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Freelance market and social research consultant
Rebecca Joyner
,
London, United Kingdom
Experience
Skills
I'm offering
Experienced researcher with strong quant AND qual background - I can support you in specific areas of your research projects, but I can also bring together insights from across information sources (including non-research data), and project-manage a suite of work.
I have particular experience in the UK transport industries - especially rail and bus - but have also worked for clients in FMCG, energy, banking, mobile comms and more. And while I've worked on a huge range of research areas, customer experience and marcomms development / evaluation are where I've spent the majority of my career.
I have worked both client and agency side, and within agency I've headed up a sector team (specialising in transport), with biz-dev, financial and personnel responsibilities.
I have particular experience in the UK transport industries - especially rail and bus - but have also worked for clients in FMCG, energy, banking, mobile comms and more. And while I've worked on a huge range of research areas, customer experience and marcomms development / evaluation are where I've spent the majority of my career.
I have worked both client and agency side, and within agency I've headed up a sector team (specialising in transport), with biz-dev, financial and personnel responsibilities.
Markets
United Kingdom
Links for more
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Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2018 - ?
freelance
Freelance market and social research consultant
Raah! Research.
Experienced market and social researcher, providing freelance support (including as fixed term contracts) to research agencies and end-user organisations
• Defining and / or responding to research briefs
• Setting up and running research studies from end to end, or taking on specific tasks to aid a project team
• Qualitative fieldwork, e.g. focus groups, IDIs, ethnographic observations
• Qualitative and quantitative analysis including interpreting advanced statistical analysis and working with very complex weighting
• Report writing; producing and delivering presentations
• Strong, productive relationships with my clients, which have come mainly via word of mouth or have been clients or colleagues in the past
• Defining and / or responding to research briefs
• Setting up and running research studies from end to end, or taking on specific tasks to aid a project team
• Qualitative fieldwork, e.g. focus groups, IDIs, ethnographic observations
• Qualitative and quantitative analysis including interpreting advanced statistical analysis and working with very complex weighting
• Report writing; producing and delivering presentations
• Strong, productive relationships with my clients, which have come mainly via word of mouth or have been clients or colleagues in the past
Quantitative research, Qualitative research, Market research, Social research
2018 - 2019
freelance
Freelance contractor, global brand research
Shell.
Freelance contractor position within Measurements & Insights team, responsible for research relating to global brand comms
• Specific responsibility for specifying, managing and debriefing / embedding all research relating to global brand campaigns:
◦ Worked with global brand team to help conceive, develop, and test the effectiveness of brand communications
◦ Managed agencies to provide research insight from - for example - conceptual and early development stage focus groups, qual and quant comms tests, large scale tracking surveys, and smaller ad hoc studies among schools, students, stakeholders / Shell's business partners, etc.
◦ Delivered research findings and worked on their implications (including challenging ideas and mis-interpretations and mis-use of research) with internal and external audiences including (to VP level): global brand and ER team, local comms, ER and product teams, advertising and media agencies
• Worked with social and "traditional" media / PR analytics colleagues, as well as local market product and comms teams, to understand Shell's brand reputation among the public and other audiences
• Specific responsibility for specifying, managing and debriefing / embedding all research relating to global brand campaigns:
◦ Worked with global brand team to help conceive, develop, and test the effectiveness of brand communications
◦ Managed agencies to provide research insight from - for example - conceptual and early development stage focus groups, qual and quant comms tests, large scale tracking surveys, and smaller ad hoc studies among schools, students, stakeholders / Shell's business partners, etc.
◦ Delivered research findings and worked on their implications (including challenging ideas and mis-interpretations and mis-use of research) with internal and external audiences including (to VP level): global brand and ER team, local comms, ER and product teams, advertising and media agencies
• Worked with social and "traditional" media / PR analytics colleagues, as well as local market product and comms teams, to understand Shell's brand reputation among the public and other audiences
Market research, Qualitative research, Quantitative research, Supplier management, Project Management, Marketing, Advertising
2009 - 2018
job
Director, Head of Transport Team
BVA-BDRC.
Head of Transport team, responsible for all of the agency's work in the transport sector
• Joined as Research Manager in 2009, ultimately becoming Head of Transport from July 2014
• Developed particular expertise in the UK transport sector, supporting clients in: understanding customers, stakeholders and employees; comms development; brand positioning and reputation; new product development
• Researched a variety of audiences (notably including significant studies to understand needs of public transport users with disabilities and neurodivergencies)
• Used qualitative, quantitative, mystery traveller and user-testing approaches, and frequently worked with industry data such as ticket sales, and rail performance (punctuality) statistics
• As Head of Transport:
◦ Responsibility for all of the team's work, including adoption of relevant research techniques and tools, timeliness and quality
◦ New business, strategic and financial responsibility
◦ Managed a team of up to ten researchers
• Joined as Research Manager in 2009, ultimately becoming Head of Transport from July 2014
• Developed particular expertise in the UK transport sector, supporting clients in: understanding customers, stakeholders and employees; comms development; brand positioning and reputation; new product development
• Researched a variety of audiences (notably including significant studies to understand needs of public transport users with disabilities and neurodivergencies)
• Used qualitative, quantitative, mystery traveller and user-testing approaches, and frequently worked with industry data such as ticket sales, and rail performance (punctuality) statistics
• As Head of Transport:
◦ Responsibility for all of the team's work, including adoption of relevant research techniques and tools, timeliness and quality
◦ New business, strategic and financial responsibility
◦ Managed a team of up to ten researchers
Market research, Social research, Qualitative research, Quantitative research, Data Science, Personnel management, Team Leadership, Business development, Marketing, Project Management, Communication
2004 - 2009
job
Account Insight Manager
Millward Brown (now Kantar).
• Joined as a graduate, becoming Account Insight Manager from 2007
• Primarily focussed on brand and advertising research
• Client highlights include Unilever, PepsiCo, LEGO and Orange
• Primarily focussed on brand and advertising research
• Client highlights include Unilever, PepsiCo, LEGO and Orange
Advertising, Quantitative research, Communication, Presentation
My education
2000
-
2003
University of Birmingham
Bachelors, English & Cultural Studies
Bachelors, English & Cultural Studies
1993
-
2000
Stratford upon Avon Grammar School for Girls
A levels, English, Theatre Studies, German, Music, General Studies
A levels, English, Theatre Studies, German, Music, General Studies
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