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EVENT PROJECT MANAGER & STRATEGIST • DIGITAL EVENT MANAGER • EVENT SPECIALIST & CONSULTANT
Melissa Obi
,
London & Amsterdam, United Kingdom
Experience
Other titles
Skills
I'm offering
Digitally savvy, highly organised event project manager with a strong background in planning, management, execution, strategy, operations, production and virtual/hybrid events and digital technologies, acquired through B2B and B2C events across multiple industries.
Specialities include: Live, hybrid and digital events, conferences and meetings, exhibitions, awards ceremonies, incentive events, roadshows, AV production, sports experiences, networking, social. business and private events.
Experience designer, producer and influencer with exceptional stakeholder management skills. Transforms client brief and designing project plans that create elevated experiences, all while building trust, exceeding client expectations, and surpassing customer, strategic & marketing goals. Values building and maintaining relationships, and has carefully cultivated a strong network of clients, suppliers, venues, and vendors across the globe. Flexible, intellectually curious, solutions orientated; delights in challenges and relishes problem solving. Diplomatic team player with a strong executive presence, collaborative working style, proactive approach, and keen ability to effectively translate concepts and client briefs into tangible action plans and experiences; consistently produces exceptional client and customer experiences. Well versed in AB&C, compliance, audit, risk, governance, contracting, negotiations and finance.
Key career achievements to date include:
• Project Lead on “Welcome to Nike EMEA Tour” for new CEO (Nike, March 2020) made up of various events with multiple programmes including social events, meetings and sports experiences, held across 7 different cities in 5 different countries (event budget over $5m)
• Leading the team that achieved revenues of over £1million in one day across all venues and concessions at the London 2012 Olympics, Queen Elizabeth Olympic Park, Stratford, London (18% above target) (Sodexo Prestige)
• Conceptualisation, design and production of engineering showcase featuring 24 interactive exhibits. Attended by HRH The Princess Royal. Event resulted in increased funding for RAEng and other institutions represented at the event
• Leading business research and analysis that identified over $850million dollars in potential pipeline across EMEA, and redesigning events and marketing strategies to service these markets (Moody’s Analytics)
Specialities include: Live, hybrid and digital events, conferences and meetings, exhibitions, awards ceremonies, incentive events, roadshows, AV production, sports experiences, networking, social. business and private events.
Experience designer, producer and influencer with exceptional stakeholder management skills. Transforms client brief and designing project plans that create elevated experiences, all while building trust, exceeding client expectations, and surpassing customer, strategic & marketing goals. Values building and maintaining relationships, and has carefully cultivated a strong network of clients, suppliers, venues, and vendors across the globe. Flexible, intellectually curious, solutions orientated; delights in challenges and relishes problem solving. Diplomatic team player with a strong executive presence, collaborative working style, proactive approach, and keen ability to effectively translate concepts and client briefs into tangible action plans and experiences; consistently produces exceptional client and customer experiences. Well versed in AB&C, compliance, audit, risk, governance, contracting, negotiations and finance.
Key career achievements to date include:
• Project Lead on “Welcome to Nike EMEA Tour” for new CEO (Nike, March 2020) made up of various events with multiple programmes including social events, meetings and sports experiences, held across 7 different cities in 5 different countries (event budget over $5m)
• Leading the team that achieved revenues of over £1million in one day across all venues and concessions at the London 2012 Olympics, Queen Elizabeth Olympic Park, Stratford, London (18% above target) (Sodexo Prestige)
• Conceptualisation, design and production of engineering showcase featuring 24 interactive exhibits. Attended by HRH The Princess Royal. Event resulted in increased funding for RAEng and other institutions represented at the event
• Leading business research and analysis that identified over $850million dollars in potential pipeline across EMEA, and redesigning events and marketing strategies to service these markets (Moody’s Analytics)
Markets
United Kingdom
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - 2020
job
SENIOR EMEA EVENTS SPECIALIST • EMEA Events & Experiences Team
Nike.
Based at Nike's European Headquarters in Hilversum, Netherlands, responsible for internal and external events
throughout Europe, the Middle East and Africa.
• 45+ event projects completed in first 9 months (including several events for/with the EMEA and Global Senior Executive Leadership Teams); individual event budgets ranged from $10,000 - $1.5m+ USD; attendee numbers ranged 15 - 3000
• Event Portfolio Manager for multiple business categories as well as national & international events
• Created, designed, delivered and executed live, hybrid and virtual events including webinars, webcasts and virtual
conferences (experience includes production and moderation)
• Appointed "Superuser" for various digital technology/systems and content management systems. Added responsibility
of training others inside & outside my team; part of future-proofing digital events research project
• Content marketing (websites, event communications, newsletters); Digital Marketing; Part of the EMEA Events website
redevelopment project team
• Created and developed processes & process templates which are now used teamwide both at EHQ and across all the other territories (RACI documents, collaboration templates, project plans & timelines, communication & email templates)
• Conducted research to help influence decisions around event solutions and initiatives on sustainability, digital meetings
and solutions, meeting/event locations, sports & activities, cost savings analysis and vendor analysis
• Led project teams that collaborated/partnered with internal stakeholders/businesses/functions to conceptualise, plan
and execute their visions while maintaining a clear overview of best practice, budget, brand, strategy and policy
• Partnered with the Diversity & Inclusion team on Unconscious Bias events, initiatives and training certifications.
