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Commercial Operations Manager; Campaigns/ Ad Ops
Natasa Christofidou
,
Macclesfield, United Kingdom
Experience
Other titles
Skills
I'm offering
I'm an experienced campaign manager with 6+ years of exposure in running 360 digital marketing campaigns. With this, I have developed a passion for capturing a brand's target audience via engaging campaigns that increase lead generation and client retention. Brands grow when they engage with their target audience and my work provides that bridge between a business and its ideal client.
Over the years, I've worked on a range of B2B and B2C projects that encompass a variety of digital marketing requirements- from delivering social lead generation campaigns to running digital display campaigns and owning the newsletter and email space for brands. Campaigns are executed with the client's best interest in mind, whilst ensuring that both the client's and the internal business' ROI targets are met.
My most recent experience lies within the automotive sector, where my work has increased our digital client portfolio by 42%, leading to a 100.7% increase in our YoY revenue from 2021 to 2022. In 2022, I was the runner-up and received an honourable mention for the Rising Star award at the Association of Online Publishers (AOP) award ceremony. Similarly, I received the Employee of the Year award at my company's end-of-year award ceremony.
Further to this, I have also worked for brands in the following industry sectors: fitness, hospitality, medical, fintech, retail, publishing, and telecoms. Resulting of this, I come equipped with a plethora of skills that can be adapted to accommodate a new brief.
Over the years, I've worked on a range of B2B and B2C projects that encompass a variety of digital marketing requirements- from delivering social lead generation campaigns to running digital display campaigns and owning the newsletter and email space for brands. Campaigns are executed with the client's best interest in mind, whilst ensuring that both the client's and the internal business' ROI targets are met.
My most recent experience lies within the automotive sector, where my work has increased our digital client portfolio by 42%, leading to a 100.7% increase in our YoY revenue from 2021 to 2022. In 2022, I was the runner-up and received an honourable mention for the Rising Star award at the Association of Online Publishers (AOP) award ceremony. Similarly, I received the Employee of the Year award at my company's end-of-year award ceremony.
Further to this, I have also worked for brands in the following industry sectors: fitness, hospitality, medical, fintech, retail, publishing, and telecoms. Resulting of this, I come equipped with a plethora of skills that can be adapted to accommodate a new brief.
Markets
United States
(Remote
only)
Canada
(Remote
only)
United Kingdom
Ireland
(Remote
only)
Lithuania
(Remote
only)
Rest of Euro area
Denmark
(Remote
only)
Norway
(Remote
only)
United Arab Emirates
(Remote
only)
Sweden
(Remote
only)
Finland
(Remote
only)
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2021 - 2022
job
Commercial Operations Campaigns Manager
Autovia.
Managing a team of 5 Campaign Execs and ensuring that all commercial
advertising campaigns were carried out in line with each client’s KPIs.
Responsible for running and overseeing both commercial revenue
streams in the business; Demand Generation Ad Campaigns and Display
Ad campaigns.
Campaigns were across a portfolio of automotive clients, via agency
relations or through client-direct relations. Agencies under my remit;
Wavemaker, Total Media, Innocean, mSix, Mindhsare, Neo Media, PHD,
MG OMD, and Starcom.
Conducted reports, monitoring performance on a granular and holistic
level, to ensure that campaigns were maximising the business’ ROI.
Carried out technical B2B CRM integrations between Autovia’s CRM and
that of each client/ agency (Convertr/ Salesforce/ bespoke in-house
platforms).
The campaigns under my remit yielded a 101% increase in revenue, YoY,
from 2020 to 2021, alongside a 47% increase in client portfolio.
Awarded as Autovia’s 2022 Employee of the year.
- Skilled in implementing HTTP integrations in API Gateway, allowing the business to send leads across from Convertr to client platforms- using either REST or POST methodologies.
advertising campaigns were carried out in line with each client’s KPIs.
Responsible for running and overseeing both commercial revenue
streams in the business; Demand Generation Ad Campaigns and Display
Ad campaigns.
Campaigns were across a portfolio of automotive clients, via agency
relations or through client-direct relations. Agencies under my remit;
Wavemaker, Total Media, Innocean, mSix, Mindhsare, Neo Media, PHD,
MG OMD, and Starcom.
Conducted reports, monitoring performance on a granular and holistic
level, to ensure that campaigns were maximising the business’ ROI.
Carried out technical B2B CRM integrations between Autovia’s CRM and
that of each client/ agency (Convertr/ Salesforce/ bespoke in-house
platforms).
