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Complete A-Z digital marketing consultancy service working with clients across the globe
Ali Choudhry
,
Coventry, United Kingdom
Experience
Other titles
Skills
I'm offering
With the current pandemic of COVID-19 your organisation may not have the overhead or recruitment budget to bring in full-time or contracted employees.
All of our work is project based, meaning no long-term contracts are needed. We will only focus on what will deliver impactful results and you are free to leave at any time without any legal obligations.
If you're looking for a reliable digital marketing consultancy company with vast experience and a solid track record in delivering realistic deliverables, then look no further.
We will show you how to understand your data better to drive actionable insights into developing improved digital marketing strategies. That help you get ahead of the competition with new innovative revenue streams.
If your website is not getting enough quality traffic! We can help you understand why and build a strong lead nurturing program to generate those sales.
No matter what your budget is we'll make it work! Where it benefits your business the most.
Let's start planning your roadmap to digital success TODAY!
All of our work is project based, meaning no long-term contracts are needed. We will only focus on what will deliver impactful results and you are free to leave at any time without any legal obligations.
If you're looking for a reliable digital marketing consultancy company with vast experience and a solid track record in delivering realistic deliverables, then look no further.
We will show you how to understand your data better to drive actionable insights into developing improved digital marketing strategies. That help you get ahead of the competition with new innovative revenue streams.
If your website is not getting enough quality traffic! We can help you understand why and build a strong lead nurturing program to generate those sales.
No matter what your budget is we'll make it work! Where it benefits your business the most.
Let's start planning your roadmap to digital success TODAY!
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2020 - ?
job
Managing Director (Owner)
Choudhry Marketing Limited.
Own and operate my own digital marketing consultancy business with management services. Specialize in offering Digital Analytics, CRM Marketing Automation, Customer Experience, Lead Generation, and website development services as freelancer (Hourly Rate\ Project-based) or as an outside IR35 contractor.
Selected contributions:
* Currently have a customer base consisting of 36 repeat business clients from various sectors and industries including education, government, FMCG, food and beverages and local SME businesses
* Provided various consultancy services for clients including website design and build, Content Management Systems, Digital Strategy, Customer experience, Technical SEO, Marketing Performance and Digital Analytics (Inc. training/coaching)
* Working towards establishing accreditation partnerships for analytics training with Adobe and Google
Selected contributions:
* Currently have a customer base consisting of 36 repeat business clients from various sectors and industries including education, government, FMCG, food and beverages and local SME businesses
* Provided various consultancy services for clients including website design and build, Content Management Systems, Digital Strategy, Customer experience, Technical SEO, Marketing Performance and Digital Analytics (Inc. training/coaching)
* Working towards establishing accreditation partnerships for analytics training with Adobe and Google
Marketing Automation, Google, Development, Adobe, Marketing Performance, FMCG, Digital analytics, Content, Website, Analytics, Management, Digital Marketing, Automation, Training, Content Management, Customer experience, CRM, Coaching, Digital Strategy, Seo, Design, Marketing
2019 - ?
temp
Digital Performance Analyst
SSE Energy Plc.
(Contract)
Supported 3 agile digital product teams (Smart Meter, Browse & Buy and Props' n Promos') with actionable insights, key metrics, market research and performance analysis to support the implementation and decision-making processes for product enhancements and new services. Responsible for analytical reporting (Google Analytics/Oracle Infinity), digital dashboard creation (Power BI), A/B testing digital prototypes (Oracle Maxymiser) and event tracking/tagging (Google Tag Manager). Assisted marketing communications teams with campaign (Oracle Eloqua) and Landing page tracking, analysis and SEO opitmisation (Google Search Console/ SEOmoz/ SEMRush).
Selected contributions:
* Developed series of new reporting analysis and dashboards for stakeholders to monitor OKR performance
* Enhanced predictive modelling, data collection and analytical reports to iterate accurate statistical information and key insights for decision making processes
* Developed new web and product hypothesis for digital prototyping and A/B multi-variant testing, resulting in 26% increase in productivity of SMART Energy services
Supported 3 agile digital product teams (Smart Meter, Browse & Buy and Props' n Promos') with actionable insights, key metrics, market research and performance analysis to support the implementation and decision-making processes for product enhancements and new services. Responsible for analytical reporting (Google Analytics/Oracle Infinity), digital dashboard creation (Power BI), A/B testing digital prototypes (Oracle Maxymiser) and event tracking/tagging (Google Tag Manager). Assisted marketing communications teams with campaign (Oracle Eloqua) and Landing page tracking, analysis and SEO opitmisation (Google Search Console/ SEOmoz/ SEMRush).
Selected contributions:
* Developed series of new reporting analysis and dashboards for stakeholders to monitor OKR performance
* Enhanced predictive modelling, data collection and analytical reports to iterate accurate statistical information and key insights for decision making processes
* Developed new web and product hypothesis for digital prototyping and A/B multi-variant testing, resulting in 26% increase in productivity of SMART Energy services
Support, Manager, Processes, Energy, Energy, Power, Search, Campaign, BEE, Google, Web, Testing, Data collection, Analyst, Marketing, Implementation, Analytics, Google search console, Event, Google tag manager, Agile, Power BI, Research, Market research, Prototyping, Oracle, Google analytics, Seo
2019 - 2019
temp
Digital Performance Analyst
DEFRA.
