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Multi-disciplined Design / User experience director and practitioner
Dax Ellmer
,
Reading, United Kingdom
Experience
Other titles
Skills
I'm offering
I’m a multi-disciplined designer with an industry track record spanning 25 years. I have worked across a wealth of industries, servicing public and the private sector initiatives, interpreting business requirements, developing design strategies and consulting with cross-discipline teams.
Markets
United Kingdom
Links for more
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Industries
Language
English
Fluently
Ready for
Larger project
Available
My experience
2017 - 2020
freelance
Lead Design / UX Consultant & Practitioner
Deloitte.
(Contractor) - Product & Services Transformation
Co-founded a product enablement (acceleration) function. My role was to provide Design and UX consultancy (strategy, research and design craft); shaping a central design framework - to drive transformation across the firm's highest
revenue-generating product landscape. Further contract extensions led to tactical engagements across service lines,
demonstrating the value of embedding a 'user-centric' approach to developing product - from startup incubatees to scaling
client solutions. While in parallel, continuing to lead the creation of a centralised product design language asset, including
developing repeatable (device agnostic) patterns and methodologies.
Achievements:
+ Enterprise software design developments for SaaS implementation
+ Formed a 'Centre of Excellence' to service product enabled design
+ Established field / ethnography research and usability studies
+ Demonstrable product design practices across service lines
+ Product enabled design language, inc. Atomic design system creation
+ UXD evangelist and persuasive (user-centred) design methods
+ Consulting (Influencing) partners, senior leadership and stakeholders
Brands: DELOITTE: CONSULTING / TAX / FINANCIAL ADVISORY & RISK / AUDIT / MCLAREN APPLIED TECHNOLOGIES.
Co-founded a product enablement (acceleration) function. My role was to provide Design and UX consultancy (strategy, research and design craft); shaping a central design framework - to drive transformation across the firm's highest
revenue-generating product landscape. Further contract extensions led to tactical engagements across service lines,
demonstrating the value of embedding a 'user-centric' approach to developing product - from startup incubatees to scaling
client solutions. While in parallel, continuing to lead the creation of a centralised product design language asset, including
developing repeatable (device agnostic) patterns and methodologies.
Achievements:
+ Enterprise software design developments for SaaS implementation
+ Formed a 'Centre of Excellence' to service product enabled design
+ Established field / ethnography research and usability studies
+ Demonstrable product design practices across service lines
+ Product enabled design language, inc. Atomic design system creation
+ UXD evangelist and persuasive (user-centred) design methods
+ Consulting (Influencing) partners, senior leadership and stakeholders
Brands: DELOITTE: CONSULTING / TAX / FINANCIAL ADVISORY & RISK / AUDIT / MCLAREN APPLIED TECHNOLOGIES.
Software design, LED, Framework, Enterprise, Audit, Patterns, Software, Usability & UX, Transformation, Implementation, Design, Service, Consulting, Leadership, Saas, Usability, Audit, Research, UX, Product Design
2016 - 2017
freelance
UX/UI Design Consultant
11FS.
(Contractor) - Digital Bank Design
Joined this growing Fintech startup to support the creation of a responsive web application for an international Greek bank.
Destined to transform their online service experience, I worked closely with an agile product sprint team conceiving, iterating and trouble-shooting design approaches throughout the development process.
Achievements:
+ User-centred design direction and craft
+ Stakeholder management
+ Product team collaborations
+ Digital bank transformation (responsive web app. design)
Brands: HELLENIC INTERNATIONAL BANK.
Joined this growing Fintech startup to support the creation of a responsive web application for an international Greek bank.
Destined to transform their online service experience, I worked closely with an agile product sprint team conceiving, iterating and trouble-shooting design approaches throughout the development process.
Achievements:
+ User-centred design direction and craft
+ Stakeholder management
+ Product team collaborations
+ Digital bank transformation (responsive web app. design)
Brands: HELLENIC INTERNATIONAL BANK.
Transformation, Responsive, Online, Direction, App, Web, International, Development, Support, Design, Fintech, Service, Management, UI, Stakeholder Management, Agile, UX, UI Design
2016 - 2016
freelance
Head of UXD
Capita.