• Strong organisational/project management skills; excellent experience in Events, Strategy, Marketing/Communications
and Operations
• Member of Black Employee Network Captains team helping to plan strategy, initiatives and events for the network; Active
participant of other Nike Employee Networks (Women's and Pride)
1
throughout Europe, the Middle East and Africa.
• 45+ event projects completed in first 9 months (including several events for/with the EMEA and Global Senior Executive Leadership Teams); individual event budgets ranged from $10,000 - $1.5m+ USD; attendee numbers ranged 15 - 3000
• Event Portfolio Manager for multiple business categories as well as national & international events
• Created, designed, delivered and executed live, hybrid and virtual events including webinars, webcasts and virtual
conferences (experience includes production and moderation)
• Appointed "Superuser" for various digital technology/systems and content management systems. Added responsibility
of training others inside & outside my team; part of future-proofing digital events research project
• Content marketing (websites, event communications, newsletters); Digital Marketing; Part of the EMEA Events website
redevelopment project team
• Created and developed processes & process templates which are now used teamwide both at EHQ and across all the other territories (RACI documents, collaboration templates, project plans & timelines, communication & email templates)
• Conducted research to help influence decisions around event solutions and initiatives on sustainability, digital meetings
and solutions, meeting/event locations, sports & activities, cost savings analysis and vendor analysis
• Led project teams that collaborated/partnered with internal stakeholders/businesses/functions to conceptualise, plan
and execute their visions while maintaining a clear overview of best practice, budget, brand, strategy and policy
• Partnered with the Diversity & Inclusion team on Unconscious Bias events, initiatives and training certifications.
• Strong organisational/project management skills; excellent experience in Events, Strategy, Marketing/Communications
and Operations
• Member of Black Employee Network Captains team helping to plan strategy, initiatives and events for the network; Active
participant of other Nike Employee Networks (Women's and Pride)
1
Event, LED, Manager, Processes, Hybrid, Production, International, Network, Content, Website, Technology, Email templates, Management, Digital Marketing, Sustainability, Leadership, Training, Content Management, Websites, Research, Budget, Operations, Project Management, Content marketing, Marketing
2018 - 2018
job
SENIOR EVENT PROJECT MANAGER
PIMCO Europe Ltd.
Established and delivered new series of 31 roadshow style meetings, conferences and events across Italy for the Italian
Private Wealth sales team, resulting increased client interest and development of dedicated Investment Tour website,
series of webcasts, and increased client interaction and sales for the team
• Oversaw development of strategic senior level event portfolio, planned and delivered on behalf of Board Members and Senior Management across EMEA region
• Business development & consultation; part of team overseeing tender process and implementation of Cvent system
• Full project management including concepts, design & production, event marketing, budget management, on-site
delivery, post event analysis and reporting
• Revitalised and streamlined existing project management templates, creating easy to use, intuitive, multi-user
documents used centrally by EMEA region
Private Wealth sales team, resulting increased client interest and development of dedicated Investment Tour website,
series of webcasts, and increased client interaction and sales for the team
• Oversaw development of strategic senior level event portfolio, planned and delivered on behalf of Board Members and Senior Management across EMEA region
• Business development & consultation; part of team overseeing tender process and implementation of Cvent system
• Full project management including concepts, design & production, event marketing, budget management, on-site
delivery, post event analysis and reporting
• Revitalised and streamlined existing project management templates, creating easy to use, intuitive, multi-user
documents used centrally by EMEA region
Marketing, Design, Business development, Project Management, Project Manager, Budget, Event, Management, Sales, Website, Implementation, Development, Production, Manager
2017 - 2017
job
SENIOR EVENT PROJECT MANAGER
Goldman Sachs.
