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jobs
Digital Marketing Specialist
Priyanka Kaneria
,
Crawley, United Kingdom
Experience
Other titles
Skills
I'm offering
Possessing an extensive experience in Digital Marketing and Public Relations, I am a self-starter with varied practice in marketing communications and branding. I am now seeking to develop my career further in the field of digital marketing. My career has primarily been a mix of Digital Media and Public Relations inducing me with treasurable understanding and outlooks in both the markets. Working in PR has equipped me with diverse marketing techniques in the UK's building and technology industries which form public relations, advertising and marketing activities. I have been exposed to several international marketing projects. I have also worked with a digital marketing agency which included digital media campaigns and building business. I have been with Ogilvy and Mather, where I developed my talent and experience in Public Relations.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2017 - ?
job
Account Executive
Volution Ventilation UK.
Responsibilities:
◦ Responsible in shaping the online presence and digital content strategy for all Volution Ventilation UK brands. (Vent-Axia, Breathing Buildings, Airtech, Diffusion, National Ventilation and Manrose)
◦ Driving year round creation and delivery of promotional content for all brands across digital channels including third party websites, social, blogs and editorial opportunities.
◦ Developed online marketing strategies in line with business goals to generate website traffic and build a strong brand image of the group companies.
◦ Currently leading a corporate rebrand campaign that involves new website, marketing collateral and product catalogues.
◦ Became the one point of contact for Digital Communications for the entire Group and led on presentations and monthly updates to senior stakeholders.
◦ Collaborate with agencies and other vendor partners.
Key Projects:
◦ Measure and report performance of all digital marketing activity.
◦ Acted as the cross team leader integrating all aspects of media to define and execute campaigns (Social, Online Media, Email marketing)
◦ Responsible for managing the Group's Digital marketing budget using budget tracker.
◦ End-to-end management of product launches, social media and digital activities including digital PR campaigns and link building.
◦ Responsible in shaping the online presence and digital content strategy for all Volution Ventilation UK brands. (Vent-Axia, Breathing Buildings, Airtech, Diffusion, National Ventilation and Manrose)
◦ Driving year round creation and delivery of promotional content for all brands across digital channels including third party websites, social, blogs and editorial opportunities.
◦ Developed online marketing strategies in line with business goals to generate website traffic and build a strong brand image of the group companies.
◦ Currently leading a corporate rebrand campaign that involves new website, marketing collateral and product catalogues.
◦ Became the one point of contact for Digital Communications for the entire Group and led on presentations and monthly updates to senior stakeholders.
◦ Collaborate with agencies and other vendor partners.
Key Projects:
◦ Measure and report performance of all digital marketing activity.
◦ Acted as the cross team leader integrating all aspects of media to define and execute campaigns (Social, Online Media, Email marketing)
◦ Responsible for managing the Group's Digital marketing budget using budget tracker.
◦ End-to-end management of product launches, social media and digital activities including digital PR campaigns and link building.
Website, LED, Social, Online, Campaign, Content Strategy, Ventilation, Blogs, Content, Digital Marketing, Management, Pr, Websites, Budget, Email marketing, Online marketing, Marketing, Social Media
2015 - 2017
job
Account Executive
Wildwood PR.
Responsibilities:
◦ Initiating and planning B2B PR, social media and online outreach campaigns for various clients.
◦ Creating international branding, PR and marketing opportunities for clients.
◦ Responsible for planning and delivery of email campaigns for clients including campaign reports and performance tracking.
◦ Visiting and communicating with customers to research and write-up case studies and testimonials.
Key Projects:
Brand Management
◦ Analyzed market trends to address business opportunities and set the brands' objectives, strategies, positioning, tactics and measures for Cembrit, ROCKWOOL UK, Feilo Sylvania, Oblong Industries and CEDIA. Supported with content creation in all forms.
◦ Drafted content for Albany Pumps website and supervised the production of promotional material including brochures, e-newsletters and photographs.
◦ Devised annual advertising plans for Cembrit with £58,000 budget.
◦ Managing social media for ROCKWOOL UK to generate good visibility for the account. Built a strong follower count from 1850 to 5101 within five months.
◦ Initiating and planning B2B PR, social media and online outreach campaigns for various clients.
◦ Creating international branding, PR and marketing opportunities for clients.