The campaigns under my remit yielded a 101% increase in revenue, YoY,
from 2020 to 2021, alongside a 47% increase in client portfolio.
Awarded as Autovia’s 2022 Employee of the year.
- Skilled in implementing HTTP integrations in API Gateway, allowing the business to send leads across from Convertr to client platforms- using either REST or POST methodologies.
Advertising, API, B2B, Operations, CRM, ROI, Salesforce, REST, Monitoring, Advertising Campaigns, Http, Campaign, Demand generation, Manager
2020 - 2021
job
Demand Generation Campaign Executive
Autovia.
Responsibilities included planning, running, and overseeing campaigns
with a focus on generating high-quality TOFU/ BOFU leads.
Assets ranged across; social Ads, paid on-site Ads using Google Ad
Manager, organic on-site Ads using blueconic, landing pages, and
newsletter features.
Planning and refining audience nurture journeys for each lead
acquisition route.
Working closely with the creative, dev, sales, and SEO/ PCC teams,
to ensure that campaigns were running effectively and efficiently.
Optimising campaigns for best visibility and outreach with keywords,
engaging CTAs, first-party and conquesting audiences, and editorially
accurate copy.
Reporting on campaign analytics and creating comprehensive insight
decks for clients on a monthly, quarterly, and ad hoc basis to
demonstrate performance and opportunities for upselling.
Website’s under Autovia’s remit: AutoExpress, Carbuyer, Evo,
DrivingElectric, CarThrottle, and BuyaCar.
with a focus on generating high-quality TOFU/ BOFU leads.
Assets ranged across; social Ads, paid on-site Ads using Google Ad
Manager, organic on-site Ads using blueconic, landing pages, and
newsletter features.
Planning and refining audience nurture journeys for each lead
acquisition route.
Working closely with the creative, dev, sales, and SEO/ PCC teams,
to ensure that campaigns were running effectively and efficiently.
Optimising campaigns for best visibility and outreach with keywords,
engaging CTAs, first-party and conquesting audiences, and editorially
accurate copy.
Reporting on campaign analytics and creating comprehensive insight
decks for clients on a monthly, quarterly, and ad hoc basis to
demonstrate performance and opportunities for upselling.
Website’s under Autovia’s remit: AutoExpress, Carbuyer, Evo,
DrivingElectric, CarThrottle, and BuyaCar.
Http, ME, LED, UP, Manager, Lead Management, Social, Demand generation, Campaign, Online, Google analytics, Google, Express, Growth, Analytics, Management, REST, Salesforce, Websites, API
2019 - 2021
freelance
Gradient Writing- Freelance Content Marketing
SK Group.
(https://gradientwriting.com/) Working across a range of clients, from established entrepreneurs to SMEs and start-ups.
Providing structured content for web copy, blog posts, social media platforms, email marketing, and developing campaign strategies.
Skilled across a range of industry sectors; B2B service companies, B2C, and E-Commerce.
Experienced in SEO copywriting, digital marketing / PPC campaigns, editing and proofreading.
Most freelancing projects were for SEO Web Copy & Email Marketing projects.
A particular project that I was contracted for was as a Campaign Manager for SK Group
- Responsible for planning and delivering activation campaigns across 30 UK Universities.
- Recruiting Brand Ambassadors and on-site Event Managers for each event and training them
on the requirements and expectations for each campaign.
- Clients included Dominos and Tim Hortons.
A PDF of my portfolio is available upon request.
Providing structured content for web copy, blog posts, social media platforms, email marketing, and developing campaign strategies.
Skilled across a range of industry sectors; B2B service companies, B2C, and E-Commerce.
Experienced in SEO copywriting, digital marketing / PPC campaigns, editing and proofreading.
Most freelancing projects were for SEO Web Copy & Email Marketing projects.
A particular project that I was contracted for was as a Campaign Manager for SK Group
- Responsible for planning and delivering activation campaigns across 30 UK Universities.
- Recruiting Brand Ambassadors and on-site Event Managers for each event and training them
on the requirements and expectations for each campaign.
- Clients included Dominos and Tim Hortons.
A PDF of my portfolio is available upon request.
PPC, Manager, Social, Campaign, Web, PDF, Blog, Content, Service, Proofreading, Event, E-commerce, Digital Marketing, Training, B2C, Email marketing, B2B, Writing, Seo, Copywriting, Content marketing, Marketing, Social Media
2017 - 2020
job
Blog Founder
Nutritionalnatasa.
Running and managing a plant-based lifestyle blog focusing on food recipes and fitness.