(Contractor) - GOV Service Design Transformation
Joining the programme mid-flight, my challenge was to grow and maintain an in-house department working alongside Business
& System Analysts, Data Architects and SMEs; providing consultancy, design leadership during the programme's design phase.
M 07855 472233 E dax@dmecreative.co.uk W (B2B) DMECreative.co.uk (B2C) daxellmer.co.uk
Achievements:
+ Recruit and mobilise a team of 18 UXD professionals
+ Established an in-house design collaborative environment
+ Defined tools, design process and standards
+ Optimised workflow and performance efficiencies
Brands: MINISTRY OF DEFENCE.
Joining the programme mid-flight, my challenge was to grow and maintain an in-house department working alongside Business
& System Analysts, Data Architects and SMEs; providing consultancy, design leadership during the programme's design phase.
M 07855 472233 E dax@dmecreative.co.uk W (B2B) DMECreative.co.uk (B2C) daxellmer.co.uk
Achievements:
+ Recruit and mobilise a team of 18 UXD professionals
+ Established an in-house design collaborative environment
+ Defined tools, design process and standards
+ Optimised workflow and performance efficiencies
Brands: MINISTRY OF DEFENCE.
Design, B2B, B2C, Service Design, Leadership, Service, Workflow, Transformation, Design process
2016 - 2016
freelance
Freelance Creative Director - Business Transformation eLearning
SweetRush.
Working remotely with global teams and stakeholders providing design consultancy and hands-on service including concept
design, development and production across product business transformation programmes.
Brands: GOOGLE. GENERAL ELECTRIC..
design, development and production across product business transformation programmes.
Brands: GOOGLE. GENERAL ELECTRIC..
Design, Business transformation, Service, Transformation, Development, Google, Production
2009 - 2016
job
Creative Director
Creative Jar Ltd.
A digital agency with a heritage in design and build for web applications, servicing SMEs to Enterprise business.
I joined the agency to grow my digital know-how and quickly progressed to a senior leadership position where I was influential in shaping agency growth, while developing a commercially-focused, design-led service.
Other responsibilities included creative direction, nurturing, maintaining design excellence and collaborations with production,
account/commercial teams and consulting day-to-day with external stakeholders.
Brands: SHIMANO PRO. GOSSARD. PEARSON. KNIGHT FRANK. BBC. GROUNDWORK. PARK-HOLIDAYS. GARDEN CENTRE GROUP.
DAIRYCO. HILTON HOTELS. NOKIA. RELISH BROADBAND.
I joined the agency to grow my digital know-how and quickly progressed to a senior leadership position where I was influential in shaping agency growth, while developing a commercially-focused, design-led service.
Other responsibilities included creative direction, nurturing, maintaining design excellence and collaborations with production,
account/commercial teams and consulting day-to-day with external stakeholders.
Brands: SHIMANO PRO. GOSSARD. PEARSON. KNIGHT FRANK. BBC. GROUNDWORK. PARK-HOLIDAYS. GARDEN CENTRE GROUP.
DAIRYCO. HILTON HOTELS. NOKIA. RELISH BROADBAND.
Design, Creative direction, Leadership, Consulting, Service, Growth, Web, Direction, Production, Enterprise, LED
1999 - 2009
job
Creative Director / 2000-2007 Senior Designer
Oculus Design Ltd.
A leading design agency located in the Thames Valley. I delivered design and creativity for print collateral, brand identity and marketing campaigns. My experiences saw me develop digital skills where I led client projects from concept to delivery across
interactive multimedia, digital display advertising, viral games and web design.
After 7 years I was promoted to Creative Director where I influenced the wider creative agenda through leadership while
continuing to play a hands-on role.
Brands: NATIONAL CURRICULUM. QCA. DLR. SERCO. BG GROUP. DELL. 3COM. CA TECHNOLOGIES. SIEMENS. ORACLE.
interactive multimedia, digital display advertising, viral games and web design.
After 7 years I was promoted to Creative Director where I influenced the wider creative agenda through leadership while
continuing to play a hands-on role.
Brands: NATIONAL CURRICULUM. QCA. DLR. SERCO. BG GROUP. DELL. 3COM. CA TECHNOLOGIES. SIEMENS. ORACLE.
Marketing, Design, Advertising, Oracle, Web design, Leadership, Print, Web, Creativity, LED, ME
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