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Senior Copywriter | UX Writer | Content Writer
Mitul Chauhan
,
Ruislip, United Kingdom
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I'm offering
Hi, I’m an ex-agency account handler turned copywriter, specialising in UX, brand and B2B growth content.
As a suit, I managed some pretty large accounts at some of the most respected global networks, for well over a decade. This experience has made me the writer I am today. Someone with multi-industry experience, creative nous, a strategic mindset and bags of versatility.
Here are some of the brands I've worked with:
B2C — Intermountain Health, Gen, Virgin Media, Sainsbury's, the AA, BBC, Silverstone.
B2B — Gen, ORB X, Maverick Partners, CI&T, Somo, 777 Partners, MarketAxess, Kraft Heinz, Bupa, SSE, Whizz Kidz, Hudson Fuggle and Rise IQ.
As a suit, I managed some pretty large accounts at some of the most respected global networks, for well over a decade. This experience has made me the writer I am today. Someone with multi-industry experience, creative nous, a strategic mindset and bags of versatility.
Here are some of the brands I've worked with:
B2C — Intermountain Health, Gen, Virgin Media, Sainsbury's, the AA, BBC, Silverstone.
B2B — Gen, ORB X, Maverick Partners, CI&T, Somo, 777 Partners, MarketAxess, Kraft Heinz, Bupa, SSE, Whizz Kidz, Hudson Fuggle and Rise IQ.
Markets
United States
(Remote
only)
Canada
(Remote
only)
United Kingdom
(Remote
only)
Denmark
(Remote
only)
Norway
(Remote
only)
Australia
(Remote
only)
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2020 - ?
freelance
Freelance Copywriter
Freelance Copywriter.
Copywriting and consultancy for clients including Rise IQ, Hudson Fuggle and Aarti Parmar.
Copywriting, Marketing, Content marketing, Web content, Copy editing, Proofreading, Social media copywriting, Website copy, Tone-of-voice, Direct marketing, Seo copywriting
2019 - 2020
temp
Business Director
Portas.
Oversaw launch campaign for new Sainsbury's Home creative platform 'Feel Good Inside' and wrote supporting blog articles.
Delivered 25% increase in Sainsbury's Home annual revenue against FY19/20 forecast.
Delivered 25% increase in Sainsbury's Home annual revenue against FY19/20 forecast.
Campaign, Forecast, Copywriting, Content creation, Team management, Account management, Brand identity, Stakeholder Management
2018 - 2019
job
Business Director
Stack.
Following a successful pitch, I led a joint agency team including Stack and Twentysix Digital to deliver brand response, digital and DataTech strategies for Evaluate.
Managed a creative integration sprint with all of Blu's agencies for the launch of a new brand strategy which covered advertising, eCRM, POS, content, PR and social.
Managed a creative integration sprint with all of Blu's agencies for the launch of a new brand strategy which covered advertising, eCRM, POS, content, PR and social.
Advertising, Integration, Content, Pos, Social, Account management, Stakeholder Management, Project Management, Online marketing, Data management, Brand identity
2016 - 2018
job
Group Account Director
OLIVER.
Based in-house at Barclaycard, I set-up an 'out of scope' team to deliver bespoke projects such as Apple Pay awareness comms, brand films and app adoption campaigns.
Built an 11-strong AA account team to deliver below-the-line communications, both in-house at their Basingstoke HQ and at OLIVER's London hub.
Hosted an 'agency for the day' workshop for 40 AA clients to help them understand the value of good briefs, brand integration and collaborative working.
Built an 11-strong AA account team to deliver below-the-line communications, both in-house at their Basingstoke HQ and at OLIVER's London hub.
Hosted an 'agency for the day' workshop for 40 AA clients to help them understand the value of good briefs, brand integration and collaborative working.
Integration, App, Workshop, Brand identity, Brand Building, Tone-of-voice, Copywriting, Team Leadership, Account management, Stakeholder Management
2011 - 2016
job
Group Account Director
Proximity London.
Senior Account Director - Oct 11 to Mar 15:
Part of a 50-strong outsourced team that delivered multi-channel strategies to optimise licence fee revenue from all UK households and businesses, with annual budget responsibility of £2-5million.
Part of a 50-strong outsourced team that delivered multi-channel strategies to optimise licence fee revenue from all UK households and businesses, with annual budget responsibility of £2-5million.
Budget, Stakeholder Management, Marketing, Direct marketing, CRM, Data Analysis, Digital advertising, Presentation, Brand identity
2009 - 2011
job
Client lead
EHS 4D.
Part of a 12-strong Tesco account team that delivered incremental value from Clubcard customers.
Project Management, Account management, Content creation, Direct marketing, Team management
My education
1995
-
1998
Royal Holloway College
Unspecified, English Literature
Unspecified, English Literature
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