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Expert
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5
jobs
Experienced Advertising Copywriter & Creative
Matt Weston
,
harpenden, United Kingdom
Experience
Other titles
Skills
I'm offering
I'm a highly conceptual copywriter able to create big ideas then turn them into beautifully-crafted campaigns across advertising, digital and earned.
I have over 17 years experience working as a copywriter in advertising and have written and created campaigns for brands big and small; from integrated ad campaigns for global giants to digital ads for the local pub.
I am also a very capable earned creative (PR) - meaning I understand how culturally relevant an idea should be and how to generate headlines with my ideas.
I'm also a skilled scriptwriter for film, TV and online content; and I love writing comedy. :)
I can also write you a mean manifesto, brand positioning or even just an email. In fact, wherever there is a channel, I've written for it. You'll find my words across direct, digital, social, ATL advertising, PR and outdoor.
I can adapt my tone to various clients, industries and channels - and I can't wait to help your brand, business or fledgling product sing its own, customer-magnetising tune.
I have over 17 years experience working as a copywriter in advertising and have written and created campaigns for brands big and small; from integrated ad campaigns for global giants to digital ads for the local pub.
I am also a very capable earned creative (PR) - meaning I understand how culturally relevant an idea should be and how to generate headlines with my ideas.
I'm also a skilled scriptwriter for film, TV and online content; and I love writing comedy. :)
I can also write you a mean manifesto, brand positioning or even just an email. In fact, wherever there is a channel, I've written for it. You'll find my words across direct, digital, social, ATL advertising, PR and outdoor.
I can adapt my tone to various clients, industries and channels - and I can't wait to help your brand, business or fledgling product sing its own, customer-magnetising tune.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
French
Good
Available
My experience
2021 - 2024
job
Creative Director
Boldspace.
Driving the creative and generating killer ideas across advertising, social/digital, PR.
My thinking helped win pitches and awards for clients BetMGM, TGIFridays, Moonpig, Lovehoney, Direct Line, Churchill, Carwow, Celestial, Post Office, Betway, MHFA, DeafKidz, Dodoni, Ecoegg, Betway, Tideway.
My thinking helped win pitches and awards for clients BetMGM, TGIFridays, Moonpig, Lovehoney, Direct Line, Churchill, Carwow, Celestial, Post Office, Betway, MHFA, DeafKidz, Dodoni, Ecoegg, Betway, Tideway.
Concept Development, Idea and concept, Copywriting, Oversight, Presentation, Communication strategy
2014 - 2020
job
Associate Creative Director
Iris Worldwide.
I created and wrote ad campaigns for various clients including PZ Cussons, Samsung, GolfTV, Wickes, Maplin, Philips and Shell. TV / direct / digital / social. I’ve overseen teams and won pitches for Samsung, GOLFTV and Shell. I created a proactive, award-winning mental health campaign for SANE - a client I found and brought into the agency.
Concept Development, Big ideas, Copywriting, Presentation, Mentoring, Content creation, Video content, Tv-commercial, Digital Marketing
2012 - 2014
job
Associate Creative Director
Soap Creative LA / Sydney.
I worked as a conceptual creative with designers, animators and artists across various entertainment brands. I won SOAP business with creative pitches for Disney Interactive, 20th Century Fox and Bandai and created integrated campaigns for each of them. Other clients included LYNX, Warner Brothers, Unilever and Foxtel.
Creative content, Copywriting, Idea generation, Digital Marketing, Game marketing, Entertainment marketing, Scriptwriting, Social Media
2011 - 2012
job
Associate Creative Director
BBDO Paris.
Conceptual copywriter role, leadership of four creative teams and designers, leading presentations with multinational clients and mentoring junior teams. My clients included (P&G) Gillette, Oreo, Tassimo, Venus and Wella.
Copywriting, Creative direction, Presentations, Concept Development, Idea generation
2008 - 2011
job
Copywriter
M&C Saatchi Sydney.
Conceptual copywriter role across TV, radio, print, digital channels. My proactive work won business with Nestle. Clients included EMI, Nestle, Qantas, Optus, Woolworths, Pizza Hut and Westfield.
Copywriting, Social media copywriting, Concept Development, Idea generation, Scriptwriting, Creative development, Scamping
2007 - 2008
job
Copywriter
DRAFT FCB.
Ideas for TV / digital / ambient. Clients included Greenpeace, Netti Cycle Gear, Lindtt, WHO Magazine.
Copywriting, Radio, TV, Concept Development, Idea generation, Art Direction, Scriptwriting
My education
2006
-
2007
AWARD SCHOOL, Sydney
Diploma, Advertising
Diploma, Advertising
1998
-
2000
East Anglia University
Higher National Diploma, Informational Illustration
Higher National Diploma, Informational Illustration
1996
-
1999
University of Birmingham
BSc, Biochemistry
BSc, Biochemistry
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