(Contract)
Worked alongside several AGILE content teams split across 3 UK offices to provide actionable information and insights for DEFRA content on GOV.UK and other related digital services. Responsible for analytical reporting, data visualisation, A/B testing digital prototypes, Search Engine Optimization (SEO) and Tag Management.
Selected contributions:
* Established superior training for content team on web optimization techniques (SEO, SERPs, SMO)
* Developed key analytics and actionable insights to support content design decision making processes
* Improved website engagement by 22% and customer experience proposition by 12.5% within first 3 months
DEFRA - Department for Environment, food and rural Affairs Apr'19 - Sep'19
Digital Performance Analyst (Contract)
Worked alongside several AGILE content teams split across 3 UK offices to provide actionable information and key insights for DEFRA content on GOV.UK and other related digital services. Responsible for analytical reporting (Google Analytics), data visualisation (Google Data Studio/Tableau), A/B testing digital prototypes (Google Optimize), Search Engine Optimization (SEO; Google Search Console) and event tracking/tagging.
Selected contributions:
* Established training to content team members on utilizing web optimization techniques (SEO, SERPs, SMO)
* Developed key analytics and actionable insights to support content design decision making processes
* Improved website content engagement by 22% and customer experience proposition by 12.5% within 3 months
Worked alongside several AGILE content teams split across 3 UK offices to provide actionable information and insights for DEFRA content on GOV.UK and other related digital services. Responsible for analytical reporting, data visualisation, A/B testing digital prototypes, Search Engine Optimization (SEO) and Tag Management.
Selected contributions:
* Established superior training for content team on web optimization techniques (SEO, SERPs, SMO)
* Developed key analytics and actionable insights to support content design decision making processes
* Improved website engagement by 22% and customer experience proposition by 12.5% within first 3 months
DEFRA - Department for Environment, food and rural Affairs Apr'19 - Sep'19
Digital Performance Analyst (Contract)
Worked alongside several AGILE content teams split across 3 UK offices to provide actionable information and key insights for DEFRA content on GOV.UK and other related digital services. Responsible for analytical reporting (Google Analytics), data visualisation (Google Data Studio/Tableau), A/B testing digital prototypes (Google Optimize), Search Engine Optimization (SEO; Google Search Console) and event tracking/tagging.
Selected contributions:
* Established training to content team members on utilizing web optimization techniques (SEO, SERPs, SMO)
* Developed key analytics and actionable insights to support content design decision making processes
* Improved website content engagement by 22% and customer experience proposition by 12.5% within 3 months
Analytics, Processes, Search, Google, Web, Content design, Testing, Analyst, Support, Content, Website, Google Data studio, Design, Google search console, Management, Event, Search engine optimization, Tableau, Agile, Training, Customer experience, Google analytics, Seo
2018 - 2019
temp
Digital Performance Analyst
ESFA.
(Contract)
Worked alongside 32 digital product teams for the ESFA National Apprenticeship Programme. Responsible for analytical reporting/ monitoring, data visualisation and tag management.
Selected contributions:
* Developed key analytical reporting and actionable insights to support digital services roll-out
* Established Multi-Variant testing framework for digital content and design decision marking processes
ESFA - Education and Skills Funding Agency May'18 - Feb'19
Digital Performance Analyst (Contract)
Worked alongside 32 digital product teams for the ESFA National Apprenticeship Programme. Responsible for analytical reporting/monitoring (Google Analytics), data visualisation (Google Data Studio/ Power Bi) and event tagging/tracking (Google Tag Manager).
Selected contributions:
* Developed key analytical reporting and actionable insights to support digital services roll-out
* Established Multi-Variant testing framework for digital content and design decision marking processes
* Delivered automated senior management/leadership reports & dashboards for Cabinet Office
Worked alongside 32 digital product teams for the ESFA National Apprenticeship Programme. Responsible for analytical reporting/ monitoring, data visualisation and tag management.
Selected contributions:
* Developed key analytical reporting and actionable insights to support digital services roll-out
* Established Multi-Variant testing framework for digital content and design decision marking processes
ESFA - Education and Skills Funding Agency May'18 - Feb'19
Digital Performance Analyst (Contract)
Worked alongside 32 digital product teams for the ESFA National Apprenticeship Programme. Responsible for analytical reporting/monitoring (Google Analytics), data visualisation (Google Data Studio/ Power Bi) and event tagging/tracking (Google Tag Manager).
