Digital Marketing Specialist
Crawley, United Kingdom
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Ongoing relation / part-time
◦ Responsible in shaping the online presence and digital content strategy for all Volution Ventilation UK brands. (Vent-Axia, Breathing Buildings, Airtech, Diffusion, National Ventilation and Manrose)
◦ Driving year round creation and delivery of promotional content for all brands across digital channels including third party websites, social, blogs and editorial opportunities.
◦ Developed online marketing strategies in line with business goals to generate website traffic and build a strong brand image of the group companies.
◦ Currently leading a corporate rebrand campaign that involves new website, marketing collateral and product catalogues.
◦ Became the one point of contact for Digital Communications for the entire Group and led on presentations and monthly updates to senior stakeholders.
◦ Collaborate with agencies and other vendor partners.
◦ Measure and report performance of all digital marketing activity.
◦ Acted as the cross team leader integrating all aspects of media to define and execute campaigns (Social, Online Media, Email marketing)
◦ Responsible for managing the Group's Digital marketing budget using budget tracker.
◦ End-to-end management of product launches, social media and digital activities including digital PR campaigns and link building.
◦ Initiating and planning B2B PR, social media and online outreach campaigns for various clients.
◦ Creating international branding, PR and marketing opportunities for clients.
◦ Responsible for planning and delivery of email campaigns for clients including campaign reports and performance tracking.
◦ Visiting and communicating with customers to research and write-up case studies and testimonials.
◦ Analyzed market trends to address business opportunities and set the brands' objectives, strategies, positioning, tactics and measures for Cembrit, ROCKWOOL UK, Feilo Sylvania, Oblong Industries and CEDIA. Supported with content creation in all forms.
◦ Drafted content for Albany Pumps website and supervised the production of promotional material including brochures, e-newsletters and photographs.
◦ Devised annual advertising plans for Cembrit with £58,000 budget.
◦ Managing social media for ROCKWOOL UK to generate good visibility for the account. Built a strong follower count from 1850 to 5101 within five months.
◦ Managing global accounts for Sterling Communications with business opportunities in the UK, through public relations & marketing.
◦ Working with numerous suppliers, sponsors and media houses to ensure effective execution of client campaigns.
◦ Formulating brand strategies for large entertainment clients in India with business opportunities in UK including UTV, Viacom 18, Eros International and Reliance Entertainment. Handled promotional activities and created advertising opportunities for A-list Bollywood stars with Global Brands.
◦ Integral involvement in implementing campaigns for Air India, END7 and Zaiwalla & Co Solicitors.
◦ Developed and commenced PR and brand campaigns for corporate, hospitality and lifestyle clients
◦ Monitoring and generating traffic to corporate Social Networking websites by regularly circulating news stories, offers, and trend stories.
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