Managing the website includes running an Instagram account, engaging with other influencers, and collaborating with brands for sponsorships.
All written and visual content is independently written, photographed, and edited by myself.
Networking accomplishments with brands include sponsorships with Virgin Active UK, MoveGB,
Tick Tock, Musclefood, Science in Sport, BarBurrito, Pizza Hut, Wagamama, etc.
Managing the website includes running an Instagram account, engaging with other influencers, and collaborating with brands for sponsorships.
All written and visual content is independently written, photographed, and edited by myself.
Networking accomplishments with brands include sponsorships with Virgin Active UK, MoveGB,
Tick Tock, Musclefood, Science in Sport, BarBurrito, Pizza Hut, Wagamama, etc.
Networking, Instagram, Website, Sport, Content, Blog, Science, Founder
2019 - 2019
job
Mint Casting- Supporting & Featured artist
UK TV & Film.
Casting
2018 - 2019
job
Head of Content
Isher Capital.
Leading the content marketing and outreach for a group of UK call centres, including
alldayPA, CALLCARE247, and Your Business Voice.
Took a lead on planning, creating, and executing marketing campaigns to increase and qualify
leads through email campaigns and landing pages.
Organised PR campaigns to secure backlinks and increase brand credibility by liaising with agencies, journalists, and national publications (including a featured M.E.N spread).
Responsibilities also included: web copy, blog posts, brochures, case studies, email automation,
social media management, and photography including editing.
alldayPA, CALLCARE247, and Your Business Voice.
Took a lead on planning, creating, and executing marketing campaigns to increase and qualify
leads through email campaigns and landing pages.
Organised PR campaigns to secure backlinks and increase brand credibility by liaising with agencies, journalists, and national publications (including a featured M.E.N spread).
Responsibilities also included: web copy, blog posts, brochures, case studies, email automation,
social media management, and photography including editing.
Social Media, Marketing, Content marketing, Social media management, Automation, Photography, Pr, Management, Content, Blog, Landing pages, Web, Social
2018 - 2018
job
Front of house barista
Rabbit Vegan Cafe.
2017 - 2017
internship
Foreign Desk Internship
Sunday Times.
Appointed tasks with great responsibility and confidentiality; including liaising with foreign
correspondents on research projects and conducting/ transcribing interviews for news stories.
Independently sourced and pitched stories to senior Editors.
Researched newspaper and magazine archives through the use of Factiva and Clipshare.
Managed social media accounts and scheduled posts on a daily basis.
An article I independently sources and wrote was published in Print- issue 10,050 and online.
correspondents on research projects and conducting/ transcribing interviews for news stories.
Independently sourced and pitched stories to senior Editors.
Researched newspaper and magazine archives through the use of Factiva and Clipshare.
Managed social media accounts and scheduled posts on a daily basis.
An article I independently sources and wrote was published in Print- issue 10,050 and online.
Social Media, Research, Print, Online, Social, Internship
2017 - 2017
internship
journalism internship
Greenpeace UK.
Internship
2016 - 2017
job
Exeposé- Print News Editor
University of Exeter's.
Part of the senior editorial team of the University of Exeter's independently run official student
newspaper (circulation ~ 16, 000).
Duties included: investigating, reporting, interviewing, writing, editing, and proofing articles.
Carried out Freedom Of Information (FOI) requests for investigative journalism purposes.
Led and supported a team of writers for the News section and distributed article ideas to them.
Initiated and arranged workshops for new writers, on sourcing and writing engaging content.
Also undertook the role of photographer for articles and front page covers.
OTHER NOTABLE WORK EXPERIENCE
newspaper (circulation ~ 16, 000).
Duties included: investigating, reporting, interviewing, writing, editing, and proofing articles.
Carried out Freedom Of Information (FOI) requests for investigative journalism purposes.
Led and supported a team of writers for the News section and distributed article ideas to them.
Initiated and arranged workshops for new writers, on sourcing and writing engaging content.
Also undertook the role of photographer for articles and front page covers.
OTHER NOTABLE WORK EXPERIENCE
Writing, Print, Sourcing, Content, Workshops, LED
My education
2015
-
2018
University of Exeter
BA (Hons) 2.1, Politics, Philosophy, and Economics (PPE)
BA (Hons) 2.1, Politics, Philosophy, and Economics (PPE)
Natasa's reviews
Campaign Exec - Demand Gen Business: 6 weeks, UK, Remote
3 years ago
Great
3 years ago
Fantastic, we've hired full time
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