Selected contributions:
* Developed key analytical reporting and actionable insights to support digital services roll-out
* Established Multi-Variant testing framework for digital content and design decision marking processes
* Delivered automated senior management/leadership reports & dashboards for Cabinet Office
Support, Manager, Processes, Framework, Power, BEE, Google, Office, Testing, Analyst, Monitoring, Design, Content, Google Data studio, Analytics, Management, Event, Google tag manager, Leadership, Power BI, Google analytics
2017 - 2017
job
Senior Manager, CLM Campaign Management
Emirates Islamic Bank.
Responsible for delivering CLM strategy delivery; to drive customer retention, loyalty and cross-sell campaign performance through various digital channels. Identification of cost saving & revenue generating opportunities and supporting digital sales teams with prospect leads.
Selected contributions:
* Established and maintained a CLM community of 6 managers with 23 cross-functional team members
* Successful in achieving CLM campaigns sales target: AED 1.7Bil Cal & CC Sales
* Established new CLM campaign strategies and reporting capabilities to improve digital acquisition (>31%) and retention (>34%)
Additional Experience Aug'04 - Jun'14
Emirates Islamic Bank Sep'17 - Dec'17
Senior Manager, CLM Campaign Management
Responsible for delivering CLM strategy; to drive customer retention, loyalty, and cross-sell campaign performance through digital channels. Identification of cost saving & revenue generating opportunities and supporting digital sales teams with prospect leads. Assigned accountability for department P&L and CLM budget (>$6.2mill). Liaised with key departments; sales, marketing, sharia compliance legal, product teams and IT for regulatory councils and governance. Reporting directly to Director of CLM Management.
Selected contributions:
* Established and maintained a CLM community of 6 managers with 23 cross-functional team members
* Successful in achieving CLM campaigns sales target: AED 1.7Bil Cal & CC Sales
* Delivered; new CLM campaign reporting capabilities to measure KPI, ROI and product performance
* Established new CLM campaign strategies and reporting capabilities to improve digital acquisition (>31%) and retention (>34%)
Selected contributions:
* Established and maintained a CLM community of 6 managers with 23 cross-functional team members
* Successful in achieving CLM campaigns sales target: AED 1.7Bil Cal & CC Sales
* Established new CLM campaign strategies and reporting capabilities to improve digital acquisition (>31%) and retention (>34%)
Additional Experience Aug'04 - Jun'14
Emirates Islamic Bank Sep'17 - Dec'17
Senior Manager, CLM Campaign Management
Responsible for delivering CLM strategy; to drive customer retention, loyalty, and cross-sell campaign performance through digital channels. Identification of cost saving & revenue generating opportunities and supporting digital sales teams with prospect leads. Assigned accountability for department P&L and CLM budget (>$6.2mill). Liaised with key departments; sales, marketing, sharia compliance legal, product teams and IT for regulatory councils and governance. Reporting directly to Director of CLM Management.
Selected contributions:
* Established and maintained a CLM community of 6 managers with 23 cross-functional team members
* Successful in achieving CLM campaigns sales target: AED 1.7Bil Cal & CC Sales
* Delivered; new CLM campaign reporting capabilities to measure KPI, ROI and product performance
* Established new CLM campaign strategies and reporting capabilities to improve digital acquisition (>31%) and retention (>34%)
Marketing, Budget, ROI, Management, Sales, Compliance, It, Retention, Community, KPI, Regulatory, Campaign, Manager
2016 - 2017
job
Marketing Performance Manager Digital Bank App
Commercial Bank of Dubai.
Marketing, Marketing Performance, App, Manager
2013 - 2014
job
Act. Head of Digital Marketing/Manager
Riyad Bank.
Digital Marketing, Marketing, Manager
2013 - 2013
freelance
Digital Marketing Consultant
Calor Gas Ltd.
Digital Marketing, Marketing
2012 - 2013
freelance
Snr. Web Designer/Marketing Consultant (Contract)
Bridgewater Ltd.
Marketing, Web
2009 - 2012
temp
Assistant lecturer/ Supervisor (Ph.D. Student)
Keele University.
2008 - 2009
freelance
Digital Marketing Consultant
Arab Tower LLC.
Digital Marketing, Marketing
2004 - 2008
freelance
Online Multimedia Expert (Freelancer)
Kasamba.com.
Online
2005 - 2007
job
Senior Multimedia Designer
AGCO.
2003 - 2004
job
Graphic Designer
Prontaprint.
My education
2020
-
2021
Google Academy Online
N/a, N/a
N/a, N/a
?
-
2018
Digital Marketing Institute
Professional, PDDM/CDMP
Professional, PDDM/CDMP
?
-
2010
London Metropolitan University
Masters, Digital Media
Masters, Digital Media
?
-
2008
Swansea Metropolitan University
Somepostgraduate, Multimedia
Somepostgraduate, Multimedia
?
-
2007
Coventry University
Bachelors, Multimedia Communication & Design
Bachelors, Multimedia Communication & Design
?
-
2003
City College Coventry
Hndhncorequivalent, Multimedia
Hndhncorequivalent, Multimedia
?
-
2001
Coundon Court School
Secondary, A's Information Technology & Maths
Secondary, A's Information Technology & Maths
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