◦ Responsible for planning and delivery of email campaigns for clients including campaign reports and performance tracking.
◦ Visiting and communicating with customers to research and write-up case studies and testimonials.
Key Projects:
Brand Management
◦ Analyzed market trends to address business opportunities and set the brands' objectives, strategies, positioning, tactics and measures for Cembrit, ROCKWOOL UK, Feilo Sylvania, Oblong Industries and CEDIA. Supported with content creation in all forms.
◦ Drafted content for Albany Pumps website and supervised the production of promotional material including brochures, e-newsletters and photographs.
◦ Devised annual advertising plans for Cembrit with £58,000 budget.
◦ Managing social media for ROCKWOOL UK to generate good visibility for the account. Built a strong follower count from 1850 to 5101 within five months.
Management, UP, Social, Production, Online, Campaign, International, Content, Website, Social Media, Pr, Research, Budget, B2B, Content creation, Advertising, Branding, Marketing
2013 - 2013
job
Account Executive
Sterling Communications.
Responsibilities:
◦ Managing global accounts for Sterling Communications with business opportunities in the UK, through public relations & marketing.
◦ Working with numerous suppliers, sponsors and media houses to ensure effective execution of client campaigns.
Key Projects:
Brand Management
◦ Formulating brand strategies for large entertainment clients in India with business opportunities in UK including UTV, Viacom 18, Eros International and Reliance Entertainment. Handled promotional activities and created advertising opportunities for A-list Bollywood stars with Global Brands.
◦ Integral involvement in implementing campaigns for Air India, END7 and Zaiwalla & Co Solicitors.
◦ Developed and commenced PR and brand campaigns for corporate, hospitality and lifestyle clients
Online
◦ Monitoring and generating traffic to corporate Social Networking websites by regularly circulating news stories, offers, and trend stories.
◦ Managing global accounts for Sterling Communications with business opportunities in the UK, through public relations & marketing.
◦ Working with numerous suppliers, sponsors and media houses to ensure effective execution of client campaigns.
Key Projects:
Brand Management
◦ Formulating brand strategies for large entertainment clients in India with business opportunities in UK including UTV, Viacom 18, Eros International and Reliance Entertainment. Handled promotional activities and created advertising opportunities for A-list Bollywood stars with Global Brands.
◦ Integral involvement in implementing campaigns for Air India, END7 and Zaiwalla & Co Solicitors.
◦ Developed and commenced PR and brand campaigns for corporate, hospitality and lifestyle clients
Online
◦ Monitoring and generating traffic to corporate Social Networking websites by regularly circulating news stories, offers, and trend stories.
Marketing, Advertising, Public relations, Websites, Networking, Pr, Management, Monitoring, International, Online, Social
2011 - 2013
job
Social Media Assistant
Synergos Tech.
Responsibilities:
◦ Successfully build new business through effective design and implementation of strategic marketing and branding plans.
Implemented Social Media and Search Engine Marketing Campaigns
◦ Developed and managed online marketing campaigns effectively driving brand awareness, engagement and traffic to social media pages and websites.
Launch of Social Media Campaign
◦ Creating and monitoring buzz through social media. Developing and implementing digital campaigns.
◦ Designed and conducted training sessions on use of Social Media for business.
◦ Successfully build new business through effective design and implementation of strategic marketing and branding plans.
Implemented Social Media and Search Engine Marketing Campaigns
◦ Developed and managed online marketing campaigns effectively driving brand awareness, engagement and traffic to social media pages and websites.
Launch of Social Media Campaign
◦ Creating and monitoring buzz through social media. Developing and implementing digital campaigns.
◦ Designed and conducted training sessions on use of Social Media for business.
Social Media, Marketing, Design, Branding, Online Marketing, Websites, Training, Strategic Marketing, Implementation, Monitoring, Campaign, Online, Search, Social
2009 - 2010
job
Junior Account Executive (Public Relations)
Ogilvy and Mather.
Responsibilities:
◦ Supporting the team with global brand positioning, communications and media strategy for various healthcare, automobile, and real estate accounts.
◦ Supporting the team with global brand positioning, communications and media strategy for various healthcare, automobile, and real estate accounts.
Public relations
My education
?
-
2008
Bangalore University
Masters, N/a
Masters, N/a
?
-
2006
Bangalore University
BSc, N/a
BSc, N/a
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