Led several of the organisations "Key Initiatives" events (premium, flagship events central to the businesses' sales and marketing goals for that year), implementing innovative design e.g. video stings, digi-voting, polling and creative catering
solutions
• Facilitated contract negotiations that kept budgets flat or with no more than 10% increase overall (YoY)
• Boosted sponsorship development and fulfilment - increased sponsorships by up to 50% at some events
• Formulated comprehensive hotel accommodation and transfer tracking document to manage 350 bedrooms across six
different hotels during a 2.5 day, multi activity, multi venue event for 650+ clients in Rome
• Stakeholder management and VIP engagement and management
• Full project management, event marketing, budget management, on-site delivery, post event analysis and reporting
solutions
• Facilitated contract negotiations that kept budgets flat or with no more than 10% increase overall (YoY)
• Boosted sponsorship development and fulfilment - increased sponsorships by up to 50% at some events
• Formulated comprehensive hotel accommodation and transfer tracking document to manage 350 bedrooms across six
different hotels during a 2.5 day, multi activity, multi venue event for 650+ clients in Rome
• Stakeholder management and VIP engagement and management
• Full project management, event marketing, budget management, on-site delivery, post event analysis and reporting
Marketing, Design, Project Management, Project Manager, Video, Budget, Stakeholder Management, SoMe, Event, Management, Sales, Development, Sponsorship, Manager, LED, UP
2015 - 2017
job
SENIOR EVENT PROJECT MANAGER
Citi.
• Collaborated directly with stakeholders to strengthen and revitalise annual events calendar while keeping alignment with businesses' strategic goals
• Developed, launched and delivered Hackathon/Accelerator in association with various third-party organisations
• Authored online Event Planning, Management and Procedure handbook for international events and travel which was
published on department SharePoint page and taught during new starter training
• Appointed team "Legal Contact" - provided regular team training sessions on contracts, negotiations, insurance etc., in conjunction with company lawyers
• Conceptualised Corporate Social Responsibility (CSR) elements used for events. Expanded participation in "Global Community Day" & "Pathways to Progress" with authored articles online and in event literature
• Full project management, budget management, on-site delivery, post event analysis and reporting
• Developed, launched and delivered Hackathon/Accelerator in association with various third-party organisations
• Authored online Event Planning, Management and Procedure handbook for international events and travel which was
published on department SharePoint page and taught during new starter training
• Appointed team "Legal Contact" - provided regular team training sessions on contracts, negotiations, insurance etc., in conjunction with company lawyers
• Conceptualised Corporate Social Responsibility (CSR) elements used for events. Expanded participation in "Global Community Day" & "Pathways to Progress" with authored articles online and in event literature
• Full project management, budget management, on-site delivery, post event analysis and reporting
Management, Manager, Contracts, Social, Online, International, Community, Insurance, CSR, Project Management, Event, Training, SharePoint, Event planning, Contracts, Budget, Project Manager
2014 - 2015
job
SENIOR EVENTS AND OUTREACH MANAGER
Moody's Analytics Ltd.
Established a strong, strategic event program in line with company sales initiatives and targets which rejuvenated client
interest and increased sales targets (between 5% - 22%)
• Collaborated with senior stakeholders, sales teams and external supplier agencies to ensure that all event and marketing
opportunities are met to boost brand coverage
• Conducted regular research/analysis and tracked industry trends to assess business needs and make sure continuously
aligned with strategic plan
• Discovered gap in Stress Testing event portfolio through post event analysis, co-authored department plan to address
and shaped updated event strategy
• Event planning and logistics, on-site delivery, post event analysis and reporting
interest and increased sales targets (between 5% - 22%)
• Collaborated with senior stakeholders, sales teams and external supplier agencies to ensure that all event and marketing
opportunities are met to boost brand coverage
• Conducted regular research/analysis and tracked industry trends to assess business needs and make sure continuously
aligned with strategic plan
• Discovered gap in Stress Testing event portfolio through post event analysis, co-authored department plan to address
and shaped updated event strategy
• Event planning and logistics, on-site delivery, post event analysis and reporting
Marketing, Research, Event planning, Event, Sales, Testing, Manager
2013 - 2013
job
INTERIM HEAD OF EVENTS
Chartered Institute of Taxation and Association of Taxation Technicians.
• Managed team of six, planned and supervised annual events calendar of circa 75 events per year
• Organisational development; analysed and revitalised event department practices resulting in consolidation of two
separate teams and systems into one smoothly functioning department
• Identified and fashioned process improvements, streamlining, strengthening and improving workflows
• Mentored junior team members; Performed team member employee evaluations
• Event planning and logistics, on-site delivery, post event analysis and reporting
2
• Organisational development; analysed and revitalised event department practices resulting in consolidation of two
separate teams and systems into one smoothly functioning department
• Identified and fashioned process improvements, streamlining, strengthening and improving workflows
• Mentored junior team members; Performed team member employee evaluations
• Event planning and logistics, on-site delivery, post event analysis and reporting
2
Event planning, Event, Organisational development, Development, Interim
2012 - 2012
job
ACTING HEAD OF EVENTS
The Royal Academy.
