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Product development and optimisation specialist with 15+ years experience in e-commerce.
David Sollberger
,
Yorkshire, United Kingdom
Experience
Other titles
Skills
I'm offering
Combining customer insight, technical expertise and commercial experience, I create innovative solutions that deliver customer value and achieve business goals.
I am customer-centric and goal-oriented with a “how can I?” attitude and a proven record of leading high performing agile digital teams, with a passion for driving a culture of experimentation and growth.
I am customer-centric and goal-oriented with a “how can I?” attitude and a proven record of leading high performing agile digital teams, with a passion for driving a culture of experimentation and growth.
Markets
United Kingdom
Links for more
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Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2017 - ?
job
Digital Optimisation Manager
Awaze UK.
Define and implement the optimisation strategy for the UK group websites.
Responsible for planning and executing the experimentation roadmap.
➔ Increased experiment throughput by +70% YOY whilst growing conversion rate and revenue gains.
➔ Developed an experimentation approach to take AwazeUK into top 5% corporate
maturity in Adobe experiment adoption benchmarks.
➔ Defined and delivered a marketing & personalisation framework to empower
business users & marketers, remove technical debt and increase inbound PPC conversion
from segmented users by 9%.
➔ High engagement of stakeholders at all levels through creative presentation and reporting of testing plans and results.
Responsible for planning and executing the experimentation roadmap.
➔ Increased experiment throughput by +70% YOY whilst growing conversion rate and revenue gains.
➔ Developed an experimentation approach to take AwazeUK into top 5% corporate
maturity in Adobe experiment adoption benchmarks.
➔ Defined and delivered a marketing & personalisation framework to empower
business users & marketers, remove technical debt and increase inbound PPC conversion
from segmented users by 9%.
➔ High engagement of stakeholders at all levels through creative presentation and reporting of testing plans and results.
Marketing, Websites, PPC, Optimization, Adobe, Testing, Framework, Manager
2013 - 2017
job
Ecommerce Manager
cottages.com.
Leading the cross-functional product team responsible for development and optimisation of 100+ core brand and white-label websites.
➔ Introduced experimentation and A/B testing methods to the business producing
consistently demonstrable CR gains.
➔ Successfully delivered multiple digital transformation projects including launch of major new brand cottages.com and acquisition projects.
➔ Adoption of Agile principles & values as well as Jira tools & workflow into the organisation to increase pace of product value to market.
➔ Increased avg. booking CR by 8% YOY with responsive mobile checkout.
➔ Introduced experimentation and A/B testing methods to the business producing
consistently demonstrable CR gains.
➔ Successfully delivered multiple digital transformation projects including launch of major new brand cottages.com and acquisition projects.
➔ Adoption of Agile principles & values as well as Jira tools & workflow into the organisation to increase pace of product value to market.
➔ Increased avg. booking CR by 8% YOY with responsive mobile checkout.
Ecommerce, Jira, Websites, Digital transformation, Agile, Optimization, Workflow, Transformation, Testing, Development, Organization, Responsive, Booking, Manager
2010 - 2013
job
Ecommerce Projects Manager
WVR UK.
Specialist digital SME and product lead in a full-stack development team.
➔ Coordinate delivery of the portfolio ecommerce development projects including major platform migration.
➔ Implemented supplier portal for Hoseasons.co.uk improving engagement by >25%
➔ Coordinate delivery of the portfolio ecommerce development projects including major platform migration.
➔ Implemented supplier portal for Hoseasons.co.uk improving engagement by >25%
Ecommerce, Development, Portal, Manager
2007 - 2010
job
Ecommerce Manager
Group RCI.
Defining and managing delivery of the product roadmap for multiple websites and platforms with various third party
design & development teams.
design & development teams.
Design, Ecommerce, Websites, Development, Manager
2003 - 2007
job
Content Management Team Leader
CENDANT VRG.
Managing team responsible for print brochure production and websites - delivering to deadline and budget.
Responsible for production, customer service, accounting and service design within a single department.
➔ Reduced outstanding advertiser debts to £0 for first time in company history.
➔ Reworked brochure production process to continually reduce operational costs YOY.
Responsible for production, customer service, accounting and service design within a single department.
➔ Reduced outstanding advertiser debts to £0 for first time in company history.
➔ Reworked brochure production process to continually reduce operational costs YOY.
Design, Budget, Websites, Content Management, Service Design, Print, Customer service, Management, Brochure, Service, Content, Production
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