream
- Doner - Creative Director on Fiat, Alfa Romeo, Geox and Franklin Templeton (Integrated) directing a
team of 6 creatives and designers
Creative roles include: BBH - Barclays, British Airways, KFC, Experian (ATL, Digital, Social) WCRS - B&Q, e.on
(ATL) M&C Saatchi - Airbus, Highways England Road Safety (ATL, Digital, Social) McCanns - Mastercard
Uefa Champions League, Vauxhall, IQOS (Integrated) Isobar - Ikea (Social) Philadelphia (Integrated)
Engine - Samsung Mobile (Integrated) R/GA - Samsung TV (Integrated) & Coke (Social, Digital) Brave - EAT
Soup (Integrated) Edelman - Blood Cancer Awareness, Captain Morgan, HP Computers & Printers (All Integrated) Evoke - Rayoqta, Elyea, Amgen, Janssen, Qatari Cancer Awareness Citizen - Fairy (Integrated)
Possible - Heineken Rugby World Cup (Social), Activia (Social) O&M - Dove, Hellmann's and Comfort (Content)
Geometry Global - Activia, Emirates, Pearsons (Integrated) Octagon - AIG All Blacks Sponsorship
(Integrated) Spark 44 - Jaguar, Land Rover (ATL) Gyro - Pitch wins for Vodafone UK B2B and BNY Mellon
(Integrated) CDM London - Creative Director on J&J OTC pitch win (Integrated)
B2B, Retail, R, C, Leadership, Content, TV, Spark, Printers, Safety, Sponsorship, Campaign, Social, That you, UP
2012 - 2013
job
Creative Director (Contract), Geometry
Costa Coffee, Dole, BAT, Telkom Media, BAT and various pitches.
Raised the standard of work across the agency through better creative insight, improved working practices,
inspiring current employees and recruiting new talent. Led teams of up to 10 creatives and designers.
- Creative Director on Costa Coffee's global TTL creative strategy
- Creative Director on BAT global projects, from brand positionings and integrated campaigns to websites
and experiential
- Creative on Telkom Media pitch win
inspiring current employees and recruiting new talent. Led teams of up to 10 creatives and designers.
- Creative Director on Costa Coffee's global TTL creative strategy
- Creative Director on BAT global projects, from brand positionings and integrated campaigns to websites
and experiential
- Creative on Telkom Media pitch win
Websites, Creative Strategy, UP, LED
2011 - 2012
job
Creative Director, Inferno
unknown.
Worked across the business, primarily on TTL campaigns
Introduced integrated approach, providing a link between ATL, BTL, Retail, Digital and Experiential teams to provide a truly integrated offering. Led teams of up to 20 creatives and designers.
- Creative Director on Nokia's Global integrated Business Campaign
- Creative Director on Nokia's Global Retail refresh which was launched at their flagship store in Helsinki
- Creative Director on Nokia Asha's integrated BRICA launch
- Creative Director on the integrated Legal & General pitch win
Introduced integrated approach, providing a link between ATL, BTL, Retail, Digital and Experiential teams to provide a truly integrated offering. Led teams of up to 20 creatives and designers.
- Creative Director on Nokia's Global integrated Business Campaign
- Creative Director on Nokia's Global Retail refresh which was launched at their flagship store in Helsinki
- Creative Director on Nokia Asha's integrated BRICA launch
- Creative Director on the integrated Legal & General pitch win
Retail, Campaign, That you, UP, LED
2009 - 2011
job
Head of Copy - Creative Director, Cheil UK
UK TV.
Responsible for realising the creative ambition of the agency, worked across the entire Samsung portfolio.
Specifically, to improve the creative offering, inspire current employees and attract new talent.
- Created Cheil UK's first global campaign for the business-critical Samsung Galaxy phone. The campaign
produced record sales for a global launch
- Created Cheil UK's first UK TV ad and integrated campaign for the Samsung Wave
- Created Samsung's first 3D commercial film for the retail TV environment
- Won 12 of 19 TTL pitches against competitive agencies (BMB, Grey, CHI)
- Worked hand in hand with ECD to restructure creative department, develop better working practices and grew the department from 8 to 37 creatives and designers
Specifically, to improve the creative offering, inspire current employees and attract new talent.
- Created Cheil UK's first global campaign for the business-critical Samsung Galaxy phone. The campaign
produced record sales for a global launch
- Created Cheil UK's first UK TV ad and integrated campaign for the Samsung Wave
- Created Samsung's first 3D commercial film for the retail TV environment
- Won 12 of 19 TTL pitches against competitive agencies (BMB, Grey, CHI)
- Worked hand in hand with ECD to restructure creative department, develop better working practices and grew the department from 8 to 37 creatives and designers
Retail, Movie, Sales, TV, 3D, Campaign
2008 - 2009
job
Head of Copy
Partners DBMA.
The Berry Company and Go-Fast Energy Drink
Worked with the Creative Partner to the grow company. Oakley was one of the founding clients due to the success of the work to date, which I oversaw and created
- Won Anheuser-Busch's Premium Imported Beer Portfolio against established London agencies
- Involved in all strategic planning across all accounts
- Responsible for all copy and agency literature produced, from 48 sheets to sales brochures
- Liaised with all clients on a day to day basis
Worked with the Creative Partner to the grow company. Oakley was one of the founding clients due to the success of the work to date, which I oversaw and created
- Won Anheuser-Busch's Premium Imported Beer Portfolio against established London agencies
- Involved in all strategic planning across all accounts
- Responsible for all copy and agency literature produced, from 48 sheets to sales brochures
- Liaised with all clients on a day to day basis
Strategic Planning, Sales, Energy, Go, Energy
2002 - 2008
job
Senior Creative - Creative Director
Kastner & Partners.
Chevrolet, Haribo, Maoam, MBT, Kiehl's, Wagon Wheels and Halls
- Created and/or oversaw all Red Bull's UK Campaigns. This was a period of immense growth in the UK
market
- Created and/or oversaw all English language copy for Red Bull Europe
- Worked alongside the European Creative Director and network founder
- Won the Chevrolet, Oakley, Wagon Wheel, MBT and Halls accounts. Oakley sales increased by 151%
during this campaign, while MBT became a household name.
- Involved in all strategic planning across all accounts, developing brand positionings, TOVs, pitch decks
and brand guidelines
- Created and/or oversaw all Red Bull's UK Campaigns. This was a period of immense growth in the UK
market
- Created and/or oversaw all English language copy for Red Bull Europe
- Worked alongside the European Creative Director and network founder
- Won the Chevrolet, Oakley, Wagon Wheel, MBT and Halls accounts. Oakley sales increased by 151%
during this campaign, while MBT became a household name.
- Involved in all strategic planning across all accounts, developing brand positionings, TOVs, pitch decks
and brand guidelines
Strategic Planning, Sales, Network, Senior Creative, Growth, Campaign, Founder
My education
West Herts College
Unspecified, Advertising
Unspecified, Advertising
University College London
BSc, Neuroscience B.Sc
BSc, Neuroscience B.Sc
n/a
Secondary, N/a
Secondary, N/a
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