• Promoted from Event Manager to Acting Head of Events within two months of starting the role
• Participated in tender process following building refurb (parts of building converted to event space). Led grand reopening
and building dedication events attended by HRH The Prince Phillip, Senior Royal Fellow, RAEng
• Established a part-time special committee dedicated to collaboration, innovation and rejuvenation of the annual Royal
Academy of Engineering Awards (from selection and review of entries through to awards announcements and ceremony)
• Primary point of contact for Buckingham Palace regarding Royal Fellows attending any Academy events which required
concise, timely communications and briefing documents, complex securities arrangements, onsite presence and post
event communications
• Participated in tender process following building refurb (parts of building converted to event space). Led grand reopening
and building dedication events attended by HRH The Prince Phillip, Senior Royal Fellow, RAEng
• Established a part-time special committee dedicated to collaboration, innovation and rejuvenation of the annual Royal
Academy of Engineering Awards (from selection and review of entries through to awards announcements and ceremony)
• Primary point of contact for Buckingham Palace regarding Royal Fellows attending any Academy events which required
concise, timely communications and briefing documents, complex securities arrangements, onsite presence and post
event communications
Innovation, Event, Engineering, Manager, LED
2012 - 2012
job
EVENTS LOGISTICS AND OPERATIONS MANAGER
Olympic Park South, Sodexo Prestige.
• Collaborated directly with LOCOG, suppliers, vendors and other third parties to streamline Park entry and loading/unloading processes
• Sole responsibility for maintaining complex data management system for bookings, orders, deliveries, Park access passes,
guest lists, team schedules etc., resulting in smooth running of all venues including the 24hour concessions and staff
catering
• Managed and coordinated logistics and operations teams, circa 60 individuals, daily, including rota, access passes and wage payments system
• VIP guest management and private events guest management
• Achieved First Aid, H&S, Risk Assessment and catering qualifications
• Sole responsibility for maintaining complex data management system for bookings, orders, deliveries, Park access passes,
guest lists, team schedules etc., resulting in smooth running of all venues including the 24hour concessions and staff
catering
• Managed and coordinated logistics and operations teams, circa 60 individuals, daily, including rota, access passes and wage payments system
• VIP guest management and private events guest management
• Achieved First Aid, H&S, Risk Assessment and catering qualifications
Operations, Data management, Operations manager, Management, Assessment, Processes, Manager
2010 - 2012
job
EVENTS AND LOGISTICS MANAGER
Euromoney Conferences.
• Collaborated with sales teams, programme/agenda writers and senior stakeholders to design and produce events
• Sole supervision and management of events from conception, onsite delivery, post event reporting and P&L in the UK
and overseas
• Worked with DMCs, vendors, suppliers and ground transport agencies to ensure the smooth management and delivery
of events
• Design and development of annual company awards dinners (nine per year in three different regions, Americas, Asia and EMEA) end-to-end logistics including all CSR aspects, AV production, script writing and staffing
• Co-development of sponsorship packages, drafting of contracts and onsite delivery; Creation of exhibition space design
and floor plan; Supervision of build and tear down; Coordination of processes for supplier/vendor delivery; Authored
sponsorship briefing documents
• Preparation and dissemination of pre- and post-event briefing documents; Preparation and dissemination of event
material (online and printed) for all events
• Appointed Press and Media liaison pre-event and onsite
• Sole supervision and management of events from conception, onsite delivery, post event reporting and P&L in the UK
and overseas
• Worked with DMCs, vendors, suppliers and ground transport agencies to ensure the smooth management and delivery
of events
• Design and development of annual company awards dinners (nine per year in three different regions, Americas, Asia and EMEA) end-to-end logistics including all CSR aspects, AV production, script writing and staffing
• Co-development of sponsorship packages, drafting of contracts and onsite delivery; Creation of exhibition space design
and floor plan; Supervision of build and tear down; Coordination of processes for supplier/vendor delivery; Authored
sponsorship briefing documents
• Preparation and dissemination of pre- and post-event briefing documents; Preparation and dissemination of event
material (online and printed) for all events
• Appointed Press and Media liaison pre-event and onsite
Design, Writing, Contracts, Event, Management, CSR, Sales, Supervision, Development, Sponsorship, Online, Production, Contracts, Asia, Processes, Manager
2007 - 2009
job
EVENT COORDINATOR
International Swaps and Derivatives Association.
• Promoted from event assistant to event coordinator within first 6 months
• Event logistics and administration; onsite delivery
• Stakeholder management; Press and Media Liaison
• Copywriting, production of event materials and delegate packs
• Event logistics and administration; onsite delivery
• Stakeholder management; Press and Media Liaison
• Copywriting, production of event materials and delegate packs
Copywriting, Administration, Stakeholder Management, Event, Management, Coordinator, Production
My education
University of Leicester
Bachelors, Management
Bachelors, Management
Stanford University
Certification, N/a
Certification, N/a
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